mobile marketing - Google News

Google News

10/17/2012 11:32 AM

Auto'Mobile' Marketing Driving the Innovation Highway - iMedia Connection (blog)

iMedia Connection (blog) Auto'Mobile' Marketing Driving the Innovation Highway iMedia Connection (blog) In its simplest form, mobile marketing started with rudimentarily optimized mobile websites and text message marketing, followed by targeted banner ads, followed by search giants Google and Yahoo in the mix, combining results with local mapping and ...

10/17/2012 04:08 PM

What I Learned at the Mobile Marketing & Commerce Forum - Blue MauMau

What I Learned at the Mobile Marketing & Commerce Forum Blue MauMau Last week I attended the MMCF â€Â" Internet Retailer's Mobile Marketing & Commerce Forum. I could attempt to organize everything I learned into some kind of story or structure and say that it all ties nicely together, but that would be really hard ... and more »

10/17/2012 07:10 AM

Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth - eWeek

eWeek Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth eWeek Despite economic concerns, mobile marketing is on the rise, with 8 percent of respondents currently purchasing mobile ads and 15 percent planning to in the next 3-6 months. When asked how likely they are to explore building a mobile Website or mobile ... and more »

10/17/2012 05:18 PM

The 3 most promising mobile startups for marketers - iMedia Connection

iMedia Connection The 3 most promising mobile startups for marketers iMedia Connection Smartphones and tablets have penetrated the market at an overwhelming rate, creating a major challenge for marketers: keeping up with on-the-go consumers. Naturally, today's connected consumer is sparking the growth of mobile advertising, with industry ...

10/17/2012 06:44 AM

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing - iMedia Connection (blog)

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing iMedia Connection (blog) A/B testing has been used by marketers for decades. The concept is simple. Present two versions (A and B), then measure the response rate, determine 'the winner' and then target that offer to everybody. Originating with direct mail before being applied ...

10/17/2012 06:18 AM

SMBs Eyeing Mobile, Content Marketing For Future - Small Business Trends

Small Business Trends SMBs Eyeing Mobile, Content Marketing For Future Small Business Trends Last week we told you Google had found mobile “critical” to your marketing efforts and that ignoring mobile made your customers feel like you were ignoring them! And it seems like small businesses owners are ready to heed that warning. A recent study ... SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5XClickZ all 2 news articles »

10/17/2012 08:04 AM

Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding - Business Insider

GigaOM Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding Business Insider LocalVox, a local, social, and mobile marketing platform, recently obtained a whopping $7.4 million in a Series A funding round. The site helps local businesses to get their brand in the eyes and ears of customers through a combination of online ... LocalVox Announces $7.4M Series A FundingPR Web (press release) LocalVox raises $7.4M for one-stop shop for local marketingGigaOM LocalVox brings online marketing to Mom and Pop shopsVentureBeat all 6 news articles »

10/16/2012 10:23 AM

Mobile Marketing Association Tackles Mobile Video Standards - MediaPost Communications

Mobile Marketing Association Tackles Mobile Video Standards MediaPost Communications That's why the Mobile Marketing Association is forming a mobile video committee to review current standards and develop best practices for mobile video advertising and measurement. The MMA's foray into pursuing standards comes on the heels of several ...

10/17/2012 01:19 PM

Isis to roll out mobile payments on Monday - Computerworld

VentureBeat Isis to roll out mobile payments on Monday Computerworld In an emailed statement, Isis marketing head Jaymee Johnson confirmed the launch day and said 20 mobile phones that are Isis-ready would be in the market by year's end to take advantage of the Isis network. All the phones are NFC-ready, meaning they ... Carriers to Debut Mobile-Payments Service Isis Next WeekWall Street Journal Mobile wallet Isis trial launch set for Oct. 22TechRadar UK Isis confirms Oct. 22 launch â€Â" bringing mobile payments to Austin, Salt Lake CityVentureBeat Fiercemobilecontent -Engadget -Mobile Marketing Watch all 64 news articles »

10/17/2012 10:58 AM

A cleanser manufacturer cleans up with a mobile marketing app - InternetRetailer.com

A cleanser manufacturer cleans up with a mobile marketing app InternetRetailer.com Cleaning products manufacturer Jelmar had stuck to TV and radio ads to promote its CLR and CLR Bath & Kitchen products for decades, says Matt Cote, director of emerging media at Eicoff, Jelmar's advertising agency. But in September the manufacturer ...

