Sunday, 23 December 2012

search marketing - Google News

Google News


12/23/2012 09:20 AM
The Content Marketing Revolution and Its Impact on Search - Business 2 Community

The Content Marketing Revolution and Its Impact on Search
Business 2 Community
Over the last few years, the correlation between high rankings and optimal, qualified organic traffic from search engines has blurred. This is, in part, because Google uses many different personalization techniques to customize the search experience of ...

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12/20/2012 02:18 AM
Top 10 Countdown: Vital Online Marketing Tools - Search Engine Watch

Top 10 Countdown: Vital Online Marketing Tools
Search Engine Watch
Whether you're a seasoned online marketing veteran or new to the industry, it's very important to know all of the different tools at your disposal. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and ...


12/19/2012 02:39 AM
Search marketing: What can you learn from SEO and how can it be applied to ... - The Drum

Search Engine Land

Search marketing: What can you learn from SEO and how can it be applied to ...
The Drum
As part of a series looking at search marketing trends, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. Search marketing: What can you learn from SEO and how can it be applied to ...
Is Agile Marketing the Future of Search in 2013?Search Engine Watch
2012 Scorecard: Big Wins & Fails For Global Search MarketingSearch Engine Land
Click Consult reacts to crossed out keywords in Google's similar searchesDigitalJournal.com (press release)
Business 2 Community
all 54 news articles »

12/20/2012 04:48 AM
What do marketers really think about search? - Econsultancy (blog)

Everything PR

What do marketers really think about search?
Econsultancy (blog)
Most large brands now use search marketing. But what are marketers' priorities when it comes to search? And what trends do they see on the horizon? At Kenshoo, we recently ran a survey with Marketing Week magazine that asked more than 300 marketers ...
Add People reviews four ways for small businesses to improve their search ...The Independent
UK Companies Continue to Invest in Social Media Marketing and in SearchEverything PR
Follow The Money: Digital Marketing Trends For 2013Forbes
Mashable -TopTenWholesale News -Fast Company
all 23 news articles »

12/21/2012 04:25 AM
Critical Components to SEO Success in 2013 - Search Engine Watch

Critical Components to SEO Success in 2013
Search Engine Watch
2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like "AuthorRank," "Link Disavow Tool," and "Social Signals vs. Backlinks" have challenged SEO experts to review current ...
Roar Search Marketing Offers Top Packages for Effective Web PositioningSBWire (press release)
Williams Commerce Today Announced Their Increased SEO ServicesYahoo! News (blog)
SEO Consult® reacts to Google Mobile Ads updateEquities.com
Virtual-Strategy Magazine (press release) -Journalism.co.uk (press release) -Melodika.net (press release)
all 36 news articles »

12/13/2012 11:38 AM
3 Top Line Search Marketing Resolutions For 2013 - Search Engine Land

Search Engine Land

3 Top Line Search Marketing Resolutions For 2013
Search Engine Land
The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media ...


12/20/2012 11:17 AM
PM Digital Ranked Second Search Engine Marketing Vendor in Internet Retailer ... - Marketwire (press release)

PM Digital Ranked Second Search Engine Marketing Vendor in Internet Retailer ...
Marketwire (press release)
NEW YORK, NY--(Marketwire - Dec 20, 2012) - PM Digital (www.pmdigital.com), a full-service digital marketing agency with blue-chip clients in the retail, publishing, financial services, and non-profit sectors, ranked second in search engine marketing ...

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12/19/2012 10:25 AM
Search Marketers Struggling to Align Strengths of Search with Goals - KoMarketing Associates

KoMarketing Associates

Search Marketers Struggling to Align Strengths of Search with Goals
KoMarketing Associates
Search engine marketers continue to execute programs but are oftentimes failing to execute search strategies targeted toward what they believe are “effective” aspects of search. This is according to a ResolutionMedia survey that polled 105 U.S. online ...


12/19/2012 05:27 AM
Device segmentation key to paid search advertising success - BizReport

Device segmentation key to paid search advertising success
BizReport
"Device segmentation should be a key search marketing strategy for UK retailers to adopt this Christmas shopping season," said Chris Ward, Managing Director for EMEA at Kenshoo. "The savviest retailers are breaking out their keywords, ads and landing ...


12/18/2012 07:58 AM
2013 Search Engine & Social Media Marketing Predictions You Can't Ignore - Business 2 Community

2013 Search Engine & Social Media Marketing Predictions You Can't Ignore
Business 2 Community
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media, we like to not only know what's going on here and ...


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