mobile marketing - Google News

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11/20/2012 12:15 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

11/20/2012 08:30 AM

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Co.Create Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... Sacramento Bee 20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ... Marketers' Approach to Mobile is (Still) FlawedAdAge.com Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create Velti & Independent Research Firm Reveal Growth Opportunities in Marketers ...DailyFinance all 21 news articles »

11/21/2012 08:07 AM

10 Holiday Marketing Tips For Mobile - MediaPost Communications

Marketing Land 10 Holiday Marketing Tips For Mobile MediaPost Communications Through the third quarter of 2012, 20% or more of retailers' traffic and sales are now coming through mobile devices. Shoppers have discovered that smartphones in particular are a good tool to price comparison-shop while in physical stores. With Black ... Mobile Email Marketing: Tips For The Holiday SeasonMarketing Land all 2 news articles »

11/19/2012 06:12 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Broadcast Newsroom

Mobile Marketing & Advertising 2013: Challenges and Opportunities Broadcast Newsroom No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... and more »

11/20/2012 02:37 PM

Aggressive Mobile Marketing Still Doesn't Work - Mobile Marketing Watch

Mobile Marketing Watch Aggressive Mobile Marketing Still Doesn't Work Mobile Marketing Watch That's the repeated argument made by no shortage of executives in the mobile marketing and advertising space today, the latest of whom is David Safai, CEO of Mobixa. “Mobixa LLC is a small company that began in mid 2012 from our parent company, IMC, ...

11/21/2012 04:38 AM

Lumata Continues Investment in Building Global Leadership by Appointing ... - Sacramento Bee

Lumata Continues Investment in Building Global Leadership by Appointing ... Sacramento Bee Lumata, a market leader in mobile marketing software and services, has appointed Richard Grohol as new Chief Commercial Officer. Richard joins Lumata from MACH where, as a CCO and member of the Executive Committee, he was responsible for driving ... and more »

11/21/2012 07:40 AM

Make the Most of Mobile and Get Your Marketing Strategy Moving. - Business 2 Community

Business 2 Community Make the Most of Mobile and Get Your Marketing Strategy Moving. Business 2 Community The launch of Apple's iPad mini is more significant than many people realise. It marks the first time Apple (a company famous for telling people what they want) has actively responded to public demand. The lesson: consumers can't get enough of mobile.

11/21/2012 05:40 AM

Houston No. 1 nationwide for mobile-shopping savviness - Bizjournals.com

Daily Research News Online Houston No. 1 nationwide for mobile-shopping savviness Bizjournals.com The Interactive Advertising Bureau and its Mobile Marketing Center of Excellence released the second annual “Mobile Shoppers” study on Nov. 20. The list of mobile-shopping-savvy cities was determined by reviewing data about mobile usage patterns and ... IAB unveils Top Mobile Shopping Savvy U.S. CitiesRadio & Television Business Report Mobile Ad Measurement Guidelines UpdatedRadio World IAB determines US's most mobile-savvy citiesBizReport Daily Research News Online all 18 news articles »

11/15/2012 08:42 AM

LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company DailyFinance LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable all 13 news articles »

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ... Mobile marketing stats to help plan for 2013AGBeat SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ all 3 news articles »