digital marketing - Google News

Google News

10/17/2012 05:24 PM

Digital marketing is growing in Australia, but so is the skills gap - Econsultancy (blog)

Digital marketing is growing in Australia, but so is the skills gap Econsultancy (blog) Seven out of ten digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns. These statistics come from Responsys' third annual Big ... In With the New: Digital Marketing Must-HavesBusiness 2 Community Australia's five key online marketing trends in picturesStartupSmart all 3 news articles »

10/17/2012 09:25 AM

Google releases new disavow tool exciting digital marketers - Examiner.com

Examiner.com Google releases new disavow tool exciting digital marketers Examiner.com How many digital marketers have received a phone call from a potential or current client who decided to hire an outside no name company for paid links? The website owner starts freaking out because Google notified them that they have too many ... and more »

10/17/2012 05:32 PM

SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X - ClickZ

SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X ClickZ Small- to medium-sized businesses are spending an average of $17,000 per year on digital marketing services compared to $6,800 on online advertising, according to the research firm. Website hosting, design and maintenance comprise more than half, ... and more »

10/17/2012 06:00 AM

Hard Metrics for Tracking Digital Marketing ROI Prove Challenging for Drug ... - The Herald | HeraldOnline.com

Hard Metrics for Tracking Digital Marketing ROI Prove Challenging for Drug ... The Herald | HeraldOnline.com RESEARCH TRIANGLE PARK, N.C. â€Â" Only 26% of surveyed drug companies use financial metrics to track return on investment for social media initiatives, according to a study published by Cutting Edge Information. The study, “Pharmaceutical Digital ... “Data is the new creative” sparks tiff and 5 more things you missed at a ...MedCity News Despite Perceiving Current Risks as Outweighing Benefit, Nearly 80% of The ...Virtual-Strategy Magazine (press release) all 9 news articles »

10/16/2012 10:08 AM

The Real Secret to Digital Marketing - Forbes

The Real Secret to Digital Marketing Forbes Online marketing is full of fast-moving fads and shiny new technologies. So it would be easy â€Â" if your job were to organize three major digital marketing conferences a year, like Allen Bonde does â€Â" to chase after the elusive “new new thing.” But Bonde ...

10/17/2012 01:12 PM

Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of ... - ADOTAS

Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of ... ADOTAS NEW YORK (October 17, 2012) - Today, AudienceScience®, a global digital marketing technology company, announced Michael Greene, formerly of Forrester Research, as director of research and marketing strategy. He will be working with sales and ... and more »

10/15/2012 12:18 PM

Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) - Forbes

Forbes Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) Forbes Finding and recruiting great digital marketing data scientists is a challenging task. Generally, companies want to look for people (or agencies that have these people) that have a background in analytics, math and statistics. Beyond that, the best data ...

10/17/2012 04:50 AM

Ensighten Unites Providers of Digital Marketing Services Providers With Launch ... - Broadcast Newsroom

Ensighten Unites Providers of Digital Marketing Services Providers With Launch ... Broadcast Newsroom Ensighten Connect EMEA is now open to European digital marketing technology and service providers looking to enhance their offerings with enterprise-grade, real-time tag management and visitor privacy capabilities from Ensighten. Some of the features ...

10/15/2012 12:40 PM

Bizo Launches Digital Marketing Remix, a Daily Resource for B2B Digital ... - ADOTAS

Bizo Launches Digital Marketing Remix, a Daily Resource for B2B Digital ... ADOTAS SAN FRANCISCO (October 15, 2012) â€Â" Bizo, the global leader in business audience marketing, today announced it has a launched a news and community website, Digital Marketing Remix, dedicated to business-to-business marketing online. The site aims ...

10/15/2012 07:33 AM

Aprimo Empowers Marketers With Next-Gen Digital Marketing Solution - Sacramento Bee

Aprimo Empowers Marketers With Next-Gen Digital Marketing Solution Sacramento Bee LAS VEGAS, Oct. 15, 2012 -- /PRNewswire/ -- Today at DMA2012, Aprimo®, a Teradata company, announced the global availability of Digital Messaging Center, a comprehensive cloud-based solution that will lead marketers into the next generation of digital ...

search marketing - Google News

Google News

10/17/2012 02:53 PM

6 Underrated Content Marketing Assets For B2B SEO - Search Engine Land

Search Engine Land 6 Underrated Content Marketing Assets For B2B SEO Search Engine Land One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets. While our organization has seen this in client relationships throughout the years ...

