digital marketing - Google News

Google News

09/07/2012 04:03 PM

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services - brandchannel.com

DatacenterDynamics IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services brandchannel.com According to Gartner, by 2017 the head of marketing â€Â" not the head of technology â€Â" will have greater influence on technology purchases. Gartner predicted earlier this year that chief marketing officers would soon spend more on technology than chief ... IBM Marketing Center: Swiss Army Knife For E-CommerceInformationWeek The American Marketing Association Turns to IBM Smarter Commerce to Target ...Sacramento Bee AMA taps IBM's Smarter Commerce suiteDirect Marketing News eWeek all 91 news articles »

09/06/2012 01:07 PM

Lessons Learned at Stanford's Digital Marketing Program - Forbes

Forbes Lessons Learned at Stanford's Digital Marketing Program Forbes Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford's first-ever Digital Marketing Program looked worth attending. I look at education like an accelerator; it ...

09/06/2012 11:07 PM

World Renowned Digital Marketing Expert, Hassan Bawab on TV Interview with ... - RedOrbit

World Renowned Digital Marketing Expert, Hassan Bawab on TV Interview with ... RedOrbit The Pulse Network is interviewing Hassan Bawab, Founder and CEO of Magic Logix, leading global digital marketing agency, in a televised interview in anticipation of Bawab's appearance at the Inbound Marketing Summit in Boston October 23rd and 24th. and more »

09/07/2012 07:02 AM

Borrell Creates 'Digital Marketing Regions' - All Access Music Group

Borrell Creates 'Digital Marketing Regions' All Access Music Group BORRELL ASSOCIATES has created a new media industry geography called DIGITAL MARKETING REGIONS (DMRs), identifying 513 U.S. markets where local businesses concentrate their digital advertising expenditures. Local ad spending levels for any ... Borrell Creates DMR To Enhance Digital Marketing MetricsMediaPost Communications Borrell Announces Creation of Digital Marketing Regions (DMRs) for Online and ...Melodika.net (press release) all 3 news articles »

09/07/2012 04:01 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) 66% of digital marketers surveyed working for companies with an annual turnover of more than £100m agreed that 'social media is integral to business strategy', while 67% said that social media activity was 'integral to their marketing mix'. While just ... Adobe Social launches with an eye on your brand's Facebook, Twitter popularityZDNet Adobe Social Debuts, Offers Robust, Easy-To-Use Take On Facebook Marketing ...AllFacebook Adobe Goes End-to-End on SocialAdweek WebProNews -CMSWire -Digital Market Asia all 21 news articles »

09/07/2012 12:59 PM

DMA finds marketers bullish on direct and digital marketing - BtoB Magazine

DMA finds marketers bullish on direct and digital marketing BtoB Magazine New Yorkâ€Â"Despite mixed signals in the economy, more than 72% of marketers and marketing suppliers believe direct and digital marketing are well-positioned for future growth, according to a report from the Direct Marketing Association. According to DMA ... and more »

09/06/2012 09:28 PM

The Top 3 Reasons You Need Digital Marketing Automation - Business 2 Community

The Top 3 Reasons You Need Digital Marketing Automation Business 2 Community Digital marketing today is a complicated world: Interacting over countless channels on a tight budget isn't exactly what marketers predicted a decade ago. How can you harness the complexity of the digital environment and make it work for you? Marketing ... Marketers 'can turn adversity into achievement'ashdowngroup.com all 2 news articles »

09/07/2012 07:02 AM

IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs ... - Businessweek

IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs ... Businessweek In response to this need, IBM is introducing a new set of integrated services designed to help businesses build and expand their digital marketing presence. IBM will help businesses use technology as a tool to build more meaningful, personalized ... IBM encourages CMO, CIO interactionDirect Marketing News all 18 news articles »

09/08/2012 04:44 AM

Why You Should Resurrect Your Print Marketing Campaigns - Business 2 Community

Why You Should Resurrect Your Print Marketing Campaigns Business 2 Community There are some people who argue that print marketing is dead, especially in a world where digital marketing has definitely taken over. While digital marketing is certainly an important part of marketing in general, there are plenty of good reasons for ...

