Friday 26 October 2012

search marketing - Google News

Google News


10/25/2012 03:26 AM
Search Marketing Horror Tales - Search Engine Watch

Search Marketing Horror Tales
Search Engine Watch
Very few tactics are more quantitative than search engine marketing, so if the data shows running in position 1 for a top of the funnel non-brand term is wasting money â€Â" and, even worse, preventing you from spending intelligently on high performers ...


10/26/2012 10:51 AM
How Google Rakes In Over $100 Million in Search Advertising Daily [Infographic] - Search Engine Watch

New York Times

How Google Rakes In Over $100 Million in Search Advertising Daily [Infographic]
Search Engine Watch
On a typical day, there are 237.9 million Google ad clicks across search and the network. The AdWords cash cow is stronger than ever, according to research from search marketing software provider WordStream. Larry Kim and his WordStream team have put ...
Google Q3 Earnings Disappoint, but AdWords Cash Cow Stronger than Ever ...ADOTAS
The Changing Economics of Google AdWords (Infographic)Business 2 Community
Reach, relevance and ROI: Guiding on the InternetNew Zealand Herald
SMEweb -WebProNews -MediaPost Communications
all 26 news articles »

10/26/2012 04:08 AM
Lunarpages Partners with Internet Marketing Leader Conversion Pipeline to ... - Equities.com

TheHostingNews.com

Lunarpages Partners with Internet Marketing Leader Conversion Pipeline to ...
Equities.com
Lunarpages Marketing Manager Alfonso Fernandez explains, “There are numerous Search Engine Marketing companies to choose from and many of our hosting clients aren't sure who to trust. After working with Conversion Pipeline and getting to know their ...
Web Host Lunarpages Partners to Provide SEO Services to CustomersWeb Host Industry Review

all 9 news articles »

10/25/2012 02:08 AM
Local Search Marketing Myth? Programmer Provides New Information - Equities.com

Local Search Marketing Myth? Programmer Provides New Information
Equities.com
While many marketers and small business owners struggle to keep up with the constant changes in Google's local search program- an enterprise level programmer provides a contrarian local leads marketing blueprint. Matt Da Cruz shared in a recent webinar ...


10/24/2012 12:04 PM
What Marketers Must Know about Google Shopping: What Is It Today and What It ... - Search Engine Journal

What Marketers Must Know about Google Shopping: What Is It Today and What It ...
Search Engine Journal
One of the many challenges search marketers face is developing strategies to keep up with a constantly evolving landscape. One recent change that has generated great interest is the switch from Google's free Product Search feature to a paid version ...


10/25/2012 09:18 AM
Learn PPC & SEO and Master Search Engine Marketing - Search Engine Journal

Brisbane Times

Learn PPC & SEO and Master Search Engine Marketing
Search Engine Journal
New Online Training for Pay-Per-Click (PPC) & SEO from Instant E-Training begins October 31. The skill sets for successful Internet Marketing is constantly changing. The challenge is to find the best training to keep those skills up-to-date. Instant E ...
SEO Is Changing Faster Than Political Rhetoric! Are You Up To Speed?Business 2 Community
10 Lessons About Enterprise SEOSearch Engine Watch
Online Advertising Agency Experience Advertising, Inc. Launches Content ...Equities.com
State of Search -Melodika.net (press release) -Mediarun Search (blog)
all 43 news articles »

10/25/2012 11:05 AM
Increased Search Traffic and Facebook Engagement Attributed to Mobile Use - KoMarketing Associates

Increased Search Traffic and Facebook Engagement Attributed to Mobile Use
KoMarketing Associates
Search traffic and Facebook engagement have both experienced steady growth in 2012; a study from Adobe Digital Marketing attributes this spike in traffic to increased mobile usage. For marketers, the importance of creating sites optimized for mobile is ...

and more »

10/25/2012 07:59 PM
Beall's Department Stores Teams Up with Digital Marketing Firm Rimm-Kaufman ... - Broadway World

Beall's Department Stores Teams Up with Digital Marketing Firm Rimm-Kaufman ...
Broadway World
RKG offers a complete suite of data-driven online marketing solutions to online businesses and leads the field for performance-driven paid search marketing. Throughout the course of this partnership, both teams will work to expand Beall's overall ...


