search marketing - Google News

Google News

01/16/2013 01:27 PM

6 Predictions for 2013: Search Marketing & Big Data Analytics - Search Engine Watch

6 Predictions for 2013: Search Marketing & Big Data Analytics Search Engine Watch Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and ... and more »

01/17/2013 07:09 AM

“Who Sent Me Chocolates?” â€Â" Company Tries Sweet Twist To Tap Into Google ... - Search Engine Land

Search Engine Land “Who Sent Me Chocolates?” â€Â" Company Tries Sweet Twist To Tap Into Google ... Search Engine Land Yesterday, I received a package all the way from the United Kingdom. It was a chocolate bar but it was packaged differently. The cover around the bar had a personalized message to me that read: Hey Barry, We wanted to send you a treat to introduce ...

01/16/2013 06:16 PM

SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost ... - San Francisco Chronicle (press release)

San Francisco Chronicle (press release) SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost ... San Francisco Chronicle (press release) SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today it has adopted Google's DoubleClick Search to further improve its clients' return on investment (ROI) in paid search. and more »

01/17/2013 05:08 PM

Search marketers enjoy boost - Warc

Search marketers enjoy boost Warc The search marketing agency said that overall spend across the industry on pay-per-click advertising was 15% higher year-on-year during October-December 2012. Overall annual search expenditures for last year were 18% higher than in 2011. Covario ... Covario: Global paid search grew 18% in 2012BtoB Magazine all 2 news articles »

01/16/2013 08:06 AM

Facebook Graph Search Is Here. What Do Marketers Need to Know? - AdAge.com

Entrepreneur (blog) Facebook Graph Search Is Here. What Do Marketers Need to Know? AdAge.com When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," ... Facebook's Graph Search Holds Promise for Social MarketingEntrepreneur (blog) Facebook Graph Search: What's Involved and How Will It Affect SEO's and ...Marketing Pilgrim Live Blog: The Facebook Graph Search Press ConferenceMarketing Land Inside Facebook -Business 2 Community -Warc all 3,323 news articles »

01/17/2013 03:20 AM

Enterprise SEO in 2013 - Search Engine Watch

Business 2 Community Enterprise SEO in 2013 Search Engine Watch Nowadays, SEO has to perform in balance and coordination with paid search, social media marketing, affiliated programs, mobile and local promotions, as well as complement offline marketing initiatives, in order to make any marked improvements in search ... Are You Getting These SEO Fundamentals Right?Search Engine Land Redefining Lead Generation With SEO MarketingBusiness 2 Community Search Industry Job of the Week - SEO StrategistAsk Kalena Search Engine Advice Column (blog) DigitalJournal.com (press release) -SBWire (press release) -RealtyBizNews all 20 news articles »

01/16/2013 07:29 AM

How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach ... - Search Engine Land

Search Engine Land How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach ... Search Engine Land In search marketing, many advertisers' campaigns are constrained by limited inventory on their most effective keywords, as users typically spend less than 5% of their time on search engines. The addition of FBX alone provides three times the amount of ... and more »

01/15/2013 08:27 AM

In Search of Marketing Excellence: Ten Differences Between High-Performing ... - Forbes

Forbes In Search of Marketing Excellence: Ten Differences Between High-Performing ... Forbes Marketing excellenceâ€Â"marketing leaders strive to attain it and marketing professors strive to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company's marketing excellence?” on a 7-point scale ...

01/16/2013 04:19 PM

RKG: Mobile Now 20% of All Search Traffic - Mobile Marketing Watch

Search Engine Land RKG: Mobile Now 20% of All Search Traffic Mobile Marketing Watch On Wednesday, Rimm-Kaufman Group published its new Digital Marketing Report, which covers the fourth quarter of 2012. It's findings convincingly show mobile's growing dominance in search. The findings show that mobile traffic has ballooned to represent ... Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4Search Engine Land all 5 news articles »

01/16/2013 09:27 AM

Facebook's Graph Search crowns triple-threat to Google's market dominance - Marketing Week

Facebook's Graph Search crowns triple-threat to Google's market dominance Marketing Week Facebook has unveiled its social search function, “Graph Search,” and while it may still be in beta phase, marketers should start interrogating how this will affect both their search and social strategies. Ronan Shields. Graph Search indexes the social ...

mobile marketing - Google News

Google News

01/17/2013 08:16 AM

Is Location Based Advertising The Future Of Mobile Marketing And Mobile ... - Forbes

