search marketing - Google News

Google News

11/21/2012 10:04 AM

Local SEO Guide: 15 Marketing Techniques to Promote Your Business Online - Search Engine Journal

Search Engine Journal Local SEO Guide: 15 Marketing Techniques to Promote Your Business Online Search Engine Journal Launching a business online can be quite intimidating to any small business owner. Fortunately, any business can benefit from search engine optimization (SEO), which can make a small investment go a long way, as well as making sure that local buyers ... Innovative Use Of Text and Graphics for Online MarketingPRWire Top SEO tips for channel marketersPCR-online.biz The Best Hawaii Reputation Marketing Solutions OfferedSBWire (press release) PR Web (press release) -Vertical Leap News (press release) -Business 2 Community all 51 news articles »

11/21/2012 10:18 AM

Unstructured Data Brings Search Effectiveness To Display - Search Engine Land

Search Engine Land Unstructured Data Brings Search Effectiveness To Display Search Engine Land Keyword Level Search Retargeting âˆÂ' Impressions are targeted to users based on the individual term searched. Just like in search marketing, bids and ads are adjusted for the search terms based on performance. Another key factor, such as recency of the ...

11/21/2012 09:39 AM

Greenlight Secures LV= Digital Marketing Brief - Sacramento Bee

The Drum Greenlight Secures LV= Digital Marketing Brief Sacramento Bee Greenlight will also look to improve efficiencies in search marketing budgets and to reduce LV='s life and pensions' reliance on paid media, particularly in areas where SEO is performing well. This will be done via the implementation of Hydra ... LV= to work with Greenlight on digital marketing briefThe Drum LV= hires Greenlight for its life and pensions businessCampaignLive all 12 news articles »

11/20/2012 04:18 PM

4 Paid Search Innovations Marketers Should Be Thankful For - Business 2 Community

Business 2 Community 4 Paid Search Innovations Marketers Should Be Thankful For Business 2 Community I started in the search industry approximately seven years ago. Since then, much has changed in the space and how search marketers manage their day-to-day activities. In the beginning, it was all about manually calculated bids, generating keywords out ...

11/20/2012 01:20 PM

Forrester Report: The Best PPC Bid Management Providers - Search Engine Land

Forrester Report: The Best PPC Bid Management Providers Search Engine Land Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of ...

11/20/2012 01:09 PM

"Link-Building - How To," Live Webcast for Marketers, at Digital Marketing ... - San Francisco Chronicle

Search Engine Land "Link-Building - How To," Live Webcast for Marketers, at Digital Marketing ... San Francisco Chronicle Digital Marketing Depot webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door ... "Competitor Analysis: Realize your Visibility" Live Webcast for Marketers, at ...PR Web (press release) Jumpstart Your 2013 â€Â" Attend SMX Social Media Marketing in 2 WeeksSearch Engine Land "Leverage Digital Marketing To Grow Your Agency's Retainer-Based Business ...Virtual-Strategy Magazine (press release) all 27 news articles »

11/21/2012 03:11 AM

Elder Care Marketing Ideas and Strategy from ByReputation's New Elder Care ... - Equities.com

Elder Care Marketing Ideas and Strategy from ByReputation's New Elder Care ... Equities.com ByReputation brings about a new elder care marketing service using organic search engine optimization, local search directories, and content marketing to help increase new seniors coming in. To get a free elder care marketing consult from an expert ... Lawn Care Marketing Ideas and Strategy from ByReputation's New Lawn Care ...Melodika.net (press release) all 13 news articles »

11/20/2012 07:35 AM

Search Mojo Drives Revenue Efficiency with Marketo - Sacramento Bee

Search Mojo Drives Revenue Efficiency with Marketo Sacramento Bee 20, 2012 -- /PRNewswire/ -- Marketo, the leading provider of cloud-based marketing software, today announced that Search Mojo is achieving dramatic increases in sales efficiency to power its success and speed growth. By using Marketo's powerful and ... and more »

11/15/2012 03:08 PM

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns Sacramento Bee Kenshoo (http://www.Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid ... and more »

