social media - Google News

Google News

12/06/2012 05:15 PM

Is Facebook Fair Disclosure? The Future of CEOs on Social Media - CNBC.com (blog)

CNBC.com (blog) Is Facebook Fair Disclosure? The Future of CEOs on Social Media CNBC.com (blog) As CEOs communicate with consumers and investors on Facebook, Twitter, and LinkedIn in growing numbers, it seems inevitable that the SEC would question whether commentary in social media counts as a public disclosure. Netflix and its CEO Reed ... and more »

12/06/2012 09:32 PM

Leveson warns of trial by social media - Sydney Morning Herald

Sydney Morning Herald Leveson warns of trial by social media Sydney Morning Herald The British peer who led the inquiry into the newspaper phone-hacking scandal in Britain has warned of the potential pitfalls of social media and the internet. Speaking at a privacy seminar in Sydney on Friday, Lord Leveson said: "Children and the ... Action needed to protect privacy: LevesonSBS all 185 news articles »

12/06/2012 12:30 PM

2012 Social Media Report: Mobile, Social Care & What This Means For Marketers - Business 2 Community

Brafton 2012 Social Media Report: Mobile, Social Care & What This Means For Marketers Business 2 Community Nielsen's just-released “Social Media Report” for 2012 drills deep on mobile, illustrating the inexorable relationship between social and mobile devices. “Time spent on mobile apps and the mobile web account for 63% of the year-over-year growth in ... Maybe small businesses don't need social media?Upstart (blog) What's the Difference between Social Media and Social Business?Huffington Post (blog) Social networks drive online salesInternetRetailer.com Washington Post -GMA News -Brafton all 573 news articles »

12/06/2012 08:47 PM

Social Media in the Job Search - Business 2 Community

Gadget Social Media in the Job Search Business 2 Community Social media has come to play a critical role in people's lives across the board. Regardless of whether it is in the friendly interaction between friends, sharing of pictures with loved ones across a pond, or the search for employment in a slightly ... Is Social Media Facing its Moment of Truth?HispanicBusiness.com Local Business Owners Turn To Social MediaWBNG-TV Are You a Social Media Junkie?phillyBurbs.com (blog) iMedia Connection (blog) -Gadget -Brafton all 30 news articles »

12/06/2012 10:58 AM

Advisers Balance Social Media With Traditional Duties - Wall Street Journal

Wall Street Journal Advisers Balance Social Media With Traditional Duties Wall Street Journal Major brokerages have been cautious about using social media to interact with current clients and seek out new ones due to worries about complying with securities regulations. But they can no longer ignore the influence of sites like LinkedIn, Twitter ...

12/06/2012 06:36 AM

Build Social Media Into the Customer Experience - Business Insider

Forbes Build Social Media Into the Customer Experience Business Insider As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are ... Social Customer Experiences That MatterHuffington Post (blog) all 3 news articles »

12/06/2012 07:09 AM

Social media brings change in Gulf despite efforts at control - BBC News

BBC News Social media brings change in Gulf despite efforts at control BBC News A recent decision by the United Arab Emirates to tighten restrictions on internet use has highlighted attempts by the authorities in Gulf states to staunch the flood of comment and criticism appearing on social media websites. The amendments to the UAE ... and more »

12/06/2012 10:07 PM

Social Media Helps Childhood Obesity - Ivanhoe

The Malaysian Insider Social Media Helps Childhood Obesity Ivanhoe (Ivanhoe Newswire) â€Â" If your child spends a lot of time chatting on Facebook or tweeting on Twitter, it may be a good thing. Social media could be an effective tool in helping children overcome obesity, according to an American Heart Association ... Use Social Media to Fight Childhood Obesity, Heart Experts SayWITN Facebook and Twitter May Help Fight Obesity in KidsMedPage Today Social media may be a weapon against childhood obesityThe Malaysian Insider all 10 news articles »

12/06/2012 06:27 PM

Social Media Eye for the Small Business Guy: A Chicago Butcher Gets a Makeover - Mashable

Social Media Eye for the Small Business Guy: A Chicago Butcher Gets a Makeover Mashable The following is the first in Mashable's "Social Media Eye for the Small Business Guy" series, which will look at how small businesses navigate social media marketing. If you're a social media consultant or a small business owner looking to take part ...

