search marketing - Google News

Google News

03/18/2013 03:20 AM

Don't Hire Yoda to Run Your Search Marketing - Search Engine Watch

Don't Hire Yoda to Run Your Search Marketing Search Engine Watch Prompting Yoda to famously pronounce, "No! Try not! Do. Or do not. There is no try." Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect on the hero's journey of search.

03/18/2013 03:35 AM

BrightonSEO 2013 â€Â" The search marketing event returns this April - Fourth Source

BrightonSEO 2013 â€Â" The search marketing event returns this April Fourth Source Amongst the 26 speakers on the 12th includes ex-members of Google's Search Quality Team, Fili Wiese and Jonas Weber who will take part in a Q&A panel session; Channel 4's Technology Reporter, Geoff White; Sharon Flaherty, Head of Content and PR at ...

03/15/2013 05:16 AM

6 Things Online Marketers Are Doing Right! - Search Engine Watch

6 Things Online Marketers Are Doing Right! Search Engine Watch we-are-awesome Why can't we look at search marketing from the perspective of encouragement? So many industry blog posts focus on the negative (e.g., "10 things You're Doing Wrong With Your Link Building" or "The 5 Worst SEO Mistakes You Can Make." ...

03/08/2013 07:15 AM

Search Marketing Integration Starts With Your Sales Team - Search Engine Watch

Search Marketing Integration Starts With Your Sales Team Search Engine Watch Marketing Sales SEO The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never ending questions. Buyers are looking for individuals who ... Content Marketing For SEO [Infographic]Business 2 Community all 13 news articles »

03/15/2013 10:03 AM

#SocialChat Discusses Pinterest Marketing - Search Engine Journal

#SocialChat Discusses Pinterest Marketing Search Engine Journal On Monday, March 11th, Daniel Maloney (@DanielPMaloney), CEO of PinLeague took a turn in the hot seat to discuss the finer points of Pinterest marketing. Maloney's pedigree includes time spent at both AOL and Google. Following are his comments about ...

03/15/2013 12:13 PM

User Generated Content and Marketing to the Affluent Millennial Consumer - Search Engine Journal

Search Engine Journal User Generated Content and Marketing to the Affluent Millennial Consumer Search Engine Journal According to Unity Marketing, over the next five years Millennials will become the largest luxury consumer market in the U.S. Unlike other demographics, affluent Millennials are not impressed by money and status symbols because, according to the ...

03/14/2013 04:51 PM

Ecommerce Marketing Checklist for 2013 - Forbes

Ecommerce Marketing Checklist for 2013 Forbes Schema.org. One of the biggest pitfalls most marketers experience is only focusing on the number of visitors without taking into consideration the number of search impressions. “Click-Through Rate” is the combination of these two elements and is one of ...

03/13/2013 05:16 AM

Psst, Microsoft! Bashing Competitors Isn't a Marketing Strategy - Search Engine Watch

Psst, Microsoft! Bashing Competitors Isn't a Marketing Strategy Search Engine Watch The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. It's to make you afraid of how good Google really is. But is Microsoft "scroogling" itself by pushing a campaign focused on Google instead ...

03/12/2013 01:04 PM

The Impact That eBay, Amazon Have On Search Marketing - MediaPost Communications

MediaPost Communications The Impact That eBay, Amazon Have On Search Marketing MediaPost Communications Magnifying-Glass-Shutterstock-A Trends at South by Southwest (SXSW) identify how search will meld, not dissolve into the background. It will become a technology that exists in all online marketing and advertising, and the supporting platform for all ...

03/13/2013 12:10 PM

10 Ways to Integrate Vine into your Social Media Marketing Strategy - Search Engine Journal

Search Engine Journal 10 Ways to Integrate Vine into your Social Media Marketing Strategy Search Engine Journal Do a local Google search and find a magician that you can hire to shoot Vine videos with. Why magic? Users will expect nothing less when it comes to this Video-sharing platform. The app uses quick cuts and looping that can work well with magicians and ...

mobile marketing - Google News

Google News

03/18/2013 05:41 PM

T-Mobile to Make Major Announcement March 26th - Mobile Marketing Watch

Android Community T-Mobile to Make Major Announcement March 26th Mobile Marketing Watch The reason for such heightened expectations relates directly to the cryptic media invite T-Mobile began distributing today. The signature magenta invitation reads: “We're still a wireless company. We're just not going to act like one anymore. Join us ... T-Mobile could become the good guy carrier you've always wantedVentureBeat T-Mobile to launch LTE in March, updates Galaxy Note II for LTEFierceWireless T-Mobile confirms LTE launch this monthThe Seattle Times (blog) PC Magazine -Phandroid.com -TmoNews all 85 news articles »

