Saturday 17 November 2012

search marketing - Google News

Google News


11/16/2012 01:11 PM
Fifty-One Per Cent of Search Marketers Concerned with Algorithm Changes - Equities.com

Fifty-One Per Cent of Search Marketers Concerned with Algorithm Changes
Equities.com
The nature of search marketing is evolving to include platforms other than search engines. Businesses that have an integrated approach will fare best in their online marketing efforts. A recent study from Forrester found that fifty-one per cent of ...

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11/16/2012 02:30 PM
General Motors Names Search Optics a Turnkey Dealer Marketing Partner - Sacramento Bee

General Motors Names Search Optics a Turnkey Dealer Marketing Partner
Sacramento Bee
DETROIT, Nov. 16, 2012 -- /PRNewswire/ -- General Motors has named Search Optics, one of the nation's leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide.

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11/17/2012 02:24 PM
CEO search trips up Florida's top tourism agency - Tampabay.com

CEO search trips up Florida's top tourism agency
Tampabay.com
So instead, Visit Florida gave a recruiting firm a no-bid $45,000 contract to conduct a nationwide CEO search in two months. It happens to be the same firm that originally recruited the chief marketing officer, Will Seccombe, five years earlier. "I ...


11/15/2012 03:08 PM
VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns
Sacramento Bee
Kenshoo (http://www.Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid ...

and more »

11/17/2012 03:54 PM
Anyone with a New Idea is a Crank Until the Idea Succeeds - Business 2 Community

Business 2 Community

Anyone with a New Idea is a Crank Until the Idea Succeeds
Business 2 Community
While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Although those are clearly important ...


11/17/2012 03:20 AM
Senior Care Marketing Ideas and Strategy from ByReputation's New Senior Care ... - Equities.com

Senior Care Marketing Ideas and Strategy from ByReputation's New Senior Care ...
Equities.com
Senior care services use ByReputation's new marketing service with organic search engine optimization, local search directories, and content marketing to bring about new clients. To receive a senior care consult from an expert, then please click on the ...

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11/16/2012 11:55 AM
Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing - KoMarketing Associates

KoMarketing Associates

Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing
KoMarketing Associates
According to an eConsultancy report, search engine marketing (SEM) in North America is expected to be worth $23 billion by the end of 2012; projections show an additional $4 billion in growth throughout 2013, which brings the industry to an estimated ...


11/16/2012 08:38 AM
Google's Fight to Kill Search by 2020 - AdAge.com

Google's Fight to Kill Search by 2020
AdAge.com
That also means Google is exploring other business models that may diminish its cash cow of search engine marketing. The bet that Google is making is that consumer behavior will shift so Google needs to stay relevant and profitable however those shifts ...


11/14/2012 11:16 PM
Marketing Talk: AM Navigator's Geno Prussakov - Search Engine Journal

Search Engine Journal

Marketing Talk: AM Navigator's Geno Prussakov
Search Engine Journal
In Geno Prussakov's most recent book, “Affiliate Program Management: An Hour a Day”, the author speaks authoritatively on affiliate marketing management, from planning to optimizing results. Prussakov was kind enough to enter the following discussion ...


11/15/2012 10:54 AM
Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates ... - Search Engine Land

Search Engine Land

Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates ...
Search Engine Land
Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates Available Now! Nov 15, 2012 at 12:42pm ET by Search Engine Land · Tweet. Search marketing is more challenging than ever. Algorithm changes keep coming. The influence of ...


mobile marketing - Google News

Google News


11/17/2012 06:20 PM
Building the newest marketing muscle starts with mobility - Post-Tribune

Building the newest marketing muscle starts with mobility
Post-Tribune
The purpose of this column is to illustrate how mobile has indeed become the new marketing muscle for the 21st century. If your business is not mobile friendly, especially when it comes to attracting attention and building relationships (marketing ...


11/15/2012 08:05 AM
LIN Media Launches New Mobile Marketing Company - Investor's Business Daily

LIN Media Launches New Mobile Marketing Company
Investor's Business Daily
NEW YORK--(BUSINESS WIRE)-- LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, today announced the launch of LIN Mobile, LLC (“LIN Mobile”), a new company that will ...
LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable
LIN Media Launches New Mobile MarketingTV Technology

all 13 news articles »

11/17/2012 12:36 PM
T-Mobile Announces Hiring Of New Chief Marketing Officer - TmoNews

All Things Digital

T-Mobile Announces Hiring Of New Chief Marketing Officer
TmoNews
Sievert is the former Chief Marketing Officer at AT&T Wireless, along with a background at Clearwire, Microsoft, IBM and Procter & Gamble. Sieverts appointment is the latest in a series of major T-Mobile announcements which includes the appointment of ...
T-Mobile taps ex-Microsoft exec as marketing chief to build 'America's un-carrier'GeekWire
T-Mobile Names Former Microsoft Executive Mike Sievert as Marketing ChiefAll Things Digital
T-Mobile Picks New Chief Marketing OfficerSocial Barrel

all 11 news articles »

11/13/2012 02:02 PM
Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights
Search Engine Watch
Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ...
Mobile marketing stats to help plan for 2013AGBeat
SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ

all 3 news articles »

11/13/2012 07:57 AM
SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void
Sacramento Bee
LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ...

