digital marketing - Google News

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09/28/2012 12:15 PM

Online Reputation Management for a Changing Digital Marketing Landscape - Search Engine Journal

Online Reputation Management for a Changing Digital Marketing Landscape Search Engine Journal In today's digital marketing landscape, user generated content (UGC) is considered to be an important decision-making factor apart from all other marketing efforts. The logic is very simple: A team of marketers simply cannot create enough information ...

09/27/2012 07:56 PM

Digital Marketing Company Announces New Free Online Event for Those ... - San Francisco Chronicle

Digital Marketing Company Announces New Free Online Event for Those ... San Francisco Chronicle The cutting edge digital marketing company, Strategic Anarchy, has launched a new free online event specifically for small businesses who are looking to find success in today's market. There are many entrepreneurs looking to find success in today's ... and more »

09/27/2012 02:06 AM

TransUnion Transforms Digital Marketing with Autonomy, an HP Company - Businessweek

TransUnion Transforms Digital Marketing with Autonomy, an HP Company Businessweek PALO ALTO, Calif., Sept. 27, 2012 /PRNewswire/ --Â Autonomy, an HP Company, today announced that TransUnion, the global leader in credit information, relies on Autonomy's digital marketing suite to deliver an engaging, helpful, and compelling online ...

09/28/2012 03:38 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here's a round up of some of the most interesting digital marketing stats we've seen this week. Stats include CompareTheMarket's dominant performance on social, the use of m-commerce in the UK, the increase in impulse buying thanks to mobile and BBC ...

09/28/2012 01:27 PM

Sony's Caines talks marketing at Variety confab - Variety

Sony's Caines talks marketing at Variety confab Variety Promoting movies across new media platforms gives studios a fine-tuned sense of the impact of their efforts, according to Sony Pictures Entertainment digital marketing chief Dwight Caines in his keynote Q&A on Friday at the Variety HITS Digital ... and more »

09/28/2012 03:02 AM

Aprimo Marketing Summit 2013 Registration Opens - Businessweek

Aprimo Marketing Summit 2013 Registration Opens Businessweek 27, 2012 /PRNewswire/ --Â Aprimo, a Teradata company (NYSE:TDC) and a global leader in cloud-based digital and Integrated Marketing Management (IMM) solutions, today opened registration for its Aprimo Marketing Summit 2013 (#AMS13). The event ... and more »

09/28/2012 07:22 AM

Google Launches Remarketing in Search in Beta - Search Engine Watch

Google Launches Remarketing in Search in Beta Search Engine Watch Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion activity. Retargeting, in its simplest form, is the practice of delivering display advertisements to users who have visited owned ... 5 SEM Assets You Aren't (but Should Be) UsingClickZ all 3 news articles »

09/27/2012 10:12 PM

Applying Traditional Direct Marketing Principles to the Digital Age - Destination CRM

Applying Traditional Direct Marketing Principles to the Digital Age Destination CRM As a long-timer in the direct and database marketing industry, I have seen quite the evolution over the years. And if I step back and try to look objectively at our field today, there seems to be a persistent, unspoken dispute between the traditional ...

09/28/2012 10:56 AM

Create Digital Driving Force Behind Verizon FiOS-FOX's Prometheus Social ... - Sacramento Bee

Create Digital Driving Force Behind Verizon FiOS-FOX's Prometheus Social ... Sacramento Bee 27, 2012 -- /PRNewswire/ -- Verizon FiOS approached Richmond-based full-service digital marketing agency, Create Digital, with a digital campaign need: capitalize on their partnership with FOX and summer blockbuster film Prometheus. "The partnership ...

09/26/2012 10:02 PM

Ybrant Digital's $175M deal with Experian falls through - ZDNet

Ybrant Digital's $175M deal with Experian falls through ZDNet Digital marketing company Ybrant Digital was not able to pay the US$175 million for Experian's three price comparison Web sites--PriceGrabber, LowerMyBills and ClassesUSA.co--in time, despite assurances from the former that finances were in place. Ybrant-Experian $175-mn deals fall throughBusiness Standard Ybrant's $175M deal for Experian units falls throughVC Circle all 20 news articles »