mobile marketing - Google News

Google News

08/07/2012 05:03 PM

Key mobile, marketing talents exit Facebook - USA TODAY

USA TODAY Key mobile, marketing talents exit Facebook USA TODAY The latest defections came last week, when Ethan Beard, who is responsible for developing relationships with top app makers, and Katie Mitic, platform marketing director, announced pending departures. Jonathan Matus, mobile platform marketing manager, ... and more »

08/07/2012 09:58 AM

Avoiding Mobile Marketing Mistakes - Lesson 1 - Forbes

Avoiding Mobile Marketing Mistakes - Lesson 1 Forbes Avoiding Mobile Marketing Mistakes - Lesson 1. 1 comments, 0 called-out. + Comment now. + Comment now. Mobile marketing is tricky. There are many types of mobile marketing campaigns, such as SMS, QR codes, banner ads, and in-app real time offers.

08/07/2012 10:17 PM

New IDA Dental Marketing Plans Help Dentists Stay Visible With Social ... - Virtual-Strategy Magazine

New IDA Dental Marketing Plans Help Dentists Stay Visible With Social ... Virtual-Strategy Magazine New Patient Marketing Machine™ dental marketing packages from Internet Dental Alliance, Inc. (IDA) now feature social networking and mobile marketing integration, as well as access to its online library of professionally produced videos, for members ... and more »

08/07/2012 11:19 PM

Papa Murphy's Pizza Motivates Customer Purchasing with Mobile Marketing - Hospitality Technology

Papa Murphy's Pizza Motivates Customer Purchasing with Mobile Marketing Hospitality Technology To date, nearly 550 franchisee-owned restaurants throughout 26 states have rolled out Phizzle's mobile marketing product. Working with Phizzle since 2010, Papa Murphy's runs customized in-store signage, mobile campaigns and promotions featuring ... and more »

08/07/2012 10:09 AM

Want to Shine in Mobile and Social? Team Up the CMO and CIO - AdAge.com

Telegraph.co.uk Want to Shine in Mobile and Social? Team Up the CMO and CIO AdAge.com While this mobile growth is certainly exciting, challenges still exist. According to the survey, while 85% agree with the need for an integrated marketing suite, only 21% are running mobile-marketing tactics as part of an integrated campaign. This ... Converged media demands new integrated marketing approachesBizjournals.com (blog) Social or Anti-Social?B2B Marketing Online (blog) Mobile/Social Media Marketing Manager - UKGaming Intelligence Group (registration) Business 2 Community all 105 news articles »

08/07/2012 12:03 PM

Codee IR platform brings augmented reality to mobile marketing - QR Code Press

QR Code Press Codee IR platform brings augmented reality to mobile marketing QR Code Press QR codes have become a staple in mobile marketing, but are not free from criticism. Codee notes that one of the most common complaints it receives regarding the codes is that they do not mesh well with high-end advertisements that value form over function.

08/07/2012 06:53 PM

IHS: Strong mobile DRAM market drove Micron's Elpida buy - EE Times

EE Times IHS: Strong mobile DRAM market drove Micron's Elpida buy EE Times SAN FRANCISCOâ€Â"Thanks to its usage in hot products like smartphones and media tablets, the market for mobile DRAM chips is projected to grow to a record $6.56 billion in 2012, up 10 percent from 2011, according to market research firm IHS iSuppli. and more »

08/06/2012 11:22 AM

Qualcomm Hires Ex-Intel Mobile Head for Top Marketing Job - eWeek

VentureBeat Qualcomm Hires Ex-Intel Mobile Head for Top Marketing Job eWeek The former head of Intel's mobility efforts will now be the top marketing official at Qualcomm, a chip maker whose ARM-based Snapdragon processors are found in smartphones and tablets and could expand into notebooks. Anand Chandrasekher, a 25-year ... Qualcomm enlists former Intel mobile chief Anand Chandrasekher as marketing ...VentureBeat Qualcomm Grabs Intel Veteran as Chief Marketing OfficerSci-Tech Today New marketing head seen raising Qualcomm's profilePC Advisor EE Times -PC Magazine -PCWorld all 80 news articles »

