digital marketing - Google News

Google News

10/31/2012 06:11 AM

How to rock Econsultancy's Digital Marketing Template Files - Econsultancy (blog)

How to rock Econsultancy's Digital Marketing Template Files Econsultancy (blog) Econsultancy's Digital Marketing Template Files are designed to provide practical tools for managing digital marketing, either by giving you reference material to sense check against or files that you can simply plug your own data/information in to. In ... and more »

10/31/2012 12:15 PM

'SoLoMo' - Inside The New Digital Marketing Buzzword - Business 2 Community

Business 2 Community 'SoLoMo' - Inside The New Digital Marketing Buzzword Business 2 Community It can be hard to keep up with the latest buzz words flying around the digital marketing world. Social, local and mobile or “SoLoMo” is the latest one and now is the major focus for industry trends. SoLoMo is the union of social networking with local ...

10/31/2012 08:29 AM

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... - DailyFinance

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... DailyFinance "Cross-channel marketing requires a new approach to digital marketing - one that is built around the customer, not individual teams within marketing," said Tim Kopp, chief marketing officer at ExactTarget. "Marketers must move quickly to adopt an ... and more »

10/31/2012 07:37 PM

Campbell Soup names first ever marketing chief - Businessweek

Wall Street Journal Campbell Soup names first ever marketing chief Businessweek The Camden, N.J.-based company says Michael Senackerib will oversee marketing services, global advertising, design, media, digital marketing and consumer insights. Senackerib had held marketing roles at Campbell's U.S. soup unit between 1992 and ... Campbell to Beef Up Its Marketing EffortsWall Street Journal Campbell Appoints Chief Marketing Officer Michael SenackeribDailyFinance Campbell's hires Senackerib as marketing chiefPRWeek AdAge.com -MediaPost Communications all 65 news articles »

10/31/2012 10:25 AM

Seven big in-house marketing challenges - Econsultancy (blog)

Seven big in-house marketing challenges Econsultancy (blog) The prominence of agencies in today's digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn't seem like a viable option. Agencies aren't ...

10/31/2012 05:27 AM

Digital marketing expert to explore best practice for success - Leeds Metropolitan University

Digital marketing expert to explore best practice for success Leeds Metropolitan University The event will take place on Thursday 1 November at the University's city centre campus in the Rose Bowl building from 6-7pm and is open to students, staff and the public. Dr Chaffey, who is CEO and co-founder of Smart Insights Digital Marketing ...

10/31/2012 09:00 AM

A Study of Consumer Attitudes Towards Digital Marketing (Infographic) - Business 2 Community

A Study of Consumer Attitudes Towards Digital Marketing (Infographic) Business 2 Community Here is an infographic to help you understand the impact of email marketing on consumer behavior, as well as their overall attitude towards digital marketing. email marketing services, business email list. Related Posts Plugin for WordPress, Blogger ...

10/31/2012 10:00 AM

Inbox Marketer Releases the Industry's First Unified Messaging Platform, UMPIRE - Sacramento Bee

Inbox Marketer Releases the Industry's First Unified Messaging Platform, UMPIRE Sacramento Bee "UMPIRE is the smarter platform to manage digital messaging programs because we built it with digital marketers' pain points in mind," says Randall Litchfield, President of Inbox Marketer. "UMPIRE makes it easier to execute, manage and optimize digital ... and more »

10/31/2012 11:19 AM

6 Key Factors Influencing B2B Marketing in the New Digital Economy - Customer Think (blog)

6 Key Factors Influencing B2B Marketing in the New Digital Economy Customer Think (blog) More than 6 years after the book made significant waves in the world of marketing, I wonder, are we there yet? Does this new digital economy allow us the luxury to market to the bottom of the pyramid? More importantly, do we have the wherewithal to ...

10/31/2012 03:58 PM

For RED Interactive's Donny Makower, the road to your movie theater is a ... - Bizjournals.com

For RED Interactive's Donny Makower, the road to your movie theater is a ... Bizjournals.com The era of bloated marketing budgets for film and television may see an end. Boutique companies are leveraging the power of digital marketing to help studios develop a targeted, interactive game plan. And considering the popularity of mobile gaming ...

mobile marketing - Google News

Google News

10/31/2012 02:47 AM

Mobile Market Differs From Developed Markets - AllAfrica.com

Mobile Market Differs From Developed Markets AllAfrica.com At a recent UCT Graduate School of Business Distinguished Speaker's Programme, Wilter du Toit, CEO of Virtual Mobile Technologies warned South African business leaders and marketing professionals that the temptation to follow developed market trends ... and more »

