digital marketing - Google News

Google News

11/02/2012 12:10 PM

Three Yoda Quotes Guaranteed to Make You a Digital Marketing Jedi - Search Engine Journal

Three Yoda Quotes Guaranteed to Make You a Digital Marketing Jedi Search Engine Journal Digital marketing aint easy. It takes massive amounts of perseverance, ongoing dedication, continual adjustments, and never-ending content creation in order to make sure that you (and/or your Clients) are getting the online conversions necessary to ...

11/02/2012 11:44 AM

Study: SMBs ramp up digital marketing spending - BtoB Magazine

MediaPost Communications Study: SMBs ramp up digital marketing spending BtoB Magazine Chantilly, Va.â€Â"Small and midsize businesses have boosted their spending on such digital marketing efforts as websites, social networks and mobile-optimized sites by 35.8% year over year, according to a study by media research company BIA/Kelsey. BIA/Kelsey: Small Businesses Diving into MobileMobile Marketing Watch How SMBs View Online MediaMediaPost Communications all 10 news articles »

11/02/2012 05:13 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here's a round up of some of the most interesting digital marketing stats we've seen this week. Stats include mobile email, Heinz's Facebook product launch, email customer service, US Christmas shopping trends and consumers' indifference to cookies.

11/02/2012 01:23 AM

IBM continues to build its position in enterprise digital marketing - IT-Director.com

IBM continues to build its position in enterprise digital marketing IT-Director.com I was pleased IBM supported the position I took in my June 2012 article Digital Marketers and IT folk must become more interdependent. The conclusion echoed IBM's message "the rapid change in the data-driven way that Marketing now does its business, ...

11/02/2012 06:20 PM

Sequoia-Backed Search And Social Marketing Company Kenshoo Raises ... - TechCrunch

Sequoia-Backed Search And Social Marketing Company Kenshoo Raises ... TechCrunch Digital marketing company Kenshoo has raised $12 million in new funding. The round was led by late-stage investment firm Tenaya Capital, with participation from all past investors, including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance.

11/02/2012 03:06 AM

Ensighten Announces Agility2013: Second Annual Customer and Partner ... - Equities.com

Ensighten Announces Agility2013: Second Annual Customer and Partner ... Equities.com Ensighten, innovator of enterprise tag management systems and visitor privacy solutions that optimize web analytics and digital marketing performance, has selected San Francisco as the host city for its second annual customer and partner conference, ... and more »

11/02/2012 11:58 AM

Lakestar McCann Takes Best Use of Search Honour at Key Industry Awards - Sacramento Bee

Lakestar McCann Takes Best Use of Search Honour at Key Industry Awards Sacramento Bee UK digital marketing agency Lakestar McCann last night won the highly coveted Best Use of Search (Travel) Award at the UK Search Awards 2012. The Manchester and London-based firm, part of McCann Worldgroup, was recognised for its work with Warner ... and more »

11/02/2012 10:45 AM

Why Chicago Content Marketing is so Revolutionary - NBC Chicago (blog)

Why Chicago Content Marketing is so Revolutionary NBC Chicago (blog) When that happens more consistently, content marketing (or other digital trends) will have a place in the entrepreneurial world of Chicago. There is an interesting start-up here called Narrative Science. They have created algorithms that allow content ...

11/02/2012 12:06 PM

AKQA Nabs Anheuser-Busch Digital Account - ClickZ

AdAge.com AKQA Nabs Anheuser-Busch Digital Account ClickZ Prior to AKQA's hiring, digital marketing was handled entirely by Anheuser-Busch's traditional marketing agencies of record. Budweiser was handled by Anomaly, Bud Light by Translation, and Stella Artois by Mother. With the new agreement AQKA will work ... Anheuser-Busch Announces AKQA As Digital Agency Of Record For Budweiser ...Sacramento Bee AB InBev Names AKQA First Digital AOR in USAdAge.com AB names digital agency of recordSTLtoday.com mediabistro.com -Bizjournals.com -Adweek all 145 news articles »

11/02/2012 11:10 AM

EPiServer 7 CMS allows marketers to achieve maximum impact by managing ... - CMS Critic

EPiServer 7 CMS allows marketers to achieve maximum impact by managing ... CMS Critic EPiServer, an innovator in multichannel digital marketing and e-commerce software, announced today the availability of EPiServer 7 CMS, the first content management system to allow marketers and editors to create content that works seamlessly across ...

