Tuesday 9 October 2012

internet marketing - Google News

Google News


10/08/2012 10:30 PM
Book Review: Internet Marketing: 8 Key Concepts Every Business MUST Know ... - Blogcritics.org (blog)

Blogcritics.org (blog)

Book Review: Internet Marketing: 8 Key Concepts Every Business MUST Know ...
Blogcritics.org (blog)
Bookshelves are full and running over with marketing books that promise to deliver instant or overnight success with "one trick" that will push you over the top and make you a millionaire. Internet Marketing: 8 Key Concpets Every Business MUST Know is ...


10/09/2012 10:07 AM
3 Tips: Internet Marketing Strategies for the Insurance Industry - Business 2 Community

3 Tips: Internet Marketing Strategies for the Insurance Industry
Business 2 Community
There is no one-size-fits-all solution in digital marketing. Every industry requires customized tactics that will best aid in overcoming the challenges unique to their products and services. In the insurance industry, issues such as rising rates and ...

and more »

10/09/2012 03:46 PM
Brand Conquesting with Video? - Dealer Marketing Magazine

PR Web

Brand Conquesting with Video?
Dealer Marketing Magazine
The viewership of online videos has been growing exponentially for a few years now and it shows no sign of slowing down. Google has even retooled their algorithm, so that video is on top of the search results for many search queries. Why did Google ...
GTSLinkbuilding.com Launches Local Search Engine Marketing ServicesPR Web (press release)

all 9 news articles »

10/08/2012 10:19 AM
Internet marketing news roundup, October 8 - Brafton

Search Engine Roundtable

Internet marketing news roundup, October 8
Brafton
Since late May, internet marketers have waited for the latest Penguin update from Google. Matt Cutts, the company's distinguished engineer, said earlier this summer that Panda updates would likely be more minor moving forward with Penguin having the ...
Pitfalls to Avoid in a Post Penguin & Panda WorldMelodika.net (press release)

all 17 news articles »

10/09/2012 07:02 PM
The Noob's Guide to Email Marketing and Social Media Speak - Business 2 Community

Business 2 Community

The Noob's Guide to Email Marketing and Social Media Speak
Business 2 Community
Are you new to email marketing and social media? (Oh no, a noobie, a noob!) Sick of all the marketing mumbo jumbo double speak? Not sure what all these terms mean? This article will help clear up some of that. Or possibly make you more confused, I'm ...


10/09/2012 11:25 AM
Evaluating Marketing Automation Software for Lead Generation and Management - Business 2 Community

Evaluating Marketing Automation Software for Lead Generation and Management
Business 2 Community
Today's technology has made B2B online lead generation and management efficient, scalable and effective. Most online marketing automation software provides a “one-stop-shop” solution for Marketing Departments. So, rather than jumping back and forth ...


10/09/2012 02:02 PM
30DC MagCast Publishes 100th Magazine in 100 Days On Apple Newsstand - Equities.com

30DC MagCast Publishes 100th Magazine in 100 Days On Apple Newsstand
Equities.com
Traditionally, 30DC clients have come from the Internet marketing community and have been concerned with content distribution and the delivery of digital products and services. Based on our findings, 30DC's management believes that MagCast offers ...


10/09/2012 07:22 AM
The Language of Web Content: Creating Global Websites - Business 2 Community

The Language of Web Content: Creating Global Websites
Business 2 Community
A decade ago, English was the internet's lingua franca and foreign language content was sparse on the web. However, towards the end of the last decade, web population growth in emerging markets has resulted in greater levels of multilingual content ...


10/08/2012 07:46 AM
AutoUSA Welcomes Dealership Internet Sales & Marketing Experts as Panelists ... - Midland Daily News

AutoUSA Welcomes Dealership Internet Sales & Marketing Experts as Panelists ...
Midland Daily News
AutoUSA Internet Sales Solutions announced today the addition of five panelists to their scheduled workshop at the 13th Digital Dealer Conference & Exposition. Phil DuPree and Josh Vajda will present and moderate “The Five Things in Common That ...


