digital marketing - Google News

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09/19/2012 11:01 AM

CMO Close-Up with Nick Panayi, director-global brand and digital marketing ... - BtoB Magazine

CMO Close-Up with Nick Panayi, director-global brand and digital marketing ... BtoB Magazine Computer Sciences Corp., an information technology and professional services company with annual revenue of about $16 billion, has dramatically restructured its digital marketing efforts over the past year under the direction of Nick Panayi, director ...

09/19/2012 12:03 PM

5 Lead Generation Techniques to Revitalize Your Digital Marketing Strategy - Business 2 Community

5 Lead Generation Techniques to Revitalize Your Digital Marketing Strategy Business 2 Community Is your digital marketing strategy generating leads for your brand? If not, maybe it's time to give it an Extreme Digital Makeover. To get you started, here are five lead generation techniques that will revitalize even the most defunct digital ...

09/19/2012 04:49 PM

Stamford hosts digital shopper marketing gurus - Ct Post

Stamford hosts digital shopper marketing gurus Ct Post For the second consecutive year, the Promotion Marketing Association has chosen Stamford to host its Digital Shopper Marketing Annual Summit -- a two-day event that concludes Thursday and included 170 attendees -- an increase over 140 during its ... and more »

09/19/2012 05:09 PM

How direct marketing applies to digital - iMedia Connection

iMedia Connection How direct marketing applies to digital iMedia Connection One of the biggest issues we are hearing from clients today is how to translate their experience and expertise in direct marketing, both print and email, into the ability to deliver personalized and relevant customer experiences across multiple digital ...

09/19/2012 03:31 PM

Adobe Posts Higher Profit; Outlook Weak - NASDAQ

ZDNet Adobe Posts Higher Profit; Outlook Weak NASDAQ (RTTNews.com) - Publishing and design software maker Adobe Systems Inc. (ADBE) said Wednesday after the markets closed that its third quarter profit rose 3.2% from last year, helped by strong growths in Creative Cloud subscriptions and Digital ... Adobe Systems Management Discusses Q3 2012 Results - Earnings Call ...Seeking Alpha Adobe 3rd-Quarter Profit Up 3.2% as Subscription Revenue ClimbsFox Business Adobe Systems (ADBE) Posts 3.2 Pct Rise In 3Q Earnings; Guides 4Q Below ...iStockAnalyst DailyFinance all 115 news articles »

09/19/2012 05:09 PM

11 mistakes to avoid on your digital marketing resume - iMedia Connection

11 mistakes to avoid on your digital marketing resume iMedia Connection We spoke with 11 senior digital marketers about mistakes they've seen. Some of their answers are important common-sense reminders; some of their answers surprised us. We begin with Paul Rhyu from Apollo Group and his advice to leave out skills you ...

09/18/2012 05:02 PM

Delivering digital marketing success - Marketing Week

Marketing Week Delivering digital marketing success Marketing Week Recognising these challenges, Adobe is delivering solutions that enable digital marketers to align business goals and automate essential online initiatives, empowering them to make better decisions and execute them faster. Marketers must make every ...

09/19/2012 12:12 PM

IgnitionOne Aim to Help Marketers in Brazil Leapfrog Digital Challenges - Search Engine Watch

IgnitionOne Aim to Help Marketers in Brazil Leapfrog Digital Challenges Search Engine Watch During the call, Margiloff chimed in, "We see Brazilian marketers being able to leapfrog the digital challenges that US, Asian and European markets have faced. Testing strategies in Brazil is going to be shrunk down to two years and the typical pain ...

09/19/2012 04:59 AM

Campbell Soup Co. Boosts Digital Efforts - AdAge.com

AdAge.com Campbell Soup Co. Boosts Digital Efforts AdAge.com s first digital marketing and social-media director, Adam Kmiec made a bold, if not brassy, claim in a pitch to job seekers: "If you're serious about digital, there is no better place to be than The Campbell Soup Co.," he wrote in August on his ...

09/19/2012 12:17 AM

SAS' new digital marketing application personalises customer Web experience - Computer Business Review

SAS' new digital marketing application personalises customer Web experience Computer Business Review Business intelligence and integrated marketing management firm SAS has launched a new digital marketing application, Adaptive Customer Experience. SAS claimed that the new application combines Website analysis with other online and offline customer ...