digital marketing - Google News

Google News

09/19/2012 11:01 AM

CMO Close-Up with Nick Panayi, director-global brand and digital marketing ... - BtoB Magazine

CMO Close-Up with Nick Panayi, director-global brand and digital marketing ... BtoB Magazine Computer Sciences Corp., an information technology and professional services company with annual revenue of about $16 billion, has dramatically restructured its digital marketing efforts over the past year under the direction of Nick Panayi, director ...

09/19/2012 12:03 PM

5 Lead Generation Techniques to Revitalize Your Digital Marketing Strategy - Business 2 Community

5 Lead Generation Techniques to Revitalize Your Digital Marketing Strategy Business 2 Community Is your digital marketing strategy generating leads for your brand? If not, maybe it's time to give it an Extreme Digital Makeover. To get you started, here are five lead generation techniques that will revitalize even the most defunct digital ...

09/19/2012 04:49 PM

Stamford hosts digital shopper marketing gurus - Ct Post

Stamford hosts digital shopper marketing gurus Ct Post For the second consecutive year, the Promotion Marketing Association has chosen Stamford to host its Digital Shopper Marketing Annual Summit -- a two-day event that concludes Thursday and included 170 attendees -- an increase over 140 during its ... and more »

09/19/2012 05:09 PM

How direct marketing applies to digital - iMedia Connection

iMedia Connection How direct marketing applies to digital iMedia Connection One of the biggest issues we are hearing from clients today is how to translate their experience and expertise in direct marketing, both print and email, into the ability to deliver personalized and relevant customer experiences across multiple digital ...

09/19/2012 03:31 PM

Adobe Posts Higher Profit; Outlook Weak - NASDAQ

ZDNet Adobe Posts Higher Profit; Outlook Weak NASDAQ (RTTNews.com) - Publishing and design software maker Adobe Systems Inc. (ADBE) said Wednesday after the markets closed that its third quarter profit rose 3.2% from last year, helped by strong growths in Creative Cloud subscriptions and Digital ... Adobe Systems Management Discusses Q3 2012 Results - Earnings Call ...Seeking Alpha Adobe 3rd-Quarter Profit Up 3.2% as Subscription Revenue ClimbsFox Business Adobe Systems (ADBE) Posts 3.2 Pct Rise In 3Q Earnings; Guides 4Q Below ...iStockAnalyst DailyFinance all 115 news articles »

09/19/2012 05:09 PM

11 mistakes to avoid on your digital marketing resume - iMedia Connection

11 mistakes to avoid on your digital marketing resume iMedia Connection We spoke with 11 senior digital marketers about mistakes they've seen. Some of their answers are important common-sense reminders; some of their answers surprised us. We begin with Paul Rhyu from Apollo Group and his advice to leave out skills you ...

09/18/2012 05:02 PM

Delivering digital marketing success - Marketing Week

Marketing Week Delivering digital marketing success Marketing Week Recognising these challenges, Adobe is delivering solutions that enable digital marketers to align business goals and automate essential online initiatives, empowering them to make better decisions and execute them faster. Marketers must make every ...

09/19/2012 12:12 PM

IgnitionOne Aim to Help Marketers in Brazil Leapfrog Digital Challenges - Search Engine Watch

IgnitionOne Aim to Help Marketers in Brazil Leapfrog Digital Challenges Search Engine Watch During the call, Margiloff chimed in, "We see Brazilian marketers being able to leapfrog the digital challenges that US, Asian and European markets have faced. Testing strategies in Brazil is going to be shrunk down to two years and the typical pain ...

09/19/2012 04:59 AM

Campbell Soup Co. Boosts Digital Efforts - AdAge.com

AdAge.com Campbell Soup Co. Boosts Digital Efforts AdAge.com s first digital marketing and social-media director, Adam Kmiec made a bold, if not brassy, claim in a pitch to job seekers: "If you're serious about digital, there is no better place to be than The Campbell Soup Co.," he wrote in August on his ...

09/19/2012 12:17 AM

SAS' new digital marketing application personalises customer Web experience - Computer Business Review

SAS' new digital marketing application personalises customer Web experience Computer Business Review Business intelligence and integrated marketing management firm SAS has launched a new digital marketing application, Adaptive Customer Experience. SAS claimed that the new application combines Website analysis with other online and offline customer ...

search marketing - Google News

Google News

09/18/2012 11:18 PM

Search Marketing & the Fine Art of Nexting - Search Engine Watch

Search Marketing & the Fine Art of Nexting Search Engine Watch In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting.” By this, he means our subconscious habit of predicting what is just about to happen. Without this habit, he points out, we could never experience surprise or ...

