mobile marketing - Google News

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08/29/2012 04:14 PM

Study Suggests a '7 Percent Solution' for Mobile Marketing - New York Times (blog)

Mobile Marketing Watch Study Suggests a '7 Percent Solution' for Mobile Marketing New York Times (blog) A consultancy that helps marketers improve the effectiveness of their advertising spending is proposing that they significantly increase the amount of money they spend in the United States on ads on smartphones, tablets and other mobile devices. MMA Launches Mobile Study "MXS"Sacramento Bee MMA releases study on mobile spending trendsBtoB Magazine Marketers underspending on mobileWarc Mobile Marketing Watch -Broadcast Newsroom all 25 news articles »

08/31/2012 11:51 AM

Mobile marketing from Skycore now includes QR codes & social media - QR Code Press

QR Code Press Mobile marketing from Skycore now includes QR codes & social media QR Code Press Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations.

08/31/2012 03:05 PM

GraphicMail Improves on Innovative Mobile Site Creator and Adds Shortcode ... - Equities.com

GraphicMail Improves on Innovative Mobile Site Creator and Adds Shortcode ... Equities.com GraphicMail, a leading global hosted email marketing solution, today announced the launch of its new mobile editor that makes it simple for their clients to build and launch a mobile site in minutes, promote it via social media and SMS short code ... and more »

08/31/2012 11:19 PM

3Seventy Releases Whitepaper: “Critical Mobile Ingredients: A Strategic ... - RedOrbit

3Seventy Releases Whitepaper: “Critical Mobile Ingredients: A Strategic ... RedOrbit 3Seventy, a leading provider of mobile engagement solutions, recently released a whitepaper entitled “Critical Mobile Ingredients: A Strategic Approach to Mobile Marketing for Restaurants.” To be used as a guideline for restaurants to understand the ...

08/31/2012 03:19 PM

Mobile App Marketing Costs Continued Their Upward Climb, Report the Fiksu ... - Sacramento Bee

Mobile App Marketing Costs Continued Their Upward Climb, Report the Fiksu ... Sacramento Bee BOSTON, Aug. 31, 2012 -- /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), the industry's first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today reported the continued trajectory of the cost to acquire loyal ... and more »

08/31/2012 11:35 AM

How Storm8 can score millions of mobile game downloads with zero marketing ... - VentureBeat

VentureBeat How Storm8 can score millions of mobile game downloads with zero marketing ... VentureBeat Perry Tam wasn't a seasoned game developer when he co-founded Storm8, a mobile social game developer, in March 2009. He was a Facebook platform developer who worked on payment technology, but he could see that it was turning into a real game ...

08/31/2012 04:11 AM

Mobile Marketing â€Â" Check Out These Findings - Business 2 Community

Business 2 Community Mobile Marketing â€Â" Check Out These Findings Business 2 Community More and more people are accessing websites through mobile technology. Clearly, this market is growing at a rapid pace as indicated by the stats above. In addition, people are quickly scanning information and not staying on sites as long as they used to.

08/31/2012 12:28 PM

Big proportion of mobile-ad clicks are worthless, study says - Fortune

GigaOM Big proportion of mobile-ad clicks are worthless, study says Fortune ... of ad clicks are reportedly worthless. A study by Trademob, a German mobile-marketing company, found that 40% of all mobile clicks are either accidents (buttclicks, perhaps?) or fraud. And mobile-ad click fraud is apparently growing fast, the ... Report: 40 percent of mobile ad clicks are fraud or accidentsGigaOM all 2 news articles »

08/30/2012 10:30 AM

What Retailers Need To Know About The Local-Mobile Marketing Landscape - Search Engine Land

Search Engine Land What Retailers Need To Know About The Local-Mobile Marketing Landscape Search Engine Land Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It's ...

08/29/2012 08:45 AM

Mobile Marketing Should Be Less Distraction, More Interaction - MediaPost Communications

Mobile Marketing Should Be Less Distraction, More Interaction MediaPost Communications Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ... and more »