Friday 31 August 2012

mobile marketing - Google News

Google News


08/29/2012 04:14 PM
Study Suggests a '7 Percent Solution' for Mobile Marketing - New York Times (blog)

Mobile Marketing Watch

Study Suggests a '7 Percent Solution' for Mobile Marketing
New York Times (blog)
A consultancy that helps marketers improve the effectiveness of their advertising spending is proposing that they significantly increase the amount of money they spend in the United States on ads on smartphones, tablets and other mobile devices.
MMA Launches Mobile Study "MXS"Sacramento Bee
MMA releases study on mobile spending trendsBtoB Magazine
Marketers underspending on mobileWarc
Mobile Marketing Watch -Broadcast Newsroom
all 25 news articles »

08/31/2012 11:51 AM
Mobile marketing from Skycore now includes QR codes & social media - QR Code Press

QR Code Press

Mobile marketing from Skycore now includes QR codes & social media
QR Code Press
Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations.


08/31/2012 03:05 PM
GraphicMail Improves on Innovative Mobile Site Creator and Adds Shortcode ... - Equities.com

GraphicMail Improves on Innovative Mobile Site Creator and Adds Shortcode ...
Equities.com
GraphicMail, a leading global hosted email marketing solution, today announced the launch of its new mobile editor that makes it simple for their clients to build and launch a mobile site in minutes, promote it via social media and SMS short code ...

and more »

08/31/2012 11:19 PM
3Seventy Releases Whitepaper: “Critical Mobile Ingredients: A Strategic ... - RedOrbit

3Seventy Releases Whitepaper: “Critical Mobile Ingredients: A Strategic ...
RedOrbit
3Seventy, a leading provider of mobile engagement solutions, recently released a whitepaper entitled “Critical Mobile Ingredients: A Strategic Approach to Mobile Marketing for Restaurants.” To be used as a guideline for restaurants to understand the ...


08/31/2012 03:19 PM
Mobile App Marketing Costs Continued Their Upward Climb, Report the Fiksu ... - Sacramento Bee

Mobile App Marketing Costs Continued Their Upward Climb, Report the Fiksu ...
Sacramento Bee
BOSTON, Aug. 31, 2012 -- /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), the industry's first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today reported the continued trajectory of the cost to acquire loyal ...

and more »

08/31/2012 11:35 AM
How Storm8 can score millions of mobile game downloads with zero marketing ... - VentureBeat

VentureBeat

How Storm8 can score millions of mobile game downloads with zero marketing ...
VentureBeat
Perry Tam wasn't a seasoned game developer when he co-founded Storm8, a mobile social game developer, in March 2009. He was a Facebook platform developer who worked on payment technology, but he could see that it was turning into a real game ...


08/31/2012 04:11 AM
Mobile Marketing â€Â" Check Out These Findings - Business 2 Community

Business 2 Community

Mobile Marketing â€Â" Check Out These Findings
Business 2 Community
More and more people are accessing websites through mobile technology. Clearly, this market is growing at a rapid pace as indicated by the stats above. In addition, people are quickly scanning information and not staying on sites as long as they used to.


08/31/2012 12:28 PM
Big proportion of mobile-ad clicks are worthless, study says - Fortune

GigaOM

Big proportion of mobile-ad clicks are worthless, study says
Fortune
... of ad clicks are reportedly worthless. A study by Trademob, a German mobile-marketing company, found that 40% of all mobile clicks are either accidents (buttclicks, perhaps?) or fraud. And mobile-ad click fraud is apparently growing fast, the ...
Report: 40 percent of mobile ad clicks are fraud or accidentsGigaOM

all 2 news articles »

08/30/2012 10:30 AM
What Retailers Need To Know About The Local-Mobile Marketing Landscape - Search Engine Land

Search Engine Land

What Retailers Need To Know About The Local-Mobile Marketing Landscape
Search Engine Land
Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It's ...