12/06/2012 09:03 AM

Conservatives dominate Japan social media ahead of poll - Asahi Shimbun

Conservatives dominate Japan social media ahead of poll Asahi Shimbun Their entry into the cyber world of social media reflects a broader change among Japanese, whose use of social media sites has soared since the last election in 2009 partly in response to last year's earthquake, tsunami and nuclear crisis, when the ... and more »

mobile marketing - Google News

Google News

12/06/2012 02:57 PM

Forrester on mobile marketing: who you do â€Â" and do not â€Â" want to target - VentureBeat

VentureBeat Forrester on mobile marketing: who you do â€Â" and do not â€Â" want to target VentureBeat Forrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: it's not the 7 percent of American adults who still refuse to use a mobile phone. Most ...

12/06/2012 02:08 PM

Mobile Marketing is Now a Mainstream Marketing Channel - Business 2 Community

Mobile Marketing is Now a Mainstream Marketing Channel Business 2 Community I think it's safe to say that mobile is now a mainstream marketing channel. We've known it to be so for some time. However, 2012 has seen massive growth is mobile usage, specifically with regards to smartphones. According to Snaphop.com “in 2012, the U ...

12/06/2012 02:20 AM

10 Relationship-First Mobile Marketing Best Practices - ClickZ

10 Relationship-First Mobile Marketing Best Practices ClickZ There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous - there are five times as many mobile phones in the world today as PCs - but its real-time nature and commercial power have elevated its ...

12/05/2012 10:34 AM

Verizon seeks customers to spam with mobile marketing forever - Ars Technica

MiamiHerald.com Verizon seeks customers to spam with mobile marketing forever Ars Technica Verizon is starting to contact customers this week about allowing the telecom to sell their dataâ€Â"including location, browsing information, and mobile app usageâ€Â"to third-party marketers in exchange for… coupons. The company promises one coupon up ... Verizon Selects uses subscribers' location, usage data for opt-in ad programFiercemobilecontent Verizon asks customers to opt in to personalized marketing programTechRadar UK AT&T, Verizon offer daily deals with a phone-tracking twistGigaOM all 333 news articles »

12/05/2012 03:07 PM

Is Holy Grail Of Local Mobile Marketing In Sight? - Seeking Alpha

Is Holy Grail Of Local Mobile Marketing In Sight? Seeking Alpha Mobile marketing may be the "last frontier" of the internet left to conquer, but as of today it seems nobody quite understands how to do it. And while many flail about trying to figure it out, the vast profit potential that resides in that new, mobile ...

12/06/2012 03:37 AM

NFC Whitepaper for Marketers - One of the Most Talked About Aspects of Mobile ... - Equities.com

NFC Whitepaper for Marketers - One of the Most Talked About Aspects of Mobile ... Equities.com The whitepaper, a first of its kind in Canada, provides in-depth research, analysis, and case studies on one of the most talked about aspects of mobile marketing: Near Field Communications (NFC). The document is a collaborative project between Gauge ... NFC: A future beyond paymentsNFCNews all 3 news articles »

12/06/2012 08:21 AM

Revisiting Mobile Predictions - iMedia Connection (blog)

Revisiting Mobile Predictions iMedia Connection (blog) “We're going to see the beginnings of an evolution in what we call location-based services, and a convergence of several different trends that will radically redefine what we call mobile marketing and what we call retailing for the decade ahead,” he ...

12/06/2012 10:16 PM

Tablet Talk For Brands: Ad Spend Takes The Lead On Mobile Marketing & Other ... - Business 2 Community

Tablet Talk For Brands: Ad Spend Takes The Lead On Mobile Marketing & Other ... Business 2 Community This morning we came across an article in Mobile Entertainment, which claims that experts expect a 25% surge in tablet advertising volumes, meaning it's imperative that retailers ensure their websites are mobile and tablet-optimized. According to ...