10/06/2012 06:07 AM
Internet Marketing Firm, fishbat, Inc., Comments on Google Jumping Ahead of ... - Equities.com

Internet Marketing Firm, fishbat, Inc., Comments on Google Jumping Ahead of ...
Equities.com
On October 6, 2012, Internet marketing firm fishbat Inc. responds to reports announcing that Google has jumped ahead of Microsoft as the second largest tech company, trumped now only by Apple. In a recent news article by TheStar.com, Google has boosted ...


search marketing - Google News

Google News


10/09/2012 05:57 PM
Search Retargeting Adoption To Accelerate Among Brands And Agencies - Marketing Land

Marketing Land

Search Retargeting Adoption To Accelerate Among Brands And Agencies
Marketing Land
Over the last two years, we've seen companies develop display solutions that show ads based on the keywords prospects search as they navigate the Web. The introduction of search retargeting represented a major leap forward for direct response and brand ...
Facebook: What Are You Waiting for?ClickZ

all 2 news articles »

10/09/2012 12:04 PM
Lowest Rates For SMX Social Media Marketing Expire This Saturday - Search Engine Land

Lowest Rates For SMX Social Media Marketing Expire This Saturday
Search Engine Land
With a community of one billion people, Facebook's reach is undeniable â€Â" but how can you make sure you actually connect with your fans and cultivate new ones? Twitter's new user directory will drive more search traffic â€Â" and more advertising ...

and more »

10/08/2012 06:10 PM
Corn, Soybean Prices Searching for Support - Corn and Soybean Digest

Corn, Soybean Prices Searching for Support
Corn and Soybean Digest
Prices over the past two months for corn and the past month for soybeans appear to be in the classic “short-crop, long-tail” pattern where prices peak early in a year of sharply lower production and then decline in the post-harvest period as the ...

and more »

10/09/2012 09:48 AM
Keywords for Content Marketing: FAQ - Business 2 Community

Keywords for Content Marketing: FAQ
Business 2 Community
Trend-based tools: Google Insights for Search and Google Trends will help you out when you're looking for timely topics that are currently experiencing a spike in search volume, or when you want to research how keyword volume for a term or a set of ...

and more »

10/09/2012 06:24 AM
Google Digital Marketing Evangelist Avinash Kaushik to Present His Final 2012 ... - PYMNTS.com

Google Digital Marketing Evangelist Avinash Kaushik to Present His Final 2012 ...
PYMNTS.com
Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine ...


10/08/2012 11:06 PM
Dig deeply to raise mobile paid search effectiveness - InternetRetailer.com

Dig deeply to raise mobile paid search effectiveness
InternetRetailer.com
“It's like 2004 and 2005 all over again [for desktop paid search],” said Timothy Seward, CEO of search marketing firm ROI Revolution Inc. “There is less cost per click, which means you can afford more top positions. But the cost for clicks is going to ...


10/09/2012 01:57 PM
It's “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm - Search Engine Land

Search Engine Roundtable

It's “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm
Search Engine Land
About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He's a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land's SMX: Search ...
Internet marketing news roundup, October 8Brafton

all 17 news articles »

10/08/2012 07:08 AM
The Top 15 Search-Related Terms All Businesses Need to Know - Search Engine Journal

Search Engine Journal

The Top 15 Search-Related Terms All Businesses Need to Know
Search Engine Journal
If you find yourself falling behind when it comes to discussing online marketing plans and practices, you'll want to brush up on the following search-related phrases. Digital marketing isn't going anywhere, anytime soon, so get familiar with these ...


10/09/2012 03:46 PM
Brand Conquesting with Video? - Dealer Marketing Magazine

PR Web

Brand Conquesting with Video?
Dealer Marketing Magazine
Vince Nguyen, marketing and business development manager at WIN Chevy says, “Since implementing a targeted online video SEO marketing strategy six months ago, WIN Chevy has moved upon four spots in their Chevy dealer market area, which is amongst the ...
GTSLinkbuilding.com Launches Local Search Engine Marketing ServicesPR Web (press release)

all 9 news articles »

10/09/2012 12:04 PM
Google Looks More Lovingly Toward Enterprise Search, Tag Management - MediaPost Communications

MediaPost Communications

Google Looks More Lovingly Toward Enterprise Search, Tag Management
MediaPost Communications
Since Google has the ability to understand different tracking technology used on Web sites, the company gains insights to build on other products, such as tools for search engine marketing. "Google invents a new type of ad technology, and those using ...

and more »

mobile marketing - Google News

Google News


10/09/2012 08:13 AM
Neemware's New Mobile Marketing Platform Gives App Developers A Better ... - TechCrunch

Neemware's New Mobile Marketing Platform Gives App Developers A Better ...
TechCrunch
Neemware is a newly launched marketing platform for mobile developers which allows the integration of messaging, feedback forms, questions, alerts, promotions, and more, into mobile applications. You can think of it as something like an Urban Airship ...

and more »

10/09/2012 05:56 AM
CMO Council: Few Marketers Master Mobile - MediaPost Communications

MediaPost Communications

CMO Council: Few Marketers Master Mobile
MediaPost Communications
Nearly half (47%) of major brands are dissatisfied with the progress of their mobile marketing efforts because of a lack of resources and talent to develop and execute mobile engagements, according to a new study by the CMO Council. The nonprofit ...
Google: Here's How Well Mobile Ads Can WorkForbes
Brands struggle with mobileWarc
CMO study finds only 14% of marketers satisfied with mobile effortsBtoB Magazine
MarketWatch (press release) -Minonline (subscription)
all 10 news articles »

10/08/2012 01:25 PM
BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind - Business Insider

BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind
Business Insider
How To Leverage The Marketing Power Of Social Media And Mobile (Jeff Bullas) If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don't come any cooler than social and mobile.