08/29/2012 08:45 AM
Mobile Marketing Should Be Less Distraction, More Interaction - MediaPost Communications

Mobile Marketing Should Be Less Distraction, More Interaction
MediaPost Communications
Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ...

and more »

social media - Google News

Google News


08/31/2012 12:15 PM
Social Media: Friends of athletes valuable - ESPN (blog)

ESPN (blog)

Social Media: Friends of athletes valuable
ESPN (blog)
That is not to say athletes on social media are going to replace traditional journalists. However, stepping into the role of social media interviewer or photojournalist to share and document what's going on in the locker room -- or on a private jet ...

and more »

08/31/2012 03:57 PM
Clint Eastwood's 'Invisible Obama' fires up social media - Tampabay.com

NBCNews.com

Clint Eastwood's 'Invisible Obama' fires up social media
Tampabay.com
It is also a bona-fide social media phenomenon, spawning an Invisible Obama Twitter page with nearly 50,000 followers, scores of tweets questioning the Hollywood legend's sanity and a viral video of MSNBC host Rachel Maddow pronouncing that moment ...
Eastwood performance shakes up convention, spawns social media parodiesFlorida Times-Union
Eastwood catapults onto the social media sceneNBCNews.com
Analysis: Clint Eastwood's bizarre speech hijacks Republican Convention ...Vancouver Sun (blog)
Reuters -OhMyGov! (blog) -New York Daily News
all 3,596 news articles »

08/31/2012 09:19 AM
The Death of "Truthiness" in the Age of Social Media - Huffington Post

The Death of "Truthiness" in the Age of Social Media
Huffington Post
The fact that we live in what is seemingly the most transparent era in the history of the United States, thanks to social media platforms, and many folks' incessant need to now over-share the most minute of details of daily life, makes this election ...

and more »

08/31/2012 12:52 PM
The Obama Campaign's Brilliant Social Media Response - Adweek

Adweek

The Obama Campaign's Brilliant Social Media Response
Adweek
The Obama Campaign's Brilliant Social Media Response. The GOP has their evening, but Obama sneaks in three-word rebuttal By Charlie Warzel. August 31 2012; Technology; 0. Advertisement. Social media managers, take note. This is how you protect ...
TV audiences go social as Republican convention coverage wanesChicago Tribune
Mitt Romney takes center stage at the RNC; how does social media react?al.com (blog)
How did the masses on social media react to the vice presidential nominee's ...Patriot-News
Plain Dealer
all 25,468 news articles »

08/31/2012 09:24 AM
How to use your community to generate social-media ideas - Bizjournals.com (blog)

Fast Company

How to use your community to generate social-media ideas
Bizjournals.com (blog)
Whether through a multiple-choice poll or asking for feedback via replies and comments, your social media can let you know what they'd love to see more (or less) of, or tell you what they think about recent content you've posted. Your followers ...
The 6224-Foot View Of Social MediaFast Company
Social media in China: What you need to knowBBC News
Google, Facebook and Twitter's Friendly Rivalry at GOP2012Mashable
Business 2 Community -The National Law Journal -Destination CRM
all 25 news articles »

08/31/2012 10:08 AM
4 Social Media Experts on Picking the Right Social Analytics Tool - BostInno (blog)

BostInno (blog)

4 Social Media Experts on Picking the Right Social Analytics Tool
BostInno (blog)
Picking a social media analytics tool is just as strategic as picking a CMS. Before picking a tool, know which metrics you want to measure. These are different for every business â€Â" at Shareaholic, we're concerned with measuring both our content goals ...
Webtrends enhances social media metrics toolBtoB Magazine
What Is A 'Like' Worth? SumAll Reveals New Social Media Metrics ToolMelodika.net (press release)

all 3 news articles »

08/31/2012 09:21 PM
Top apps: Social media apps - Post-Bulletin

Top apps: Social media apps
Post-Bulletin
Staying in touch is easy with Facebook and Twitter, but what about the apps for social networking that may have escaped your notice but that are highly popular with smartphone users? Here are some of the most highly rated apps to get you even more ...

and more »

08/31/2012 02:54 AM
Believers on the Bus: Planned Parenthood's Social-Media Push - Daily Beast

Daily Beast

Believers on the Bus: Planned Parenthood's Social-Media Push
Daily Beast
The 11-state bus tour aims to give supporters moments to rally around in person, and to craft social-media-ready moments at those rallies to connect with other current and could-be supporters and donors online. In the charged election-year environment ...

and more »

08/31/2012 01:17 PM
This Week's Social Media Power Rankings: All Hail David Beckham - The Atlantic Wire (blog)

The Atlantic Wire (blog)

This Week's Social Media Power Rankings: All Hail David Beckham
The Atlantic Wire (blog)
The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a ...

and more »

08/31/2012 09:28 AM
The 2012 Presidential Campaign and Social Media: A new age? - Flip the Media

Flip the Media

The 2012 Presidential Campaign and Social Media: A new age?
Flip the Media
With presidential candidates staking out presences on a variety of social media sites, the old saw “Politics as usual” may be about to become less meaningful â€Â" or will it? According to a recent study by the Pew Center for Excellence in Journalism (PEJ ...

and more »

search marketing - Google News

Google News


08/31/2012 10:17 AM
Kenshoo: Filling the Gaps That Search Marketers Desperately Need - Search Engine Land

Search Engine Land

Kenshoo: Filling the Gaps That Search Marketers Desperately Need
Search Engine Land
At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options for search engine marketing such as Overture, Excite, AltaVista, AskJeeves, etc. This single value proposition of ...