Is Location Based Advertising The Future Of Mobile Marketing And Mobile ... Forbes Just this past October yours truly wrote a piece entitled Mobile Marketing â€Â" The Elephant In The Room For Marketers. As I wrote then and still believe today “The fact of the matter is that mobile marketing â€Â" despite all it's continued hype and promise ... and more »

01/17/2013 06:35 PM

Have Mobile Ads Become Too Noisy? - Mobile Marketing Watch

Mobile Marketing Watch Have Mobile Ads Become Too Noisy? Mobile Marketing Watch Have Mobile Ads Become Too Noisy 300x194 Have Mobile Ads Become Too Noisy? While mobile ads are growing more precise in their targeting and relevance with each passing year, complaints of mobile ads becoming too noisy have grown quite ... and more »

01/17/2013 04:07 PM

2013: The Year of the Social, Local, Mobile Movement? - Mobile Marketing Watch

Mobile Marketing Watch 2013: The Year of the Social, Local, Mobile Movement? Mobile Marketing Watch We may have just finished celebrating ringing in the New Year, but we're just about to start celebrating new technological advances and problems being solved by technology companies in 2013. These past few years have truly been remarkable as mobile ...

01/17/2013 04:31 PM

Instagram Sets The Record Straight on User Base - Mobile Marketing Watch

Mobile Marketing Watch Instagram Sets The Record Straight on User Base Mobile Marketing Watch Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile Commerce · Mobile Coupons ... and more »

01/17/2013 01:04 PM

Mobile Ad Network MobFox Taps Big Data for Analytics Effort - Mobile Marketing Watch

Mobile Marketing Watch Mobile Ad Network MobFox Taps Big Data for Analytics Effort Mobile Marketing Watch Mobile Ad Network MobFox Taps Big Data for Analytics Effort 300x168 Mobile Ad Network MobFox Taps This week, independent mobile advertising network MobFox announced its selection of Treasure Data's Big Data as-a-Service platform to run their ...

01/17/2013 01:38 PM

Sprint Announces Further Expansion of 4G LTE Network - Mobile Marketing Watch

Mobile Marketing Watch Sprint Announces Further Expansion of 4G LTE Network Mobile Marketing Watch On Thursday, the nation's third largest mobile operator announced that 28 additional cities have been added to the 4G fold. According to information released to the public today, Sprint says new markets where the 4G LTE network is now available include ... and more »

01/17/2013 02:11 PM

Mobile Marketing: Many Doing It; Few Doing It Well - MediaPost Communications

MediaPost Communications Mobile Marketing: Many Doing It; Few Doing It Well MediaPost Communications According to a new study from the Association of National Advertisers and media agency MediaVest, 96% of marketers are currently using or planning incorporate mobile marketing into their broader programs, and 85% of them are expecting to increase their ...

01/17/2013 12:57 PM

Samsung to Debut iPad mini Rival at MWC Next Month - Mobile Marketing Watch

Mobile Marketing Watch Samsung to Debut iPad mini Rival at MWC Next Month Mobile Marketing Watch On Thursday, knowledgeable sources reveal that a smaller Note tablet is forthcoming and may see the light of day as early as February 25th when Mobile World Congress 2013 gets underway in Barcelona. SamMobile “confirms” the planned Android tablet, ... Samsung Galaxy S4 Release Date & Rumor RoundupGotta Be Mobile all 242 news articles »

01/17/2013 10:14 AM

Gartner Explores Growing Worldwide Mobile Advertising Revenue - Mobile Marketing Watch

Mobile Marketing Watch Gartner Explores Growing Worldwide Mobile Advertising Revenue Mobile Marketing Watch “The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” says Stephanie Baghdassarian, research director ... Global mobile ad revenue will reach $11.4bn this year, says GartnerZDNet all 35 news articles »

01/17/2013 09:56 AM

Amazon to Challenge iTunes in Apple's Own Digital Backyard - Mobile Marketing Watch

Mobile Marketing Watch Amazon to Challenge iTunes in Apple's Own Digital Backyard Mobile Marketing Watch Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile Commerce · Mobile Coupons ... and more »

social media - Google News

Google News

01/17/2013 05:26 PM

2013 predictions for enterprise social media - ZDNet

2013 predictions for enterprise social media ZDNet What will 2013 hold when it comes to the way businesses employ social media to how they operate? Or perhaps more accurately, to the way they find themselves increasingly surrounded by all things social? As organizations prepare their strategic plans ...