10/17/2012 03:19 AM

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines - Search Engine Watch

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines Search Engine Watch Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In addition, SEMPO has offered “valuable insight and background ...

10/15/2012 11:31 AM

Top Advertisers Select Direct Agents to Manage Their Search Marketing ... - Sacramento Bee

Top Advertisers Select Direct Agents to Manage Their Search Marketing ... Sacramento Bee NEW YORK, Oct. 15, 2012 -- /PRNewswire/ -- Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account. Folica.com joins Direct Agents' ...

10/17/2012 09:25 AM

Google releases new disavow tool exciting digital marketers - Examiner.com

Examiner.com Google releases new disavow tool exciting digital marketers Examiner.com The website owner starts freaking out because Google notified them that they have too many “unnatural links” and are kicking them off or deep down the search engine results. Well, digital marketers, the job just got a little easier. On October 16, 2012 ... Disavow Tool To Change Search Landscape And Many Australian SEO ...Multilingual Search Google's "Disavow Links" Tool Cleans Up Skeevy, Skanky, Spammy LinksMarketing Vox News all 48 news articles »

10/16/2012 03:21 AM

5 Myths About Search Data - Search Engine Watch

Brafton 5 Myths About Search Data Search Engine Watch Last October, both sides of the search marketing industry, in SEO & PPC felt under attack when Google announced that it would start hiding search data for logged-in Google searchers. Portent's Ian Lurie immediately cried foul, saying, Google has "done ... Internet marketing news roundup, October 15Brafton Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You ...Business 2 Community Stop Selling SEO ShortSearch Engine Journal PRWire -Equities.com -Mediarun Search (blog) all 49 news articles »

10/17/2012 03:44 PM

Small Players Seek an Alternative to the Expense of Pay-Per-Click - New York Times

Small Players Seek an Alternative to the Expense of Pay-Per-Click New York Times As he looked for alternatives, Mr. Telford came across a number of companies like RhinoSEO, Marketo, Eloqua and Pardot, which sell online services that promise to automate a company's marketing efforts and improve organic search results. The basic idea ... Organic search rankings or Google ads â€Â" which is best?StartupSmart all 2 news articles »

10/15/2012 10:39 AM

Paid Search Advertising Gets More Complicated In 2013 - Search Engine Land

Search Engine Land Paid Search Advertising Gets More Complicated In 2013 Search Engine Land The bottom line for search marketers is that mobile phones and tablet devices are significantly transforming the ways consumers search, make transactions and interact with brands online. Search marketers and many website owners are simply not keeping ...

10/17/2012 05:05 AM

Dental Marketing & Google Plus Local: IDA New Patient Marketing Machine ... - Equities.com

PR Web (press release) Dental Marketing & Google Plus Local: IDA New Patient Marketing Machine ... Equities.com Internet Dental Alliance, Inc. (IDA) now offers enhanced local dental marketing search results for dental practices. The New Patient Marketing Machine™ Professional and Premium packages include set up and optimization for dentists' Google Plus Local ... On-Site Dental Marketing SEO Featured With All New IDA Dental WebsitesPR Web (press release) IDA Mobile Dental Marketing Websites Now Featured With New Patient ...Virtual-Strategy Magazine (press release) all 11 news articles »

10/17/2012 11:32 AM

Auto'Mobile' Marketing Driving the Innovation Highway - iMedia Connection (blog)

iMedia Connection (blog) Auto'Mobile' Marketing Driving the Innovation Highway iMedia Connection (blog) In its simplest form, mobile marketing started with rudimentarily optimized mobile websites and text message marketing, followed by targeted banner ads, followed by search giants Google and Yahoo in the mix, combining results with local mapping and ...