10/31/2012 07:58 AM

Mobile Marketing - The Elephant In The Room For Marketers - Business 2 Community

Business 2 Community Mobile Marketing - The Elephant In The Room For Marketers Business 2 Community About a month ago I wrote a piece entitled Mobile Marketing Too Large For Brands To Ignore which featured a very telling quote from Mark Donovan, comScore SVP of mobile: ““With nearly 86 million Americans now shopping on their smartphones, this ... Mobile Search Marketing for BRIC CountriesSearch Engine Journal all 2 news articles »

10/31/2012 05:57 PM

SoLoMo Marketers and Multichannel Mix - Huffington Post (blog)

SoLoMo Marketers and Multichannel Mix Huffington Post (blog) The Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly?

10/31/2012 06:59 PM

Kia.com Mobile Site Captures "Triple Crown" Of Mobile Industry Awards - Sacramento Bee

Kia.com Mobile Site Captures "Triple Crown" Of Mobile Industry Awards Sacramento Bee In addition to ranking highest in the J.D. Power and Associates study, Kia.com's mobile site was recently named "Best Mobile Website" by Digiday's Mobi Awards and "Top Mobile Website in North America" by the Mobile Marketing Association. The three ... and more »

10/30/2012 08:14 AM

4 Tips For Building Better Mobile Marketing Campaigns - Forbes

4 Tips For Building Better Mobile Marketing Campaigns Forbes Mr. Khan stated that mobile marketing campaigns are frequently an afterthought instead of an integral part of the overall marketing strategy. Marketers must consider this strategy and its compatibility with their campaign goals and not just focus on ...

10/31/2012 01:20 PM

Mobile marketing campaign launched by Lindt - QR Code Press

QR Code Press Mobile marketing campaign launched by Lindt QR Code Press Lindt, the chocolatier from Switzerland known for their golden bunnies at Easter time, have announced that they are beginning a mobile marketing campaign, as they have recognized that this is one of the most important channels for reaching consumers ...

10/31/2012 03:54 PM

What's The Top Challenge Facing Mobile Marketers Today? - Mobile Marketing Watch

Mobile Marketing Watch What's The Top Challenge Facing Mobile Marketers Today? Mobile Marketing Watch It's a big question â€Â" the biggest question, in fact â€Â" for mobile marketers to answer: what's the greatest challenge to overcome for improved monetization and impact with regard to mobile marketing? On Wednesday, a new commissioned study conducted by ... and more »

10/31/2012 11:14 PM

Bye-bye PC, hello mobile - InternetRetailer.com

Bye-bye PC, hello mobile InternetRetailer.com That second phase was much in evidence at last month's Internet Retailer Mobile Marketing & Commerce Forum in San Diego. Speakers described many features they're offering only on mobile devices. For example, eBay Inc. has tailored its RedLaser ...

10/31/2012 10:54 AM

Making The Case For Native Mobile Landing Pages - Search Engine Land

Search Engine Land Making The Case For Native Mobile Landing Pages Search Engine Land At SMX East in October 2012, I presented on mobile landing pages at the popular iConvert session. Given the surge of interest in mobile marketing, and in particular, mobile landing pages, I thought it would be a good time to cover some of the key ...

10/31/2012 12:15 PM

'SoLoMo' - Inside The New Digital Marketing Buzzword - Business 2 Community

Business 2 Community 'SoLoMo' - Inside The New Digital Marketing Buzzword Business 2 Community Social, local and mobile or “SoLoMo” is the latest one and now is the major focus for industry trends. SoLoMo is the union of social networking with local-based businesses and companies through the power of mobile marketing. Having a mobile website and ...

social media - Google News

Google News

10/31/2012 01:20 PM

Brands, Social Media and Customer Service: Are You Ready? - Huffington Post

Livemint Brands, Social Media and Customer Service: Are You Ready? Huffington Post I'm used to being the brand. I've put together social media strategies for customer service in the travel industry and I've also been the person on the front line of Facebook dealing with these issues. It was a steep learning curve; the whole industry ... Small Businesses Don't Have Time for Social Media -- and Don't Track ResultsForbes How Truth and Lies Spread on TwitterBusinessweek (blog) Connecticut officials embrace social media to inform, engage communities ...Torrington Register Citizen Livemint -Philadelphia Inquirer -About - News & Issues all 115 news articles »

