digital marketing - Google News

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10/31/2012 06:11 AM

How to rock Econsultancy's Digital Marketing Template Files - Econsultancy (blog)

How to rock Econsultancy's Digital Marketing Template Files Econsultancy (blog) Econsultancy's Digital Marketing Template Files are designed to provide practical tools for managing digital marketing, either by giving you reference material to sense check against or files that you can simply plug your own data/information in to. In ... and more »

10/31/2012 12:15 PM

'SoLoMo' - Inside The New Digital Marketing Buzzword - Business 2 Community

Business 2 Community 'SoLoMo' - Inside The New Digital Marketing Buzzword Business 2 Community It can be hard to keep up with the latest buzz words flying around the digital marketing world. Social, local and mobile or “SoLoMo” is the latest one and now is the major focus for industry trends. SoLoMo is the union of social networking with local ...

10/31/2012 08:29 AM

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... - DailyFinance

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... DailyFinance "Cross-channel marketing requires a new approach to digital marketing - one that is built around the customer, not individual teams within marketing," said Tim Kopp, chief marketing officer at ExactTarget. "Marketers must move quickly to adopt an ... and more »

10/31/2012 07:37 PM

Campbell Soup names first ever marketing chief - Businessweek

Wall Street Journal Campbell Soup names first ever marketing chief Businessweek The Camden, N.J.-based company says Michael Senackerib will oversee marketing services, global advertising, design, media, digital marketing and consumer insights. Senackerib had held marketing roles at Campbell's U.S. soup unit between 1992 and ... Campbell to Beef Up Its Marketing EffortsWall Street Journal Campbell Appoints Chief Marketing Officer Michael SenackeribDailyFinance Campbell's hires Senackerib as marketing chiefPRWeek AdAge.com -MediaPost Communications all 65 news articles »

10/31/2012 10:25 AM

Seven big in-house marketing challenges - Econsultancy (blog)

Seven big in-house marketing challenges Econsultancy (blog) The prominence of agencies in today's digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn't seem like a viable option. Agencies aren't ...

10/31/2012 05:27 AM

Digital marketing expert to explore best practice for success - Leeds Metropolitan University

Digital marketing expert to explore best practice for success Leeds Metropolitan University The event will take place on Thursday 1 November at the University's city centre campus in the Rose Bowl building from 6-7pm and is open to students, staff and the public. Dr Chaffey, who is CEO and co-founder of Smart Insights Digital Marketing ...

10/31/2012 09:00 AM

A Study of Consumer Attitudes Towards Digital Marketing (Infographic) - Business 2 Community

A Study of Consumer Attitudes Towards Digital Marketing (Infographic) Business 2 Community Here is an infographic to help you understand the impact of email marketing on consumer behavior, as well as their overall attitude towards digital marketing. email marketing services, business email list. Related Posts Plugin for WordPress, Blogger ...

10/31/2012 10:00 AM

Inbox Marketer Releases the Industry's First Unified Messaging Platform, UMPIRE - Sacramento Bee

Inbox Marketer Releases the Industry's First Unified Messaging Platform, UMPIRE Sacramento Bee "UMPIRE is the smarter platform to manage digital messaging programs because we built it with digital marketers' pain points in mind," says Randall Litchfield, President of Inbox Marketer. "UMPIRE makes it easier to execute, manage and optimize digital ... and more »

10/31/2012 11:19 AM

6 Key Factors Influencing B2B Marketing in the New Digital Economy - Customer Think (blog)

6 Key Factors Influencing B2B Marketing in the New Digital Economy Customer Think (blog) More than 6 years after the book made significant waves in the world of marketing, I wonder, are we there yet? Does this new digital economy allow us the luxury to market to the bottom of the pyramid? More importantly, do we have the wherewithal to ...

10/31/2012 03:58 PM

For RED Interactive's Donny Makower, the road to your movie theater is a ... - Bizjournals.com

For RED Interactive's Donny Makower, the road to your movie theater is a ... Bizjournals.com The era of bloated marketing budgets for film and television may see an end. Boutique companies are leveraging the power of digital marketing to help studios develop a targeted, interactive game plan. And considering the popularity of mobile gaming ...