10/26/2012 08:16 PM
Breaking the International Markets - B2B Marketing Online (blog)

Breaking the International Markets
B2B Marketing Online (blog)
However, I can imagine that despite the frontiers being broken down with the increasing use of internet, search engines, marketing abroad can be a very daunting process with no very obvious step forward. Some planning therefore is required as it all ...


10/26/2012 03:40 AM
10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week
Econsultancy (blog)
Adobe's report also shows that search spend on desktop continued to grow in Q3 2012, with the UK up a massive 36% YoY compared to 11% in the US. But the increase in spend contributed to an 8% drop in ROI for UK marketers, though ROI in the US was ...


social media - Google News

Google News


10/26/2012 11:06 AM
Social media: Giants hottest team in sports - ESPN (blog)

Social media: Giants hottest team in sports
ESPN (blog)
Giants director of social media Bryan Srabian said the current level of social media engagement and conversation around the club is the highest he's seen since he joined the organization in 2010. Considering the team only had 3,000 Twitter followers ...


10/26/2012 06:21 PM
Social-Media Do's and Don'ts You'd Better Know - Human Resource Executive Online (blog)

Human Resource Executive Online (blog)

Social-Media Do's and Don'ts You'd Better Know
Human Resource Executive Online (blog)
“Under President Obama,” he writes, “the NLRB has been very aggressive in further expanding employee rights to engage in [protected concerted activity through its] rulings or official guidelines with regard to social media, employment-at-will and off ...
Why Your Company's Social Media Policy May Be Illegal Part II â€Â" But Employees ...Long Island Business News

all 6 news articles »

10/26/2012 08:44 PM
Social media fuels US election snark less than two weeks before vote - Calgary Herald

Social media fuels US election snark less than two weeks before vote
Calgary Herald
WASHINGTON - With less than two weeks until the presidential election, the incredibly tight race for the White House is spurring an onslaught of insults and invective, largely fuelled by the power of social media. Following the third and final ...
Federal, State Law Enforcement Taking Social Media Threats of Post-Election ...HSToday (blog)

all 33 news articles »

10/26/2012 09:49 PM
Lance Armstrong's social media disappearing act - Vancouver Sun

Lance Armstrong's social media disappearing act
Vancouver Sun
Due to the rise of social media, consumers have an expectation that companies will not only respond to their needs, but become active participants in the global community. Because of high-profile customer service issues (think Dell Hell or United ...

and more »

10/26/2012 02:28 PM
Amanda Todd's suicide and social media's sexualisation of youth culture - The Guardian

The Guardian

Amanda Todd's suicide and social media's sexualisation of youth culture
The Guardian
Amanda Todd, a teenager who lived in the Vancouver area, died earlier this month by her own hand. Shortly before she killed herself, she made a YouTube video describing the bullying she had suffered both in school and after school that had driven her ...
Social media a double-edged sword when it comes to bullyingEMC Frontenac

all 226 news articles »

10/26/2012 03:59 PM
Salesforce Social Marketing Cloud Bursts as Radian6, Buddy Media Hit Storm - brandchannel.com

Salesforce Social Marketing Cloud Bursts as Radian6, Buddy Media Hit Storm
brandchannel.com
A storm is gathering in the clouds, not just with #Sandy moving towards the northeast US, but with rumbling within the Salesforce Marketing Cloud. This week, it emerged that Salesforce.com's biggest acquisition, social media campaign manager Buddy ...

and more »

10/26/2012 08:16 PM
Social media changing campaigning for candidates, voting decisions for citizens - Journal and Courier

Social media changing campaigning for candidates, voting decisions for citizens
Journal and Courier
The darkened room was aglow with the artificial light from laptops, tablets and smartphones as students and others constantly checked blogs and other social media sites to get real-time comments and analysis from experts. Keith Shimko, an associate ...


