mobile marketing - Google News

Google News

11/25/2012 04:40 PM

Ronn Torossian of 5WPR on Mobile Marketing and Online Marketing - Jewocity.com Blog (blog)

Ronn Torossian of 5WPR on Mobile Marketing and Online Marketing Jewocity.com Blog (blog) n Half of businesses conducting mobile marketing have achieved a basic level of integration between their email and mobile programs, with top areas of focus being mobile landing pages (32%), mobile number capture at email sign-up (25%) and mobile ... and more »

11/25/2012 10:01 PM

OPINION: 10 commandments of mobile marketing - Campaign Asia-Pacific (blog)

OPINION: 10 commandments of mobile marketing Campaign Asia-Pacific (blog) As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.

11/20/2012 12:23 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

11/19/2012 05:32 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Sacramento Bee

Mobile Marketing & Advertising 2013: Challenges and Opportunities Sacramento Bee No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... and more »

11/21/2012 03:45 PM

Mobile Marketing: It's About Convenience, Simplicity, and Proximity - Business 2 Community

Business 2 Community Mobile Marketing: It's About Convenience, Simplicity, and Proximity Business 2 Community Here's my definition: Mobile Marketing is all about Convenience, Simplicity, and Proximity. Let me break down these three words by first providing the dictionary definition followed by my take on how each relates to mobile marketing. Convenience - The ...

11/20/2012 08:30 AM

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... Sacramento Bee 20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ...

11/20/2012 08:00 AM

Marketers' Approach to Mobile is (Still) Flawed - AdAge.com

Co.Create Marketers' Approach to Mobile is (Still) Flawed AdAge.com Mobile is the fastest growing digital channel among consumers, but a new study conducted by research firm Forrester and mobile marketing and advertising company Velti shows that marketers continue to treat it as an extension of desktop computing ... Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create all 21 news articles »

11/15/2012 08:42 AM

LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company DailyFinance LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable all 13 news articles »

11/19/2012 01:29 PM

The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing Seeking Alpha Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ... Mobile marketing stats to help plan for 2013AGBeat SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ all 3 news articles »

digital marketing - Google News

Google News

11/20/2012 02:48 AM

Asia lags in digital marketing - ZDNet

ZDNet Asia lags in digital marketing ZDNet Summary: Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online. Ellyne Phneah. By Ellyne Phneah | November 20, 2012 -- 09:43 ... Digital Marketing Not the First Priority for Asia-Pacific MarketersKoMarketing Associates Asia's marketers willing but not able to implement digital marketing: AdobeCampaign India Digital ad spend will double over next few years, Adobe report findsThe Australian AdNews -MarketWatch (press release) all 24 news articles »

11/23/2012 08:53 AM

Adobe Digital Marketing Summit 2013 - Dexigner

Dexigner Adobe Digital Marketing Summit 2013 Dexigner Adobe Digital Marketing Summit 2013 will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. The event will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across ... Digital Marketing Trends Makes 2013 Traffic and Conversion Summit Unlike ...PR Web (press release) 2013 Traffic and Conversion Summit will Cover “What's Working Now” in Digital ...Virtual-Strategy Magazine (press release) all 7 news articles »

11/20/2012 01:09 PM

"Link-Building - How To," Live Webcast for Marketers, at Digital Marketing ... - San Francisco Chronicle

Fast Company "Link-Building - How To," Live Webcast for Marketers, at Digital Marketing ... San Francisco Chronicle Link-building expert Jon Ball of Page One Power will share tips and tactics on link-building, in what is essentially a "Link-Building 101" webinar. Topics will cover the basics of link-building, and will provide a firm foundation for any digital ... "Competitor Analysis: Realize your Visibility" Live Webcast for Marketers, at ...Virtual-Strategy Magazine (press release) The 2013 Social Business Marketing ManifestoBusiness 2 Community all 27 news articles »

11/12/2012 10:41 AM

A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

New Zealand Herald A digital marketing guide to prepare for Small Business Saturday Washington Post (blog) (Sarah L. Voisin - Post) To get the full exposure and awareness that your small business needs and deserves, here are some digital marketing tips to help you prepare for this year's Small Business Saturday, coming up on Nov. 24. 1. Think social ... How Advisors Can Maximize Their Digital Marketing EffortsFinancial-Planning.com (blog) all 145 news articles »

11/21/2012 09:39 AM

Greenlight Secures LV= Digital Marketing Brief - Sacramento Bee

Greenlight Secures LV= Digital Marketing Brief Sacramento Bee Independent digital marketing agency, Greenlight has been awarded a brief to define a digital strategy and implement integrated paid media and search campaigns for LV='s life and pensions business, to continue itsinvestment and further its growth via ... and more »

11/23/2012 03:23 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) ... Law compliance, blinkbox's mobile traffic, Facebook brand pages, real-time bidding, email marketing ROI, mobile marketing in the UK and how UK mums use smartphones. For more digital marketing stats, check out our Internet Statistics Compendium.