10/31/2012 09:51 PM

UAE offices restrict social media - Khaleej Times

Business Intelligence Middle East UAE offices restrict social media Khaleej Times A majority of businesses in the region restrict employee access to social media platforms, according to a new survey of IT professionals conducted by Gulf Business Machines (GBM). The survey found that a majority of the more than 900 respondents who ... Survey reveals workplace social media restrictions across the GulfAME Info all 5 news articles »

10/31/2012 03:03 PM

Social Media Training Is Now Mandatory: Five Ways To Make Sure Your ... - Forbes

Forbes Social Media Training Is Now Mandatory: Five Ways To Make Sure Your ... Forbes When I wrote my book, The 2020 Workplace, in 2010, I made a prediction some considered bold: that by the year 2020, social media training in the workplace would be as common as ethics and diversity training. Thanks to a turbocharged boom in social over ... and more »

10/31/2012 03:37 PM

From in-person visits to social media, campaigns go all-out to sway voters in ... - Palm Beach Post

govWin (blog) From in-person visits to social media, campaigns go all-out to sway voters in ... Palm Beach Post A frenzy of phone calls, social media posts and house-to-house door-knocking is consuming the presidential race's final days, as the data-rich campaigns of Barack Obama and Mitt Romney lock into a desperate fight to push voters to the polls in swing ... Hurricane Sandy: FEMA, Social Media and First RespondersgovWin (blog) Government turns to social media for #Sandy alertsFierceGovernmentIT all 11,408 news articles »

10/31/2012 04:34 PM

Social media abuzz with Sandy chatter - The Daily Star

The Daily Star Social media abuzz with Sandy chatter The Daily Star WASHINGTON: The giant weather system barreling up the East Coast is a favorite topic of conversation on social media from Facebook to Twitter and Instagram. As people post updates to friends and family, relay emergency information and lighten the mood ... Social media follow Hurricane Sandy's destructive pathUSA TODAY Hurricane Sandy: A Perfect Social Media StormNew York Magazine Hurricane Sandy and the power of social mediaLos Angeles Times The Times Herald -VatorNews -FT.com (blog) all 26,732 news articles »

10/31/2012 10:08 PM

Sandy shows darker side of social media - The News Journal

U.S. News & World Report Sandy shows darker side of social media The News Journal The story of Hurricane Sandy unfolded quickly on social media: a poignant photo of servicemembers standing guard at the Tomb of the Unknowns, a picture of a giant wave slamming into the Statue of Liberty and a TV report that 3 feet of water flooded the ... Springfield Social Media Expert Talks Fake PhotosKSPR Social Media Runs Smoothly in StormWall Street Journal Social Media acts as lifeline during SandyWPDE Businessweek -CBS News -Business 2 Community all 182 news articles »

10/31/2012 10:09 PM

Transforming Social Media Data into Predictive Analytics - Destination CRM

Transforming Social Media Data into Predictive Analytics Destination CRM Interest in social media, from individuals and businesses alike, is soaring. More than 900 million people worldwide check their Facebook accounts on a monthly basis, followed by Twitter, which has more than 150 million active users. In March, LinkedIn ...

10/31/2012 08:03 PM

Social Media Jobs Expected to Explode in 2013, According to Jobs Website - Equities.com

Social Media Jobs Expected to Explode in 2013, According to Jobs Website Equities.com Social media websites now boast nearly one billion users worldwide. What this growth means for companies is more targeted ways to reach consumers. The expansion of social media users has also created social media jobs that average people around the ... and more »

10/31/2012 11:49 AM

Social Media, Public Relations, a Good Fit - HispanicBusiness.com

HispanicBusiness.com Social Media, Public Relations, a Good Fit HispanicBusiness.com The website begins with summaries of more than 30 articles or books about social media from public relations research literature. Plans are underway to add information about social media research from practitioners and academic disciplines including ... and more »

10/31/2012 12:35 PM

Man faces fallout for spreading false Sandy reports on Twitter - CNN

ABC News Man faces fallout for spreading false Sandy reports on Twitter CNN Like many social media messages about Sandy, they were scary and confusing, but some of them were reported as facts by news outlets. And, it turns out, many of them were outright lies. They were apparently posted by a Wall Street analyst who doubled as ... In hurricane, Twitter proves a lifeline despite prankstersChicago Tribune Fake superstorm Sandy reports and photos get traction through social mediaConcord Monitor Sandy again shows the best and worst of social mediaEmergency Management (blog) Christian Science Monitor -Hindustan Times all 198 news articles »

search marketing - Google News

Google News

10/31/2012 06:40 PM

Covario Named a Search Marketing Agency "Strong Performer" by Independent ... - MENAFN.COM