03/18/2013 09:57 PM

Enterprise Tablet Usage Growing Big Down Under - Mobile Marketing Watch

Mobile Marketing Watch Enterprise Tablet Usage Growing Big Down Under Mobile Marketing Watch Enterprise Tablet Use Growing Big Down Under 300x168 Enterprise Tablet Usage Growing Big Down Under According to the latest data and corresponding projections out of Australia, tablet adoption in the enterprise sector is growing at a quickened pace. and more »

03/18/2013 09:52 AM

Rumor: WhatsApp Coming to iOS with Paid Subscription Model - Mobile Marketing Watch

Mobile Marketing Watch Rumor: WhatsApp Coming to iOS with Paid Subscription Model Mobile Marketing Watch Rumor: WhatsApp Coming to iOS with Paid Subscription Model In a move that could be a game changer for mobile messaging on iOS, WhatsApp â€Â" a well known and incredibly popular mobile messaging app â€Â" may be inbound to iOS-powered devices near ... and more »

03/18/2013 04:57 PM

Lenovo Launching NFC Breakthrough in Contactless Payments - Mobile Marketing Watch

Mobile Marketing Watch Lenovo Launching NFC Breakthrough in Contactless Payments Mobile Marketing Watch According to published reports Monday, NFC-enabled payments will soon be possible from your Lenovo laptop. Mobile Payments Today reports that an embedded NFC reader will be included on some forthcoming models of Lenovo's ThinkPad tablets and ... and more »

03/18/2013 04:34 PM

School Parent Groups Get Support from Leading Mobile Payments Solution - Mobile Marketing Watch

Mobile Marketing Watch School Parent Groups Get Support from Leading Mobile Payments Solution Mobile Marketing Watch School Parent Groups Get Support from Leading Mobile Payments Solution School Parent Groups Get Support from On Monday, PTO Today â€Â" a leading resource for school parent groups â€Â" announced a new partnership with PayAnywhere, one of the ... and more »

03/18/2013 05:20 PM

Federal Legislation Permitting Online Gambling Expected This Spring - Mobile Marketing Watch

Mobile Marketing Watch Federal Legislation Permitting Online Gambling Expected This Spring Mobile Marketing Watch Federal Legislation Permitting Online Gambling Expected This Spring 300x200 Federal Legislation Permitting Online Gambling Expected This From Nevada to New Jersey, states are lining up to legislate their way into the next big billion dollar market ... and more »

03/18/2013 07:17 AM

BUSINESS | PRESS RELEASES - The Providence Journal

BUSINESS | PRESS RELEASES The Providence Journal NEW YORK, March 18, 2013 /PRNewswire/ -- Ace Marketing & Promotions, Inc. (OTCQB: AMKT) is pleased to announce today that Mobiquity Networks, a wholly owned subsidiary of Ace, has launched a location-based mobile marketing campaign to be ... and more »

03/18/2013 03:20 PM

How to Harness The Marketing Power of Facebook Shares - Mobile Marketing Watch

Mobile Marketing Watch How to Harness The Marketing Power of Facebook Shares Mobile Marketing Watch So what's the biggest impediment to generating shares and getting thousands of potential customers looking at your content across various channels, the most valuable of which is mobile? According to the experts behind the infographic, getting your ...

03/18/2013 04:48 PM

Mobile Marketing: An Hour a Day [BOOK REVIEW] - Fourth Source

Mobile Marketing: An Hour a Day [BOOK REVIEW] Fourth Source The book covers everything you need to know about mobile marketing. It starts off explaining the opportunity mobile presents and the current market. The following chapters then provide you with an in depth, yet accessible guide to creating a mobile ...

03/18/2013 02:41 PM

AT&T Touts New Mobile Share Plans for Businesses and Customers - Mobile Marketing Watch

Mobile Marketing Watch AT&T Touts New Mobile Share Plans for Businesses and Customers Mobile Marketing Watch ATT Touts New Mobile Share Plans for Businesses and Customers 300x225 AT&T Touts New Mobile Share AT&T announced Monday that it is helping businesses “raise the productivity bar” with expanded choices of shared data plans. Beginning March 22 ... and more »

social media - Google News

Google News

03/18/2013 07:30 PM

Steubenville rape case driven by social media - USA TODAY

CBS Local Steubenville rape case driven by social media USA TODAY "You were your own accuser, through the social media that you chose to publish your criminal conduct on," the victim's mother said Sunday to Trent Mays, 17, and Ma'Lik Richmond, 16, after they were judged "delinquent" â€Â" the juvenile version of being ... In Steubenville rape trial, social media call out injustice, CNNLos Angeles Times Steubenville: A trial of social mediaSan Francisco Chronicle 2 girls charged with social media threats against accuser in Ohio football ...Washington Post New York Times -CBS Local all 973 news articles »