11/20/2012 10:39 AM

Are Search Agencies Becoming Dinosaurs? - Marketing Land

Marketing Land Are Search Agencies Becoming Dinosaurs? Marketing Land Back in my first client meeting and still today, one of the greatest aspects of search marketing is the data. We get so much data about what people are searching for, clicking on, not clicking on, buying, geo locations, all sorts of data to make our ...

digital marketing - Google News

Google News

11/21/2012 12:35 PM

Digital Marketing Not the First Priority for Asia-Pacific Marketers - KoMarketing Associates

ZDNet Digital Marketing Not the First Priority for Asia-Pacific Marketers KoMarketing Associates While 40 percent of the global marketing companies are pushing for internal digital marketing, an Adobe Digital Index Survey found that only 15 percent of marketers across the Asia-Pacific region are looking to implement a digital marketing campaign. Asia lags in digital marketingZDNet Australian outstrips APAC for digital marketing spend, activityMarketing magazine Australia Digital ad spend will double over next few years, Adobe report findsThe Australian Techgoondu -CommsDay -AdNews all 22 news articles »

11/21/2012 09:39 AM

Greenlight Secures LV= Digital Marketing Brief - Sacramento Bee

The Drum Greenlight Secures LV= Digital Marketing Brief Sacramento Bee Independent digital marketing agency, Greenlight has been awarded a brief to define a digital strategy and implement integrated paid media and search campaigns for LV='s life and pensions business, to continue itsinvestment and further its growth via ... LV= to work with Greenlight on digital marketing briefThe Drum LV= hires Greenlight for its life and pensions businessCampaignLive all 12 news articles »

11/20/2012 01:09 PM

"Link-Building - How To," Live Webcast for Marketers, at Digital Marketing ... - San Francisco Chronicle

Search Engine Land "Link-Building - How To," Live Webcast for Marketers, at Digital Marketing ... San Francisco Chronicle Link-building expert Jon Ball of Page One Power will share tips and tactics on link-building, in what is essentially a "Link-Building 101" webinar. Topics will cover the basics of link-building, and will provide a firm foundation for any digital ... "Competitor Analysis: Realize your Visibility" Live Webcast for Marketers, at ...PR Web (press release) "Leverage Digital Marketing To Grow Your Agency's Retainer-Based Business ...Virtual-Strategy Magazine (press release) The 2013 Social Business Marketing ManifestoBusiness 2 Community Search Engine Land -CMSWire -DigitalJournal.com (press release) all 27 news articles »

11/21/2012 11:50 AM

Digital Marketing Strategy: Leveraging the Internet's Greatest Myth - Business 2 Community

Digital Marketing Strategy: Leveraging the Internet's Greatest Myth Business 2 Community The ultimate goal of all marketing is sales. Unless you're generating leads and those leads are converting, your marketing strategy is not succeeding. The same goes for digital marketing strategy. Unless you can find ways to generate real ROI online ...

11/21/2012 12:41 PM

Obama Victory's Debt to Digital Marketing - CMSWire

Obama Victory's Debt to Digital Marketing CMSWire At its core, politics is essentially marketing. Candidates deliver competing messages that combine their political philosophies, personal qualities and professional and governmental experience into a brand that must persuade consumers to perform a ...

11/20/2012 11:39 AM

TV Advertising VS Digital Marketing - Forbes

TV Advertising VS Digital Marketing Forbes As technology continues to transform all forms of marketing and social media, brands are continually trying to identify the ideal marketing mix that will translate to the best possible return on ad spend or marketing investment. Brands are also ...

11/20/2012 11:40 PM

Digital Marketing: An Inside Look With Advice Interactive Group CEO Bernadette ... - investmentunderground

investmentunderground Digital Marketing: An Inside Look With Advice Interactive Group CEO Bernadette ... investmentunderground The rise of internet-connected devices has created a whole new dimension in the marketing industry and a new breed of marketing firms along with it. Digital marketing uses internet-connected devices to engage with consumers and other business partners.