10/09/2012 02:13 PM
China's Mobile GRP Movement Initiated By Big Brands - Sacramento Bee

China's Mobile GRP Movement Initiated By Big Brands
Sacramento Bee
As the founding member of the Mobile Marketing Association China and consecutive joint secretary of the Mobile Advertising Guideline Committee, Miaozhen is dedicated to contributing to MMA and in promoting the set up of mobile advertising standards and ...

and more »

10/09/2012 09:50 AM
TheTMSway, Brand Loyalty Partner in Indonesia on Mobile In-Store 'Interactive ... - ADOTAS

TheTMSway, Brand Loyalty Partner in Indonesia on Mobile In-Store 'Interactive ...
ADOTAS
TheTMSway Ltd. is a provider of a new mobile interface for brands and consumers linked to a platform of services for real-time marketing and commerce. The TMSfactory platform provides solutions to connect consumers to a brand's traditional advertising ...


10/09/2012 01:53 PM
Retailers can do better in pleasing the millions of mobile shoppers - InternetRetailer.com

Retailers can do better in pleasing the millions of mobile shoppers
InternetRetailer.com
Making those arguments today at Internet Retailer's Mobile Marketing & Commerce Forum 2012 in San Diego were executives from two companies that collect consumer data: Eric Feinberg, senior director of mobile media and entertainment at ForeSee, which ...


10/09/2012 10:28 AM
Maponics Releases New Location Database to Transform Mobile Advertising - ADOTAS

Maponics Releases New Location Database to Transform Mobile Advertising
ADOTAS
The recent use of geofences for a major sporting event produced click through rates ten times higher for push-based mobile messaging than standard email. Now mobile marketers can accurately identify and send relevant messages to people attending real ...

and more »

10/08/2012 08:16 AM
Point Inside: Revolutionizing in-store shopping with mobile marketing - allvoices

Point Inside: Revolutionizing in-store shopping with mobile marketing
allvoices
It may be a relatively young firm, but Point Inside's technologies in indoor mapping, location services and customer engagement are almost revolutionary in the field of shopper marketing. While most mobile marketing focuses on a customer's location ...


10/09/2012 12:22 AM
Mobile advertising hits £500m in 2012 - The Guardian

The Guardian

Mobile advertising hits £500m in 2012
The Guardian
"Facebook is racing to develop a mobile ad strategy to tap into its 550 million monthly mobile users, and more than half of big companies do not yet have a coherent mobile marketing strategy. I would expect mobile advertising to continue to grow at a ...
IAB: Digital marketing spending continuing to riseWomen in Technology
FMCG becomes biggest online ad spenderMarketing Week
IAB: mobile ad spend up 132% to £181.5m in first half of 2012Econsultancy (blog)
Businessandleadership.com -ADOTAS -The Drum
all 25 news articles »

10/09/2012 09:05 PM
Mobile ad growth to eclipse online video, reach $177m by 2017 - Marketing magazine Australia

Marketing magazine Australia

Mobile ad growth to eclipse online video, reach $177m by 2017
Marketing magazine Australia
The five year outlook, from Frost & Sullivan's 'Australian Online General and Mobile Advertising Market 2012' report predicts the mobile advertising market will reach $177 million by 2017 with a compound annual growth rate (CAGR) of 46%. While online ...

and more »

social media - Google News

Google News


10/09/2012 07:23 AM
Social media among threats to greeting card makers - Wall Street Journal

Boston Globe

Social media among threats to greeting card makers
Wall Street Journal
Associated Press. KANSAS CITY, Mo. â€Â" Fewer people are sending paper greeting cards, a worrisome challenge for the nation's top card company. Kansas City, Mo.-based Hallmark Cards Inc. announced last week it's closing a Kansas plant that produced a ...
Social media threaten greeting card makersBoston Globe
Social media is no friend to greeting card companiesKansas City Business Journal (blog)
Social media challenges greeting card makersDubai Chronicle

all 466 news articles »

10/09/2012 01:48 PM
Social Media Takes on Drug Cartels and Corruption in Mexico - Fox News

Social Media Takes on Drug Cartels and Corruption in Mexico
Fox News
Mexicans now have a new tool to fight organized crime, corruption, theft and even traffic jams. It's called social media. In 2011 Mario Romero and José Antonio Bolio, two twenty-somethings from Mérida in the Mexican state of Yucatán, created Retio, an ...