08/07/2012 08:50 PM

Mobile App Development's Role in Digital Marketing - PRWire

Digital Market Asia Mobile App Development's Role in Digital Marketing PRWire An SEO company might choose to increase its customers' exposure by building a mobile app that relates to their business. Mobile app development can incorporate the URL to the client's site. Once the app is put onto a software market such as the App ... Shangri La goes mobile with iPhone appDigital Market Asia Facebook finds way to open mobile ad revenue streamVatorNews Facebook Offers Mobile Ads for App DevelopersWall Street Journal (blog) Fast Company -Globe and Mail -AdAge.com all 84 news articles »

08/07/2012 05:16 PM

Canadian Advertising and the Digital Frontier in 2012 - Business Review Canada

Canadian Advertising and the Digital Frontier in 2012 Business Review Canada Featured in Business Review Canada's July issue, SapientNitro's Toronto office divulged incredible insight into the digital advertising world. But where is advertising headed? With trends toward mobile and digital, SapientNitro is ahead of the game ...

search marketing - Google News

Google News

08/07/2012 04:31 PM

University Hospitals Appoints New Chief Marketing Officer - Sacramento Bee

University Hospitals Appoints New Chief Marketing Officer Sacramento Bee 7, 2012 -- /PRNewswire/ -- Following an extensive nationwide search, University Hospitals has appointed a new Chief Marketing Officer, Peter Brumleve, to set the strategic marketing direction for the Northeast Ohio health system effective July 16, 2012. and more »

08/07/2012 09:31 AM

Publicis Groupe Acquires Resultrix, India's Leading Performance Marketing ... - Sacramento Bee

MediaPost Communications Publicis Groupe Acquires Resultrix, India's Leading Performance Marketing ... Sacramento Bee Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The award-winning agency provides a full suite of services including search engine optimization, search engine marketing, online media, ... Bellevue marketing agency bought by PublicisThe Seattle Times Publicis Groupe acquires performance marketing agency ResultrixCampaign Asia-Pacific Publicis acquires digital marketing startup ResultrixVC Circle MediaPost Communications all 25 news articles »

08/07/2012 10:00 AM

Global CMOs: Here Are 6 Reasons Why You Cannot Manage Search Through ... - Search Engine Land

Search Engine Land Global CMOs: Here Are 6 Reasons Why You Cannot Manage Search Through ... Search Engine Land Now in my 15th year of search marketing (yes, I started young) I have been trying to explain to Global SEOs for much of that time that translation is not a perfect process. But it appears I have been talking to the wrong people. I should have been ...

08/07/2012 11:39 AM

eMarketer Report Highlights Search as Critical Component of Brand Building ... - KoMarketing Associates

eMarketer Report Highlights Search as Critical Component of Brand Building ... KoMarketing Associates A recent report published by eMarketer highlights the importance search plays in building better brand health metrics and stronger brands. According to the report, brands do not grow or strengthen with the use of just one aspect of search; the growth ... Search leads consumers to new branded content:eMarketerMedia Newsline all 2 news articles »

08/07/2012 04:12 AM

Top 10 Reasons Search Comes First - ClickZ

Search Engine Land Top 10 Reasons Search Comes First ClickZ Consumers are specializing in how they search, and as marketers we must adapt. Consumers are growing more adept and demanding at seeking and sharing the right information, at the right place, and at the right time. Search is universal, reaching over 85 ... SEO Packages at Discounted Prices Now Offered to Iowa Residents by Internet ...RedOrbit Why Search Is About A Heck Of A Lot More Than Just MarketingSearch Newz #SEO Training Classes Announced in California for 2012Virtual-Strategy Magazine Business 2 Community -WebWire (press release) -Promotion World (press release) all 41 news articles »