11/21/2012 06:55 PM

17th Annual MITX Interactive Awards Honors Best Digital Marketing Work in New ... - PYMNTS.com

17th Annual MITX Interactive Awards Honors Best Digital Marketing Work in New ... PYMNTS.com The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 17th annual awards competition, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New ... and more »

11/21/2012 03:11 AM

ServiceMaster Fire and Water Restoration, Denver CO, Expands their Digital ... - Equities.com

ServiceMaster Fire and Water Restoration, Denver CO, Expands their Digital ... Equities.com ServiceMaster Fire and Water Restoration, Denver, Colorado, has decided to expand their digital marketing plan with RestorationMaster™ by expanding their market to Arvada and Englewood, CO. RestorationMasterFinder.com (RMF) will help expand their ... and more »

11/12/2012 10:41 AM

A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

New Zealand Herald A digital marketing guide to prepare for Small Business Saturday Washington Post (blog) (Sarah L. Voisin - Post) To get the full exposure and awareness that your small business needs and deserves, here are some digital marketing tips to help you prepare for this year's Small Business Saturday, coming up on Nov. 24. 1. Think social ... How Advisors Can Maximize Their Digital Marketing EffortsFinancial-Planning.com (blog) all 145 news articles »

mobile marketing - Google News

Google News

11/21/2012 03:39 PM

Mobile Marketing: It's About Convenience, Simplicity, and Proximity - Business 2 Community

Business 2 Community Mobile Marketing: It's About Convenience, Simplicity, and Proximity Business 2 Community When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here's the official definition of mobile marketing, taken from the MMA's (Mobile Marketing Association) website: Mobile Marketing is a ...

11/21/2012 01:12 PM

LIN Media Launches New Mobile Marketing Company - Equities.com

LIN Media Launches New Mobile Marketing Company Equities.com By a News Reporter-Staff News Editor at Entertainment Newsweekly -- LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, announced the launch of LIN Mobile, LLC ("LIN Mobile ...

11/20/2012 12:15 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

11/20/2012 08:30 AM

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Co.Create Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... Sacramento Bee 20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ... Marketers' Approach to Mobile is (Still) FlawedAdAge.com Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create Velti & Independent Research Firm Reveal Growth Opportunities in Marketers ...DailyFinance all 21 news articles »

11/19/2012 06:12 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Broadcast Newsroom

Mobile Marketing & Advertising 2013: Challenges and Opportunities Broadcast Newsroom No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... and more »

11/21/2012 08:07 AM

10 Holiday Marketing Tips For Mobile - MediaPost Communications

Marketing Land 10 Holiday Marketing Tips For Mobile MediaPost Communications Through the third quarter of 2012, 20% or more of retailers' traffic and sales are now coming through mobile devices. Shoppers have discovered that smartphones in particular are a good tool to price comparison-shop while in physical stores. With Black ... Mobile Email Marketing: Tips For The Holiday SeasonMarketing Land all 2 news articles »

11/21/2012 07:40 AM

Make the Most of Mobile and Get Your Marketing Strategy Moving. - Business 2 Community

Business 2 Community Make the Most of Mobile and Get Your Marketing Strategy Moving. Business 2 Community The launch of Apple's iPad mini is more significant than many people realise. It marks the first time Apple (a company famous for telling people what they want) has actively responded to public demand. The lesson: consumers can't get enough of mobile. and more »

11/19/2012 01:29 PM

The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing Seeking Alpha Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...

11/21/2012 12:11 PM

Another Mobile-Owner Spike Likely This Christmas - Marketing Vox News

Another Mobile-Owner Spike Likely This Christmas Marketing Vox News If Christmas 2012 is anything like Christmas 2011, then mobile marketers will have twice the reach they had before, come January 2013. The share of US adults who own tablet computers nearly doubled around last Christmas. According to Nielsen figures, ... and more »

11/20/2012 02:37 PM

Aggressive Mobile Marketing Still Doesn't Work - Mobile Marketing Watch

Mobile Marketing Watch Aggressive Mobile Marketing Still Doesn't Work Mobile Marketing Watch That's the repeated argument made by no shortage of executives in the mobile marketing and advertising space today, the latest of whom is David Safai, CEO of Mobixa. “Mobixa LLC is a small company that began in mid 2012 from our parent company, IMC, ...