10/09/2012 12:01 PM
Brunswick Corporation : Brunswick and Engaged! Launch Exclusive Social ... - Reuters

Brunswick Corporation : Brunswick and Engaged! Launch Exclusive Social ...
Reuters
LAKE FOREST, Ill., Oct. 9, 2012 - Brunswick Corporation's (NYSE: BC) dealer services team is now offering social media management services with exclusive pricing advantages, through Brunswick Dealer Advantage and together with Engaged!, for the entire ...

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10/09/2012 09:38 PM
Social media lifts some to fame, gets a few in trouble; others doubtful - Milwaukee Journal Sentinel

Social media lifts some to fame, gets a few in trouble; others doubtful
Milwaukee Journal Sentinel
By unofficial count, 44 players on Green Bay's 53-man roster are involved - on some level - in the world of social media. Some, such as Lang, Crabtree, tight end Jermichael Finley, wideout Greg Jennings and cornerback Davon House, tweet early and often.


10/09/2012 09:07 AM
Obama Beats Romney in Internet Savvy & Social Media - Forbes

CBS Local

Obama Beats Romney in Internet Savvy & Social Media
Forbes
According to a Google survey, President Obama beat out Republican contender Mitt Romney in a poll over which of the two is more adept at social media and online persuasion. According to the report by IT News Online, 64% of a polled group of 2,500 ...
In social media battle, Obama beats RomneyComputerworld
Debate Boosts Romney's Social Media ProfileUtah Pulse
64% Believe Obama Better At Social Media Than RomneySocial News Daily
CBS Local -New York Times -Social Barrel
all 8,919 news articles »

10/09/2012 11:20 PM
Social Media Activists Hold Demo - AllAfrica.com

Social Media Activists Hold Demo
AllAfrica.com
A group of social media activists going by the tag name 'Kenyans on Twitter' today held a demonstration to protest a move by members of parliament to increase their send-off packages after the current parliament is dissolved. The demonstration began at ...

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10/09/2012 09:46 PM
Social media profiles could affect admissions - The Daily Tar Heel

U.S. News University

Social media profiles could affect admissions
The Daily Tar Heel
CLEANUP YOUR SOCIAL MEDIA PROFILE. Name: Socioclean. Purpose: A University Career Services tool that allows students to proactively scan and monitor their social media sites to help maintain a professional online presence. Info: http://bit.ly/SQkKmx ...
Study: Admissions officers might not 'Like' your social media presencePress & Sun-Bulletin
Report: Social media can negatively impact admission chancesUM Maneater
Watch What You Post: More College Officials Look at Applicants' Social Media ...U.S. News University

all 10 news articles »

10/09/2012 05:01 PM
5 Video and Social Media Ideas for PR Pros - iMedia Connection (blog)

iMedia Connection (blog)

5 Video and Social Media Ideas for PR Pros
iMedia Connection (blog)
As many PR agencies and professionals assume social media responsibilities, they're being required to have not only a strong understanding of what video and social media content is successful, but also an understanding of variables like reach (sharing ...
(SOCIAL) 4 Ways To Have More Control In Social MediaRadio Ink
Social Media Marketing. Are Ghanaian Businesses missing out?GhanaWeb
Change text size for the storyLondon Free Press
Business 2 Community -Jeweller Magazine -eSchool News (registration)
all 9 news articles »

10/09/2012 07:07 AM
Klout in the Classroom: Grading Students on Social Media Use - PBS MediaShift Idea Lab

PBS MediaShift Idea Lab

Klout in the Classroom: Grading Students on Social Media Use
PBS MediaShift Idea Lab
In my Social Media for Reporters class at UNC, 20 percent of each student's grade will be based on the number of points that his or her Klout score goes up over the course of the semester. But the best thing about doing so is probably not that it's ...
No One Is Getting an A in This Klout College ClassThe Atlantic Wire

all 8 news articles »

10/09/2012 07:08 AM
Jones faces social media's coming of age - The Australian Financial Review

Brisbane Times

Jones faces social media's coming of age
The Australian Financial Review
Jones's comments two weeks ago that Prime Minister Julia Gillard's father had “died of shame'' led to a social media backlash which has resulted in 70 companies pulling their advertising from the show. This in turn led the Macquarie Radio Network to ...
Social media turns to HadleyThe Australian
The power of social mediaSydney Morning Herald
SMEs caught in Alan Jones crossfire highlight crucial social media lessonsSmartCompany.com.au
ABC Online -Herald Sun
all 499 news articles »