03/18/2013 07:09 PM

Josh Mendelsohn: Social Media and the Global Office - Wall Street Journal (blog)

Wall Street Journal (blog) Josh Mendelsohn: Social Media and the Global Office Wall Street Journal (blog) Instead of contributing another roundup of tips for leveraging social media platforms, I want to suggest that the best way to use social media is by judiciously balancing it with face-to-face interactions. Using both will not only be useful in building ...

03/18/2013 02:52 PM

When It Comes to Social Networking, Moms Know Best - Huffington Post

When It Comes to Social Networking, Moms Know Best Huffington Post Social networking success is easier than you may think. In fact, all we have to do is follow the advice from generations of mothers. "Listen carefully, share with your friends, and don't be afraid to ask for help," is exactly what individuals and ...

03/18/2013 05:58 PM

Steubenville rape case sets precedence with social media, technology - Washington Post

Steubenville rape case sets precedence with social media, technology Washington Post A former New York sex crimes prosecutor says the Steubenville rape verdict paves the way for future rape cases to use technology and social media as evidence. Associated Press. Correction: Clarification: RELATED. The FOLD · E-mail · Save/Share · Embed ... and more »

03/18/2013 11:03 PM

Social media expands communication through words, pictures and videos - The Detroit News

The Hindu Social media expands communication through words, pictures and videos The Detroit News Photography buffs may stick to Flickr and shy away from Twitter. A parent may only want to join a social networking site to keep an eye on the kids. These days, even Grandma is on Facebook, which makes sense because it's the most popular social media ... Study says social media revolution set to get biggerThe Hindu Is Pheed The Future Of Social Media?Business Insider Social media plays a bigger role in 2013 legislative sessionSanta Fe New Mexican.com Business 2 Community -Social News Daily -Adweek all 25 news articles »

03/18/2013 09:41 PM

Social media's critical role in Steubenville case - San Francisco Chronicle (blog)

San Francisco Chronicle (blog) Social media's critical role in Steubenville case San Francisco Chronicle (blog) For good: The evidence from texts, Twitter and Instagram posts and other social media may very well have assured the conviction of the two assailants. It certainly made sure that the investigation would not go away at a time when some bloggers were ...

03/18/2013 08:08 PM

'Instasham' lets social media braggers fake fabulous lives - CBC.ca

CBC.ca 'Instasham' lets social media braggers fake fabulous lives CBC.ca But for some people, it isn't enough to simply keep up with the social media Joneses - they want to blow them away. Tapping into (and poking some fun at) this trend, two Brooklyn-based artists have launched Instasham - a free, online collection of ...

03/18/2013 09:35 PM

The murky truth: Is social media really changing the world? - The Flat Hat

The murky truth: Is social media really changing the world? The Flat Hat Dr. Rudra Sil, professor of political science and co-director of the Huntsman Program in International Studies and Business at the University of Pennsylvania, spoke at the College of William and Mary last Wednesday about the implications of viewing ...

03/18/2013 06:20 PM

Montana House committee rejects employee social media protections - The Missoulian

NBC Montana Montana House committee rejects employee social media protections The Missoulian In 2009, the city of Bozeman dropped a policy of requesting such social media information after public outcry over the issue. But opponents argued the measure limits an employers' ability to monitor behavior, including for security reasons. It was ... Panel rejects bill dealing with employee privacyHelena Independent Record all 3 news articles »

03/18/2013 10:52 AM

The Rise And Stall Of Social Media Listening - InformationWeek

The Rise And Stall Of Social Media Listening InformationWeek Listening builds on social media monitoring and on traditional methods such as surveys. Unlike surveys, which we carefully design and target, social media conversations and participation are unbounded. So monitoring starts with mentions. To be useful ...

digital marketing - Google News

Google News

03/18/2013 08:51 AM

Marquette University, Laughlin Constable to host digital marketing summit - Milwaukee Journal Sentinel

Marquette University, Laughlin Constable to host digital marketing summit Milwaukee Journal Sentinel Marquette University and the marketing firm Laughlin Constable are hosting a digital marketing summit that includes a keynote address from the director of digital response for President Barack Obama's re-election campaign. The summit is 8:30 a.m. to 5 ...