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11/17/2012 01:26 PM
Mobile Inbound Marketing for Executives On The Go - Business 2 Community

Business 2 Community

Mobile Inbound Marketing for Executives On The Go
Business 2 Community
Executives: how often do you find yourself asking for traffic numbers and lead flow data from your marketing team? Daily? Hourly? Are you tired of sifting through detailed reports that lack high-level summary of the overall health of your website and ...


11/16/2012 09:48 AM
Mobile Marketing: The Mobile Data Treasure Trove - Business 2 Community

Mobile Marketing: The Mobile Data Treasure Trove
Business 2 Community
Marketing Strategies Should be Built Around Consumer Data. Data is the bedrock on which successful mobile marketing strategies are built. Of course it's really the insights teased out of the data that count; but no data, no insights. What kind of data ...


11/16/2012 12:24 AM
Social media and mobile marketing - allvoices

Social media and mobile marketing
allvoices
One of the more amusing and poignant moments at this year's ad:tech was when MillerCoors' Digital Media Manager Brian Lipman jumped off stage to get his mobile phone, which drove the point home: nowadays just about anyone who has a smartphone ...

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11/17/2012 02:26 AM
The Advertising Market 2012 - The Epoch Times

The Advertising Market 2012
The Epoch Times
In 2011, the mobile market consisted of 835 million people who owned a smartphone and 5.6 billion individuals who owned a feature phone. Generally, a feature phone cannot download information from a website and thus is not suitable for earning an ...


11/13/2012 11:10 AM
What Does the iPad mini Mean for the Future of Mobile Marketing? - Business 2 Community

What Does the iPad mini Mean for the Future of Mobile Marketing?
Business 2 Community
Apple product announcements are the stuff of marketers' dreams. They're events with huge buzz beforehand, a “stop everything!” viewership during and an avalanche of buy-in afterward. No wonder the company's customers are called “fanboys” â€Â" these ...

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internet marketing - Google News

Google News


11/17/2012 03:16 AM
#1 Toronto Internet Marketing Company - Powerhouse Internet Marketing Makes ... - Equities.com

#1 Toronto Internet Marketing Company - Powerhouse Internet Marketing Makes ...
Equities.com
Powerhouse Internet Marketing whom first opened their doors in 2006 six years later is now ranked #1 in internet marketing and have included yet another tool to their multi-award winning client dashboard. Their conversion rate optimization tool is the ...

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11/14/2012 05:17 AM
Analysis: Internet marketing was breakout star of 2012 campaign - Constitution Daily (blog)

Analysis: Internet marketing was breakout star of 2012 campaign
Constitution Daily (blog)
It appears that Internet marketing via social media was the big winner in Election 2012, in a game changer from President Barack Obama's campaign that echoes TV's importance in the 1960 presidential contest. The 2012 general election results caught ...

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11/16/2012 06:11 PM
Andy Jacob's Newest Internet Marketing Guide In High Demand By Arizona ... - Equities.com

Andy Jacob's Newest Internet Marketing Guide In High Demand By Arizona ...
Equities.com
International Sales Guru Andy Jacob is now offering his newest INternet Marketing Guide to Executives in the Arizona Marketplace. Jacob, a resident of Phoenix, Arizona has published his newest Internet Marketing Guide guide on UberFlip. Uberflip is ...

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11/17/2012 03:54 PM
Anyone with a New Idea is a Crank Until the Idea Succeeds - Business 2 Community

Business 2 Community

Anyone with a New Idea is a Crank Until the Idea Succeeds
Business 2 Community
While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Although those are clearly important ...


11/16/2012 09:26 AM
Web Talent Marketing Supports The Victims of Hurricane Sandy - Sacramento Bee

Web Talent Marketing Supports The Victims of Hurricane Sandy
Sacramento Bee
Local Internet Marketing Company, Web Talent Marketing partners with Samaritan Purse to reach out to those effected by the "storm of a lifetime." By Web Talent Marketing. Web Talent Marketing. Last modified: 2012-11-16T15:06:58Z. Published: Friday, Nov.

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11/16/2012 12:40 PM
Internet Marketing And Email Marketing Services - Business 2 Community

Business 2 Community

Internet Marketing And Email Marketing Services
Business 2 Community
email marketing services In this era, the Internet has become a very powerful medium of information and communication. Almost everyone who possesses a gadget that could easily connect to the Internet can exchange data and messages with anyone in the ...


11/16/2012 01:05 AM
Now, Maybe, Finally: Why Internet marketers offer free gifts - Naples Daily News

Now, Maybe, Finally: Why Internet marketers offer free gifts
Naples Daily News
As a result, we all need to be careful of never being accused of that. If you willingly give your information to someone on their website, the new reality is that they will generally offer you something for free. Internet marketing has brought forth ...