12/06/2012 05:47 PM

Mobile tech transforming consumer behaviors, changing buying patterns - China Daily

China Daily Mobile tech transforming consumer behaviors, changing buying patterns China Daily Each subscriber tends to own more than one mobile phone nowadays, and the number of such subscribers continues to increase. The figures indicate that the Hong Kong market is ready to embrace new mobile technology, like NFC mobile payment services, ... Consumers Take A Multi-Device Path To PurchaseBusiness 2 Community “We are likely to see businesses investing in mobile-only websites”Digital Market Asia 3 Ways Mobile Insights Are Informing Online and Offline MarketingForbes all 4 news articles »

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... and more »

search marketing - Google News

Google News

12/05/2012 11:15 AM

MIT Blackjack Kingpin and Forrester's Top Search Marketing Analyst Slated to ... - ADOTAS

MIT Blackjack Kingpin and Forrester's Top Search Marketing Analyst Slated to ... ADOTAS SAN DIEGO (December 5, 2012) â€Â" Covario, Inc., the nation's top independent search marketing agency, today announced the keynote speakers for its annual INFLECTIONPoint conference, Feb. 5-7, which is expected to attract many of the world's leading ... and more »

12/06/2012 09:31 AM

Winter Meetings: MiLB Begins Search For Marketing Leader - Baseball America (blog)

Winter Meetings: MiLB Begins Search For Marketing Leader Baseball America (blog) NASHVILLEâ€Â"Minor League Baseball president Pat O'Conner spent a good part of his stay in Nashville explaining the sport's new marketing plan to his constituents during league meetings. Next up on his to-do list is finding someone to run the program. and more »

12/06/2012 02:32 AM

Spain & Search Marketing: The 2nd Edition - State of Search

State of Search Spain & Search Marketing: The 2nd Edition State of Search Aleyda Solis tries to get a grip the market by gathering some of the best of what happened in Spain. If you have tips, go to our tip page and send them to us! There was certainly a lot of activity last November in Spain search marketing world. Let's ... and more »

12/06/2012 12:12 PM

The New SEO Rules in a Content Marketing World - Mashable

Search Engine Journal The New SEO Rules in a Content Marketing World Mashable The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren't mutually exclusive, but not long ago creating cheap, machine-friendly garbage ... SEO or SEM, Which is Better?Nashua Telegraph (blog) Have You Developed an Online Marketing Strategy for 2013?Business 2 Community 5WPR: “If SEO or PPC Matter, Remember Integrating Public Relations”Search Engine Journal Melodika.net (press release) -Virtual-Strategy Magazine (press release) all 11 news articles »

11/29/2012 08:45 AM

Cracking the Code on Facebook Search Marketing Success - Search Engine Journal

Search Engine Journal Cracking the Code on Facebook Search Marketing Success Search Engine Journal From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when it comes to developing customized, effective campaigns that deliver results. Based on experience with advertisers spanning ... and more »

12/05/2012 02:09 PM

SEOs: Will You Negotiate a Salary Increase in 2013? - Search Engine Watch

SEOs: Will You Negotiate a Salary Increase in 2013? Search Engine Watch In June of 2011, the search marketer's industry body, SEMPO, released a survey of salaries and job titles among search marketers which revealed that with three to five years of experience, search marketers are paid an excellent salary compared to some ...

12/06/2012 03:38 AM

Agriculture Marketing Ideas and Strategy from ByReputation's New Agriculture ... - Equities.com

Agriculture Marketing Ideas and Strategy from ByReputation's New Agriculture ... Equities.com With the use of organic search engine optimization, local search directories, and content marketing, ByReputation is putting forth a new agriculture marketing service to help agriculturists obtain more business. To get a free agriculture marketing ... and more »

12/06/2012 05:07 AM

Can a Robot Write Your Content? - Search Engine Journal

Search Engine Journal Can a Robot Write Your Content? Search Engine Journal For years now, the three most important rules in search marketing have been “content, content, and content”. Multimillion dollar corporations like Demand Media have sprung up just to feed more content to the insatiable beast that is the internet. Even ...

11/28/2012 11:07 AM

Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? - Search Engine Land

Search Engine Land Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? Search Engine Land The one case where search marketers have 'stolen' real revenue from display teams has been within Facebook advertising (not the new FBX exchange) â€Â" when launched Facebook advertising was obviously the domain of media buyers, but when they ...