08/31/2012 11:52 AM
Here's What's Working For B2B Businesses In Search And Social - WebProNews

Search Engine Land

Here's What's Working For B2B Businesses In Search And Social
WebProNews
B2C marketing efforts in terms of SEO, PPC and social media. We'll focus on the B2B side of things here. Among other things, it looks specifically at the satisfaction levels of in-house/agency search marketing and social media efforts, as well as how ...
5 Reasons SEM Agencies Should Do Social and SEOClickZ
Industry Survey: PPC Is Losing Ability To Generate LeadsSearch Engine Land
Your Sales Leads Have Found You. Where Do They Go Next?Business 2 Community

all 5 news articles »

08/31/2012 12:40 AM
Walmart steps up e-commerce with in-house search engine - Direct Marketing News

Walmart steps up e-commerce with in-house search engine
Direct Marketing News
Walmart is stepping up its integration of its online and in-store properties by creating a proprietary search engine called Polaris. The search engine was developed by the retail giant's in-house technology shop @WalmartLabs, which the company created ...

and more »

08/31/2012 12:18 PM
File Under: Not Sure About This, Bing Adds Facebook Photo Search - Marketing Pilgrim

Marketing Pilgrim

File Under: Not Sure About This, Bing Adds Facebook Photo Search
Marketing Pilgrim
From a marketing standpoint, it's a good thing. As you can see from my Bing Friends' Photo page, Fan Page photos really pop. Look at those yummy cookies from Love with Food. Only problem? The link isn't clickable. And no amount of clicking takes me to ...
Bing Adds Facebook Photo SearchSearch Engine Watch
Facebook Must Improve Site Search To Stay CompetitiveMediaPost Communications

all 61 news articles »

08/28/2012 03:19 AM
Big Data: An Introduction for Search Marketers - Search Engine Watch

Big Data: An Introduction for Search Marketers
Search Engine Watch
Subscribers to a news alert about “big data” will receive no less than 10 new articles per day. Search marketers may scratch their heads and wonder what's new as search is the granddaddy of big data. And yet there are innovations in big data that ...

and more »

08/31/2012 09:15 PM
Milwaukee Internet Marketing and Web Design Firm Explodes onto the Scene ... - Equities.com

Milwaukee Internet Marketing and Web Design Firm Explodes onto the Scene ...
Equities.com
With the addition of a few insane internet marketing methods BCM has just brought into their arsenal, a small business can now increase it's websites rankings on Google with a few simple steps. As a small business owner, search engine rankings are very ...
Press Releases Needed More Than Ever for Local Businesses to Succeed ...PR Web (press release)

all 6 news articles »

08/30/2012 03:12 AM
Back to School for Search Marketers - Search Engine Watch

Back to School for Search Marketers
Search Engine Watch
The end of summer means it's time for back to school. Kids of all ages are trading in their swimsuits for backpacks and heading back to class. Now that summer vacation is behind us and a busy Q4 lies ahead, it's as good a time as any for search ...


08/30/2012 10:30 AM
What Retailers Need To Know About The Local-Mobile Marketing Landscape - Search Engine Land

Search Engine Land

What Retailers Need To Know About The Local-Mobile Marketing Landscape
Search Engine Land
Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It's ...


08/31/2012 09:15 AM
Tips to improving website search rankings - AmsterdamPrinting.com

Brafton

Tips to improving website search rankings
AmsterdamPrinting.com
There are millions of small businesses looking to create a perfect marketing plan to take the top spot in search rankings on Google, Bing and other search engines. Considering the number of businesses looking to compete against one another is so high, ...
Bing search alert: Company tests different numbers of results on SERPsBrafton

all 7 news articles »

08/31/2012 10:05 PM
Florida Based Internet Marketing Company, Top Ten Website Marketing, Offers ... - Daily Markets

Florida Based Internet Marketing Company, Top Ten Website Marketing, Offers ...
Daily Markets
Well over 14 billion online searches are performed each month and people and companies all around the globe are all feeling as though Internet Marketing and SEO (Search Engine Optimization) Services are more necessary than optional for the ...