Covario Named a Search Marketing Agency "Strong Performer" by Independent ... MENAFN.COM SAN DIEGO, CA, Oct 31, 2012 (Menafn - MARKETWIRE via COMTEX) --Covario, the leading independent search marketing agency, todayannounced it has been named a "Strong Performer" in "The ForresterWave(TM): Search Marketing Agencies, Q4 2012" ... and more »

10/30/2012 10:02 AM

Mobile Search Marketing for BRIC Countries - Search Engine Journal

Search Engine Journal Mobile Search Marketing for BRIC Countries Search Engine Journal Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one ... and more »

10/31/2012 12:13 PM

3 Ways to Get More Media Coverage for Your Marketing Content - Search Engine Journal

3 Ways to Get More Media Coverage for Your Marketing Content Search Engine Journal Create great content! Create great content! Are you sick of hearing this catchphrase yet? Well, it's probably going to be a while before this one goes away, because it's getting harder and harder to do SEO without having “great content” to leverage in ... 8 Key Ecommerce Marketing TacticsPractical Ecommerce all 2 news articles »

10/31/2012 04:24 PM

Chicago's Place in the Future of Marketing and Publishing - NBC Chicago (blog)

Chicago's Place in the Future of Marketing and Publishing NBC Chicago (blog) Content marketing is about attracting and retaining customer by helping your audience research a decision. It means you're so you're first in line when they're ready to buy. It's not new, but there are lots of new ways to do it. Search marketing is ...

10/31/2012 11:18 AM

Trick Or Treat: The Scariest Paid Search Mistakes - Business 2 Community

Business 2 Community Trick Or Treat: The Scariest Paid Search Mistakes Business 2 Community What do Halloween and Search Engines have in common? Well nothing really. But on the scariest day of the year, we thought it would be fun to share some of the scariest search marketing mistakes. Some of these may be stating the obvious, but nonetheless ...

10/31/2012 10:21 AM

9 Networks You Can Use for Guest Blogging and Blogger Outreach - Search Engine Journal (blog)

9 Networks You Can Use for Guest Blogging and Blogger Outreach Search Engine Journal (blog) When it comes to online marketing in the post Penguin and Panda age, two strategies that many marketers are turning towards are guest blogging and blogger outreach. While you can do a lot of leg work on your own by searching for bloggers related to ... and more »

10/31/2012 12:30 PM

Bookmark November 1st! SEW Weekly Show Launching on WebmasterRadio.fm - Search Engine Watch

Bookmark November 1st! SEW Weekly Show Launching on WebmasterRadio.fm Search Engine Watch SEW joins forces with WebmasterRadio.fm for a weekly radio series hosted by the writers of your favorite search and social marketing publication. Co-hosts Thom Craver and Miranda Miller lead the 30-minute live program, featuring news highlights and ...

10/31/2012 10:15 AM

Boo! Are You Unintentionally Scaring Your Customers? - Search Engine Land

Search Engine Land Boo! Are You Unintentionally Scaring Your Customers? Search Engine Land Granular targeting and retargeting across search, social, and display will play a major role in online marketing budgets in the coming years. The diversity and complexity of this tracking, however, will cause many marketers' heads to explode and will ...

10/31/2012 08:03 PM

Internet Marketing Consultancy Services Now Online - Equities.com

PR Web (press release) Internet Marketing Consultancy Services Now Online Equities.com While SEO services are useful, search engines like Google have made massive changes to the way that pages are qualified before they are indexed online. The new Internet marketing consultancy services include this updated information to ensure that all ... Internet Marketing Consulting Service Now Available OnlinePR Web (press release) all 4 news articles »

10/31/2012 01:07 PM

Smartphone Click Traffic Up 105 Percent Year Over Year - Marketing Pilgrim

Marketing Pilgrim Smartphone Click Traffic Up 105 Percent Year Over Year Marketing Pilgrim Google is still responsible for the overwhelming majority of those search clicks but Yahoo-Bing is showing some spunk. It looks like their aggressive marketing campaigns are working because they click traffic increased 9.6% in the last quarter. Google ... Paid Search Report: Click Traffic Increased 275 in the Past Year; US ...ADOTAS How Improved Search Results May Help Draw New ClientsSleep Review all 17 news articles »