mobile marketing - Google News

Google News

12/23/2012 07:29 AM

Food TV ads for children drop, as web, mobile marketing rise amid obesity crisis - Newsday

Newsday Food TV ads for children drop, as web, mobile marketing rise amid obesity crisis Newsday Food companies cut spending on television ads that market less-healthy food in the U.S. to children and increased marketing on the Internet and through mobile devices, according to a Federal Trade Commission report. The companies designated $1.79 ... Food Marketers Get 'Smarter' About Ads for KidsWall Street Journal FTC Reports Food Marketing to Children Down 19.5%Adweek FTC Tallies Kid-Targeted Food Marketing at $1.79 BillionAdAge.com Broadcasting & Cable -MedPage Today all 33 news articles »

12/23/2012 03:33 PM

How to improve mobile options in the New Year - BizReport

How to improve mobile options in the New Year BizReport Kristina: How can brands use mobile to better engage customers? Laura Marriott, CEO, NeoMedia Technologies: Although we have been talking about mobile marketing since 2005, the industry is still in its infancy. Brands are still just beginning to fully ...

12/23/2012 09:40 PM

How shoppers are engaging via mobile - BizReport

How shoppers are engaging via mobile BizReport How shoppers are engaging via mobile. Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings. by Kristina ...

12/21/2012 11:26 AM

Another Day, Another 4G LTE Push for AT&T - Mobile Marketing Watch

Mobile Marketing Watch Another Day, Another 4G LTE Push for AT&T Mobile Marketing Watch Another Day Another 4G LTE Push for ATT 300x182 Another Day, Another 4G LTE Push As MMW covered Thursday, Verizon has been on a roll this week with new 4G LTE market activations ahead of the start of 2013. Not to be outdone by Verizon's launch in ... and more »

12/20/2012 12:03 PM

MMA Encouraging Registration for January Forum in San Francisco - Mobile Marketing Watch

Mobile Marketing Watch MMA Encouraging Registration for January Forum in San Francisco Mobile Marketing Watch MMA Encouraging Registration for January Forum in San Francisco 300x240 MMA Encouraging Registration for January Forum The Mobile Marketing Association (MMA) is gearing up for the 2013 MMA Forum San Francisco next month (January 29-30).

12/21/2012 12:06 PM

Infographic: Television's Top Mobile Social Forces of 2012 - Mobile Marketing Watch

Mobile Marketing Watch Infographic: Television's Top Mobile Social Forces of 2012 Mobile Marketing Watch Infographic Televisions Top Mobile Social Forces of 2012 300x201 Infographic: Televisions Top Mobile Social Forces From professional wrestling to reality TV programming, some of the biggest players in social media emerged this year through the very ... and more »

12/21/2012 12:38 PM

Apple Sees Record High Share of US Smartphone Market - Mobile Marketing Watch

Mobile Marketing Watch Apple Sees Record High Share of US Smartphone Market Mobile Marketing Watch Apple Sees Record High Share of U.S. SMartphone Market 300x238 Apple Sees Record High Share of Apple has achieved a new milestone in the war for mobile dominance in the United States. On the heels of the iPhone 5 launch in September, research ... Android market share holds strongest for 2012Examiner.com all 81 news articles »

12/20/2012 10:09 AM

8 Tips to Ride the Mobile Commerce Wave - Mobile Marketing Watch

Mobile Marketing Watch 8 Tips to Ride the Mobile Commerce Wave Mobile Marketing Watch Understanding current shopping trends and consumer behavior on mobile can help shape marketing strategies for retailers, particularly during the peak holiday season. By recognizing the dynamics between consumers and their connected devices, retailers ...

12/21/2012 11:00 AM

Rhapsody Now in Business with AT&T Billing - Mobile Marketing Watch

Mobile Marketing Watch Rhapsody Now in Business with AT&T Billing Mobile Marketing Watch Rhapsody Now in Business with ATT Billing 300x225 Rhapsody Now in Business with AT&T Billing If anything can make the process of paying one's bills a little more enjoyable, it's listening to music while writing the checks. Aware of how music makes just ...