09/19/2012 05:03 PM

Why Mobile Search is the New Frontier - NBC Chicago (blog)

Why Mobile Search is the New Frontier NBC Chicago (blog) The most exciting area of overlap between mobile devices and search marketing, however, is local search. Nearly everyone, 94 percent, seeks local information on their smartphones. Even better, 90% have actually acted on that information by shopping, be ...

09/19/2012 08:01 PM

Founders of EverSpark Interactive to Attend PILMMA Legal Marketing and ... - Equities.com

Founders of EverSpark Interactive to Attend PILMMA Legal Marketing and ... Equities.com Jason Hennessey, Chris Watson, and David Hallock, founders of EverSpark Interactive, an Atlanta search engine optimization agency that specializes in law firm SEO and lawyer social media marketing, will be attending the Legal Marketing & Management ... and more »

09/19/2012 11:01 AM

Search budgets increase, algorithms and mobile having impact - BtoB Magazine

Search budgets increase, algorithms and mobile having impact BtoB Magazine Search engine marketing expenditures in North America will reach $23 billion by the end of the year, up 19% from 2011, according to a new study by the Search Engine Marketing Professional Organization and Econsultancy. According to the organizations' ...

09/19/2012 05:30 PM

App Marketing: Standing out from the Pack - Consumer Electronics Net

ABC News App Marketing: Standing out from the Pack Consumer Electronics Net “Right now, on Apple, only 40, 50, 60 apps get discovered,” says Matthäus Krzykowski, head of marketing at Xyologic, whose app store aims to make it easier for developers and consumers to get a handle on what's available in a particular category. Part ... As Google Maps Disappears In iOS 6, Google Remains Cagey About Releasing ...Search Engine Land TNW's Complete Review: iOS 6 bets big on Maps and SiriThe Next Web all 697 news articles »

09/19/2012 04:53 PM

FAMU Closer to Finding New President - WCTV

FAMU Closer to Finding New President WCTV Members in charge of allowing public involvement in the search for a new president at FAMU are getting closer to finalizing plans. A website, among other things are in the works. FAMU's Presidential Search Marketing and Communications subcommittee held ... and more »

09/18/2012 03:23 AM

Email Marketing â€Â" the New Mobile Marketing - Search Engine Watch

Email Marketing â€Â" the New Mobile Marketing Search Engine Watch A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device â€Â" a 32 percent increase over the last half of 2011 ... and more »

09/19/2012 01:23 AM

3 Mobile Marketing Must Haves for the Holiday Season - Search Engine Watch

3 Mobile Marketing Must Haves for the Holiday Season Search Engine Watch A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity. So why not give holiday ... and more »

09/19/2012 09:23 AM

How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY - Search Engine Watch

How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY Search Engine Watch With concerns such as price point, customer services, brand development - and the direction of any company being as much about it's resource allocation and staffing as it's marketing strategy - search is justifiably an afterthought. However, with the ...

09/18/2012 11:29 PM

Search local inventory, coupons and more - The Herald | HeraldOnline.com

Search local inventory, coupons and more The Herald | HeraldOnline.com 19, 2012 â€Â" /PRNewswire/ -- Toyota Motor Sales & Marketing (TMSM) will exhibit PES (Peace Eco Smile), an animation film produced in collaboration with Studio4C, at Kyoto's first large-scale manga & anime trade show, the "Kyoto International Manga Anime ... and more »

social media - Google News

Google News

09/19/2012 08:11 PM

Salesforce launches new social media software to fend off competition - Reuters

TechCrunch Salesforce launches new social media software to fend off competition Reuters One of Salesforce's new offerings, dubbed Marketing Cloud, helps businesses keep track of Facebook and Twitter chatter about their brand, and also manages social media posts and calculates the reach of that content. Marketing Cloud - a product of ... Benioff Outlines Salesforce's Social Networking PushCRN Salesforce.com's Benioff: Social networking is the latest tech revolutionInfoWorld Salesforce Blends Buddy Media With Radian6 For Its New Social Marketing CloudTechCrunch San Francisco Chronicle all 455 news articles »

09/19/2012 12:41 PM

Social media moguls take hit on Forbes 400 list - San Francisco Chronicle (blog)

San Francisco Chronicle (blog) Social media moguls take hit on Forbes 400 list San Francisco Chronicle (blog) The rapidly shifting fortunes of social media companies has hit the wallets of the industry's leaders, according to the Forbes 400 list published today, the magazine's annual envy list. As the Associated Press pointed out, Zynga Chief Executive Mark ... Social media's decline sends Silicon Valley luminaries down and off Forbes 400 ...Inside Bay Area Zuckerberg, social media moguls take gigantic tumbleHouston Chronicle (blog) Forbes 400: Gates and Buffett top the rich list as young bucks get servedThe Guardian all 674 news articles »

