mobile marketing - Google News

Google News

09/28/2012 01:55 PM

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... - Sacramento Bee

PR Web (press release) Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... Sacramento Bee The UK mobile marketing industry is currently worth over £330 million. As recently as 2010, the sector was worth just £85 million per year and this phenomenal growth is set to continue. However, with so many different mobile channels available, it is ... Beginners Guide to Mobile Marketing Now Released OnlinePR Web (press release) New Small Business Mobile Marketing Training VideosSBWire (press release) all 13 news articles »

09/28/2012 07:46 AM

MEDL Mobile to Bring Developers and Industry Insiders Together at Mobile ... - NASDAQ

MEDL Mobile to Bring Developers and Industry Insiders Together at Mobile ... NASDAQ 28, 2012 (GLOBE NEWSWIRE) -- MEDL (OTCBB:MEDL) - a pioneer in the creation, development, marketing, and monetization of mobile apps - announced today that the company will host a joint mixer in association with the Application Developers Alliance ... and more »

09/28/2012 11:51 AM

PR Newswire's Michael Pranikoff to be featured speaker at CONVERGE ... - Broadcast Newsroom

PR Newswire's Michael Pranikoff to be featured speaker at CONVERGE ... Broadcast Newsroom 28, 2012 /PRNewswire/ -- Michael Pranikoff, PR Newswire's Global Director of Emerging Media, will be the featured morning speaker at the CONVERGE Chicago Social Media & Mobile Marketing Symposium taking place on October 1- 2, 2012 at the Union ... and more »

09/28/2012 06:45 AM

ContactPoint CEO Will Speak at Conversion Conference and Online Marketing ... - Broadcast Newsroom

ContactPoint CEO Will Speak at Conversion Conference and Online Marketing ... Broadcast Newsroom Additionally, Wells will be a featured speaker at the Online Marketing Summit in Santa Clara, CA. His presentation is titled The Myths of Mobile Marketing Metrics. The presentation will detail how to track mobile marketing ROI and succeed in the new ... and more »

09/28/2012 12:27 PM

Get Off the Sidelines: 4 Keys to Leveraging Mobile - Business 2 Community

Business 2 Community Get Off the Sidelines: 4 Keys to Leveraging Mobile Business 2 Community Fifty percent of marketers admit that they aren't leveraging mobile despite it being the fastest-growing marketing channel, while others still aren't sure how to effectively target website traffic from iPhones, Androids, and other smartphones. Those ...

09/26/2012 02:44 PM

Apple's Passbook opens a new mobile marketing venue - InternetRetailer.com

Apple's Passbook opens a new mobile marketing venue InternetRetailer.com There's been a lot of hype about mobile wallets in recent years, but little adoption. Apple Inc. has the potential to change that with its new Passbook app. Passbook is a mobile wallet that enables a consumer to store her loyalty cards, movie and event ... and more »

09/27/2012 06:25 PM

Mobile Ads: Here's What Works and What Doesn't - Wall Street Journal

Wall Street Journal Mobile Ads: Here's What Works and What Doesn't Wall Street Journal As users move to mobile faster than marketers, mobile ad prices are being pushed down. While rates vary widely, on average it costs $2.85 to reach 1,000 iPhone users with a mobile ad, according to mobile-browser firm Opera Software ASA . By comparison ...

09/28/2012 09:21 AM

Augme Technologies Announces Pricing of Public Offering - Equities.com

Augme Technologies Announces Pricing of Public Offering Equities.com NEW YORK, NY -- (Marketwire) -- 09/28/12 -- Augme Technologies, Inc. (OTCBB: AUGT) ("Augme") ("the Company"), a leader in mobile marketing and advertising technology and services, today announced that it has priced an underwritten public offering of ... Augme Technologies Launches Public Offering of Common Stock and WarrantsStockhouse all 12 news articles »

09/24/2012 04:27 PM

Dreamforce: Salesforce Focuses on Mobile Marketing - PC Magazine

Dreamforce: Salesforce Focuses on Mobile Marketing PC Magazine At its annual Dreamforce conference last week, Salesforce.com introduced a wide array of products, mostly focused on using social connections in sales and marketing in new ways. There were many interesting product announcements, including Social Key ...

