Sunday 2 December 2012

digital marketing - Google News

Google News


12/02/2012 01:28 PM
5WPR: Digital Marketing Survey & How Integrated Marketing Works - Jewocity.com Blog (blog)

5WPR: Digital Marketing Survey & How Integrated Marketing Works
Jewocity.com Blog (blog)
Interesting survey findings in the first Webmarketing123 State of Digital Marketing Survey. Questions were asked regarding Search Engine Optimization (SEO), Pay-Per-Click (PPC), and social media marketing. 500 people participated in the survey, from ...


11/29/2012 10:09 AM
Digital marketers share success stories at 'BtoB's' NetMarketing Breakfast - BtoB Magazine

Digital marketers share success stories at 'BtoB's' NetMarketing Breakfast
BtoB Magazine
San Franciscoâ€Â"Digital marketers from Cisco Systems, Hewlett-Packard Co., Hitachi Data Systems and SAP shared case studies of successful digital marketing programs at BtoB's NetMarketing Breakfast here Wednesday. Petra Neiger, senior manager-digital ...


11/20/2012 02:48 AM
Asia lags in digital marketing - ZDNet

ZDNet

Asia lags in digital marketing
ZDNet
Summary: Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online. Ellyne Phneah. By Ellyne Phneah | November 20, 2012 -- 09:43 ...
Digital Marketing Not the First Priority for Asia-Pacific MarketersKoMarketing Associates
Digital ad spend will double over next few years, Adobe report findsThe Australian
Australia outstrips APAC for digital marketing spend, activityMarketing magazine Australia
Techgoondu -CommsDay -B&T Marketing & Media
all 24 news articles »

11/29/2012 01:20 AM
Digital Marketing Experts from Forrester Research, Microsoft, Sony Electronics ... - San Francisco Chronicle

San Francisco Chronicle

Digital Marketing Experts from Forrester Research, Microsoft, Sony Electronics ...
San Francisco Chronicle
Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimize web analytics and digital marketing performance, has added marketing leaders from Las Vegas Sands, Microsoft, Seagate, Sony and United Airlines to ...


11/27/2012 09:48 AM
Adobe reaches for share of digital marketing - MarketWatch

Adobe reaches for share of digital marketing
MarketWatch
Adobe Systems Inc. (NASDAQ:ADBE) has created a suite of indispensable tools for digital artists; now it plans to do the same for digital marketers. Social networks and mobile apps are engaging people in new ways that marketers are eager to embrace.


11/28/2012 11:35 AM
Small Businesses Moving to Digital Marketing - iMedia Connection (blog)

Small Businesses Moving to Digital Marketing
iMedia Connection (blog)
Small and medium-sized businesses are beginning to realize that digital marketing and online advertising are important tools in achieving success. In the past, many small business owners had ignored digital media, and they were subsequently left in the ...

and more »

11/30/2012 03:50 AM
10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog)

10 interesting digital marketing stats we've seen this week
Econsultancy (blog)
Here are some of the most interesting digital marketing stats we've seen this week. Stats include how retailers are performing on Pinterest, m-commerce, paid search revenue on Black Friday, spam emails, marketing attribution, and Tesco's dominance of ...


11/25/2012 07:31 AM
Digital Marketing Trends Makes 2013 Traffic and Conversion Summit Unlike ... - San Francisco Chronicle

San Francisco Chronicle

Digital Marketing Trends Makes 2013 Traffic and Conversion Summit Unlike ...
San Francisco Chronicle
Digital marketing trends are always shifting, said a new article from Digital Marketer, and knowing the newest and best business strategies always pushes marketers to the top. That's why Digital Marketer, the industry leading team of strategists ...
Adobe Digital Marketing Summit 2013Dexigner
2013 Traffic and Conversion Summit will Cover “What's Working Now” in Digital ...Virtual-Strategy Magazine (press release)

all 8 news articles »

11/12/2012 10:41 AM
A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

New Zealand Herald

A digital marketing guide to prepare for Small Business Saturday
Washington Post (blog)
(Sarah L. Voisin - Post) To get the full exposure and awareness that your small business needs and deserves, here are some digital marketing tips to help you prepare for this year's Small Business Saturday, coming up on Nov. 24. 1. Think social ...
How Advisors Can Maximize Their Digital Marketing EffortsFinancial-Planning.com (blog)
Pradeep Chopraexchange4media.com

all 145 news articles »