internet marketing - Google News

Google News

11/21/2012 07:58 AM

Internet Marketing Jargon That Should Die In 2013 - Business 2 Community

Internet Marketing Jargon That Should Die In 2013 Business 2 Community Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future. This post squarely fits in the pontification category. Add a little ranting to it, and you have a recipe for a 2013 wish list ... and more »

11/21/2012 06:18 AM

Online Marketing DNA Provides Social Media Coaching for Small Business - Equities.com

eWeek Online Marketing DNA Provides Social Media Coaching for Small Business Equities.com Online Marketing DNA (OMDNA) has added social media coaching to their line of marketing packages for small business owners. Coaching sessions focus on teaching entrepreneurs how to tap into the power of networking groups to expand Internet ... Online Marketing DNA Providing Video Training to Succeed OnlineSBWire (press release) all 10 news articles »

11/21/2012 01:32 PM

Online & offline marketing - Pakistan Observer

Pakistan Observer Online & offline marketing Pakistan Observer Marketing play a vital role in the development of any type of businesses and is consider and a backbone of business. It is a promotional plan for achieving success in business, help customers in exploring available products and services, creating an ...

11/21/2012 11:50 AM

Digital Marketing Strategy: Leveraging the Internet's Greatest Myth - Business 2 Community

Digital Marketing Strategy: Leveraging the Internet's Greatest Myth Business 2 Community strategy We've all heard the gag about the most common lie on the Internet. The joke has become so clichéd that I'm loathe to repeat it here. Let's just say, for the benefit of the one person who doesn't know what I'm talking about, it involves terms ...

11/17/2012 09:09 AM

Follow the Right Online Marketing Strategy This Shopping Season - San Francisco Chronicle

San Francisco Chronicle Follow the Right Online Marketing Strategy This Shopping Season San Francisco Chronicle Christmas season is round the corner and also a time for the online marketers to reap the benefits by indulging in online marketing tactics that can show up results instantly. And to help the online entrepreneur this peak season, TIS India is up with ... and more »

11/19/2012 07:13 AM

Numero Uno Web Solutions Expands Online Marketing Services with Addition of ... - Equities.com

Numero Uno Web Solutions Expands Online Marketing Services with Addition of ... Equities.com Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small and mid-size business-to-consumer companies, is pleased to announce it is expanding its online marketing services with the addition of ... and more »

11/20/2012 02:32 PM

Online Videoâ€Â"the Next Frontier in Dealership Marketing - Dealer Marketing Magazine

ReelSEO Online Video News Online Videoâ€Â"the Next Frontier in Dealership Marketing Dealer Marketing Magazine I was watching some of Warehouse 13's online shorts last night and I realized that slowly, but surely, online video has grown to at least half of my viewing time and I'm not alone. According to a Comscore study from February of this year: in 2011, the ... Video marketing: A must-have tool for online enterpriseJournalism.co.uk (press release) Content Marketing â€Â" Are You Video-d Yet?Business 2 Community all 16 news articles »

11/20/2012 07:01 PM

Online marketing believed to outdo traditional advertisements - VietNamNet Bridge

VietNamNet Bridge Online marketing believed to outdo traditional advertisements VietNamNet Bridge VietNamNet Bridge â€Â" The four channels of online marketing, namely social networks, mobile devices, automated ad networks and searching ads are believed to become the bigger choice than other advertisement modes, under which ad fees are charged ...

11/13/2012 08:53 AM

Local Internet Marketing Company eBoxed Helps New York-area Businesses ... - Sacramento Bee

Local Internet Marketing Company eBoxed Helps New York-area Businesses ... Sacramento Bee NYC Internet marketing company eBoxed, a social media and website marketing agency, understands the difficulties companies face and hopes to spur recovery by offering online marketing services to companies who are seeking to increase traffic and ... and more »

11/14/2012 05:17 AM

Analysis: Internet marketing was breakout star of 2012 campaign - Constitution Daily (blog)

Analysis: Internet marketing was breakout star of 2012 campaign Constitution Daily (blog) It appears that Internet marketing via social media was the big winner in Election 2012, in a game changer from President Barack Obama's campaign that echoes TV's importance in the 1960 presidential contest. The 2012 general election results caught ... and more »