and more »

internet marketing - Google News

Google News


08/31/2012 11:38 PM
Chicago Internet Marketing Company Doubles Your Google AdWords Coupon - Midland Daily News

Chicago Internet Marketing Company Doubles Your Google AdWords Coupon
Midland Daily News
SmartROI Consulting, a Chicago Internet Marketing Company, has just announced a special for September that is turning the heads of small businesses in the area and all around the country. “Many businesses have received those little Google AdWords ...

and more »

08/31/2012 08:43 PM
Duluth Internet Marketing Company Files for Chapter 11 Bankruptcy - Northland's NewsCenter

Northland's NewsCenter

Duluth Internet Marketing Company Files for Chapter 11 Bankruptcy
Northland's NewsCenter
Duluth, MN (Northland's NewsCenter) - The financially troubled Duluth-based Internet Marketing and Web Design Company "50 Below" has filed for Chapter 11 Bankruptcy. According to documents filed with US Bankruptcy Court on Wednesday, 50 Below has ...

and more »

08/31/2012 10:05 PM
Florida Based Internet Marketing Company, Top Ten Website Marketing, Offers ... - Daily Markets

Florida Based Internet Marketing Company, Top Ten Website Marketing, Offers ...
Daily Markets
With a fairly new satellite office in Nanuet, NY and with new representatives covering the NY, NJ, and CT areas, Top Ten Website Marketing is focusing on promoting their services in the northern states of New York, New Jersey, and Connecticut with ...

and more »

08/31/2012 09:15 PM
Milwaukee Internet Marketing and Web Design Firm Explodes onto the Scene ... - Equities.com

Milwaukee Internet Marketing and Web Design Firm Explodes onto the Scene ...
Equities.com
With the addition of a few insane internet marketing methods BCM has just brought into their arsenal, a small business can now increase it's websites rankings on Google with a few simple steps. As a small business owner, search engine rankings are very ...
Press Releases Needed More Than Ever for Local Businesses to Succeed ...PR Web (press release)

all 6 news articles »

08/31/2012 09:14 PM
Best Rank Inc. Launches SEM Video Blog And Podcast Series Entitled 'Win The ... - Daily Markets

Best Rank Inc. Launches SEM Video Blog And Podcast Series Entitled 'Win The ...
Daily Markets
The Internet marketing company is looking forward to expanding its reach and audience by delivering valuable news, tips, and information in these popular multimedia formats. The video blog and podcast are spearheaded by Director of Social Media, Andrew ...

and more »

08/31/2012 02:14 AM
Digital Marketing Agency Unveils New Hotel Internet Marketing Division - Daily Markets

Digital Marketing Agency Unveils New Hotel Internet Marketing Division
Daily Markets
BeeSeen's newly launched Hotel Internet Marketing division works with hotels, resorts, inns and bed & breakfasts to reach their target customers in a pool of over 250 million people booking their travels online each year. This branch offers hospitality ...

and more »

08/30/2012 04:08 AM
Webranx Internet Marketing Strategies - Leader in Medical Marketing Solutions - Equities.com

Webranx Internet Marketing Strategies - Leader in Medical Marketing Solutions
Equities.com
Webranx Internet Marketing Strategies, with offices in San Francisco, New York, and Houston, is a leader in the field of medical marketing solutions. In the past year, Webranx has successfully launched marketing campaigns for seven hospitals/medical ...

and more »

08/31/2012 05:53 PM
Thirty-Five Speakers Including Governor, Senator, CMOs and Other Leaders to ... - Sacramento Bee

Thirty-Five Speakers Including Governor, Senator, CMOs and Other Leaders to ...
Sacramento Bee
20-22 at the impressive CityCenter complex in Las Vegas will bring together industry leaders and professional peers to address the latest Internet marketing trends, define strategies for success, and network. A stellar line-up of speakers and ...

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08/29/2012 12:09 PM
What Were the Internet Marketing Trends of 2012? [VIDEO] - Vertical Measures (blog)

Vertical Measures (blog)

What Were the Internet Marketing Trends of 2012? [VIDEO]
Vertical Measures (blog)
If you've got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.

and more »

08/31/2012 04:28 AM
Tree Service Katy TX Provider Treescut.com Boosts Internet Marketing Efforts ... - Daily Markets

Tree Service Katy TX Provider Treescut.com Boosts Internet Marketing Efforts ...
Daily Markets
One of Katy TX better known tree service companies, Lanzas Tree Service has partnered with online media giant KnackMedia.com. The company believes this partnership will advance the tree service companies already strong internet presence with even ...

and more »