08/07/2012 05:03 PM

Why Google dependency is hurting your brand - iMedia Connection

Accounting Today (blog) Why Google dependency is hurting your brand iMedia Connection In the world of digital marketing, one thing is clear -- everyone uses Google. Google influences what is on the internet -- news, email, video, group collaboration, maps, shopping, photos, and more. It provides a better way to search and file and, as a ... Integrate and engage your marketingAccounting Today (blog) Search Marketing Local Launches New ServicesSBWire (press release) Last Week's ASBA and Search Control Marketing Workshop Taught Business ...WebWire (press release) all 6 news articles »

08/07/2012 02:08 AM

A Mantra for Data-Driven Marketers: Time Is Money - ClickZ

A Mantra for Data-Driven Marketers: Time Is Money ClickZ Search engine marketing (SEM) is perhaps the best example of this phenomenon. Marketers buy keywords and their ads are instantly displayed alongside the search results for those keywords. Those ads would be far less relevant - and far less effective ...

08/07/2012 02:22 AM

NIU Marketing Students Get Hands On Experience With Local Company ... - Virtual-Strategy Magazine

NIU Marketing Students Get Hands On Experience With Local Company ... Virtual-Strategy Magazine This fall, students in the NIU Interactive Marketing Program will have the opportunity to get real world experience by working with local Chicago based Enterprise Web development Company Ideosity, Inc. The semester long project will focus on both ... and more »

08/06/2012 11:25 PM

Social, Search and Strategic Planning Level the Playing Field for Small ... - Chief Marketer

Chief Marketer Social, Search and Strategic Planning Level the Playing Field for Small ... Chief Marketer Thanks to social media, search engine marketing and other new media tools, small companies can now create a much bigger presence than they could ever have dreamed possible in the non-wired age. Couple new media with smart marketing and strategic ...

08/07/2012 07:36 PM

The History of Marketing [Infographic] - Business 2 Community

The History of Marketing [Infographic] Business 2 Community Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks. Google launches in 1998 and launches paid search marketing through Adwords. Blogging comes onto the scene in 1998 just before the bubble ...

social media - Google News

Google News

08/07/2012 01:17 PM

Sam Adams: Using Social Media to Create a Beer - Huffington Post (blog)

Business 2 Community Sam Adams: Using Social Media to Create a Beer Huffington Post (blog) Innovative marketers are not only using social media to promote a brand; they're using it to create products. Using Facebook, Twitter, and other major social media platforms, Wal-Mart, Gilt Groupe and others are conducting wide-ranging research ... Silicon Valley startups: Keeping up with next wave of social mediaBizjournals.com (blog) How to Hire a Social Media SpecialistCIO Social media lessons from travel marketersiMedia Connection Syracuse.com -eWeek -Business 2 Community all 108 news articles »

08/07/2012 10:02 PM

MarketMeSuite turns social media links into new sales - Boston Herald

MarketMeSuite turns social media links into new sales Boston Herald A UK company spin-off that helps small and medium businesses use social media to market themselves has relocated to Cambridge after securing $1.1 million from a Boston venture capitalist. MarketMeSuite, an affiliate of London-based Pie Dog Media Ltd., ... After Leaving The U.K. For Boston, MarketMeSuite Raises $1.1 Million For Its ...TechCrunch all 7 news articles »

08/07/2012 10:01 PM

Microsoft's Workplace Social Network Becomes Emotionally Aware - Technology Review

ITBusiness.ca Microsoft's Workplace Social Network Becomes Emotionally Aware Technology Review Bosses who want help gauging employees' morale can now turn to Microsoft's workplace social network, Yammer. A new feature offers managers a kind of emotional surveillance system, showing which feelings workers are expressing in messages posted to ... What the Heck Is Yammer?PCWorld 7 lessons we learned from our social networking journeyInformationWeek India What is Heck is Yammer?IDG News Service Information Management (blog) -CIO Magazine all 14 news articles »

08/07/2012 01:39 PM

Ill. bans firms from asking workers, job seekers for social media info - Computerworld

