mobile marketing - Google News

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11/19/2012 05:32 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Sacramento Bee

Mobile Marketing & Advertising 2013: Challenges and Opportunities Sacramento Bee No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... and more »

11/20/2012 12:23 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

11/20/2012 08:30 AM

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... Sacramento Bee 20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ...

11/20/2012 08:00 AM

Marketers' Approach to Mobile is (Still) Flawed - AdAge.com

Co.Create Marketers' Approach to Mobile is (Still) Flawed AdAge.com Mobile is the fastest growing digital channel among consumers, but a new study conducted by research firm Forrester and mobile marketing and advertising company Velti shows that marketers continue to treat it as an extension of desktop computing ... Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create all 21 news articles »

11/21/2012 03:45 PM

Mobile Marketing: It's About Convenience, Simplicity, and Proximity - Business 2 Community

Business 2 Community Mobile Marketing: It's About Convenience, Simplicity, and Proximity Business 2 Community Here's my definition: Mobile Marketing is all about Convenience, Simplicity, and Proximity. Let me break down these three words by first providing the dictionary definition followed by my take on how each relates to mobile marketing. Convenience - The ...

11/19/2012 01:29 PM

The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing Seeking Alpha Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...

11/15/2012 08:42 AM

LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company DailyFinance LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable all 13 news articles »

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ... Mobile marketing stats to help plan for 2013AGBeat SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ all 3 news articles »

11/13/2012 07:57 AM

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void Sacramento Bee 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing Management platform to ... and more »

11/22/2012 01:59 AM

When potholes become pitfalls in mobile marketing - Bizcommunity.com

When potholes become pitfalls in mobile marketing Bizcommunity.com Creative and on-trend mobile campaigns are essential in securing brand awareness and consumer loyalty. However, too often the fundamental principles of mobile marketing are overlooked resulting in campaigns, regardless of their innovation or creativity ...