09/08/2012 11:11 PM

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... - RedOrbit

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... RedOrbit Big Footprint Digital was recognized for results in search engine marketing (SEM) by the Colorado Chapter of the American Marketing Association (AMA). Big Footprint's work with Level 3 Communications received a coveted Gold Peak Award for the “Best ...

social media - Google News

Google News

09/09/2012 09:15 AM

Social media bring fashion to the masses - CNN

Social media bring fashion to the masses CNN The proliferation of online fashion portals, live streaming and social media are bridging the gap between brands and consumers, making the rarefied world of high fashion more accessible than it has ever been, insiders said. And, perhaps nowhere else is ... and more »

09/09/2012 01:44 PM

Gov to use social media to rally on pensions - Sacramento Bee

Gov to use social media to rally on pensions Sacramento Bee DECATUR, Ill. -- Gov. Pat Quinn is hinting that his so-called grassroots campaign to rally support for an overhaul of Illinois' pension system will involve social media and the Internet. Lawmakers have failed to come up with a plan to deal with the ... and more »

09/09/2012 09:08 PM

Twitter users get literal - Examiner.com

Twitter users get literal Examiner.com This event is further evidence that in today's world, our politicians, our business leaders, "literally" everyone who takes a stage pretty much anywhere, is open to the scrutiny of those using social media. It's a powerful tool. Maybe we should add it ... and more »

09/09/2012 07:23 PM

Daily Press Feedback: Checking social media, traffic jams, Crabbers football - Daily Press

Daily Press Feedback: Checking social media, traffic jams, Crabbers football Daily Press Because these profiles contain information about applicants not typically revealed in a job interview, more and more employers are using social media to dig deeper. Some employers ask applicants to log in during the interview so investigators can view ... and more »

09/09/2012 03:00 AM

Commentary: Social media change rules of engagement - cvbugle

Examiner.com Commentary: Social media change rules of engagement cvbugle Social media were at the core of this strategy. On the night Obama accepted the Democratic nomination, 85,000 people packed the Denver Broncos football stadium. The price of admission was an email address or cellphone number, and everyone was ... President Obama Wins Social Media, Television With Convention SpeechExaminer.com Conventions a Hit on Social Media, Not TVStop the ACLU Social Media: RNC vs. DNCKATV Business 2 Community -Reuters all 4,926 news articles »

09/08/2012 09:22 PM

KC's Social Media Club grows into a force for civic, business projects - Kansas City Star

Kansas City Star KC's Social Media Club grows into a force for civic, business projects Kansas City Star Look now at the Social Media Club of Kansas City: On Friday, about 150 members â€Â" and that's just 5 percent of the total membership â€Â" crammed into the Google Fiber Space facility on Westport Road for the group's monthly breakfast. They were eager to ... and more »

09/09/2012 11:52 PM

Barry O'Farrell calls for review on social media laws after troll attack on ... - The Australian

NEWS.com.au Barry O'Farrell calls for review on social media laws after troll attack on ... The Australian NSW Premier Barry O'Farrell has written to acting prime minister Wayne Swan calling for a review of laws on social media after what he called a cowardly Twitter attack on rugby league star Robbie Farah. The Wests Tigers and State of Origin hooker ... Farah calls in cops over vile tweetSydney Morning Herald all 75 news articles »

09/09/2012 07:04 PM

Publicity official calls for better use of China's social media - Xinhua

Publicity official calls for better use of China's social media Xinhua SHENZHEN, Sept. 9 (Xinhua) -- A senior Chinese publicity official has urged to use the country's burgeoning social media as a means to amplify "positive voices" and address social concerns. In a recent meeting of the State Internet Information Office ... and more »

09/08/2012 09:02 AM

Don't let social media fan communal flames: PM - New York Daily News

The Hindu Don't let social media fan communal flames: PM New York Daily News New Delhi, Sep 8 â€Â" Prime Minister Manmohan Singh Saturday flagged the use of social media and bulk SMSs to aggravate social tensions as the new challenge before the government and security forces, even as he expressed concern over the increase in ... Indian PM warns of dangers of social mediaPhys.Org Social media new security challenge: PMTimes of India Indian premier warns on dangers of social mediaThe Sun Daily The Hindu -Hindustan Times -NDTV all 276 news articles »

09/09/2012 05:28 PM

Social media, Facebook warning for legal firms - iTWire

Social media, Facebook warning for legal firms iTWire The LawTech Summit legal conference in Queensland, which concluded last Friday, was told that law firms developing social media profiles run the risk of losing traction if they bombard clients and prospects with information on Facebook. According to ... and more »

mobile marketing - Google News

Google News

09/09/2012 11:50 PM

Intel looking into mobile market - MyBroadband

MyBroadband Intel looking into mobile market MyBroadband The company plans to fill several senior positions this month on the team, which will have responsibility for technology architecture as well as marketing and dealing with suppliers and customers, according to the ad Intel posted Thursday on social ...