search marketing - Google News

Google News

11/01/2012 04:25 PM

Forrester Rates The Top Large Search Marketing Agencies - Search Engine Land

Forrester Rates The Top Large Search Marketing Agencies Search Engine Land Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. The first, The Forrester Wave: Search Marketing Agencies, Q4 2012 rates seven of the largest full ... 360i Named a Leader in Search Marketing Agencies ReportPYMNTS.com Covario Named a Search Marketing Agency "Strong Performer" by Independent ...MENAFN.COM Direct Marketing News Names Covario Managing Director Mike Gullaksen a ...Marketwire (press release) all 15 news articles »

11/02/2012 06:20 PM

Sequoia-Backed Search And Social Marketing Company Kenshoo Raises ... - TechCrunch

Sequoia-Backed Search And Social Marketing Company Kenshoo Raises ... TechCrunch The company has three main products â€Â" Kenshoo Enterprise (a tool for managing search advertising campaigns), Kenshoo Local (ditto), and Kenshoo Social. It says it's managing more than $3 billion annually in search engine marketing, with more than 1.5 ...

11/02/2012 03:07 AM

Search Marketing Agency Making Impactful Results for Businesses - Equities.com

Brafton Search Marketing Agency Making Impactful Results for Businesses Equities.com The brand new service is an E-Marketing Strategy Plan catered to businesses looking to gain new insights and tactics to enhance or improve their existing online marketing efforts. The plan is designed to help boost Search Engine Marketing (SEM) ... Search marketing challenges suggests brands need some helpBrafton The Top SEO Platforms: Forrester Wave ReportSearch Engine Land US 2012 Roadshow â€Â" Interview with Gemma BirchState of Search Multilingual Search all 7 news articles »

10/30/2012 10:02 AM

Mobile Search Marketing for BRIC Countries - Search Engine Journal

Search Engine Journal Mobile Search Marketing for BRIC Countries Search Engine Journal Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one ...

11/02/2012 11:58 AM

Lakestar McCann Takes Best Use of Search Honour at Key Industry Awards - Sacramento Bee

Lakestar McCann Takes Best Use of Search Honour at Key Industry Awards Sacramento Bee UK digital marketing agency Lakestar McCann last night won the highly coveted Best Use of Search (Travel) Award at the UK Search Awards 2012. The Manchester and London-based firm, part of McCann Worldgroup, was recognised for its work with Warner ... and more »

11/02/2012 09:03 PM

Web Marketing Teacher Drops Price for Online Coaching - Equities.com

PR Web (press release) Web Marketing Teacher Drops Price for Online Coaching Equities.com These new changes have made an impact on the search results in an effort to cleanse the results of low quality content. The new marketing training that is recommended by Marketer's Black Book is designed to teach business owners and website owners how ... Website Marketing Strategy Now Offered Online by Marketing CompanyPR Web (press release) Online Marketing DNA Offers VIP Coaching in Internet Marketing for Small ...SBWire (press release) Internet Marketing Consulting Service Now Available OnlineMelodika.net (press release) all 13 news articles »

11/01/2012 03:20 PM

Hurricane Sandy Impacts Online Marketing, Mobile Budgets - MediaPost Communications

MediaPost Communications Hurricane Sandy Impacts Online Marketing, Mobile Budgets MediaPost Communications Sandy. Several days after Hurricane Sandy tore up the Atlantic Coast, some search marketing agencies and their clients continue to feel the aftermath. While some brands continue to increase online budgets, especially mobile, others put campaigns on hold.

11/02/2012 05:18 PM

Hiring a Graphic Design or Web Design Firm - Business 2 Community

Business 2 Community Hiring a Graphic Design or Web Design Firm Business 2 Community Be sure to ask the graphic design or web design firm you are considering to hire if they have experience in SEO and other Search Engine Marketing. Ask them to show you examples of websites that they have successfully driven lots of qualified traffic to. and more »

11/02/2012 08:38 AM

How Many Ads Does Google Serve In A Day? - Business 2 Community

How Many Ads Does Google Serve In A Day? Business 2 Community This broad range of diverse data is a great representation of the wide range of customers Google AdWords does business with, and as a result we believe our research to be more accurate than other search marketing studies that deal exclusively with ... and more »

11/02/2012 08:02 AM

Searching for the best SEO - Herald Scotland

Herald Scotland Searching for the best SEO Herald Scotland In a room packed full of marketers desperate to improve their company's website, we were treated to hundreds of practical tips, techniques and concepts that could be used to drive sales online. The most eye opening presentation at the SearchLove event ...

mobile marketing - Google News

Google News

10/29/2012 08:03 AM

Mobile Marketing - The Elephant In The Room For Marketers - Forbes

Forbes Mobile Marketing - The Elephant In The Room For Marketers Forbes About a month ago I wrote a piece entitled Mobile Marketing Too Large For Brands To Ignore which featured a very telling quote from Mark Donovan, comScore SVP of mobile: ““With nearly 86 million Americans now shopping on their smartphones, this ...