11/21/2012 11:50 AM

Digital Marketing Strategy: Leveraging the Internet's Greatest Myth - Business 2 Community

Digital Marketing Strategy: Leveraging the Internet's Greatest Myth Business 2 Community The ultimate goal of all marketing is sales. Unless you're generating leads and those leads are converting, your marketing strategy is not succeeding. The same goes for digital marketing strategy. Unless you can find ways to generate real ROI online ...

11/20/2012 11:39 AM

TV Advertising VS Digital Marketing - Forbes

TV Advertising VS Digital Marketing Forbes As technology continues to transform all forms of marketing and social media, brands are continually trying to identify the ideal marketing mix that will translate to the best possible return on ad spend or marketing investment. Brands are also ...

11/19/2012 10:31 AM

1st Source Servall Launches New Digital Marketing Service For Appliance Parts ... - Sacramento Bee

1st Source Servall Launches New Digital Marketing Service For Appliance Parts ... Sacramento Bee 19, 2012 /PRNewswire/ -- 1st Source Servall, one of the largest distributors of appliance parts in North America, today announced it has launched a new digital marketing services division - Profit Partners Solutions - to assist small businesses in the ... and more »

11/20/2012 11:40 PM

Digital Marketing: An Inside Look With Advice Interactive Group CEO Bernadette ... - investmentunderground

investmentunderground Digital Marketing: An Inside Look With Advice Interactive Group CEO Bernadette ... investmentunderground The rise of internet-connected devices has created a whole new dimension in the marketing industry and a new breed of marketing firms along with it. Digital marketing uses internet-connected devices to engage with consumers and other business partners.

search marketing - Google News

Google News

11/25/2012 03:10 AM

Record Label Marketing Ideas and Strategy from ByReputation's New Record ... - Equities.com

Record Label Marketing Ideas and Strategy from ByReputation's New Record ... Equities.com Get a Free Record Label Marketing Consult Search engine optimization service offer record labels an opportunity to increase their ranks among the web's top search engines such as Yahoo, Google, and Bing. Looking through previous sites, key words and ... Hearing Aid Marketing Ideas and Strategy from ByReputation's New Hearing Aid ...Virtual-Strategy Magazine (press release) Medicare Marketing Ideas and Strategy from ByReputation's New Medicare ...Beaumont Enterprise all 11 news articles »

11/22/2012 05:04 AM

Leeds search marketing agency expands - Creative Boom

Leeds search marketing agency expands Creative Boom The last 12 months has seen Blueclaw - which offers paid and organic search marketing, social media marketing, conversion rate optimisation and ecommerce website build services - move to new premises, grow its dedicated teams and launch the UK's ...

11/25/2012 09:10 AM

Internet Marketing Company Canada â€Â" Powerhouse Internet Marketing ... - Equities.com

PR Web Internet Marketing Company Canada â€Â" Powerhouse Internet Marketing ... Equities.com The different search marketing services that they offer include Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Pay per Click (PPC) Advertising, E-Commerce shopping cart application, etc. The expertise that this Internet Marketing ... Powerhouse Internet Marketing Is Ranked One Of The Best Canadian Internet ...Melodika.net (press release) all 10 news articles »

11/21/2012 10:31 AM

Unstructured Data Brings Search Effectiveness To Display - Search Engine Land

Search Engine Land Unstructured Data Brings Search Effectiveness To Display Search Engine Land Keyword Level Search Retargeting âˆÂ' Impressions are targeted to users based on the individual term searched. Just like in search marketing, bids and ads are adjusted for the search terms based on performance. Another key factor, such as recency of the ...

10/30/2012 10:02 AM

Mobile Search Marketing for BRIC Countries - Search Engine Journal

Search Engine Journal Mobile Search Marketing for BRIC Countries Search Engine Journal Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one ... and more »

11/20/2012 04:18 PM

4 Paid Search Innovations Marketers Should Be Thankful For - Business 2 Community

Business 2 Community 4 Paid Search Innovations Marketers Should Be Thankful For Business 2 Community I started in the search industry approximately seven years ago. Since then, much has changed in the space and how search marketers manage their day-to-day activities. In the beginning, it was all about manually calculated bids, generating keywords out ...