09/19/2012 07:50 PM

Is Romney More Social Media Savvy Than Obama? - Forbes

Forbes Is Romney More Social Media Savvy Than Obama? Forbes But is Romney's sneaky campaign on Facebook indicating that his team might be a little more social media savvy than Obama's? Instead of leveraging Romney's own terms to promote his own campaign, he paid for his name (and Ryan's) to appear as a ... Review: Social networks revamp their mobile apps for the better (Includes ...DigitalJournal.com Eight Ways to Use Embeddable Apps and Microsites to Your AdvantageCMSWire Counterfactual: Facebook Will Dominate The Future of SearchBusiness 2 Community all 134 news articles »

09/19/2012 05:03 AM

Ricky Gervais-backed social media app Just Sayin lets you listen in, literally ... - Entertainment Weekly

New York Times Ricky Gervais-backed social media app Just Sayin lets you listen in, literally ... Entertainment Weekly One of the more delightful parts of social media has been watching famous people fight, or flirt, in public view. From the recent “four way” “fight” between Octavia Spencer, Retta, and Yvette Nicole Brown over Joe Manganiello, to the “dancing pig” spat ... New social media brings voice into mixSan Francisco Chronicle Ricky Gervais Introduces The Just Sayin' App, Bringing Voice Conversations To ...Broadway World Ricky Gervais launches Just Sayin' iPhone appDigital Spy UK all 30 news articles »

09/19/2012 01:13 PM

Facebook Dragging Social Media ETF Higher - Fox Business

Facebook Dragging Social Media ETF Higher Fox Business A mid-day spike in shares of Facebook (FB), the largest social media company, is helping boost the one ETF where the stock has a somewhat significant presence: The Global X Social Media Index ETF (SOCL). Shares of Facebook are up 3.6 percent with the ... and more »

09/19/2012 10:07 AM

New York Fashion Week's social media stars - San Francisco Chronicle (blog)

Stuff.co.nz New York Fashion Week's social media stars San Francisco Chronicle (blog) Just w hen you thought fashion fans couldn't possibly spend more time on social media, this news: During New York Fashion Week earlier this month, the volume of tweets about the semi-annual assembly of runway shows doubled from last year's number to ... Tweet, blog, stream and flog fashion on social media catwalkReuters all 41 news articles »

09/19/2012 09:43 AM

Why Health Care Needs Social Media - Huffington Post

Why Health Care Needs Social Media Huffington Post We know that people with more and stronger social connections are more likely to be well and happy, and social media can bolster that. It can give people ways to not just interact with friends and family, but ways to meet new people. There were lots of ...

09/19/2012 10:04 AM

Twitter header can make you a social media success (Video) - Examiner.com

Technorati Twitter header can make you a social media success (Video) Examiner.com Part of having social networking success requires keeping up and adapting to changes made on social media sites. Sometimes you get an advance notice about new features, and sometimes you wake up to something new. Yesterday, Twitter just made it ... Twitter Profiles Get a MakeoverTechnorati Twitter Sports More Mobile StyleE-Commerce Times all 310 news articles »

09/19/2012 04:40 AM

Get started: Social media especially critical to small businesses, US lags in ... - Washington Post (blog)

Get started: Social media especially critical to small businesses, US lags in ... Washington Post (blog) Social media especially vital for small firms: Facebook and Twitter now account for more than half of website traffic for small businesses, more than double their impact for large companies (sending only 19 percent of visitors), according to a new study. and more »

09/19/2012 09:08 AM

Social Media Tips for Small Business - Small Business Trends

Small Business Trends Social Media Tips for Small Business Small Business Trends I've seen many companies make the mistake of approaching social media without a strategy. First, decide which social networks make most sense for your company. You may not have a product that will translate to Pinterest or Instagram. It's better to ... Social Media: From a Point of Presence to a Point of BusinessClickZ US Presidential Race and the Social Media BattleHuffington Post Social Networks Turning Into Ecommerce MarketplacesMultichannel Merchant MediaPost Communications -Memeburn -Toronto Star all 113 news articles »

mobile marketing - Google News

Google News

09/19/2012 01:23 AM

3 Mobile Marketing Must Haves for the Holiday Season - Search Engine Watch

Chief Marketer 3 Mobile Marketing Must Haves for the Holiday Season Search Engine Watch It seems as if the holiday season begins earlier and earlier each year, driven by a must-have designer purse, the latest children's toy, or the hottest new technology. To keep pace with consumers, retailers are constantly evolving their strategy to ... Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday CampaignChief Marketer all 7 news articles »