09/28/2012 05:44 PM

'Intel Inside' ignites mobile branding war - The Province

'Intel Inside' ignites mobile branding war The Province As much smaller Nvidia transitions to the mobile market, it aims to capitalize on game enthusiasts who are passionate about its PC graphics chips. Its well-oiled marketing department hosts tournaments and aggressively interacts with industry pundits. and more »

search marketing - Google News

Google News

09/28/2012 07:22 AM

Google Launches Remarketing in Search in Beta - Search Engine Watch

Google Launches Remarketing in Search in Beta Search Engine Watch Paid search is a highly effective and efficient marketing channel. Google is leading the charge to combine both in so we, as marketers, can reach the best users, right when they are most interested in acting. We look forward to testing this new ... 5 SEM Assets You Aren't (but Should Be) UsingClickZ all 3 news articles »

09/28/2012 03:55 PM

Search's Social Exploration - MediaPost Communications

MediaPost Communications Search's Social Exploration MediaPost Communications Search engines Bing, Yahoo and Google will make it more difficult for search engine marketing specialists to control the placement of content in natural queries, but some believe links will still play a part in optimizing Web sites. The major search ...

09/28/2012 08:40 PM

Online marketers focusing on SEO and SEM look to Google+ - Media Newsline

Online marketers focusing on SEO and SEM look to Google+ Media Newsline Google+ doesn't have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site. In September 2012, Google announced that 400 million people had signed up ... Search and Social Trends Examined. Do You Agree?Marketing Pilgrim all 2 news articles »

09/28/2012 03:15 AM

Phoenix Search Engine Optimization Company Rebrands As SEOAZ.com - Equities.com

State of Search Phoenix Search Engine Optimization Company Rebrands As SEOAZ.com Equities.com The former AZ SEO Marketing company announces a complete rebranding for its company name and Phoenix search engine optimization initiatives to SEOAZ.com. Focusing on local Phoenix markets allows SEOAZ.com to have face to face meetings which ... Gianluca Fiorelli's Super Search UpdateState of Search Roar Search Marketing Offers Proven, Organic Small Business SEO ServicesSBWire (press release) A New Search Engine Marketing Blog LaunchesVirtual-Strategy Magazine (press release) PR Web (press release) -Melodika.net (press release) all 28 news articles »

09/24/2012 06:43 AM

Search Marketing Expo â€Â" SMX East Opens Next Tuesday in New York City - Equities.com

PR Web Search Marketing Expo â€Â" SMX East Opens Next Tuesday in New York City Equities.com Search Marketing Expo â€Â" SMX East kicks off next Tuesday, October 2 in New York City. Here's what is in store: • Over 50 conference sessions and keynotes on search engine optimization (SEO), paid search advertising (PPC), local and mobile search, and ... Pass Options for SMX East; Sessions, Networking and More â€Â" Starts Next Tuesday!Search Engine Land all 12 news articles »

09/28/2012 10:37 AM

Bing Teams Up with Klout to Deliver Expert Social Search Results - KoMarketing Associates

MediaPost Communications Bing Teams Up with Klout to Deliver Expert Social Search Results KoMarketing Associates In an effort to advance the integration of search and social, Bing recently announced its partnership with Klout; the alliance will allow Bing to incorporate Klout scores within its search sidebar. Bing launched its initial sidebar in May, bringing the ... Bing Adds Feature to Tell You Which Experts Have KloutMarketing Pilgrim Bing Adds Klout As An Influencer and Vice VersaSearch Engine Watch all 36 news articles »

09/27/2012 08:20 AM

Last Call â€Â" SMX East Starts Next Tuesday in NYC; All Access and Free Expo+ ... - Search Engine Land

Search Engine Land Last Call â€Â" SMX East Starts Next Tuesday in NYC; All Access and Free Expo+ ... Search Engine Land Time is running out! Search Marketing Expo â€Â" SMX East begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don't. You strive to increase traffic, improve ... 7Search Announces That It Will be Exhibiting at SMX East 2012Melodika.net (press release) all 8 news articles »

09/27/2012 11:42 AM

The Marketing Coach: Top 5 most effective marketing practices - Bizjournals.com (blog)

The Marketing Coach: Top 5 most effective marketing practices Bizjournals.com (blog) Handwritten notes and birthday cards -- Did you think I would say “search engine marketing”? Think about your emotional response to seeing a company listed in a Yahoo search (no effect) compared to getting a handwritten note in the mail (how nice!). Or ...

09/28/2012 07:24 AM

Businesses Need to Get Wise to Local and Mobile SEO Opportunities, Says ... - RedOrbit

Businesses Need to Get Wise to Local and Mobile SEO Opportunities, Says ... RedOrbit This revolutionary shift is leading to online marketing challenges for businesses, therefore, brand marketers need to better understand the differences in mobile web user requirements, as well as mobile search behaviour and activity, in order to ... and more »

09/28/2012 08:27 AM

Dallas Medical Marketing Company and Pain Management Clinic Partner for ... - Equities.com

PR Web (press release) Dallas Medical Marketing Company and Pain Management Clinic Partner for ... Equities.com Pain Center of Dallas, One of the fast-growing pain management health care facilities in Dallas has just partnered with an equally promising local medical marketing company. SEO 1 Medical will be retained to improve further its visibility in the search ... Dallas Internet Marketing Agency SMB SEO LLC Opens a New Office in Bedford ...PR Web (press release) all 7 news articles »

digital marketing - Google News

Google News

09/28/2012 12:15 PM

Online Reputation Management for a Changing Digital Marketing Landscape - Search Engine Journal

Online Reputation Management for a Changing Digital Marketing Landscape Search Engine Journal In today's digital marketing landscape, user generated content (UGC) is considered to be an important decision-making factor apart from all other marketing efforts. The logic is very simple: A team of marketers simply cannot create enough information ...

