mobile marketing - Google News

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12/06/2012 02:20 AM

10 Relationship-First Mobile Marketing Best Practices - ClickZ

10 Relationship-First Mobile Marketing Best Practices ClickZ There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous - there are five times as many mobile phones in the world today as PCs - but its real-time nature and commercial power have elevated its ...

12/05/2012 03:07 PM

Is Holy Grail Of Local Mobile Marketing In Sight? - Seeking Alpha

Is Holy Grail Of Local Mobile Marketing In Sight? Seeking Alpha Mobile marketing may be the "last frontier" of the internet left to conquer, but as of today it seems nobody quite understands how to do it. And while many flail about trying to figure it out, the vast profit potential that resides in that new, mobile ...

12/05/2012 10:34 AM

Verizon seeks customers to spam with mobile marketing forever - Ars Technica

Politico Verizon seeks customers to spam with mobile marketing forever Ars Technica Verizon is starting to contact customers this week about allowing the telecom to sell their dataâ€Â"including location, browsing information, and mobile app usageâ€Â"to third-party marketers in exchange for… coupons. The company promises one coupon up ... Verizon Selects uses subscribers' location, usage data for opt-in ad programFiercemobilecontent Verizon asks customers to opt in to personalized marketing programTechRadar UK AT&T, Verizon offer daily deals with a phone-tracking twistGigaOM all 334 news articles »

12/06/2012 03:37 AM

NFC Whitepaper for Marketers - One of the Most Talked About Aspects of Mobile ... - Equities.com

NFC Whitepaper for Marketers - One of the Most Talked About Aspects of Mobile ... Equities.com The whitepaper, a first of its kind in Canada, provides in-depth research, analysis, and case studies on one of the most talked about aspects of mobile marketing: Near Field Communications (NFC). The document is a collaborative project between Gauge ... NFC: A future beyond paymentsNFCNews all 3 news articles »

12/06/2012 08:21 AM

Revisiting Mobile Predictions - iMedia Connection (blog)

Revisiting Mobile Predictions iMedia Connection (blog) “We're going to see the beginnings of an evolution in what we call location-based services, and a convergence of several different trends that will radically redefine what we call mobile marketing and what we call retailing for the decade ahead,” he ...

12/06/2012 03:41 AM

Blockbuster, Dish Network Court Smartphone Market - Small Business Trends

Blockbuster, Dish Network Court Smartphone Market Small Business Trends Blockbuster, the video rental and retail chain acquired by Dish Network Inc. last year, is courting the mobile market and hoping to start selling its own smartphones soon. The move is another indication of the trend towards mobile that owners and ... and more »

12/06/2012 03:32 AM

Mobile operators' JV hits the ground running but momentum must follow - Marketing Week

Mobile operators' JV hits the ground running but momentum must follow Marketing Week For those of you less familiar with the mobile marketing landscape, the initial cynicism around Weve, or “Project Oscar” as it was originally known, doubted the likelihood of it ever getting off the ground. Similar pan industry initiatives led by ... and more »

11/27/2012 07:55 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Forbes

Marketing magazine Australia (blog) What Mobile Marketers Can Learn From The Papa John's Lawsuit Forbes Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... Community spirit over the mobileFinancial Express It's the year of mobile… againMarketing magazine Australia (blog) 4 Tips For Capitalizing On Untapped Mobile ConversionsMarketing Land Chief Marketer all 5 news articles »

12/05/2012 07:17 AM

It's time to bury mobile marketing, 360ft underground - The Guardian (blog)

The Guardian (blog) It's time to bury mobile marketing, 360ft underground The Guardian (blog) London's underground has always provided advertisers with a captive audience. Other than reading newspapers, looking at your smartphone, tablet or eReader, there's little else to look at while waiting for the next train, which is why adverts can ...

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Folio Magazine Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... Pew Research: Mobile Browsing, Usage Continues to GrowFolio Magazine all 35 news articles »