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01/16/2013 01:27 PM

6 Predictions for 2013: Search Marketing & Big Data Analytics - Search Engine Watch

6 Predictions for 2013: Search Marketing & Big Data Analytics Search Engine Watch Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and ... and more »

01/17/2013 07:09 AM

“Who Sent Me Chocolates?” â€Â" Company Tries Sweet Twist To Tap Into Google ... - Search Engine Land

Search Engine Land “Who Sent Me Chocolates?” â€Â" Company Tries Sweet Twist To Tap Into Google ... Search Engine Land Yesterday, I received a package all the way from the United Kingdom. It was a chocolate bar but it was packaged differently. The cover around the bar had a personalized message to me that read: Hey Barry, We wanted to send you a treat to introduce ...

01/16/2013 06:16 PM

SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost ... - San Francisco Chronicle (press release)

San Francisco Chronicle (press release) SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost ... San Francisco Chronicle (press release) SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today it has adopted Google's DoubleClick Search to further improve its clients' return on investment (ROI) in paid search. and more »

01/17/2013 05:08 PM

Search marketers enjoy boost - Warc

Search marketers enjoy boost Warc The search marketing agency said that overall spend across the industry on pay-per-click advertising was 15% higher year-on-year during October-December 2012. Overall annual search expenditures for last year were 18% higher than in 2011. Covario ... Covario: Global paid search grew 18% in 2012BtoB Magazine all 2 news articles »

01/16/2013 08:06 AM

Facebook Graph Search Is Here. What Do Marketers Need to Know? - AdAge.com

Entrepreneur (blog) Facebook Graph Search Is Here. What Do Marketers Need to Know? AdAge.com When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," ... Facebook's Graph Search Holds Promise for Social MarketingEntrepreneur (blog) Facebook Graph Search: What's Involved and How Will It Affect SEO's and ...Marketing Pilgrim Live Blog: The Facebook Graph Search Press ConferenceMarketing Land Inside Facebook -Business 2 Community -Warc all 3,323 news articles »

01/17/2013 03:20 AM

Enterprise SEO in 2013 - Search Engine Watch

Business 2 Community Enterprise SEO in 2013 Search Engine Watch Nowadays, SEO has to perform in balance and coordination with paid search, social media marketing, affiliated programs, mobile and local promotions, as well as complement offline marketing initiatives, in order to make any marked improvements in search ... Are You Getting These SEO Fundamentals Right?Search Engine Land Redefining Lead Generation With SEO MarketingBusiness 2 Community Search Industry Job of the Week - SEO StrategistAsk Kalena Search Engine Advice Column (blog) DigitalJournal.com (press release) -SBWire (press release) -RealtyBizNews all 20 news articles »

01/16/2013 07:29 AM

How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach ... - Search Engine Land

Search Engine Land How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach ... Search Engine Land In search marketing, many advertisers' campaigns are constrained by limited inventory on their most effective keywords, as users typically spend less than 5% of their time on search engines. The addition of FBX alone provides three times the amount of ... and more »

01/15/2013 08:27 AM

In Search of Marketing Excellence: Ten Differences Between High-Performing ... - Forbes

Forbes In Search of Marketing Excellence: Ten Differences Between High-Performing ... Forbes Marketing excellenceâ€Â"marketing leaders strive to attain it and marketing professors strive to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company's marketing excellence?” on a 7-point scale ...

01/16/2013 04:19 PM

RKG: Mobile Now 20% of All Search Traffic - Mobile Marketing Watch

Search Engine Land RKG: Mobile Now 20% of All Search Traffic Mobile Marketing Watch On Wednesday, Rimm-Kaufman Group published its new Digital Marketing Report, which covers the fourth quarter of 2012. It's findings convincingly show mobile's growing dominance in search. The findings show that mobile traffic has ballooned to represent ... Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4Search Engine Land all 5 news articles »

01/16/2013 09:27 AM

Facebook's Graph Search crowns triple-threat to Google's market dominance - Marketing Week

Facebook's Graph Search crowns triple-threat to Google's market dominance Marketing Week Facebook has unveiled its social search function, “Graph Search,” and while it may still be in beta phase, marketers should start interrogating how this will affect both their search and social strategies. Ronan Shields. Graph Search indexes the social ...