09/08/2012 07:23 AM

Mobile Marketing And Advertising Present Big Opportunities For Savvy Business ... - Small Business News from Gaebler.com

Small Business News from Gaebler.com Mobile Marketing And Advertising Present Big Opportunities For Savvy Business ... Small Business News from Gaebler.com Published: 9/8/2012. With the rapid proliferation of smartphones and other mobile devices, companies contemplating mobile marketing initiatives can no longer afford to sit on the sidelines. Pegged at $6.4 billion worldwide in 2012, the number of ...

09/05/2012 12:07 AM

Mobile marketing: Gadget makers jockey for edge during the holidays - Jackson Clarion Ledger

Mobile marketing: Gadget makers jockey for edge during the holidays Jackson Clarion Ledger Apple CEO Tim Cook walks on stage during the Apple Developers Conference in San Francisco. Makers of consumer electronics are refreshing their products for the holiday shopping season. Apple's rivals are hoping that a head start on the buzz will ... and more »

09/09/2012 09:58 PM

MMAF India to put spotlight on mobile mktg ecosystem - exchange4media.com

exchange4media.com MMAF India to put spotlight on mobile mktg ecosystem exchange4media.com Mobile Marketing Association, along with exchange4media, is organising the inaugural India edition of the premier global Mobile Marketing Forum series, the MMAF India 2012. The Forum will be held over two days on September 20 and 21 in Delhi.

09/06/2012 10:04 PM

Optimize Your Mobile Marketing Database - Destination CRM

Optimize Your Mobile Marketing Database Destination CRM Mobile marketing offers a range of benefits, including the potential to achieve high response rates and drive increased consumer interaction and engagement. With mobile devices representing the convergence of multiple channels, they enable a consumer ...

09/07/2012 04:19 AM

5 Mobile Marketing Insights for Generating Targeted Sales Leads - Business 2 Community

Business 2 Community 5 Mobile Marketing Insights for Generating Targeted Sales Leads Business 2 Community The statistics surrounding mobile usage are staggering. Nowadays, it's not difficult to come across information that tell you things like “5.1 billion human beings own a smart phone while 4.2 billion own a toothbrush” or, in a more marketing-esque ...

09/08/2012 02:02 AM

'Mobile AD the Future of Advertising - AllAfrica.com

'Mobile AD the Future of Advertising AllAfrica.com Mobile market has witnessed supersonic growth over the past few years. Statistics show that six billion of the global population use mobile devices. Of this figure, 100 million users are domiciled in Nigeria. Online source reveal that "Apple has sold ... and more »

09/06/2012 08:06 PM

4 Reasons Mobile Marketing Leads Are Better? - Business 2 Community

4 Reasons Mobile Marketing Leads Are Better? Business 2 Community mobilemarketing We're constantly conducting research about mobile marketing. We believe mobile marketing is the future of the marketing world. Data from a variety of sources indicates that mobile marketing spend will increase 5x to 10x in the next 5 years.

08/29/2012 04:14 PM

Study Suggests a '7 Percent Solution' for Mobile Marketing - New York Times (blog)

Mobile Marketing Watch Study Suggests a '7 Percent Solution' for Mobile Marketing New York Times (blog) A consultancy that helps marketers improve the effectiveness of their advertising spending is proposing that they significantly increase the amount of money they spend in the United States on ads on smartphones, tablets and other mobile devices. MMA Challenges Conventional Thinking on Mobile Marketing With ...Mobile Marketing Watch Mobile ad spend too lowbrand-e.biz MMA Announces North America Regional Board Executive CommitteePR Newswire (press release) all 25 news articles »