01/17/2013 06:59 PM

Review: 'Brief Reunion,' a social-media thriller, is a blah post - Los Angeles Times

Review: 'Brief Reunion,' a social-media thriller, is a blah post Los Angeles Times "Brief Reunion" adds a social-media angle to a time-tested thriller template, one that's been used to deliciously entertaining effect in such movies as "Strangers on a Train," "Purple Noon" and "With a Friend Like Harry": An old friend or new ... and more »

01/17/2013 03:25 PM

B2B Marketers Need To Get Real About Social Media and Customer Engagement - Forbes

Forbes B2B Marketers Need To Get Real About Social Media and Customer Engagement Forbes B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It's time to question long-held assumptions and look to social media as a means to connect with prospects and customers more ... How to Quantify Social Media Engagement in B2B MarketingAdrants all 3 news articles »

01/17/2013 11:00 AM

Social media dispute resolution stumps some companies - Reuters

blogs.hbr.org (blog) Social media dispute resolution stumps some companies Reuters "Umatter2Charter," as it was known, had been taking customer complaints over Twitter and Facebook and trying to resolve them, but the company says it is now done with working out customer service issues in social media forums. The move, which might ... New and Social Media Trends for Small Business in 2013Huffington Post Survey: Users trust social media as news sourcePolitico (blog) Social media superstarsCNNMoney Econsultancy (blog) -blogs.hbr.org (blog) -NuWire Investor all 51 news articles »

01/17/2013 03:35 PM

Manti Te'o not the first: A short history of social media hoaxes - Washington Post

New York Daily News Manti Te'o not the first: A short history of social media hoaxes Washington Post The news that Manti Te'o's girlfriend was an Internet invention has floored millions of people -- including, allegedly, Te'o himself. For months, the Notre Dame football star called Lennay Kekua his girlfriend and the love of his life before telling ... Teoing trend explodes on social media after Manti Te'o girlfriend hoax story ...New York Daily News 'Te'oing' Meme Goes Viral on Social Media After Manti Te'o's Girlfriend ...NESN.com Social media jump all over Manti Te'o hoax storyKHOU WPDE -CNET -Larry Brown Sports all 5,870 news articles »

01/17/2013 03:41 PM

How the World Consumes Social Media - Mashable

How the World Consumes Social Media Mashable If Pinky and the Brain taught us one thing, it's that taking over the world is difficult. But then again, social media makes it look pretty easy. Over the past decade social media usage has been one of the most rapidly and universally adopted ...

01/17/2013 05:28 PM

Educators challenged by social media and rumor control - Minnesota Public Radio

Educators challenged by social media and rumor control Minnesota Public Radio But even before that tragedy, Minnesota school officials say they were spending more time than in previous years responding to rumors that spread through social media. In December, for example, the principal of North Jr. High School in Hopkins, Minn ...

01/17/2013 07:07 PM

Senior Counsel of Wells Fargo to Speak at GSMI's Social Media Strategies ... - San Francisco Chronicle

Senior Counsel of Wells Fargo to Speak at GSMI's Social Media Strategies ... San Francisco Chronicle Ms. Dave will discuss the crucial role the legal side plays in the development of social media and how critical it is to engage legal from the very beginning. Ms. Dave's presentation will provide summit attendees with a greater understanding of the ... and more »

01/17/2013 08:41 PM

Lance Armstrong Interview Stirs Outrage on Social Media - Mashable

NEWS.com.au Lance Armstrong Interview Stirs Outrage on Social Media Mashable Part one of Oprah Winfrey's exclusive interview with disgraced cyclist Lance Armstrong aired online and on Oprah's cable channel OWN Thursday night â€Â" and Armstrong's performance appeared to win over few critics on Twitter or Facebook. After years of ... Social media users mock Lance Armstrong as interview with Oprah Winfrey airsHerald Sun Confession ... the Armstrong interview sparked a worldwide reaction. Source: AAPNEWS.com.au Five key quotes from Lance Armstrong's interview - and what they meanPerth Now all 5,718 news articles »

01/17/2013 06:00 AM

Why Your Brand Should Stop Stressing About Social-Media Campaigns - Fast Company

Fast Company Why Your Brand Should Stop Stressing About Social-Media Campaigns Fast Company "Social media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social campaigns that suffer from a lack of support and the increased awareness guaranteed by traditional ...