09/18/2012 01:58 PM

Velti stock soars on $27M mobile marketing deal - Businessweek

Velti stock soars on $27M mobile marketing deal Businessweek NEW YORK (AP) â€Â" Velti PLC shares soared by nearly 12 percent Tuesday after the mobile marketing technology company said it signed a $27 million two-year deal with an unnamed "major U.S. brand." THE SPARK: Velti said that the program will "drive ... Velti Closes Largest-Ever Mobile Marketing Deal With Major US Brand, in $27 ...The Herald | HeraldOnline.com Mobile marketing milestone: Velti ropes in 'major US brand' in $27 million dealPocket Gamer.Biz Velti Just Closed A $27 Million Mobile Ad DealBusiness Insider BasicsMedia all 20 news articles »

09/19/2012 10:46 PM

Havas Media's Mobext eyes mobile marketing dominance - Campaign Asia-Pacific

Havas Media's Mobext eyes mobile marketing dominance Campaign Asia-Pacific ASIA-PACIFIC â€Â" Havas Media's Mobext has revealed its ambition to become a dominant player in mobile marketing, with the launch of a further two operations in Indonesia and Hong Kong. Tweet. Comment Now. Havas Media’s Mobext eyes mobile ...

09/19/2012 08:08 AM

MMA Releases the Summer 2012 Edition of the International Journal of Mobile ... - RedOrbit

MMA Releases the Summer 2012 Edition of the International Journal of Mobile ... RedOrbit This edition reports on the investigation of Gen Y behavioral reactions to mobile marketing, mobile commerce and its projected impact, the rise of mobile data services to experience play and an analysis of the Federal Trade Commission's (FTC) most ... Mobile marketing 'becoming more important'ashdowngroup.com all 6 news articles »

09/18/2012 03:23 AM

Email Marketing â€Â" the New Mobile Marketing - Search Engine Watch

Saudi Gazette Email Marketing â€Â" the New Mobile Marketing Search Engine Watch A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device â€Â" a 32 percent increase over the last half of 2011 ... Mobile email open rates continue to growBusiness Strata - Business News all 4 news articles »

09/17/2012 06:12 AM

How Mobile Marketing Trumps the Web - Business Insider

How Mobile Marketing Trumps the Web Business Insider Plenty of other mobile-centric technologies are already being used by many businesses such as SMS, QR codes, Location-based marketing, NFC (Near Field Communication), and augmented reality. Mobile advertisements are already huge with spectacular ...

09/18/2012 07:24 AM

PR Newswire's Manny Santos to speak at Portada's Hispanic Mobile Marketing ... - Sacramento Bee

PR Newswire's Manny Santos to speak at Portada's Hispanic Mobile Marketing ... Sacramento Bee 17, 2012 -- /PRNewswire/ -- Manny Santos, Director of PR Newswire's MultiVu Latino division, will address attendees at the Portada Hispanic Mobile Marketing Forum taking place on September 19th, 2012 at the Scholastic Auditorium with Greenhouse ...

09/19/2012 07:24 PM

Facebook Gains on Mobile Ads for Other Apps - Businessweek

Marketing Week Facebook Gains on Mobile Ads for Other Apps Businessweek The strategy would let it collect part of the revenue generated from mobile marketing and benefit from rising demand for ads that reach the growing number of people who download apps onto mobile devices. “We view the reported launch of a mobile ad ... Facebook tests third party mobile ad networkMarketing Week Facebook test placing mobile adsThe Seattle Times Report: Google Grabs 15% Share Of Display Ad MarketMediaPost Communications WebProNews -AdAge.com all 134 news articles »

09/19/2012 01:32 PM

MMA Announces Finalists for First Smarties India Awards - Media Newsline

MMA Announces Finalists for First Smarties India Awards Media Newsline New Delhi: The short-list of finalists for the Mobile Marketing Association's (MMA) The Smarties India 2012 Awards were announced today across 15 categories with submissions from over 111 entries. The Smarties is the only global awards program ... and more »

09/19/2012 06:09 PM

Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year - Marketing Land

Street Fight Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year Marketing Land Pontiflex is a company that gets paid by mobile marketers for lead generation rather than impressions or clicks. It's introducing a self-service product called AdLeads. The survey is part of the formal product launch though the program has been ... Borrell Survey Finds 72% of Small and Medium Businesses Will Increase or ...Business Review USA (press release) all 10 news articles »