10/17/2012 08:59 AM

SES Chicago 2012: How Social Media Influences Google - Examiner.com

Examiner.com SES Chicago 2012: How Social Media Influences Google Examiner.com SES is an international conference and expo focusing on tactics and best practices for Search Engine and Social Media Marketing. The Conference includes presentations and panels, intensive training workshops and a large exhibit hall. Each day provides ...

internet marketing - Google News

Google News

10/17/2012 12:06 PM

Jim Boykin (Internet Marketing Ninjas) Buys WebmasterWorld Forum - WebProNews

Search Engine Land Jim Boykin (Internet Marketing Ninjas) Buys WebmasterWorld Forum WebProNews WebmasterWorld and Pubcon founder Brett Tabke has sold WebmsaterWorld to Jim Boykin, who runs Internet Marketing Ninjas. The announcement was made today at PubCon, which Tabke will continue to run. “Internet Marketing Ninjas, led by company ... WebmasterWorld Sold To Jim Boykin's Internet Marketing NinjasSearch Engine Land WebmasterWorld forums sold to New York companyDomain Name Wire all 7 news articles »

10/17/2012 08:04 AM

Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding - Business Insider

GigaOM Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding Business Insider LocalVox, a local, social, and mobile marketing platform, recently obtained a whopping $7.4 million in a Series A funding round. The site helps local businesses to get their brand in the eyes and ears of customers through a combination of online ... Big-Time Marketing Muscle for Small BusinessesWired (blog) all 6 news articles »

10/17/2012 04:27 PM

Online Lead Generation and Internet Marketing Tips - Dealer Marketing Magazine

Online Lead Generation and Internet Marketing Tips Dealer Marketing Magazine In today's world, both advertising and marketing your business is a most challenging issue. With the effect of world-wide-web expanding more and more in a day-to-day life, an excellent advertising and marketing approach must exceed traditional promotions.

10/17/2012 05:32 PM

SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X - ClickZ

Small Business Trends SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X ClickZ Small- to medium-sized businesses are spending an average of $17,000 per year on digital marketing services compared to $6,800 on online advertising, according to the research firm. Website hosting, design and maintenance comprise more than half, ... SMBs Eyeing Mobile, Content Marketing For FutureSmall Business Trends all 2 news articles »

10/17/2012 02:16 PM

In With the New: Digital Marketing Must-Haves - Business 2 Community

In With the New: Digital Marketing Must-Haves Business 2 Community Although traditional marketing and advertising campaigns are still effective, many programs and companies are now relying on digital marketing tools and approaches to implement their marketing strategies. In the vast digital realm, it can sometimes be ... Australia's five key online marketing trends in picturesStartupSmart all 3 news articles »

10/15/2012 08:15 AM

Internet marketing news roundup, October 15 - Brafton

Brafton Internet marketing news roundup, October 15 Brafton SEO headlines in recent weeks have centered on content. Adjustments to both Panda and Penguin, Google's most frequently discussed quality algorithms, dominated search news in the first week of October. Engaging articles and blog posts are the driving ... Release from Web Marketing ExpertsPRWire Recognized Conversion SEO Expert Chris Gragg Named to Head Up Key ...PR Web (press release) Avital Web Now Offers Mobile Website Design ServicesMelodika.net (press release) Mediarun Search (blog) -TheHostingNews.com (press release) all 49 news articles »

10/15/2012 10:29 PM

Online Marketing Summit 2012 Showcases Exhibitor Announcements - Sacramento Bee

Online Marketing Summit 2012 Showcases Exhibitor Announcements Sacramento Bee Online Marketing Summit provides a unique platform for exhibitors to showcase the latest digital marketing solutions to a targeted audience and will take place October 22-25, 2012 at the Santa Clara Convention Center in Santa Clara, CA. For more ...

10/17/2012 05:07 AM

The biggest corporate marketing blunders - CBS News

The biggest corporate marketing blunders CBS News (Moneywatch) Sunday's epic skydive by Felix Baumgartner didn't just set a record for speed and distance -- it also set a new mark for the number of viewers of an online event. At least by that measure, Red Bull pulled off perhaps the most successful ... and more »

10/17/2012 03:27 PM

What is Content Marketing? - Business 2 Community

Forbes What is Content Marketing? Business 2 Community If you don't know how to setup a blog or need help with custom design and integration with your existing website, I suggest consulting with a professional Internet Marketing Company. Blogging is about sharing information that your target audience wants ... Announcing New Social Media Online Training Class: Measuring Social MediaMelodika.net (press release) all 37 news articles »

10/17/2012 07:13 AM

Mobile and social behind websites in terms of Internet marketing spend - Internet Marketing News

Internet Marketing News Mobile and social behind websites in terms of Internet marketing spend Internet Marketing News The difference in spend is perhaps unsurprising, considering that traditional websites are the tried and tested 'old faithfuls' of the internet marketing world. Is this the right approach, though? Let's examine the stats relating to mobile â€Â" around 0.5 ...