digital marketing - Google News

Google News

11/02/2012 11:44 AM

Study: SMBs ramp up digital marketing spending - BtoB Magazine

Study: SMBs ramp up digital marketing spending BtoB Magazine Chantilly, Va.â€Â"Small and midsize businesses have boosted their spending on such digital marketing efforts as websites, social networks and mobile-optimized sites by 35.8% year over year, according to a study by media research company BIA/Kelsey. BIA/Kelsey Study Shows Small-Business Spending on Digital Presence ...Sacramento Bee How SMBs View Online MediaMediaPost Communications all 10 news articles »

11/02/2012 05:13 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here's a round up of some of the most interesting digital marketing stats we've seen this week. Stats include mobile email, Heinz's Facebook product launch, email customer service, US Christmas shopping trends and consumers' indifference to cookies.

11/02/2012 01:23 AM

IBM continues to build its position in enterprise digital marketing - IT-Director.com

IBM continues to build its position in enterprise digital marketing IT-Director.com I was pleased IBM supported the position I took in my June 2012 article Digital Marketers and IT folk must become more interdependent. The conclusion echoed IBM's message "the rapid change in the data-driven way that Marketing now does its business, ...

11/02/2012 03:06 AM

Ensighten Announces Agility2013: Second Annual Customer and Partner ... - Equities.com

Ensighten Announces Agility2013: Second Annual Customer and Partner ... Equities.com Ensighten, innovator of enterprise tag management systems and visitor privacy solutions that optimize web analytics and digital marketing performance, has selected San Francisco as the host city for its second annual customer and partner conference, ... and more »

11/02/2012 10:45 AM

Why Chicago Content Marketing is so Revolutionary - NBC Chicago (blog)

Why Chicago Content Marketing is so Revolutionary NBC Chicago (blog) When that happens more consistently, content marketing (or other digital trends) will have a place in the entrepreneurial world of Chicago. There is an interesting start-up here called Narrative Science. They have created algorithms that allow content ...

11/02/2012 11:10 AM

EPiServer 7 CMS allows marketers to achieve maximum impact by managing ... - CMS Critic

EPiServer 7 CMS allows marketers to achieve maximum impact by managing ... CMS Critic EPiServer, an innovator in multichannel digital marketing and e-commerce software, announced today the availability of EPiServer 7 CMS, the first content management system to allow marketers and editors to create content that works seamlessly across ...

11/02/2012 10:41 AM

Addressing the Real Digital Content Problem - People - CMSWire

Addressing the Real Digital Content Problem - People CMSWire It is a generally held truism in the digital marketing community that “content is the biggest challenge to manage.” But according to a presentation from Erin Scime, Associate Director of Content Strategy of Razorfish at the recent MIMA Summit, people ...

11/02/2012 07:03 AM

Anheuser-Busch Announces AKQA As Digital Agency Of Record For Budweiser ... - Sacramento Bee

AdAge.com Anheuser-Busch Announces AKQA As Digital Agency Of Record For Budweiser ... Sacramento Bee Effectively immediately, AKQA will assume responsibility for creating digital extensions for each brand's marketing campaigns, including online and mobile programs, content creation, identifying new partnership opportunities and app development. In its ... AB InBev Names AKQA First Digital AOR in USAdAge.com AB names digital agency of recordSTLtoday.com AKQA Nabs Digital AOR Duties for a Few Familiar AB InBev Brandsmediabistro.com Bizjournals.com -Adweek all 143 news articles »

11/02/2012 07:02 AM

Marketing Holiday Campaigns: “Elf Yourself” Still Reigns - Business 2 Community

Marketing Holiday Campaigns: “Elf Yourself” Still Reigns Business 2 Community High user engagement is critical in digital marketing campaigns. “Elf Yourself” is successful because it is personal: you can put your friends or co-workers faces on the elves. Engagement is a coveted metric within social media today, and what's often ...

11/01/2012 06:03 AM

Retargeting As A Bank Digital Marketing Strategy - Finextra

Retargeting As A Bank Digital Marketing Strategy Finextra While becoming almost Orwellian in it's omniscience, and a very powerful tool for digital marketers, the process is not always perfect. For instance, because of my profession and my search habits, I am often targeted for financial services I don't need ...