digital marketing - Google News

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09/19/2012 11:01 AM

CMO Close-Up with Nick Panayi, director-global brand and digital marketing ... - BtoB Magazine

CMO Close-Up with Nick Panayi, director-global brand and digital marketing ... BtoB Magazine Computer Sciences Corp., an information technology and professional services company with annual revenue of about $16 billion, has dramatically restructured its digital marketing efforts over the past year under the direction of Nick Panayi, director ...

09/19/2012 01:06 AM

Codigo Digital Marketing: Beyond Branch Merchandising Displays - The Financial Brand

Codigo Digital Marketing: Beyond Branch Merchandising Displays The Financial Brand Two years later, we released the first version of our web-based digital signage software, Codigo. We took Codigo on the road to a few financial association tradeshows and received overwhelming positive feedback from marketing personnel. We grew from ...

09/18/2012 06:18 AM

Digital Marketing Budget Trends That Local Businesses Need To Review - The Paper Magazine

Digital Marketing Budget Trends That Local Businesses Need To Review The Paper Magazine Local businesses looking to determine what they should spend on digital budgets in 2012 now have some important information to review. Below are statistics 6S Marketing uncovered during research to determine what percentage of marketing budgets ...

09/18/2012 08:18 AM

SAS Releases Digital Marketing Suite - Destination CRM

SAS Releases Digital Marketing Suite Destination CRM SAS has released Adaptive Customer Experience, a new modular digital marketing solution to help companies target customer communications with greater precision than ever. SAS Adaptive Customer Experience combines Web site analysis with other ... and more »

09/19/2012 12:17 AM

SAS' new digital marketing application personalises customer Web experience - Computer Business Review

SAS' new digital marketing application personalises customer Web experience Computer Business Review Business intelligence and integrated marketing management firm SAS has launched a new digital marketing application, Adaptive Customer Experience. SAS claimed that the new application combines Website analysis with other online and offline customer ...

09/18/2012 05:02 PM

Delivering digital marketing success - Marketing Week

Marketing Week Delivering digital marketing success Marketing Week Recognising these challenges, Adobe is delivering solutions that enable digital marketers to align business goals and automate essential online initiatives, empowering them to make better decisions and execute them faster. Marketers must make every ...

09/19/2012 04:59 AM

Campbell Soup Co. Boosts Digital Efforts - AdAge.com

AdAge.com Campbell Soup Co. Boosts Digital Efforts AdAge.com s first digital marketing and social-media director, Adam Kmiec made a bold, if not brassy, claim in a pitch to job seekers: "If you're serious about digital, there is no better place to be than The Campbell Soup Co.," he wrote in August on his ...

09/19/2012 08:24 AM

Silverpop Enhances Engage's Behavior-Based Capabilities - Sacramento Bee

Silverpop Enhances Engage's Behavior-Based Capabilities Sacramento Bee 18, 2012 -- /PRNewswire/ -- Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces several significant additions to its Engage platform. Enhanced dynamic content and lead ... Silverpop Enhances Engage's CapabilitiesDestination CRM all 2 news articles »

09/18/2012 03:18 PM

New Digital River Webinar Shares E-Marketing Strategies for Ringing Up Cyber ... - DailyFinance

New Digital River Webinar Shares E-Marketing Strategies for Ringing Up Cyber ... DailyFinance MINNEAPOLIS--(BUSINESS WIRE)-- Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced it is hosting a free webinar entitled, "E-Marketing for the Holidays: How to Ring Up Cyber Season Sales," on Sept. and more »

09/19/2012 04:08 AM

BBC: Digital transformation 'biggest marketing challenge' - Marketing Week

Marketing Week BBC: Digital transformation 'biggest marketing challenge' Marketing Week The transformation of the BBC from a broadcast to a digital organisation will be the biggest marketing challenge the corporation faces as the media brand enters a fresh era under new director general George Entwistle, according to marketing director ... and more »