11/28/2012 09:41 AM
A Successful Digital Marketing Platform Has both a Vision and a Strategy - CMSWire

A Successful Digital Marketing Platform Has both a Vision and a Strategy
CMSWire
In this technology age, marketing teams have had trouble adapting a digital marketing strategy, but a new report from Garter shows these companies how to utilize this technique. It has been frequently reported that many marketing teams are having ...


search marketing - Google News

Google News


11/30/2012 09:12 AM
Lessons Learned: Presenting at a Search Marketing Conference - Search Engine Journal

Search Engine Journal

Lessons Learned: Presenting at a Search Marketing Conference
Search Engine Journal
Presenting at a search engine marketing conference, like the SMX East 2012, had been a goal of mine since I got into the industry just under five years ago, but even though I felt like an expert in the field for what I was presenting, I never thought I ...


11/29/2012 08:45 AM
Cracking the Code on Facebook Search Marketing Success - Search Engine Journal

Search Engine Journal

Cracking the Code on Facebook Search Marketing Success
Search Engine Journal
From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when it comes to developing customized, effective campaigns that deliver results. Based on experience with advertisers spanning ...

and more »

11/28/2012 11:07 AM
Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? - Search Engine Land

Search Engine Land

Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'?
Search Engine Land
The one case where search marketers have 'stolen' real revenue from display teams has been within Facebook advertising (not the new FBX exchange) â€Â" when launched Facebook advertising was obviously the domain of media buyers, but when they ...


12/02/2012 03:02 AM
Oilfield Equipment Marketing Ideas and Strategy from ByReputation's New ... - Equities.com

Oilfield Equipment Marketing Ideas and Strategy from ByReputation's New ...
Equities.com
Oilfield equipment services can use ByReputation's new marketing idea with their search engine optimization, local search directories, and content marketing to help bring in potential clients. To get a free oilfield equipment promotion consult from an ...
Aviation Marketing Ideas and Strategy from ByReputation's New Aviation ...Virtual-Strategy Magazine (press release)

all 11 news articles »

11/29/2012 09:30 AM
Glogou Launches Products To Help US Companies Do Search Marketing In China - Search Engine Land

Search Engine Land

Glogou Launches Products To Help US Companies Do Search Marketing In China
Search Engine Land
Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to ...


12/02/2012 06:01 AM
SEARCHEN® Releases “How To” on Internet Marketing and Online Search ... - Equities.com

SEARCHEN® Releases “How To” on Internet Marketing and Online Search ...
Equities.com
“Everyone wants to have a good position and visibility in search engines like Google, Yahoo, and Bing. Search engine optimization is important because search engines need to understand your website - and be able to navigate their way through it, find ...

and more »

11/28/2012 08:59 AM
Are you getting 'Scroogled'? Microsoft ads deride Google - Fox News

Are you getting 'Scroogled'? Microsoft ads deride Google
Fox News
SAN FRANCISCO â€Â" Microsoft is trying to skewer Google as a lousy holiday shopping guide in its latest attempt to divert more traffic to its Bing search engine. The attack starts Wednesday with a marketing campaign focused on a recent change in how ...


11/27/2012 11:44 AM
The 6 Most Important Things International Search Marketers Should Know To Be ... - Search Engine Land

Search Engine Land

The 6 Most Important Things International Search Marketers Should Know To Be ...
Search Engine Land
So, what are the six most important things to do to develop this international search marketing knowledge? Attend Conferences; Identify The Knowledge Experts; Get To Know The Experts; Participate In Training Courses; Network With Similar Professionals ...