12/21/2012 11:42 AM

Social Media Lives as The World Doesn't End - Mobile Marketing Watch

Mobile Marketing Watch Social Media Lives as The World Doesn't End Mobile Marketing Watch Social Media Lives as The World Doesnt End 300x240 Social Media Lives as The World Doesnt Well, the day is still young but if the trend continues, the world isn't going to end today. And the mobile social community won't let those who expected ... and more »

social media - Google News

Google News

12/23/2012 01:49 PM

2012 In Review: Social Media In Cardiology - Forbes

2012 In Review: Social Media In Cardiology Forbes For a whole variety of reasons most cardiologists are not really comfortable diving into social media. For some reason they're more comfortable remaining poolside, reading Braunwald or the latest mini JACC or Circulation than writing a blog or ...

12/23/2012 05:13 PM

Infographic: Biggest Social Media Moments of 2012 - Mashable

Infographic: Biggest Social Media Moments of 2012 Mashable This year, we also saw Pinterest emerge as one of the top social networks, Facebook CEO Mark Zuckerberg became the center of media attention after the social network finally went public. Social media is no longer a trend, but a way of life, according ... Social media in 2012ABC 57 News The Best Of Social Media In 2012 [Infographic]Social News Daily all 3 news articles »

12/23/2012 11:01 PM

Big 3 rev up social media outreach - The Detroit News

Big 3 rev up social media outreach The Detroit News "Customer service via social media has become an immediate imperative for global brands," Nielsen wrote in the release of its U.S. social media survey this year. "Customers choose when and where they voice their questions, issues and complaints." ... and more »

12/23/2012 10:11 AM

Twitter 2012: How athletes have used social media to become the media - Yahoo! Sports

Yahoo! Sports Twitter 2012: How athletes have used social media to become the media Yahoo! Sports The director of digital media for the team, Amy Jo Martin, saw an opportunity and left her job to help O'Neal and other celebrities expand their social media outreach. "He wanted to start tweeting," says Martin, who now has 1.2 million followers, "and ...

12/23/2012 03:25 PM

Odemwingie and social media - ESPN (blog)

ESPN (blog) Odemwingie and social media ESPN (blog) Before social media if anyone (be they in the public eye or not) wanted to share a story they had to go through a filter. Either they would call a newspaper journalist and offer a scoop or they would ring a broadcaster and propose an interview ... and more »

12/23/2012 01:07 PM

Do You Hate-Follow People on Social Media? - Gizmodo

Do You Hate-Follow People on Social Media? Gizmodo Do You Hate-Follow People on Social Media? Social media is ostensibly all rainbows and butterflies. It's for "making connections" and "friending" people, blah blah blah. But do you ever follow people you really don't like? Do you ever follow people ... and more »

12/23/2012 07:34 AM

Social Media "Capitalism Edition": How Much Would It Cost to Message You on ... - Huffington Post

Social Media "Capitalism Edition": How Much Would It Cost to Message You on ... Huffington Post The possibilities are endless and would no doubt open up a whole new phase to social media. I for one would be open to charging people an amount to contact me, I would be curious how that would work in a bidding system as well. How much would you ...

12/23/2012 10:36 PM

Employed doctors don't have to lose social media voice - American Medical News

Employed doctors don't have to lose social media voice American Medical News Even though a hospital may not spell it out, physicians should make clear in their social media profiles who they work for, and that the views expressed on the sites belong to the physician, not the employer, said Ian Petty, senior creative adviser for ...

12/23/2012 02:10 PM

Social media abuzz with anti-police comments - The Hindu

Social media abuzz with anti-police comments The Hindu The conclusion was up to the viewers â€Â" mob violence or police brutality, and almost everyone in the social media agreed it was police brutality at its worst, for the entire world to see. “Cops hitting unarmed citizens with batons. I hope the world is ... and more »

12/23/2012 10:27 PM

Social media, cloud computing hold promise for Indian IT in 2013 - Firstpost

Firstpost Social media, cloud computing hold promise for Indian IT in 2013 Firstpost IT companies seem to be ready for this new “normal” and are now embracing technologies like social media, cloud, analytics and mobility (SCAM) to optimise and ensure efficiency in business environment, all within flat or lower than usual IT budgets. and more »

search marketing - Google News

Google News

12/20/2012 02:18 AM

Top 10 Countdown: Vital Online Marketing Tools - Search Engine Watch

Top 10 Countdown: Vital Online Marketing Tools Search Engine Watch Whether you're a seasoned online marketing veteran or new to the industry, it's very important to know all of the different tools at your disposal. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and ...