11/02/2012 03:19 PM

Hurricane Sandy and The Mobile Marketing Aftermath - Mobile Marketing Watch

Mobile Marketing Watch Hurricane Sandy and The Mobile Marketing Aftermath Mobile Marketing Watch With Hurricane Sandy now behind us, the ominous task of recovering from the monster storm continues. While thousands of lives have been irreparably impacted by the worst storm to ravage the East Coast in our lifetimes, marketing agencies and their ...

11/02/2012 12:23 PM

Penn State World Campus mobile website wins top national award - Penn State Live

Penn State World Campus mobile website wins top national award Penn State Live The Penn State World Campus mobile website has won the Gold Award for Interactive Marketing - Mobile Marketing in the 2012 University Professional Continuing Education Association's (UPCEA) marketing awards competition. UNIVERSITY PARK, Pa.

10/30/2012 08:14 AM

4 Tips For Building Better Mobile Marketing Campaigns - Forbes

4 Tips For Building Better Mobile Marketing Campaigns Forbes Mr. Khan stated that mobile marketing campaigns are frequently an afterthought instead of an integral part of the overall marketing strategy. Marketers must consider this strategy and its compatibility with their campaign goals and not just focus on ...

11/01/2012 12:05 PM

December to Deliver Highest Mobile CTR: Report - Chief Marketer

MediaPost Communications December to Deliver Highest Mobile CTR: Report Chief Marketer As the holiday shopping season takes off a new study has found that the mobile-use habits of consumers begin to change and that marketers who understand and leverage those changes can maximize mobile campaign metrics and gain a leg up on the ... Targeting Both Place And Time Critical To Mobile Ad EffectivenessMediaPost Communications Jumptap October MobileSTAT Report: How Time & Seasonality Impact Mobile ...Business Wire (press release) all 9 news articles »

11/01/2012 11:03 AM

Mobile App Marketing Costs Plunged in September, Find New Fiksu Indexes - Sacramento Bee

Mobile App Marketing Costs Plunged in September, Find New Fiksu Indexes Sacramento Bee BOSTON, Nov. 1, 2012 -- /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced media optimization technology with the world's largest app media inventory, today ... and more »

10/30/2012 10:02 AM

Mobile Search Marketing for BRIC Countries - Search Engine Journal

Search Engine Journal Mobile Search Marketing for BRIC Countries Search Engine Journal Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one ...

11/01/2012 12:11 PM

B2B Marketers Can't Ignore Mobile Any Longer - Marketing Land

Marketing Land B2B Marketers Can't Ignore Mobile Any Longer Marketing Land Many times after I've spoken on mobile search or mobile marketing, I'm approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it's something that B2B organizations can benefit from as well. My answer, always, is: ...

10/31/2012 01:20 PM

Mobile marketing campaign launched by Lindt - QR Code Press

QR Code Press Mobile marketing campaign launched by Lindt QR Code Press Lindt, the chocolatier from Switzerland known for their golden bunnies at Easter time, have announced that they are beginning a mobile marketing campaign, as they have recognized that this is one of the most important channels for reaching consumers ...

11/02/2012 08:21 AM

Snipp to host panel at ad:tech in New York next week - Proactive Investors UK

Proactive Investors UK Snipp to host panel at ad:tech in New York next week Proactive Investors UK Panelists will discuss how they see mobile marketing evolving, with a particular focus on the notion of using mobile to not just give information to users, but to learn more about them. "Thus far the focus of mobile has been the immediacy of engagement ... and more »

social media - Google News

Google News

11/02/2012 02:43 PM

Pew: Social Media Relentlessly Negative Place for Election Talk, Especially ... - Forbes