11/01/2012 04:25 PM

Forrester Rates The Top Large Search Marketing Agencies - Search Engine Land

Forrester Rates The Top Large Search Marketing Agencies Search Engine Land Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. The first, The Forrester Wave: Search Marketing Agencies, Q4 2012 rates seven of the largest full ... 360i Named a Leader in Search Marketing Agencies ReportPYMNTS.com Covario Named a Search Marketing Agency "Strong Performer" by Independent ...MENAFN.COM Direct Marketing News Names Covario Managing Director Mike Gullaksen a ...Marketwire (press release) all 15 news articles »

11/22/2012 01:18 AM

Just Search Reviews the Online Marketing Strategy for www.money4yourmotors ... - The Herald | HeraldOnline.com

Just Search Reviews the Online Marketing Strategy for www.money4yourmotors ... The Herald | HeraldOnline.com Money4yourmotors.com launched in 2010 and has already become one of the UKs leading Vehicle purchasing companies. The company prides itself on being one of the only places that you can sell your car, motorhome or plant hire equipment to that ...

11/15/2012 03:08 PM

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns Sacramento Bee Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid search campaign ... and more »

11/20/2012 01:09 PM

"Link-Building - How To," Live Webcast for Marketers, at Digital Marketing ... - San Francisco Chronicle

Search Engine Land "Link-Building - How To," Live Webcast for Marketers, at Digital Marketing ... San Francisco Chronicle Digital Marketing Depot webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door ... Jumpstart Your 2013 â€Â" Attend SMX Social Media Marketing in 2 WeeksSearch Engine Land "Competitor Analysis: Realize your Visibility" Live Webcast for Marketers, at ...PR Web (press release) all 27 news articles »

social media - Google News

Google News

11/25/2012 01:54 PM

Social media can be a danger for employers - Stuff.co.nz

Social media can be a danger for employers Stuff.co.nz Employers that give their staff free rein on social media websites risk damage to their brand, and confidential information being leaked, a workplace law expert has warned. And research to be published soon on the amount of time Australian workers ... and more »

11/25/2012 09:15 PM

Social networking sends a message to business - China Daily

China Daily Social networking sends a message to business China Daily Whether discussing consumer products or organizing political movements, people around the world are constantly using social media platforms to browse and share information. "The HR department started posting recruitment notices on social forums ... and more »

11/25/2012 08:01 PM

Print and Social Media: Working Together (Part Two) - What They Think

Print and Social Media: Working Together (Part Two) What They Think Lexington, Kentucky USA -- WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Social Media Meets Print: Part Two. This second in a two-session series will be led by ...

11/25/2012 05:18 AM

Social Media Best Practices for Small Businesses - Channel Partners (blog)

Business 2 Community Social Media Best Practices for Small Businesses Channel Partners (blog) Best practices for social media begins with reputation management and that means setting up an account with Google to take advantage of Google Alerts. Google Alerts provide email updates of Web references to your company, products, personnel or even ... Seven Strategies to Stay Ahead of Overwhelming Social Media ChangeBusiness 2 Community ADVICE: Careful when hiring a social media managerPress-Enterprise all 4 news articles »

11/25/2012 07:00 PM

AANA lays out social media rules - The Australian

AANA lays out social media rules The Australian THE peak advertiser body is advising brands to take responsibility for their social media campaigns and monitor their campaigns for two hours after a campaign launches, once a day during the week and on weekends if it is likely to get a response at ... and more »

11/25/2012 12:43 PM

Social media for your professional job search - Examiner.com

Social media for your professional job search Examiner.com Brian Alden (CEO, Job.com, November 23 2012) talks about using social media for your job search in the Grab Media video attached to this article. Mr. Alden may also be seen in a series of videos he did (2010) on hunting for a job in a down economy.

11/25/2012 01:50 PM

BRIAN HOWEY: Ritz win shows power of social media - Evansville Courier & Press

BRIAN HOWEY: Ritz win shows power of social media Evansville Courier & Press Edgar Whitcomb. As Galvin described in Howey Politics Indiana last week: "The strategy was simple: Build a strong base of supporters, supply them with resources and information, spend funds wisely, run a grass-roots campaign by means of social media ... and more »

11/25/2012 03:04 PM

Twitter flies in to meet leaders - The Australian

Twitter flies in to meet leaders The Australian SENIOR Twitter executives will arrive in Australia this week to meet leading sporting bodies and major media organisations as the social media giant prepares to launch a local office. It is understood Twitter wants to dramatically increase its local ... and more »

11/25/2012 07:23 PM

Building Start-Ups via Stars' Ties to Fans - New York Times

New York Times Building Start-Ups via Stars' Ties to Fans New York Times He uses celebrities' social media connections with fans, coupled with recent innovations in e-commerce, to sell things in ways that were not possible just a few years ago. The Honest Company, Ms. Alba's start-up selling eco-friendly baby supplies, has ...

11/25/2012 05:11 PM

Introducing My Revolutionary Social-Media Startup, SocialSocializing - AdAge.com

AdAge.com Introducing My Revolutionary Social-Media Startup, SocialSocializing AdAge.com So rumor has it that you, Simon, are working on some sort of stealth social-media launch. Does the world really need another social-media platform? Yes, it's true, and yes, I do think the world needs another social-media platform -- a different sort of ...