12/19/2012 02:39 AM

Search marketing: What can you learn from SEO and how can it be applied to ... - The Drum

Search Engine Land Search marketing: What can you learn from SEO and how can it be applied to ... The Drum As part of a series looking at search marketing trends, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. Search marketing: What can you learn from SEO and how can it be applied to ... Is Agile Marketing the Future of Search in 2013?Search Engine Watch 2012 Scorecard: Big Wins & Fails For Global Search MarketingSearch Engine Land What were the top trends in search in 2012?Econsultancy (blog) DigitalJournal.com (press release) all 54 news articles »

12/23/2012 07:33 PM

Search Marketing Local GO MOBILE Offers Opportunity of a Lifetime! - Press Release Centre (press release)

Search Marketing Local GO MOBILE Offers Opportunity of a Lifetime! Press Release Centre (press release) Entrepreneurs can now jump on the booming mobile marketing industry with Search Marketing Local GO MOBILE's innovative reseller program. With the advent of technology, the way consumers shop has vastly changed from decades ago and even just a ... and more »

12/23/2012 09:20 AM

The Content Marketing Revolution and Its Impact on Search - Business 2 Community

The Content Marketing Revolution and Its Impact on Search Business 2 Community Over the last few years, the correlation between high rankings and optimal, qualified organic traffic from search engines has blurred. This is, in part, because Google uses many different personalization techniques to customize the search experience of ... Three Ways to Stay on the Good Side of GoogleHuffington Post UK (blog) all 3 news articles »

12/20/2012 04:48 AM

What do marketers really think about search? - Econsultancy (blog)

Everything PR What do marketers really think about search? Econsultancy (blog) Most large brands now use search marketing. But what are marketers' priorities when it comes to search? And what trends do they see on the horizon? At Kenshoo, we recently ran a survey with Marketing Week magazine that asked more than 300 marketers ... Add People reviews four ways for small businesses to improve their search ...The Independent UK Companies Continue to Invest in Social Media Marketing and in SearchEverything PR Follow The Money: Digital Marketing Trends For 2013Forbes Mashable -TopTenWholesale News -Fast Company all 23 news articles »

12/21/2012 04:25 AM

Critical Components to SEO Success in 2013 - Search Engine Watch

Critical Components to SEO Success in 2013 Search Engine Watch 2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like "AuthorRank," "Link Disavow Tool," and "Social Signals vs. Backlinks" have challenged SEO experts to review current ... Roar Search Marketing Offers Top Packages for Effective Web PositioningSBWire (press release) Williams Commerce Today Announced Their Increased SEO ServicesYahoo! News (blog) SEO Consult® reacts to Google Mobile Ads updateEquities.com Virtual-Strategy Magazine (press release) all 37 news articles »

12/13/2012 11:38 AM

3 Top Line Search Marketing Resolutions For 2013 - Search Engine Land

Search Engine Land 3 Top Line Search Marketing Resolutions For 2013 Search Engine Land The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media ...

12/19/2012 05:27 AM

Device segmentation key to paid search advertising success - BizReport

Device segmentation key to paid search advertising success BizReport "Device segmentation should be a key search marketing strategy for UK retailers to adopt this Christmas shopping season," said Chris Ward, Managing Director for EMEA at Kenshoo. "The savviest retailers are breaking out their keywords, ads and landing ...

12/19/2012 10:25 AM

Search Marketers Struggling to Align Strengths of Search with Goals - KoMarketing Associates

KoMarketing Associates Search Marketers Struggling to Align Strengths of Search with Goals KoMarketing Associates Search engine marketers continue to execute programs but are oftentimes failing to execute search strategies targeted toward what they believe are “effective” aspects of search. This is according to a ResolutionMedia survey that polled 105 U.S. online ...