The Guardian (blog) Pew: Social Media Relentlessly Negative Place for Election Talk, Especially ... Forbes Surveying 49 news sources, Pew's study looked at both the mainstream media's coverage of the election and election related conversations on social media. While mainstream media is no picnic for the candidatesâ€Â" they received more negative than positive ... Pew study finds much negative presidential coverage, especially in social mediaBaltimore Sun (blog) Pew study on US elections finds social media postings 'relentlessly negative'The Guardian (blog) Negativity dominates US election news and social media, study findsGlobe and Mail MediaPost Communications -The Nation all 151 news articles »

11/02/2012 02:03 PM

Pew: Social media as a political tool on the rise - CBS News

Fast Company Pew: Social media as a political tool on the rise CBS News A recent research report from the Pew Internet & American Life Project says that "the use of social media is becoming a feature of political and civic engagement for many Americans." Sixty percent 2,253 U.S. adults surveyed use social-networking sites ... Social media: Athletes affecting voting?ESPN (blog) Social Etiquette: Managing Social Media During DisastersBostInno (blog) Social Networking the ElectionKMEG 14 Wall Street Journal -Business 2 Community -Fast Company all 21 news articles »

11/02/2012 07:39 PM

Social media helping Staten Islanders in aftermath of Hurricane Sandy - SILive.com

SILive.com Social media helping Staten Islanders in aftermath of Hurricane Sandy SILive.com help.jpg Island residents carry grocery items and supplies from New Dorp High School, where FEMA and the American Red Cross set up a central donation center in Miller Field Friday for New Dorp residents affected by Hurricane Sandy. Staten Island ... and more »

11/02/2012 10:57 AM

City fire department implements new social media policy - Baltimore Sun

In The Capital City fire department implements new social media policy Baltimore Sun The Baltimore Fire Department has implemented a strict new social media policy for what firefighters can post on Twitter, Facebook and personal blogs â€Â" drawing criticism that the department is trampling on First Amendment rights. Under the policy ... New social media policy for Baltimore Fire Dept.Washington Post (blog) Baltimore City Firefighters Get a Social Media WatchdogIn The Capital New Social Media Policy for the Baltimore (MD) Fire DepartmentFireEngineering.com all 10 news articles »

11/02/2012 01:11 PM

INFOGRAPHIC: The Social Media Landscape - Business Insider

INFOGRAPHIC: The Social Media Landscape Business Insider A few major social media websites, like MySpace and Facebook, have changed the way that people use the Internet and conduct business. These websites are mentioned by a countless number of people. Business owners should know the importance of ... and more »

11/02/2012 10:15 AM

Ai Weiwei sees hope for China in social media - Washington Post (blog)

Ai Weiwei sees hope for China in social media Washington Post (blog) As China gears up for its once-in-a-decade Communist Party Congress on Nov. 8, its censors are busy monitoring social-media references to the leadership transition. Users of the popular Weibo site are even using code words like “sparta” to represent ... and more »

11/02/2012 05:57 AM

Will social media win the US presidential election? - Channel 4 News

Channel 4 News Will social media win the US presidential election? Channel 4 News Alex Truby, consultant at one of the UK's top social media agencies, FreshNetworks, told Channel 4 News: "I definitely think Obama is winning the war. Obviously in terms of reach - the numbers following him - he has a distinct advantage because he has ... Social media and the US electionNew Zealand Listener all 15,471 news articles »

11/02/2012 06:04 AM

Power of Social Media Helping Homeless Services After Hurricane Sandy - Huffington Post

Power of Social Media Helping Homeless Services After Hurricane Sandy Huffington Post Angela was asked to take over the feed since power was out in NYC. I also happened to know Angela. She came to hear me speak at a recent social media event and I've worked with her getting stories from the local Mission. The TEAM was starting to form. Social Media Helps During A DisasterDecryptedTech all 3 news articles »

11/02/2012 08:55 PM

Republicans make up for lost time on social media - AFP

AFP Republicans make up for lost time on social media AFP By Stephane Jourdain (AFP) â€Â" 3 minutes ago. WASHINGTON â€Â" No YouTube channel, no account on photo site Flickr and a measly 5,000 followers on Twitter -- in 2008, Republican presidential candidate John McCain had a dismal social media footprint. and more »

11/02/2012 02:47 PM

Social media helps solve Belhaven crime - Jackson Clarion Ledger (blog)

Social media helps solve Belhaven crime Jackson Clarion Ledger (blog) Perry said he then uploaded the video to YouTube to share with neighbors via social media in the event someone would recognize the person from the video. “Within a few hours on Facebook and Twitter, one neighbor recognized the suspect as someone ... and more »