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09/18/2012 11:18 PM

Search Marketing & the Fine Art of Nexting - Search Engine Watch

Search Marketing & the Fine Art of Nexting Search Engine Watch In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting.” By this, he means our subconscious habit of predicting what is just about to happen. Without this habit, he points out, we could never experience surprise or ...

09/19/2012 06:47 AM

Beyond Search: Google Tunes Up Display Ad Machine - Forbes

Marketing Week Beyond Search: Google Tunes Up Display Ad Machine Forbes Google is making it easier for marketers and agencies to do multiple kinds of ads for a particular campaign. For instance, those using DoubleClick search to run search ads now can show consumers display ads via DoubleClick Bid Manager based on those ... Google: 'Use display for branding not just DR'Marketing Week Google unveils Active View format for display adsInternet Marketing News all 3 news articles »

09/19/2012 11:01 AM

Search budgets increase, algorithms and mobile having impact - BtoB Magazine

Search budgets increase, algorithms and mobile having impact BtoB Magazine Search engine marketing expenditures in North America will reach $23 billion by the end of the year, up 19% from 2011, according to a new study by the Search Engine Marketing Professional Organization and Econsultancy. According to the organizations' ...

09/18/2012 11:29 PM

Search local inventory, coupons and more - The Herald | HeraldOnline.com

Search local inventory, coupons and more The Herald | HeraldOnline.com 19, 2012 â€Â" /PRNewswire/ -- Toyota Motor Sales & Marketing (TMSM) will exhibit PES (Peace Eco Smile), an animation film produced in collaboration with Studio4C, at Kyoto's first large-scale manga & anime trade show, the "Kyoto International Manga Anime ... and more »

09/19/2012 09:23 AM

How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY - Search Engine Watch

How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY Search Engine Watch With concerns such as price point, customer services, brand development - and the direction of any company being as much about it's resource allocation and staffing as it's marketing strategy - search is justifiably an afterthought. However, with the ...

09/19/2012 01:23 AM

3 Mobile Marketing Must Haves for the Holiday Season - Search Engine Watch

3 Mobile Marketing Must Haves for the Holiday Season Search Engine Watch A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity. So why not give holiday ...

09/19/2012 09:26 AM

In Search of Social CRM: Ignore the Hype but Embrace the Opportunity - ADOTAS

In Search of Social CRM: Ignore the Hype but Embrace the Opportunity ADOTAS Customers can now help build or shrink a business using outlets brands do not control, owning the conversation as much as or even more than marketers. Because customer opinions are the most trusted information source, brands cannot ignore this dialogue ... and more »

09/18/2012 03:23 AM

Email Marketing â€Â" the New Mobile Marketing - Search Engine Watch

Email Marketing â€Â" the New Mobile Marketing Search Engine Watch A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device â€Â" a 32 percent increase over the last half of 2011 ... and more »

09/19/2012 03:16 AM

7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers - Search Engine Watch

7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers Search Engine Watch Many were predicting the end of SEO with Google's infamous encrypted search decision last year, but SEO is still alive and kicking. Do the most to protect your ability to collect anonymous user data by enabling first-party cookies for web analytics ... and more »

09/18/2012 06:53 PM

Google updates and mobile internet impacting search marketers: Survey - SmartCompany.com.au

Google updates and mobile internet impacting search marketers: Survey SmartCompany.com.au Growing mobile internet use and recent changes to Google's algorithms are having a significant impact on the search marketing industry, according to a new survey. The SEMPO State of Search Marketing Report 2012 polled more than 900 search marketers ... Bing sees share of search engine market rise again during AugustInternet Marketing News How to Set Up Your Company in Bing Business PortalSearch Engine Journal all 11 news articles »