digital marketing - Google News

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10/31/2012 06:11 AM

How to rock Econsultancy's Digital Marketing Template Files - Econsultancy (blog)

How to rock Econsultancy's Digital Marketing Template Files Econsultancy (blog) Econsultancy's Digital Marketing Template Files are designed to provide practical tools for managing digital marketing, either by giving you reference material to sense check against or files that you can simply plug your own data/information in to. In ...

10/31/2012 08:29 AM

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... - DailyFinance

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... DailyFinance "Cross-channel marketing requires a new approach to digital marketing - one that is built around the customer, not individual teams within marketing," said Tim Kopp, chief marketing officer at ExactTarget. "Marketers must move quickly to adopt an ... and more »

10/31/2012 10:25 AM

Seven big in-house marketing challenges - Econsultancy (blog)

Seven big in-house marketing challenges Econsultancy (blog) The prominence of agencies in today's digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn't seem like a viable option. Agencies aren't ...

10/31/2012 05:27 AM

Digital marketing expert to explore best practice for success - Leeds Metropolitan University

Digital marketing expert to explore best practice for success Leeds Metropolitan University The event will take place on Thursday 1 November at the University's city centre campus in the Rose Bowl building from 6-7pm and is open to students, staff and the public. Dr Chaffey, who is CEO and co-founder of Smart Insights Digital Marketing ...

10/31/2012 09:00 AM

A Study of Consumer Attitudes Towards Digital Marketing (Infographic) - Business 2 Community

A Study of Consumer Attitudes Towards Digital Marketing (Infographic) Business 2 Community Here is an infographic to help you understand the impact of email marketing on consumer behavior, as well as their overall attitude towards digital marketing. email marketing services, business email list. Related Posts Plugin for WordPress, Blogger ...

10/31/2012 10:00 AM

Inbox Marketer Releases the Industry's First Unified Messaging Platform, UMPIRE - Sacramento Bee

Inbox Marketer Releases the Industry's First Unified Messaging Platform, UMPIRE Sacramento Bee "UMPIRE is the smarter platform to manage digital messaging programs because we built it with digital marketers' pain points in mind," says Randall Litchfield, President of Inbox Marketer. "UMPIRE makes it easier to execute, manage and optimize digital ... and more »

10/31/2012 08:54 AM

Campbell Soup creates chief marketing position - Businessweek

Wall Street Journal Campbell Soup creates chief marketing position Businessweek The Camden, N.J.-based company says Michael Senackerib will oversee marketing services, global advertising, design, media, digital marketing and consumer insights. Senackerib had held marketing roles at Campbell's U.S. soup unit between 1992 and ... Campbell to Beef Up Its Marketing EffortsWall Street Journal Campbell Appoints Chief Marketing Officer Michael SenackeribDailyFinance Campbell Names First CMOAdAge.com all 48 news articles »

10/31/2012 11:19 AM

6 Key Factors Influencing B2B Marketing in the New Digital Economy - Customer Think (blog)

6 Key Factors Influencing B2B Marketing in the New Digital Economy Customer Think (blog) More than 6 years after the book made significant waves in the world of marketing, I wonder, are we there yet? Does this new digital economy allow us the luxury to market to the bottom of the pyramid? More importantly, do we have the wherewithal to ...

10/31/2012 06:07 AM

SMBs Moving Toward Digital, Diversified Marketing - Small Business Trends

Small Business Trends SMBs Moving Toward Digital, Diversified Marketing Small Business Trends Internet marketing as a small business owner sure has gotten more complex over the past few years. It used to be that direct mailers and newsletters were the way to go. Then you needed a website and an online presence. Now? Well, turns out it takes a ...

10/31/2012 04:37 AM

From pulling pints in Sydney to digital marketing in Hull - This is Scunthorpe

From pulling pints in Sydney to digital marketing in Hull This is Scunthorpe MANY people dream of leaving it all behind to explore the world, and that is exactly what Jon Moss did. His travels left him revitalised and hungry for a challenge so upon his return, he began conquering the digital world. For three years, the ...