Human Resources Journal Ill. bans firms from asking workers, job seekers for social media info Computerworld "People have been asked to delete their social media accounts, 'friend' a human resources director or coach, or even hand over the username and password of a personal account," the CSG report said. "The latter could mean the employer or school ... Illinois Law Prevents Employers from Demanding Social Network Passwords ...ESR NEWS Illinois Makes Asking for Employees' Social Network Passwords IllegalCIO Insight New Illinois Law Prohibits Employers From Requesting or Requiring Access to ...JD Supra (press release) all 15 news articles »

08/07/2012 09:39 PM

Some social-network sites limit friends, access - The Journal News | LoHud.com

Some social-network sites limit friends, access The Journal News | LoHud.com Forced to either navigate complex privacy settings or to block their relatives altogether, they aimed to create a space where families could connect online but away from the social-media frontlines. The site launched in early March and was born out of ... and more »

08/07/2012 11:44 AM

Social media risk is like wildfire. Where's the fire engine? - Forbes

Social media risk is like wildfire. Where's the fire engine? Forbes Social media is already recognized as the fourth-largest source of risk over the next three years, according to a recent report from Deloitte and Forbes Insights, “Aftershock: Adjusting to the New World of Risk Management.” This puts social media on ...

08/07/2012 03:22 PM

Social media blast off @NASA - Globe and Mail

Globe and Mail Social media blast off @NASA Globe and Mail And just like Sheen and other celebrities, the agency is using social media to circumvent established news outlets in order to take its stories straight to an eager audience. That's especially important at a moment when the general perception is that U ... NASA Lands on Mars and a Social Media Star is Bornbrandchannel.com Kraft exploits social media buzz of NASA Mars landing with Oreo campaignBakeryAndSnacks.com Curiosity Rover live-tweets Mars landingtheEword (blog) TheNewsTribune.com -SmartCompany.com.au all 10,251 news articles »

08/07/2012 10:30 PM

Blogging and social media on Rhode Island - Scientific American (blog)

Scientific American (blog) Blogging and social media on Rhode Island Scientific American (blog) If you closely follow my updates here and on social media, you may have caught that I gave a lecture and two workshops last week at the Metcalf Institute for Marine & Environmental Reporting in Kingston, RI, organized in partnership with Rhode Island ...

08/07/2012 11:50 PM

racist Facebook page labelled 'humour' - Sydney Morning Herald

Sydney Morning Herald racist Facebook page labelled 'humour' Sydney Morning Herald Race Discrimination Commissioner Helen Szoke believes a Facebook "humour" page targeting Aborigines could be a breach of the Racial Discrimination Act and called on the social network's operator to take the page down. The Australian Communications ... and more »

08/07/2012 08:56 AM

Social Media Research Company Fizziology Adds New Advisor and Director of ... - HispanicBusiness.com

Social Media Research Company Fizziology Adds New Advisor and Director of ... HispanicBusiness.com Social media research company Fizziology is pleased to announce the expansion of its executive team to support increased demand for social media research in the movie, television, sports and advertising industries. Carter Weiss, founding partner of the ... and more »

internet marketing - Google News

Google News

08/07/2012 02:06 PM

Internet Marketing Firm Red Ventures Expanding, Hiring 1000 - HispanicBusiness.com

News Talk 94.3 WRHI Internet Marketing Firm Red Ventures Expanding, Hiring 1000 HispanicBusiness.com Red Ventures, the rapidly growing Internet marketing firm based in Fort Mill, is planning a major expansion, it said Tuesday. The company has acquired 16 acres of land next to its headquarters in 521 Corporate Center Park, just south of Ballantyne. Red Ventures adding jobs, land in Lancaster CountyBizjournals.com (blog) Red Ventures expanding Indian Land headquarters, adding 1000 jobsThe Herald | HeraldOnline.com all 35 news articles »

08/07/2012 07:33 AM

2012 Internet Marketing Impact Awards To Anchor IMA Conference in Las Vegas - Sacramento Bee

2012 Internet Marketing Impact Awards To Anchor IMA Conference in Las Vegas Sacramento Bee For only $95, companies are invited to submit their innovative Internet marketing programs for recognition by both their peers and the industry experts assembled for 2012 IMA Impact Awards. There are multiple opportunities to enter, with 36 categories ... and more »