10/26/2012 08:40 AM
Social Media Engagement Drives Sales, Study Reveals - Convenience Store Decisions

Social Media Engagement Drives Sales, Study Reveals
Convenience Store Decisions
The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics.

and more »

10/26/2012 04:27 AM
Prosecutor's new filing: Zimmerman defense using social media for 'spin' - Orlando Sentinel

The Associated Press

Prosecutor's new filing: Zimmerman defense using social media for 'spin'
Orlando Sentinel
In support of his latest request for a gag order, the lead prosecutor in the George Zimmerman murder case filed paperwork today attacking a wide array of public statements made by the defense via traditional and social media. Prosecutor Bernie de la ...
Judge releases Trayvon Martin's school records, social media activity to ...Amsterdam News
State to argue for gag order in Zimmerman caseFresno Bee

all 371 news articles »

10/26/2012 08:44 AM
Consumers Demand Service Through Social Media - Destination CRM

Destination CRM

Consumers Demand Service Through Social Media
Destination CRM
According to a new study from NM Incite, a social media consumer insights provider and joint venture between Nielsen and McKinsey, nearly half (47 percent) of U.S. social media users today actively seek customer service through social media. NM Incite ...
How the Anglican Church is engaging with social mediaBBC News
Social Media and PoliticsThe Independent Florida Alligator (blog)
9 Social Media Fun Facts To Shock Or Maybe Just AweBusiness 2 Community
YorkRegion.com -NTV -Search Engine Journal
all 88 news articles »

mobile marketing - Google News

Google News


10/26/2012 08:17 AM
Mobile Marketing Means Easy Money for Small Businesses - TIME

Mobile Marketing Means Easy Money for Small Businesses
TIME
Here's a number to ponder: 84 percent of small businesses that use mobile marketing techniques report an increase in new business for their efforts. That survey, from Web.com and Lab42 earlier this year, should be enough to convince you to invest some ...


10/25/2012 09:27 PM
Mobile marketing on the rise - Viet Nam News

VietNamNet Bridge

Mobile marketing on the rise
Viet Nam News
Mobile marketing on the rise. HCM CITY (VNS) â€Â" With Viet Nam's growth in mobile marketing expected to continue at a breakneck speed, companies need to improve the content of their adverts to reach consumers, experts urged at a forum held yesterday in ...
BUSINESS IN BRIEF 27/10VietNamNet Bridge

all 27 news articles »

10/26/2012 07:19 AM
ePrize Elevates to MMA North America Premier Member - Sacramento Bee

ePrize Elevates to MMA North America Premier Member
Sacramento Bee
NEW YORK, Oct. 26, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize, a digital engagement company, has elevated their MMA membership ...

and more »

10/25/2012 09:08 AM
Snipp Interactive's mobile marketing services expand in Mexico with Telmex ... - Proactive Investors USA & Canada

Proactive Investors USA & Canada

Snipp Interactive's mobile marketing services expand in Mexico with Telmex ...
Proactive Investors USA & Canada
Mobile marketing firm Snipp Interactive (CVE:SPN) said today that its partner in Mexico has been chosen by telecom operator Telmex to create a marketing campaign for cell phone and tablet users. Telmex is owned by Fortune 500 company America Movil, ...

and more »

10/26/2012 06:09 AM
The Year of Mobile…Measurement - ClickZ

The Year of Mobile…Measurement
ClickZ
The Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence has gotten an early start thinking about plans and priorities for 2013. Our most recent mobile board of directors meeting last week in San Francisco included some ...