09/09/2012 10:23 PM

Sony Mobile eyes the smartphone pie - exchange4media.com

exchange4media.com Sony Mobile eyes the smartphone pie exchange4media.com With India being among one of Sony Mobile's growth markets, a number of initiatives have been planned for the country. India is the third largest market for the company, after US and China. After the rebranding was announced in April, the company ... and more »

search marketing - Google News

Google News

09/09/2012 10:09 PM

Nashua company helps clients optimize their Google search rankings - The Union Leader

Nashua company helps clients optimize their Google search rankings The Union Leader “The reason why we started this business, in part, was because we wanted to be different than all the other Internet marketing companies,” said Galeshahi, sitting in his downtown Nashua corner office with a big-headed James Brown statue at his back. Top 5 Underutilized Online Tools That Help Build Your BusinessGreen Industry Pros Why SEO is more and more importantMelodika.net (press release) all 5 news articles »

09/08/2012 11:11 PM

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... - RedOrbit

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... RedOrbit Big Footprint Digital was recognized for results in search engine marketing (SEM) by the Colorado Chapter of the American Marketing Association (AMA). Big Footprint's work with Level 3 Communications received a coveted Gold Peak Award for the “Best ...

09/08/2012 11:02 PM

Search Optics looks to add workers, clients with renovated Ferndale office - Detroit Free Press

Search Optics looks to add workers, clients with renovated Ferndale office Detroit Free Press "You constantly need to take into account that Google changed something in its search algorithms, or that technology has changed," Ponn said. "A marketing campaign that worked a year ago, compared to a campaign today? They are campaigns. That is all ...

09/09/2012 11:20 PM

Internet Marketing Tools List Provided Free of Charge Online - RedOrbit

Internet Marketing Tools List Provided Free of Charge Online RedOrbit The free list of Internet marketing tools can be accessed by going to this link http://marketersblackbook.com/internet-marketing-tools. The recent changes to the way that search are made on Google have affected a lot of small business websites ...

09/09/2012 04:51 PM

Content Marketing Magic: Aligning Keyword & Content Types with Business Goals - Business 2 Community

Content Marketing Magic: Aligning Keyword & Content Types with Business Goals Business 2 Community Then we started worrying about SEO â€Â" how to make that content more visible and available to search engine visitors. Now that “content marketing” is the word of the day, people are stressing about what “content” means and how they can “create great content. seo techniquesMelodika.net (press release) all 5 news articles »

09/07/2012 02:48 PM

Priceline: Propel 'Massive' Growth with Paid Search - Huffington Post

Priceline: Propel 'Massive' Growth with Paid Search Huffington Post You cannot improve your search marketing campaigns if you don't know exactly how they're performing. To track performance, you need to implement conversion tracking, which tracks everything from impressions to clicks to conversions. For the best ...

09/09/2012 07:43 PM

The most important question in email marketing - iMedia Connection

iMedia Connection The most important question in email marketing iMedia Connection A simple example of this involves search marketing. The objective of search marketing is to gain a new customer. It isn't just to get a consumer to click on a paid search ad (or a highly ranked organic result) and go to a landing page. But if you don't ...

09/09/2012 03:14 AM

Leasing Marketing Ideas and Strategy from ByReputation's New Leasing ... - Equities.com

Leasing Marketing Ideas and Strategy from ByReputation's New Leasing ... Equities.com ByReputation delivers search engine optimization, local search directories, and content marketing to leasing businesses, finding them new customers. If you would like to get a free leasing marketing consult from an expert, then please click on the link ... Legal Marketing Ideas and Strategy from ByReputation's New Legal Promotion ...PR Web (press release) all 8 news articles »

09/04/2012 10:19 AM

Search Marketing Insight: How To Expand Into Canada - Search Engine Journal

Search Marketing Insight: How To Expand Into Canada Search Engine Journal If you're looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales.

09/06/2012 07:25 AM

Investing in SEO: Marketers are Doing More SEO Than They Think - Search Engine Watch

Business 2 Community Investing in SEO: Marketers are Doing More SEO Than They Think Search Engine Watch I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. If you missed it, Danny Goodwin's blog post, “Organic vs. Paid Search Results: Organic Wins 94 Percent of Time” is a great summary. How SEO Marketing Can Help Your Small BusinessBusiness 2 Community Q&A: Husam Jandal on SEO in the Middle EastEconsultancy (blog) Boston SEO Training Hosted By Brick MarketingPR Leap (press release) PR Web (press release) -Business Review USA (press release) all 40 news articles »