Tuesday, 9 October 2012

mobile marketing - Google News

Google News


10/09/2012 08:13 AM
Neemware's New Mobile Marketing Platform Gives App Developers A Better ... - TechCrunch

Neemware's New Mobile Marketing Platform Gives App Developers A Better ...
TechCrunch
Neemware is a newly launched marketing platform for mobile developers which allows the integration of messaging, feedback forms, questions, alerts, promotions, and more, into mobile applications. You can think of it as something like an Urban Airship ...


10/09/2012 05:56 AM
CMO Council: Few Marketers Master Mobile - MediaPost Communications

MediaPost Communications

CMO Council: Few Marketers Master Mobile
MediaPost Communications
Nearly half (47%) of major brands are dissatisfied with the progress of their mobile marketing efforts because of a lack of resources and talent to develop and execute mobile engagements, according to a new study by the CMO Council. The nonprofit ...
Google: Here's How Well Mobile Ads Can WorkForbes
CMO study finds only 14% of marketers satisfied with mobile effortsBtoB Magazine
Engage at Every Stage: The New Mobile Marketing MandateMarketWatch (press release)

all 7 news articles »

10/08/2012 01:25 PM
BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind - Business Insider

BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind
Business Insider
How To Leverage The Marketing Power Of Social Media And Mobile (Jeff Bullas) If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don't come any cooler than social and mobile.


10/09/2012 09:50 AM
TheTMSway, Brand Loyalty Partner in Indonesia on Mobile In-Store 'Interactive ... - ADOTAS

TheTMSway, Brand Loyalty Partner in Indonesia on Mobile In-Store 'Interactive ...
ADOTAS
TheTMSway Ltd. is a provider of a new mobile interface for brands and consumers linked to a platform of services for real-time marketing and commerce. The TMSfactory platform provides solutions to connect consumers to a brand's traditional advertising ...


10/08/2012 03:38 PM
Nokia Smartphone Marketing Chief Nurmi Leaves After 15 Years - San Francisco Chronicle

Hot Hardware

Nokia Smartphone Marketing Chief Nurmi Leaves After 15 Years
San Francisco Chronicle
The Finnish company said today Deutsche Telekom AG's T- Mobile USA will exclusively carry the Lumia 810, which features an 8-megapixel camera and a 1.2-megapixel Skype HD certified front-facing camera. Nokia shares were unchanged at 2.04 euros at ...
Nokia's Head of Marketing Quits After 15 Years of ServiceHot Hardware
Key marketing VP leaves Nokia ahead of Lumia 920 release following series of ...ITProPortal
Nokia Loses Marketing VP For Reasons Yet KnownSocial Barrel
BusinessTech -Tom's Hardware Guide -Marketing
all 397 news articles »

10/09/2012 12:22 AM
Mobile advertising hits £500m in 2012 - The Guardian

The Guardian

Mobile advertising hits £500m in 2012
The Guardian
"The £500m mark is just the start," he says. "Facebook is racing to develop a mobile ad strategy to tap into its 550 million monthly mobile users, and more than half of big companies do not yet have a coherent mobile marketing strategy. I would expect ...
China's Mobile GRP Movement Initiated By Big BrandsMarketWatch (press release)
FMCG becomes biggest online ad spenderMarketing Week
IAB: Digital marketing spending continuing to riseWomen in Technology
The Times (subscription) -MediaTel Newsline -Businessandleadership.com
all 29 news articles »

10/09/2012 10:28 AM
Maponics Releases New Location Database to Transform Mobile Advertising - ADOTAS

Maponics Releases New Location Database to Transform Mobile Advertising
ADOTAS
The recent use of geofences for a major sporting event produced click through rates ten times higher for push-based mobile messaging than standard email. Now mobile marketers can accurately identify and send relevant messages to people attending real ...

and more »

10/08/2012 12:49 PM
Mobile success stories - InternetRetailer.com

Mobile success stories
InternetRetailer.com
Not every mobile marketing campaign works, but some work really well. Computer maker Dell and flash sale e-retailer Rue La La gave examples today at Internet Retailer's Mobile Marketing & Commerce Forum 2012. Don Davis. Editor in Chief. Topics: 2012 ...


10/08/2012 11:06 PM
Dig deeply to raise mobile paid search effectiveness - InternetRetailer.com

Dig deeply to raise mobile paid search effectiveness
InternetRetailer.com
Top spots are available for marketers ready to raise their investments in mobile paid search, speakers at Internet Retailer's Mobile Marketing & Commerce Forum 2012 in San Diego said this morning. “It's like 2004 and 2005 all over again [for desktop ...


10/08/2012 08:16 AM
Point Inside: Revolutionizing in-store shopping with mobile marketing - allvoices

Point Inside: Revolutionizing in-store shopping with mobile marketing
allvoices
It may be a relatively young firm, but Point Inside's technologies in indoor mapping, location services and customer engagement are almost revolutionary in the field of shopper marketing. While most mobile marketing focuses on a customer's location ...


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