10/24/2012 06:32 PM
Mobile Marketing Startup PageWoo Launches To Make Mobile Ads Location ... - TechCrunch

Mobile Marketing Startup PageWoo Launches To Make Mobile Ads Location ...
TechCrunch
PageWoo seeks to solve a number of problems for mobile marketers: It is at once a content-generation engine, as well as a multi-image testing platform. It can target ads based on location and even on the weather. Oh, and did I mention that it provides ...


10/23/2012 09:43 AM
UPDATED: Mobile Magic Makers Are Psyched By Prospect of Smaller iPad - ADOTAS

Gotta Be Mobile

UPDATED: Mobile Magic Makers Are Psyched By Prospect of Smaller iPad
ADOTAS
“The iPad mini is the 'Goldilocks' device for mobile marketing because it's just right â€Â" not as small as a smartphone with the limitations a smaller screen creates, but not as large as current tablets, whose size makes them less portable. “What excites ...
Apple debuts iPad mini, moves to dominate mobile ad market â€Â" challenging ...Tnooz
Marketing VP Schiller Explains Apple Tax Behind iPad mini's Price TagGotta Be Mobile
Dueling Apple, Microsoft, Google Press Events Promise Onslaught Of Mobile ...Marketing Land
Mobile News -B2B Marketing Online -MediaPost Communications
all 7,337 news articles »

10/25/2012 10:53 AM
Colgate-Palmolive Exec: Company Behind In Mobile Marketing - MediaPost Communications

MediaPost Communications

Colgate-Palmolive Exec: Company Behind In Mobile Marketing
MediaPost Communications
Jack-Haber Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should be, given consumers' rapidly growing usage of mobile platforms, says Jack Haber, C-P's vice president, global advertising and digital. It will take some ...


10/26/2012 08:22 AM
4G marketing war breaks out among phone networks - The Guardian

The Guardian

4G marketing war breaks out among phone networks
The Guardian
A marketing war has erupted among mobile phone operators ahead of EE's launch of the UK's first 4G network on 30 October 2012. With EE the sole provider of the super-fast mobile phone service until 2013, and the only 4G network on which the iPhone 5 ...
Vodafone combats EE 4G with monster press activityMarketing
Vodafone outlays £4.5m to downplay EEMarketing Week

all 28 news articles »

10/26/2012 12:24 PM
Samsung feels the power as Galaxy Note 2 lifts off - CNET (blog)

Economic Times

Samsung feels the power as Galaxy Note 2 lifts off
CNET (blog)
by Roger Cheng. October 26, 2012 11:19 AM PDT Follow @RogerWCheng. Todd Pendleton, chief marketing officer for Samsung's U.S. mobile arm, with the Galaxy Note 2. (Credit: Samsung). Even Apple's iPhone 5 couldn't slow Samsung Electronics down.
GALAXY NOTE II AND GALAXY CAMERA PRODUCTS ARE UNVEILEDCoastweek
Samsung Galaxy Note 2 (II): Best Creative Tool Pricing & UpdatesWireless and Mobile News

all 548 news articles »

internet marketing - Google News

Google News


10/26/2012 04:08 AM
Lunarpages Partners with Internet Marketing Leader Conversion Pipeline to ... - Equities.com

TheHostingNews.com

Lunarpages Partners with Internet Marketing Leader Conversion Pipeline to ...
Equities.com
Lunarpages Internet Solutions, the award-winning global web hosting provider has recently partnered with premier online marketing agency Conversion Pipeline to provide their web hosting customers with best-in-class Search Engine Optimization and ...
Web Host Lunarpages Partners to Provide SEO Services to CustomersWeb Host Industry Review

all 9 news articles »

10/26/2012 08:44 AM
How to Brew Online Marketing - BostInno (blog)

How to Brew Online Marketing
BostInno (blog)
It isn't so bad when it comes to tech and innovation either. Blending online marketing and brewing seems like a perfect match, right? (Nodding.) For your reading pleasure, we have likened the four essential brew components to actionable marketing ...