09/27/2012 07:56 PM

Digital Marketing Company Announces New Free Online Event for Those ... - San Francisco Chronicle

Digital Marketing Company Announces New Free Online Event for Those ... San Francisco Chronicle The cutting edge digital marketing company, Strategic Anarchy, has launched a new free online event specifically for small businesses who are looking to find success in today's market. There are many entrepreneurs looking to find success in today's ... and more »

09/27/2012 02:06 AM

TransUnion Transforms Digital Marketing with Autonomy, an HP Company - Businessweek

TransUnion Transforms Digital Marketing with Autonomy, an HP Company Businessweek PALO ALTO, Calif., Sept. 27, 2012 /PRNewswire/ --Â Autonomy, an HP Company, today announced that TransUnion, the global leader in credit information, relies on Autonomy's digital marketing suite to deliver an engaging, helpful, and compelling online ...

09/28/2012 03:38 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here's a round up of some of the most interesting digital marketing stats we've seen this week. Stats include CompareTheMarket's dominant performance on social, the use of m-commerce in the UK, the increase in impulse buying thanks to mobile and BBC ...

09/28/2012 01:27 PM

Sony's Caines talks marketing at Variety confab - Variety

Sony's Caines talks marketing at Variety confab Variety Promoting movies across new media platforms gives studios a fine-tuned sense of the impact of their efforts, according to Sony Pictures Entertainment digital marketing chief Dwight Caines in his keynote Q&A on Friday at the Variety HITS Digital ... and more »

09/28/2012 03:02 AM

Aprimo Marketing Summit 2013 Registration Opens - Businessweek

Aprimo Marketing Summit 2013 Registration Opens Businessweek 27, 2012 /PRNewswire/ --Â Aprimo, a Teradata company (NYSE:TDC) and a global leader in cloud-based digital and Integrated Marketing Management (IMM) solutions, today opened registration for its Aprimo Marketing Summit 2013 (#AMS13). The event ... and more »

09/28/2012 07:22 AM

Google Launches Remarketing in Search in Beta - Search Engine Watch

Google Launches Remarketing in Search in Beta Search Engine Watch Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion activity. Retargeting, in its simplest form, is the practice of delivering display advertisements to users who have visited owned ... 5 SEM Assets You Aren't (but Should Be) UsingClickZ all 3 news articles »

09/27/2012 10:12 PM

Applying Traditional Direct Marketing Principles to the Digital Age - Destination CRM

Applying Traditional Direct Marketing Principles to the Digital Age Destination CRM As a long-timer in the direct and database marketing industry, I have seen quite the evolution over the years. And if I step back and try to look objectively at our field today, there seems to be a persistent, unspoken dispute between the traditional ...

09/28/2012 10:56 AM

Create Digital Driving Force Behind Verizon FiOS-FOX's Prometheus Social ... - Sacramento Bee

Create Digital Driving Force Behind Verizon FiOS-FOX's Prometheus Social ... Sacramento Bee 27, 2012 -- /PRNewswire/ -- Verizon FiOS approached Richmond-based full-service digital marketing agency, Create Digital, with a digital campaign need: capitalize on their partnership with FOX and summer blockbuster film Prometheus. "The partnership ...

09/26/2012 10:02 PM

Ybrant Digital's $175M deal with Experian falls through - ZDNet

Ybrant Digital's $175M deal with Experian falls through ZDNet Digital marketing company Ybrant Digital was not able to pay the US$175 million for Experian's three price comparison Web sites--PriceGrabber, LowerMyBills and ClassesUSA.co--in time, despite assurances from the former that finances were in place. Ybrant-Experian $175-mn deals fall throughBusiness Standard Ybrant's $175M deal for Experian units falls throughVC Circle all 20 news articles »

social media - Google News

Google News

09/28/2012 12:58 PM

Social media: NHL fans assemble online - ESPN (blog)

ESPN (blog) Social media: NHL fans assemble online ESPN (blog) The rapid evolution of social media over the last half-decade is especially obvious when it comes to the NHL's current labor woes. In the midst of league's second lockout since 2004, fans have assembled online in ways that weren't possible eight years ago. and more »