11/30/2012 09:12 AM

Lessons Learned: Presenting at a Search Marketing Conference - Search Engine Journal

Search Engine Journal Lessons Learned: Presenting at a Search Marketing Conference Search Engine Journal Presenting at a search engine marketing conference, like the SMX East 2012, had been a goal of mine since I got into the industry just under five years ago, but even though I felt like an expert in the field for what I was presenting, I never thought I ...

digital marketing - Google News

Google News

12/06/2012 06:43 AM

The salt of digital marketing - Hindu Business Line

Hindu Business Line The salt of digital marketing Hindu Business Line The digital marketing market size in India is estimated to touch close to Rs 2,000 crore by 2013 from Rs 1,400 crore in 2011, according to industry watchers. Areas like online retail, ticketing and branding of FMCG products are moving online, and the ... and more »

12/06/2012 09:09 AM

Creative Digital Marketing Agency, 6S Marketing, Dons Mascot Heads for ... - Equities.com

Creative Digital Marketing Agency, 6S Marketing, Dons Mascot Heads for ... Equities.com 6S Marketing, a digital marketing agency, wanted to create a fun and dynamic tour of their office that truly emphasized its vibrant office culture. They hired a Google Street View Certified photographer and put on fuzzy animal mascot heads to dress up ... and more »

12/06/2012 07:33 AM

2013: The Year of Integrated Digital Marketing - Business 2 Community

Business 2 Community 2013: The Year of Integrated Digital Marketing Business 2 Community To help the reader fully appreciate the importance of integrated digital marketing, here is brief list of the top Marketing Trends for 2013; it represents a mash-up of my own thoughts coupled with everything I've been reading over the past year. 1. The ...

12/06/2012 10:55 AM

B2B Digital Marketing Communication - The Drum

The Drum B2B Digital Marketing Communication The Drum Digital marketing for the B2B sector has been moving from the experimental stage to a mainstream consideration in recent years. Once considered a less significant aspect of the marketing mix , digital marketing is now becoming a core component of the ... Video Marketing Emerging as Powerful Tool for B2B MarketersKoMarketing Associates all 4 news articles »

12/05/2012 10:10 PM

Study: Parents Concerned About Digital Marketing Practices Targeting Kids - Adweek

Plain Dealer Study: Parents Concerned About Digital Marketing Practices Targeting Kids Adweek Privacy groups advocating more stringent regulations for marketing to children online and on mobile devices released a study today showing that parents and other adults overwhelmingly agree with them. Many of the techniques used by marketers and ... New Survey Reveals Strong Support for Updating Children's Online Privacy ...The Herald | HeraldOnline.com all 27 news articles »

12/05/2012 08:32 AM

Digital Marketing: Getting It Right, Before Getting It Right - Business 2 Community

Business 2 Community Digital Marketing: Getting It Right, Before Getting It Right Business 2 Community In the last two months, we've seen record traffic and leads on the Kuno Creative website. Not a bad way to close out 2012. A combination of new downloads, marketing automation, social outreach and consistent blogging helped make it possible. But, as I ...

12/06/2012 01:15 PM

Reader's Digest Takes a Bite of the Digital Marketing Apple - InformationWeek

Reader's Digest Takes a Bite of the Digital Marketing Apple InformationWeek The digital transformation of media â€Â" evident in the millions of consumers using e-readers, tablets and smartphones â€Â" is prompting CIOs and CTOs to take more active roles in marketing their companies' products online. Rob Hilliard, CTO for Reader's ...

12/06/2012 10:36 AM

Meyers Engage - Printer Launches New Consumer Engagement Marketing ... - Sacramento Bee

Meyers Engage - Printer Launches New Consumer Engagement Marketing ... Sacramento Bee The division, which will launch in December 2012, has already begun deploying digital marketing campaigns for two internationally renowned brands: a snack food and a coffee brand. (Photo: http://photos.prnewswire.com/prnh/20121206/CG22683) ... and more »

12/04/2012 02:05 PM

CMO Digital Marketing Expansion Expected with 2013 Budget Increases - KoMarketing Associates

Net Newsledger CMO Digital Marketing Expansion Expected with 2013 Budget Increases KoMarketing Associates CMO Digital Marketing Expansion Expected with 2013 Budget Increases The Chief Marketing Officer Council survey of 550 international marketing officers found that fewer than one in five corporations believe they have an effective digital marketing strategy. State of digital marketing in Asia-Pacific [Infographic]Econsultancy (blog) CMOs Bring Optimistic Outlook into 20131to1 Media Marketers planning agency shake-upWarc Destination CRM -Marketing Week all 24 news articles »

12/04/2012 01:08 PM

Vanessa Fox and the Road to Successful Digital Marketing - CMSWire

Vanessa Fox and the Road to Successful Digital Marketing CMSWire Search engine optimization and digital marketing have become â€Â" and will continue to be â€Â" key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques. and more »