03/18/2013 11:30 AM

Caesar's Entertainment Digital Marketing: “Test and Target changed our Culture” - Portada-online.com

Caesar's Entertainment Digital Marketing: “Test and Target changed our Culture” Portada-online.com Caesar Entertainment, the World wide gaming, hotel and resort company that owns and operates grand hotels including Caesars, Paris, Bally's, Flamingo and Grand Casinos, has more than 60 online and mobile websites (see the list of properties below).

03/18/2013 12:28 PM

Farnell element14 Awarded for Excellence in Digital Marketing - PR Newswire (press release)

Farnell element14 Awarded for Excellence in Digital Marketing PR Newswire (press release) Farnell element14 has been rewarded for its creativity and commitment in Digital Marketing by Tektronix, a leading supplier of test and measurement equipment. One of the schemes recognised by the Tektronix Business Excellence award for Digital ... and more »

03/18/2013 04:49 AM

A bookmarkable guide for digital marketing newbies - Econsultancy (blog)

A bookmarkable guide for digital marketing newbies Econsultancy (blog) The list below includes links to useful resources that you or new staffers can read in month one of a career in marketing. The list is my idea of what is most important or most eye-opening for those beginning their careers. I've been working at ... and more »

03/18/2013 11:58 AM

Gartner Benchmarks US Digital Marketing Spend, Finds Budgets Going up 6% in ... - CMSWire

CMSWire Gartner Benchmarks US Digital Marketing Spend, Finds Budgets Going up 6% in ... CMSWire Overall, companies spent about 10% of revenue on marketing, and among those surveyed, 43% said they were increasing operating budgets in 2013. About a quarter of that marketing spend is going to digital, and companies are focused most on their ... Digital Marketing: Focus on Data QualityBusiness 2 Community all 3 news articles »

03/18/2013 11:01 AM

6 Reasons Why Vine is a Great Addition to Your Digital Marketing Strategy - ReadPyxl: a Blog (blog)

ReadPyxl: a Blog (blog) 6 Reasons Why Vine is a Great Addition to Your Digital Marketing Strategy ReadPyxl: a Blog (blog) Vine Image Did you ever think a six-second video could enhance your digital marketing strategy? A new mobile app called Vine, brought to you by Twitter, is a video-looping service that lets you create and share videos with current and potential customers.

03/18/2013 06:09 AM

Atom Agency Powers Up: Digital Marketing Innovators Build on 10-Year Legacy ... - MarketWatch (press release)

MarketWatch (press release) Atom Agency Powers Up: Digital Marketing Innovators Build on 10-Year Legacy ... MarketWatch (press release) TORONTO, Mar 18, 2013 (MARKETWIRE via COMTEX) -- Building on a ten-year legacy of innovation in digital marketing services and solutions, Atom Agency is the evolution of marketing services at Sequentia and supports both Sequentia's services and ... and more »

03/15/2013 08:02 AM

There's No Such Thing As A 'Digital Marketing Strategy' Anymore - Business Insider

Econsultancy There's No Such Thing As A 'Digital Marketing Strategy' Anymore Business Insider Not long ago, digital marketing was viewed as a discrete, independent element of a company's brand management strategy. "Create a Facebook page" or “tweet more” might have once been line items in a larger marketing plan, but the landscape has ... Social Media Marketing Budgets To Double In Next Five Years !! [Report]Dazeinfo all 8 news articles »

03/18/2013 07:00 PM

Phones 4u Looks to Digital Marketing Attribution to Drive Highly Aggressive ... - EON: Enhanced Online News (press release)

Phones 4u Looks to Digital Marketing Attribution to Drive Highly Aggressive ... EON: Enhanced Online News (press release) Visual IQ will help Phones 4u leverage marketing attribution to evolve its digital marketing campaigns to achieve strategic and commercial advantage. Using the Visual IQ Intelligence Suite of hosted software products, Phones 4u will be able to track ...

03/18/2013 07:02 AM

The Bozzuto Group Names New Vice President of Digital Marketing - PR Newswire (press release)

The Bozzuto Group Names New Vice President of Digital Marketing PR Newswire (press release) GREENBELT, Md., March 18, 2013 /PRNewswire/ -- The Bozzuto Group, a Greenbelt, MDâ€Â"based real estate services company, today named Shashi Bellamkonda vice president of digital marketing. In his new position, Bellamkonda will be responsible for ... and more »