10/26/2012 03:06 PM
Google Affiliate Network Now Paying Advertisers Top Dollar - Equities.com

PR Web (press release)

Google Affiliate Network Now Paying Advertisers Top Dollar
Equities.com
The InternetMarketingCoaching.co website provides access to complete affiliate marketing training programs entirely online. Affiliate marketing is one branch of Internet marketing that typically requires no startup costs. Unlike traditional advertising ...
Online Business Training Course Teaches Ideas and Product Generation to ...PR Web (press release)

all 6 news articles »

10/26/2012 09:11 PM
What Network Marketing is Really All About - Business 2 Community

What Network Marketing is Really All About
Business 2 Community
Most internet business owners wonder how they can improve their profit margins and increase sales. Email promoting is one of the best ways to establish a strong connection between you and your audience. Keep reading to see how this can help your ...


10/25/2012 10:23 AM
Internet Marketers Hit Big Snags in China - Internet Evolution

Internet Marketers Hit Big Snags in China
Internet Evolution
First, Internet marketing and search engine optimization strategies designed to work with Google may not work in China. Second, if a company has a conflict with the Chinese government, Beijing can step in and censor search results at any time. To see ...

and more »

10/26/2012 10:57 AM
Proven Email Marketing Strategies from Marketers and Industry Leaders on Tap ... - The Herald | HeraldOnline.com

Proven Email Marketing Strategies from Marketers and Industry Leaders on Tap ...
The Herald | HeraldOnline.com
JACKSONVILLE, Fla., Oct. 26, 2012 â€Â" /PRNewswire/ -- Hundreds of marketers from around the world are gathering for the tenth annual Email Summit set for Feb. 19-22 at the Paris Las Vegas Hotel & Casino. At the Summit, MarketingSherpa will release its ...

and more »

10/25/2012 08:30 PM
30DC Founder Ed Dale Appears as Keynote Speaker at Two Major Marketing ... - Sacramento Bee

30DC Founder Ed Dale Appears as Keynote Speaker at Two Major Marketing ...
Sacramento Bee
Dale developed of The Challenge (formerly known as the 30-Day Challenge) - a free module-based training program designed for individuals to learn about internet marketing at their own pace - and has had over 190,000 people take the course, with many ...

and more »

10/26/2012 09:12 PM
Google Unleashes New Multi-Level Feature for Business Virtual Tours - Business 2 Community

Google Unleashes New Multi-Level Feature for Business Virtual Tours
Business 2 Community
Google Business Photos is one of the newest online marketing tools available to business owners and is the first on-demand service of its kind offered by Google. The new virtual tours allow internet users to interactively browse business interiors with ...

and more »

10/26/2012 02:37 PM
Office of Fair Trading Puts Online Retailers in the Firing Line - Business 2 Community

Business 2 Community

Office of Fair Trading Puts Online Retailers in the Firing Line
Business 2 Community
We also know that cross-border selling can be incredibly important to the growth of small UK businesses who want a piece of the European online retail market, worth nearly £170billion a year. Any retailers looking to sell in foreign markets will have ...


10/24/2012 06:09 PM
Online Advertising Agency Experience Advertising, Inc. Launches Content ... - Equities.com

Brisbane Times

Online Advertising Agency Experience Advertising, Inc. Launches Content ...
Equities.com
Building on the ever increasing demand from companies seeking to drive targeted traffic and sales to their company websites, Experience Advertising has expanded its online marketing services to assist companies in need of effective SEO articles and ...
Learn PPC & SEO and Master Search Engine MarketingSearch Engine Journal
SEO Is Changing Faster Than Political Rhetoric! Are You Up To Speed?Business 2 Community
All you ever wanted to know about Google Penguin; Clearing up the ...Mediarun Search (blog)
Melodika.net (press release)
all 43 news articles »