12/18/2012 07:58 AM

2013 Search Engine & Social Media Marketing Predictions You Can't Ignore - Business 2 Community

2013 Search Engine & Social Media Marketing Predictions You Can't Ignore Business 2 Community As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media, we like to not only know what's going on here and ...

digital marketing - Google News

Google News

12/20/2012 10:24 AM

Follow The Money: Digital Marketing Trends For 2013 - Forbes

TopTenWholesale News Follow The Money: Digital Marketing Trends For 2013 Forbes This last year saw many changes in the digital marketing landscape. We saw the addition of social content on search engine results pages, multiple IPOs in the digital marketing ecosystem, an increase in Google's search dominance and a heavy reliance on ... 3 Ways to Improve B2B Digital Marketing in 2013Business 2 Community Top 10 B2B Marketing Trends to Watch in 2013TopTenWholesale News Is Content Marketing the Future? Lessons for the Digital Engagement PathADOTAS The Media Online -brandchannel.com -Econsultancy (blog) all 23 news articles »

12/21/2012 12:20 AM

Which Luxury Brands Really 'Get' Digital Marketing In China? - Forbes

Which Luxury Brands Really 'Get' Digital Marketing In China? Forbes ... surpassed â€Â" digital early adopters, beauty brands in particular showed the most impressive gains over the past year, with Estée Lauder topping the list of 100 prestige brands through savvy use of social media, digital marketing, and on- and ...

12/23/2012 08:33 PM

Guest Column: Five absolutes of digital marketing - exchange4media.com

exchange4media.com Guest Column: Five absolutes of digital marketing exchange4media.com Social media has evolved not only as a very effective support system to the mainstream marketing platforms, but also dynamic method to enter those untapped areas that have been never visited before. Only thing you need to make the best out of this ...

12/21/2012 12:22 PM

Your 2013 digital marketing plan: avoid five common pitfalls - ChicagoNow (blog)

ChicagoNow (blog) Your 2013 digital marketing plan: avoid five common pitfalls ChicagoNow (blog) 2013 is the year to change the way you perceive social networking and digital marketing! They key to success is your engaging with your friends and followers. Do not post and run. Would you walk up to someone at a networking event and tell him or her ...

12/21/2012 04:28 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include customer loyalty, UK smartphone ownership, online spending over the festive season, mobile commerce, and tablet conversion rates. For more digital ... and more »

12/21/2012 11:29 AM

Top 4 restaurant digital marketing tactics of 2012 - Nation's Restaurant News

Nation's Restaurant News Top 4 restaurant digital marketing tactics of 2012 Nation's Restaurant News Two restaurant chains that have been at the forefront of digital ordering and marketing for years, Papa John's Pizza and Domino's Pizza, ran aggressive value promotions through their online-ordering portals to celebrate the fact that so many guests ... and more »

12/21/2012 12:06 PM

Digital Marketing Firm, Raidious, Expands It's Indianapolis, Indiana, Service Hub - Area Development Online

Digital Marketing Firm, Raidious, Expands It's Indianapolis, Indiana, Service Hub Area Development Online Raidious, LLC, a digital marketing services firm, will invest $780,000 to expand its digital marketing business creating up to 75 new jobs by 2016 in the Indianapolis, Indiana area. Raidious specializes in content marketing, social media, inbound ... and more »

12/18/2012 01:01 PM

Is 2013 The Year We Welcome 'Post-Digital' Marketing? I Vote Yes - Forbes

Is 2013 The Year We Welcome 'Post-Digital' Marketing? I Vote Yes Forbes We are at another inflection point, as we move from digital marketing as a renegade effort to post-digital marketing. Like the shift from modern to post-modernist art and architecture, where we encountered architects like Michael Graves and Richard ...

12/13/2012 03:13 PM

4 Best Practices for Digital Marketers in 2013 - Mashable

4 Best Practices for Digital Marketers in 2013 Mashable Jonathan Gardner is director of communications at Vibrant Media, a leading digital ad company. He has spent his career as an innovator at the nexus of media and technology, having worked in communications and as a journalist. Another year, another ...

12/18/2012 05:06 PM

Digital marketing doesn't have to be intrusive - Financial Times

Digital marketing doesn't have to be intrusive Financial Times What matters to brands is what a user cares â€Â" or doesn't care â€Â" for, so that they can engage people in a manner that is relevant as opposed to intrusive or annoying. Digital marketing relies on anonymous and “pseudonymous” data, the kind of data that ...