11/13/2012 08:53 AM
Local Internet Marketing Company eBoxed Helps New York-area Businesses ... - Sacramento Bee

Local Internet Marketing Company eBoxed Helps New York-area Businesses ...
Sacramento Bee
NEW YORK, Nov. 13, 2012 -- /PRNewswire/ -- Hurricane Sandy not only caused physical damage but also major disruption to numerous small to medium sized businesses in the surrounding areas. NYC Internet marketing company eBoxed, a social media ...

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11/17/2012 06:20 PM
Building the newest marketing muscle starts with mobility - Post-Tribune

Building the newest marketing muscle starts with mobility
Post-Tribune
What all this data suggests is your website, your blog, your other Internet marketing channels including email are being viewed on some type of smart device. And compounding all this change is browsers such as Mozilla, Internet Explorer, Google Chrome ...


11/17/2012 08:20 PM
5 Marketing Technology stories you might have missed 11-17-12 - Customer Think (blog)

5 Marketing Technology stories you might have missed 11-17-12
Customer Think (blog)
[ChiefMarTec] In a nutshell, agile marketing adapts management methodologies from agile software development (and agile project management) and applies them to marketing teams. My Take: I ... When online, people are in task mode. They are trying to get ...

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digital marketing - Google News

Google News


11/15/2012 08:06 AM
How Advisors Can Maximize Their Digital Marketing Efforts - Financial-Planning.com (blog)

New Zealand Herald

How Advisors Can Maximize Their Digital Marketing Efforts
Financial-Planning.com (blog)
Does anyone remember what life was like before the Internet for the independent financial advisor? From a marketing perspective it was a constant resource and time-consuming uphill fight to overcome the enormous costs associated with creating and ...
A digital marketing guide to prepare for Small Business SaturdayWashington Post (blog)
Pradeep Chopraexchange4media.com
Business Consort launches new social media training courses as study finds the ...DigitalJournal.com (press release)
AdAge.com -Business 2 Community -allmediascotland.com (press release)
all 145 news articles »

11/14/2012 02:59 PM
Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook - Sacramento Bee

Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook
Sacramento Bee
ATLANTA, Nov. 14, 2012 -- /PRNewswire/ -- The way marketers communicate with buyers is evolving. Today's buyer is in control more than ever before, conducting the majority of their research prior to their first interaction with a sales representative.

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11/15/2012 08:25 AM
BlueGlass Acquires Digital Marketing Agency Quaturo - WebProNews

BlueGlass Acquires Digital Marketing Agency Quaturo
WebProNews
BlueGlass announced today that it is has acquired digital marketing agency Quaturo, and that Kevin Gibbons will join the company and form BlueGlass UK. “Bootstrapped from day 1, BlueGlass continues to build an independent global company (offices now ...


11/16/2012 02:30 PM
General Motors Names Search Optics a Turnkey Dealer Marketing Partner - Sacramento Bee

General Motors Names Search Optics a Turnkey Dealer Marketing Partner
Sacramento Bee
DETROIT, Nov. 16, 2012 -- /PRNewswire/ -- General Motors has named Search Optics, one of the nation's leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide.

and more »

11/16/2012 03:07 AM
10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week
Econsultancy (blog)
Here are some of the most interesting digital marketing stats we've seen this week. Stats include how Australian's use QR codes, the top brands on LinkedIn, the popularity of Wi-Fi instead over 3G, connected TV, and mobile use in France. For more ...


11/04/2012 10:25 PM
Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round
Boston.com
The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ...

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11/16/2012 01:30 AM
Salesforce launches new Marketing Cloud. Is it a threat to the... - IT-Director.com

Salesforce launches new Marketing Cloud. Is it a threat to the...
IT-Director.com
Salesforce's active participation will bring down the price point and provide credibility to Cloud/SaaS offerings in the digital marketing space. This alone should accelerate customer adoption and market growth, which will be no bad thing for all the ...

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11/15/2012 04:07 PM
Survey finds Digital Marketing Set to Grow in 2013 - OfficialWire

Survey finds Digital Marketing Set to Grow in 2013
OfficialWire
A September survey of North American marketers found that 35.9% had plans to increase spending on digital initiatives next year, compared with 6.8% that intend to spend less. The research was conducted by Balihoo, a local-marketing automation company.


11/15/2012 09:04 AM
UNOapp, View the Vibe Enter Into Partnership to Advance Digital Marketing ... - Digital Signage Connection

Digital Signage Connection

UNOapp, View the Vibe Enter Into Partnership to Advance Digital Marketing ...
Digital Signage Connection
UNOapp and View the Vibe have announced a partnership to bring a dynamic digital marketing platform to restaurateurs, advancing value-added services such as digital signage and digital menu boards for their clients. Providing a mix of digital marketing ...

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11/15/2012 03:08 PM
VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns
Sacramento Bee
Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid search campaign ...

and more »