09/28/2012 04:02 PM

Poll: Social media, drones seen as threat to privacy - Philadelphia Inquirer

Poll: Social media, drones seen as threat to privacy Philadelphia Inquirer Poll: Social media, drones seen as threat to privacy. Political News and Analysis from Philly.com, the Philadelphia Inquirer and the Philadelphia Daily News, including complete coverage of the 2008 Pennsylvania primary election. email. print. font size ... and more »

09/28/2012 06:29 PM

Racism could sway the election - Washington Post

Racism could sway the election Washington Post Credit R. Wallace “Wally” Hudson, chairman of the Mecklenburg County (Va.) Republican Committee, with demonstrating how new social media platforms can broadcast ancient hates. The Post reported this week that the county GOP's Facebook page had ... and more »

09/28/2012 11:10 AM

California schools, employers banned from social media snooping - Chicago Tribune

VentureBeat California schools, employers banned from social media snooping Chicago Tribune SACRAMENTO (Reuters) - Californians who use social media like Twitter and Facebook have a little more privacy protection from employers or universities who may want access to usernames or passwords after the governor signed two bills into law on ... California bars employers from demanding employees' social media log-in infoPCWorld Gov. Signs Social Media Privacy Bills for Workers, StudentsSV411 Brown signs social-media passwords billSan Francisco Chronicle VentureBeat -Gizmodo all 873 news articles »

09/28/2012 05:00 AM

How a Diner Gets the Most Out of Social Media - New York Times (blog)

New York Times (blog) How a Diner Gets the Most Out of Social Media New York Times (blog) The restaurants are open seven days a week, 7 a.m. to 2 p.m. While online commenters rave about the food, I can't get over how creatively this little chain has managed its social media. It has a Web site and a custom mobile site. It promotes the ... Social media as job recruitment tool, up in 2012KTAR.com Why Your Company Should Have a Social Media PolicyAltoona Mirror (blog) How To Use Social Media To Sell Your HomeBusiness 2 Community MediaPost Communications -Manila Standard Today -Baltimore Sun all 51 news articles »

09/28/2012 02:16 PM

Campaigns Brace for Social Media Effect on Debates - Slate Magazine (blog)

Slate Magazine (blog) Campaigns Brace for Social Media Effect on Debates Slate Magazine (blog) With the first presidential debate five days away, President Obama and Mitt Romney are locked away this weekend in intense prep sessions. As they do their mock debates, various social-media organizations are planning to broadcast real-time reactions ... Obama v. Romney in the social media ring: not even close (infographic)VentureBeat all 2,459 news articles »

09/28/2012 11:19 PM

Klout and Microsoft sign multi-year agreement - Examiner.com

MediaPost Communications Klout and Microsoft sign multi-year agreement Examiner.com These will be showcased in the “Moments” area of the site, and recognise experts who appear in the Bing's social sidebar, as well as those whose connected Wikipedia accounts get the most searches. “Over the next few months, we will include this data in ... Microsoft gets some Klout with new allianceZDNet Bing adds Klout to search resultsInternetRetailer.com Bing and Klout partnership to surface and influence Klout scoresDigital Trends all 36 news articles »

09/28/2012 08:09 AM

NLRB Slams Costco On Social Media Use Policy: What It Means For Your ... - Forbes

Forbes NLRB Slams Costco On Social Media Use Policy: What It Means For Your ... Forbes 7 ruling by the NLRB that essentially invalidates Costco Wholesale Corp's employee policies covering the use of the Internet and in particular, social media. The decision comes nearly two years after Local 371 of the United Food and Commercial Workers ... Companies Should Reexamine Their Social Media Policies In Light Of Recent ...Sacramento Bee NLRB Clubs Costco Social Media PolicyJD Supra (press release) Did The NLRB Bless Employees Who Use Social Media To Defame? Sort Of!Mondaq News Alerts (registration) Lexology (registration) all 75 news articles »

09/28/2012 04:34 PM

Victim's husband asks for silence on social media - The Age

The Age Victim's husband asks for silence on social media The Age JILL Meagher's distraught husband has pleaded with people on social media to stop posting comments about the man accused of raping and murdering his wife. Tom Meagher said the negative comments could have an impact on the legal proceedings ... Jill Meagher disappearance sparks social media manhuntThe Australian Australian police make Meagher social media appealIrish Examiner all 1,413 news articles »

09/28/2012 03:05 PM

Warrentless monitoring of social media on the rise - GlobalPost (blog)

Wall Street Journal Warrentless monitoring of social media on the rise GlobalPost (blog) Warrentless monitoring of social media on the rise. Federal law enforcement agencies are monitoring more email and social media communications than ever before, according to Justice Department documents obtained by the American Civil Liberties Union. Feds snoop on social-network accounts without warrantsCNET all 44 news articles »