12/02/2012 12:32 PM
What's the Difference Between SEO and Content Marketing? - Business 2 Community

Business 2 Community

What's the Difference Between SEO and Content Marketing?
Business 2 Community
The key to content marketing is creating content for users. That's also become Google's target. They want their search to lead to the most relevant, most useful content for users. Creating content with Google in mind misses the point, for a number of ...
Your Talent Acquisition Strategy Needs SEO, TooMashable
10 practical must-do SEO tips for the non-SEO guruMemeburn

all 8 news articles »

11/30/2012 04:14 PM
nFusion Achieves Certified Kenshoo Enterprise [Pro Agency] Designation - Equities.com

nFusion Achieves Certified Kenshoo Enterprise [Pro Agency] Designation
Equities.com
“The Kenshoo platform allows the nFusion SEM team to spend more time thinking strategically and collaboratively with our clients and less time in the weeds of bid management,” says nFusion's Rebekah Thomas, Senior Search Marketing Manager. Kenshoo ...

and more »

mobile marketing - Google News

Google News


12/02/2012 07:39 AM
Mobile marketing successes far outshine social media - QR Code Press

QR Code Press

Mobile marketing successes far outshine social media
QR Code Press
The shopping season has now been hopping for over a week, and the data regarding the impact of mobile marketing and social media is flowing in, making one thing perfectly clear: one is far outshining the other in its results.

and more »

12/01/2012 11:42 AM
3 Mobile Marketing Technologies to Watch in 2013 - Customer Think (blog)

3 Mobile Marketing Technologies to Watch in 2013
Customer Think (blog)
Mobile, mobile and mobile. If someone asked you to describe the top three digital marketing trends for next year, that might be your answer. As 2012, the year of social media, draws to a close; it's time to start planning for 2013. For marketers that ...


11/27/2012 07:55 AM
What Mobile Marketers Can Learn From The Papa John's Lawsuit - Forbes

Marketing magazine Australia (blog)

What Mobile Marketers Can Learn From The Papa John's Lawsuit
Forbes
Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ...
It's the year of mobile… againMarketing magazine Australia (blog)
4 Tips For Capitalizing On Untapped Mobile ConversionsMarketing Land
Community spirit over the mobileFinancial Express
Chief Marketer
all 5 news articles »

11/28/2012 06:05 AM
Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go
Forbes
It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ...

and more »

12/01/2012 08:01 AM
Mobile marketing still seeing considerable spending - QR Code Press

Mobile marketing still seeing considerable spending
QR Code Press
As important as mobile marketing is, and while the majority of companies do believe that it could make a considerable difference to their revenues, according to some experts, there still aren't enough businesses actually taking the necessary actions.
Marketing can help 'establish trust'Business Strata - Business News

all 3 news articles »

11/29/2012 12:30 PM
Ten Ways to Optimize your Mobile Marketing Efforts - iMedia Connection (blog)

iMedia Connection (blog)

Ten Ways to Optimize your Mobile Marketing Efforts
iMedia Connection (blog)
Smart marketers know how to move mobile users to the narrowest point of the purchase funnel by leveraging contextual information to positively impact user engagement and improve overall ad-supported mobile media experiences. Greater relevancy to your ...


11/30/2012 04:47 AM
Mobile Marketers Win Important FCC Text Message Ruling - Adweek

Destination CRM

Mobile Marketers Win Important FCC Text Message Ruling
Adweek
Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law. The FCC's declaratory ruling released Thursday confirmed that companies and ...
FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out ...Sacramento Bee
FCC Clarifies Opt-Out Procedures for Text MarketingDestination CRM
FCC rules for SoundBite on opt-out text message complianceFiercemobilecontent
The BLT: Blog of Legal Times (blog) -Law360 (subscription)
all 37 news articles »

11/28/2012 08:14 AM
Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds
Proactive Investors USA & Canada
Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ...
Meredith Special Interest Publications Mobilizes Reader Response CardsMinonline (subscription)

all 16 news articles »

11/26/2012 09:40 AM
Mobile Marketing: Creating Websites Optimized for Mobile Devices - Search Engine Journal

Search Engine Journal

Mobile Marketing: Creating Websites Optimized for Mobile Devices
Search Engine Journal
As smartphone penetration continues to grow, mobile marketing will also continue to grow in importance. Fail to keep up and you could be missing out. Photo credits: @ mashup â€Â" courtesy © Thomas Jansa â€Â" Fotolia.com, and PC versus mobile â€Â" courtesy ...


