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11/21/2012 03:39 PM

Mobile Marketing: It's About Convenience, Simplicity, and Proximity - Business 2 Community

Business 2 Community Mobile Marketing: It's About Convenience, Simplicity, and Proximity Business 2 Community When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here's the official definition of mobile marketing, taken from the MMA's (Mobile Marketing Association) website: Mobile Marketing is a ...

11/21/2012 01:12 PM

LIN Media Launches New Mobile Marketing Company - Equities.com

LIN Media Launches New Mobile Marketing Company Equities.com By a News Reporter-Staff News Editor at Entertainment Newsweekly -- LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, announced the launch of LIN Mobile, LLC ("LIN Mobile ...

11/20/2012 12:15 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

11/20/2012 08:30 AM

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Co.Create Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... Sacramento Bee 20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ... Marketers' Approach to Mobile is (Still) FlawedAdAge.com Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create Velti & Independent Research Firm Reveal Growth Opportunities in Marketers ...DailyFinance all 21 news articles »

11/19/2012 06:12 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Broadcast Newsroom

Mobile Marketing & Advertising 2013: Challenges and Opportunities Broadcast Newsroom No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... and more »

11/21/2012 08:07 AM

10 Holiday Marketing Tips For Mobile - MediaPost Communications

Marketing Land 10 Holiday Marketing Tips For Mobile MediaPost Communications Through the third quarter of 2012, 20% or more of retailers' traffic and sales are now coming through mobile devices. Shoppers have discovered that smartphones in particular are a good tool to price comparison-shop while in physical stores. With Black ... Mobile Email Marketing: Tips For The Holiday SeasonMarketing Land all 2 news articles »

11/21/2012 07:40 AM

Make the Most of Mobile and Get Your Marketing Strategy Moving. - Business 2 Community

Business 2 Community Make the Most of Mobile and Get Your Marketing Strategy Moving. Business 2 Community The launch of Apple's iPad mini is more significant than many people realise. It marks the first time Apple (a company famous for telling people what they want) has actively responded to public demand. The lesson: consumers can't get enough of mobile. and more »

11/19/2012 01:29 PM

The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing Seeking Alpha Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...

11/21/2012 12:11 PM

Another Mobile-Owner Spike Likely This Christmas - Marketing Vox News

Another Mobile-Owner Spike Likely This Christmas Marketing Vox News If Christmas 2012 is anything like Christmas 2011, then mobile marketers will have twice the reach they had before, come January 2013. The share of US adults who own tablet computers nearly doubled around last Christmas. According to Nielsen figures, ... and more »

11/20/2012 02:37 PM

Aggressive Mobile Marketing Still Doesn't Work - Mobile Marketing Watch

Mobile Marketing Watch Aggressive Mobile Marketing Still Doesn't Work Mobile Marketing Watch That's the repeated argument made by no shortage of executives in the mobile marketing and advertising space today, the latest of whom is David Safai, CEO of Mobixa. “Mobixa LLC is a small company that began in mid 2012 from our parent company, IMC, ...