08/07/2012 11:09 PM

SEO Packages at Discounted Prices Now Offered to Iowa Residents by Internet ... - RedOrbit

Search Engine Land SEO Packages at Discounted Prices Now Offered to Iowa Residents by Internet ... RedOrbit One of California's most successful internet marketing companies, InternetMarketingCompany.biz, announced today that the SEO website will now function to provide free SEO package quotes to individuals and companies in Iowa. "We have done our ... Search Engine Strategies 2012 Internet Marketing event to feature Global ...WebWire (press release) Small SEO Tools Updates Include New Tools and Valuable Tips to Improve ...IT News Online Top 10 Reasons Search Comes FirstClickZ PRWire -Search Engine Land -Promotion World (press release) all 41 news articles »

08/07/2012 03:10 AM

Local Internet Marketing Agency Ajax Union Launches RankZen, a Free SEO ... - Equities.com

Local Internet Marketing Agency Ajax Union Launches RankZen, a Free SEO ... Equities.com RankZen's analysis tools enable individuals and companies to save money and time on web advertising, and provide them with a 360-degree view of their industries' online presences. Local internet marketing cannot be successful without proper keyword ... Local Internet Marketing Agency AjaxUnion.com Creates Job Growth ...IT News Online Local Internet Marketing Agency AjaxUnioncom Creates Job Growth ...Review seeker (press release) all 15 news articles »

08/07/2012 07:10 PM

Internet Marketing â€Â" The New Wild West - Business 2 Community

Internet Marketing â€Â" The New Wild West Business 2 Community This is very similar to what we are going through in the world of internet marketing at the moment. Why did you spend the last few years getting hundreds of backlinks to your sites? Let me Guess because Google said that what they wanted? Now that ...

08/07/2012 07:17 PM

2 Reasons Why I Fired my Online Marketing Company - Business 2 Community

2 Reasons Why I Fired my Online Marketing Company Business 2 Community A professional online marketing agency can be the best move you ever made… if you get the right one. Just don't make these two mistakes. online marketing company fired resized 600 Brian Signorelli understood the importance of having a professionally ...

08/06/2012 09:05 PM

Baidu opens Web marketing course to public - ZDNet

Wall Street Journal Baidu opens Web marketing course to public ZDNet The certification program is divided into four classes targeting existing Internet marketing practitioners and those looking to join the industry, it noted. Students will pick up skills on marketing concepts, data analysis, account implementation and ... Still Not Enough SEO Practitioners In ChinaChinaTechNews.com all 80 news articles »

08/07/2012 01:04 AM

Internet Marketing Gems Featured in Latest SuperFastBusiness Update ... - Equities.com

Internet Marketing Gems Featured in Latest SuperFastBusiness Update ... Equities.com In the latest instalment of his highly informative weekly Internet business updates, SuperFastBusiness.com CEO James Schramko discusses the best ways to accomplish important marketing tasks that reap the most benefits for businesses like cementing one ...

08/06/2012 11:49 PM

Internet Marketing Gems Featured in Latest SuperFastBusiness Update ... - PR Web (press release)

PR Web (press release) Internet Marketing Gems Featured in Latest SuperFastBusiness Update ... PR Web (press release) In his latest Internet marketing update video, Superfastbusiness.com CEO James Schramko shares valuable pointers for effectively promoting and managing one's online ventureâ€Â"everything from diversifying press release submission categories to ... and more »

08/07/2012 12:22 AM

Internet Marketing Books Available on Kindle for $.99 Cents - Virtual-Strategy Magazine

Internet Marketing Books Available on Kindle for $.99 Cents Virtual-Strategy Magazine Acclaimed internet marketing consultant, Kris Kiler, provides a clear path through the Internet marketing minefield with ideas that can give you a competitive edge. Internet marketing success is no accident. The marketing environment is constantly ...