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10/17/2012 11:32 AM

Auto'Mobile' Marketing Driving the Innovation Highway - iMedia Connection (blog)

iMedia Connection (blog) Auto'Mobile' Marketing Driving the Innovation Highway iMedia Connection (blog) In its simplest form, mobile marketing started with rudimentarily optimized mobile websites and text message marketing, followed by targeted banner ads, followed by search giants Google and Yahoo in the mix, combining results with local mapping and ...

10/17/2012 04:08 PM

What I Learned at the Mobile Marketing & Commerce Forum - Blue MauMau

What I Learned at the Mobile Marketing & Commerce Forum Blue MauMau Last week I attended the MMCF â€Â" Internet Retailer's Mobile Marketing & Commerce Forum. I could attempt to organize everything I learned into some kind of story or structure and say that it all ties nicely together, but that would be really hard ... and more »

10/17/2012 07:10 AM

Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth - eWeek

eWeek Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth eWeek Despite economic concerns, mobile marketing is on the rise, with 8 percent of respondents currently purchasing mobile ads and 15 percent planning to in the next 3-6 months. When asked how likely they are to explore building a mobile Website or mobile ... and more »

10/17/2012 05:18 PM

The 3 most promising mobile startups for marketers - iMedia Connection

iMedia Connection The 3 most promising mobile startups for marketers iMedia Connection Smartphones and tablets have penetrated the market at an overwhelming rate, creating a major challenge for marketers: keeping up with on-the-go consumers. Naturally, today's connected consumer is sparking the growth of mobile advertising, with industry ...

10/17/2012 06:44 AM

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing - iMedia Connection (blog)

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing iMedia Connection (blog) A/B testing has been used by marketers for decades. The concept is simple. Present two versions (A and B), then measure the response rate, determine 'the winner' and then target that offer to everybody. Originating with direct mail before being applied ...

10/17/2012 06:18 AM

SMBs Eyeing Mobile, Content Marketing For Future - Small Business Trends

Small Business Trends SMBs Eyeing Mobile, Content Marketing For Future Small Business Trends Last week we told you Google had found mobile “critical” to your marketing efforts and that ignoring mobile made your customers feel like you were ignoring them! And it seems like small businesses owners are ready to heed that warning. A recent study ... SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5XClickZ all 2 news articles »

10/17/2012 08:04 AM

Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding - Business Insider

GigaOM Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding Business Insider LocalVox, a local, social, and mobile marketing platform, recently obtained a whopping $7.4 million in a Series A funding round. The site helps local businesses to get their brand in the eyes and ears of customers through a combination of online ... LocalVox Announces $7.4M Series A FundingPR Web (press release) LocalVox raises $7.4M for one-stop shop for local marketingGigaOM LocalVox brings online marketing to Mom and Pop shopsVentureBeat all 6 news articles »

10/16/2012 10:23 AM

Mobile Marketing Association Tackles Mobile Video Standards - MediaPost Communications

Mobile Marketing Association Tackles Mobile Video Standards MediaPost Communications That's why the Mobile Marketing Association is forming a mobile video committee to review current standards and develop best practices for mobile video advertising and measurement. The MMA's foray into pursuing standards comes on the heels of several ...

10/17/2012 01:19 PM

Isis to roll out mobile payments on Monday - Computerworld

VentureBeat Isis to roll out mobile payments on Monday Computerworld In an emailed statement, Isis marketing head Jaymee Johnson confirmed the launch day and said 20 mobile phones that are Isis-ready would be in the market by year's end to take advantage of the Isis network. All the phones are NFC-ready, meaning they ... Carriers to Debut Mobile-Payments Service Isis Next WeekWall Street Journal Mobile wallet Isis trial launch set for Oct. 22TechRadar UK Isis confirms Oct. 22 launch â€Â" bringing mobile payments to Austin, Salt Lake CityVentureBeat Fiercemobilecontent -Engadget -Mobile Marketing Watch all 64 news articles »

10/17/2012 10:58 AM

A cleanser manufacturer cleans up with a mobile marketing app - InternetRetailer.com

A cleanser manufacturer cleans up with a mobile marketing app InternetRetailer.com Cleaning products manufacturer Jelmar had stuck to TV and radio ads to promote its CLR and CLR Bath & Kitchen products for decades, says Matt Cote, director of emerging media at Eicoff, Jelmar's advertising agency. But in September the manufacturer ...