11/28/2012 09:01 PM
Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra - Pitch (blog)

Pitch (blog)

Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra
Pitch (blog)
Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it ...

and more »

social media - Google News

Google News


12/02/2012 10:47 PM
NAB launches social-media centre in Melbourne - ZDNet

NAB launches social-media centre in Melbourne
ZDNet
NAB launches social-media centre in Melbourne. Summary: NAB's new social-media command centre is nestled within the bank's training academy in Melbourne, houses seven staff, and now offers week-long social-media customer support. Spandas Lui ...
NAB builds social media showcaseiTWire
NAB launches system for social media customer supportAustralian Techworld

all 5 news articles »

12/02/2012 05:13 PM
Social media ratchets up the pressure on a routine police call - Baltimore Sun (blog)

ABC2 News

Social media ratchets up the pressure on a routine police call
Baltimore Sun (blog)
Anthony Guglielmi, a spokesman for the Baltimore Police, said the department's first responsibility is to ensure the safety of the public and police and MacArthur's use of social media did not stop officers following normal procedures. "At the end ...
Blogger surrenders after police standoffUPI.com (blog)
Baltimore blogger airs police talks, surrendersThe Spokesman Review

all 258 news articles »

12/02/2012 10:04 PM
Even when you gotta go, social media goes too - USA TODAY

Even when you gotta go, social media goes too
USA TODAY
"Social media is truly everywhere in people's lives," says Deirdre Bannon, vice president of social-media solutions at NM Incite, a joint venture of Nielsen and consulting firm McKinsey & Co. "It is so ingrained and has touched every facet of ...

and more »

12/02/2012 05:23 PM
Social media won't solve conflicts, say activists - Jakarta Post

Social media won't solve conflicts, say activists
Jakarta Post
Activists and observers have slammed President Susilo Bambang Yudhoyono, who ordered local government heads to engage with the public through social media, such as Twitter and Facebook, to deal with communal conflicts. Yudhoyono told governors ...
Indonesia president blasted for urging social media monitoringZDNet

all 2 news articles »

12/02/2012 09:09 PM
Social media goes nuclear for NRC, Seabrook - Gloucester Daily Times

Social media goes nuclear for NRC, Seabrook
Gloucester Daily Times
National regulators and those involved in the nuclear industry say monitoring social media to ensure the public gets accurate information has become an essential part of their work. Neil Sheehan, regional spokesman for the Nuclear Regulatory Commission ...


12/02/2012 05:06 PM
Social media skills can boost your company's share price - VentureBeat

VentureBeat

Social media skills can boost your company's share price
VentureBeat
Social media skills aren't just nice to have â€Â" they correlate strongly with your company's performance in the stock market. According to a study of the FTSE 100 by social media consultancy Sociagility, companies' social media savvy is correlated with ...

and more »

12/02/2012 02:58 PM
Is it social media, or have coaches gone wild? - HeraldNet

Is it social media, or have coaches gone wild?
HeraldNet
Eustachy, who rose to fame as head coach at Iowa State, has become, in a way, an unfortunate pioneer of social media condemnation. In 2003, before blogging and Facebook and Twitter became staples of our society, the Des Moines Register ran a photo of ...

and more »

12/02/2012 10:42 PM
Social Media Profiteers Owe Children Safety by Design - TheTyee.ca

Social Media Profiteers Owe Children Safety by Design
TheTyee.ca
The benefits of social media in connecting users worldwide are well known, and we ourselves have cheered the democratization of knowledge and information sharing. However, the proliferations of SM access to an increasingly younger demographic is most ...


12/02/2012 02:08 PM
School's in for social media - Brisbane Times

Brisbane Times

School's in for social media
Brisbane Times
Despite this, Spink's use of social media in the classroom is unusual. In Australia, many schools block access to sites including Facebook, Twitter and YouTube. A recent survey of more than 3000 educators by the Australian Teacher Magazine found 72 per ...

and more »

12/02/2012 02:48 PM
The List: 11 social media trends of importance to political junkies - Houston Chronicle (blog)

The List: 11 social media trends of importance to political junkies
Houston Chronicle (blog)
The one constant about social media is the constant change. If you cling to the conventional wisdom of, say, early 2012, you are just plain out of date. To keep us up to the moment with the latest trends, the Pew Research Center has published a new ...