digital marketing - Google News

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09/07/2012 04:03 PM

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services - brandchannel.com

DatacenterDynamics IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services brandchannel.com According to Gartner, by 2017 the head of marketing â€Â" not the head of technology â€Â" will have greater influence on technology purchases. Gartner predicted earlier this year that chief marketing officers would soon spend more on technology than chief ... IBM Marketing Center: Swiss Army Knife For E-CommerceInformationWeek The American Marketing Association Turns to IBM Smarter Commerce to Target ...Sacramento Bee AMA taps IBM's Smarter Commerce suiteDirect Marketing News eWeek all 91 news articles »

09/06/2012 01:07 PM

Lessons Learned at Stanford's Digital Marketing Program - Forbes

Forbes Lessons Learned at Stanford's Digital Marketing Program Forbes Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford's first-ever Digital Marketing Program looked worth attending. I look at education like an accelerator; it ...

09/06/2012 11:07 PM

World Renowned Digital Marketing Expert, Hassan Bawab on TV Interview with ... - RedOrbit

World Renowned Digital Marketing Expert, Hassan Bawab on TV Interview with ... RedOrbit The Pulse Network is interviewing Hassan Bawab, Founder and CEO of Magic Logix, leading global digital marketing agency, in a televised interview in anticipation of Bawab's appearance at the Inbound Marketing Summit in Boston October 23rd and 24th. and more »

09/07/2012 07:02 AM

Borrell Creates 'Digital Marketing Regions' - All Access Music Group

Borrell Creates 'Digital Marketing Regions' All Access Music Group BORRELL ASSOCIATES has created a new media industry geography called DIGITAL MARKETING REGIONS (DMRs), identifying 513 U.S. markets where local businesses concentrate their digital advertising expenditures. Local ad spending levels for any ... Borrell Creates DMR To Enhance Digital Marketing MetricsMediaPost Communications Borrell Announces Creation of Digital Marketing Regions (DMRs) for Online and ...Melodika.net (press release) all 3 news articles »

09/07/2012 04:01 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) 66% of digital marketers surveyed working for companies with an annual turnover of more than £100m agreed that 'social media is integral to business strategy', while 67% said that social media activity was 'integral to their marketing mix'. While just ... Adobe Social launches with an eye on your brand's Facebook, Twitter popularityZDNet Adobe Social Debuts, Offers Robust, Easy-To-Use Take On Facebook Marketing ...AllFacebook Adobe Goes End-to-End on SocialAdweek WebProNews -CMSWire -Digital Market Asia all 21 news articles »

09/07/2012 12:59 PM

DMA finds marketers bullish on direct and digital marketing - BtoB Magazine

DMA finds marketers bullish on direct and digital marketing BtoB Magazine New Yorkâ€Â"Despite mixed signals in the economy, more than 72% of marketers and marketing suppliers believe direct and digital marketing are well-positioned for future growth, according to a report from the Direct Marketing Association. According to DMA ... and more »

09/06/2012 09:28 PM

The Top 3 Reasons You Need Digital Marketing Automation - Business 2 Community

The Top 3 Reasons You Need Digital Marketing Automation Business 2 Community Digital marketing today is a complicated world: Interacting over countless channels on a tight budget isn't exactly what marketers predicted a decade ago. How can you harness the complexity of the digital environment and make it work for you? Marketing ... Marketers 'can turn adversity into achievement'ashdowngroup.com all 2 news articles »

09/07/2012 07:02 AM

IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs ... - Businessweek

IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs ... Businessweek In response to this need, IBM is introducing a new set of integrated services designed to help businesses build and expand their digital marketing presence. IBM will help businesses use technology as a tool to build more meaningful, personalized ... IBM encourages CMO, CIO interactionDirect Marketing News all 18 news articles »

09/08/2012 04:44 AM

Why You Should Resurrect Your Print Marketing Campaigns - Business 2 Community

Why You Should Resurrect Your Print Marketing Campaigns Business 2 Community There are some people who argue that print marketing is dead, especially in a world where digital marketing has definitely taken over. While digital marketing is certainly an important part of marketing in general, there are plenty of good reasons for ...

09/08/2012 11:11 PM

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... - RedOrbit

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... RedOrbit Big Footprint Digital was recognized for results in search engine marketing (SEM) by the Colorado Chapter of the American Marketing Association (AMA). Big Footprint's work with Level 3 Communications received a coveted Gold Peak Award for the “Best ...