mobile marketing - Google News

Google News

07/29/2012 03:26 PM

7 Features Every Mobile Marketing App Should Have - Business 2 Community

7 Features Every Mobile Marketing App Should Have Business 2 Community In my last article, I revealed 5 reasons every local business should consider mobile apps. So once you've made the decision to develop a mobile marketing app for your business, you need to decide what features to include. Mobile marketing apps can ...

07/29/2012 11:32 AM

Mobile marketing is struggling in the largest wireless market in the world - QR Code Press

QR Code Press Mobile marketing is struggling in the largest wireless market in the world QR Code Press China is not experiencing the success that it should from its smartphone consumers. As the largest smartphone marketplace in the world, it is easy to expect that mobile marketing should be taking off in China more than any other nation, but this is not ...

07/28/2012 07:36 PM

Mobile marketing - The News International

Mobile marketing The News International The idea of mobile marketing is as good for social and non-profit organisations as it's working wonders in business world. Social organisations can utilize this dynamic tool of communication for conducting social campaigns, sharing social issues and ...

07/29/2012 09:46 PM

2 SKoreans arrested for mobile customer data theft - The Seattle Times

2 SKoreans arrested for mobile customer data theft The Seattle Times South Korean police said they arrested two men who allegedly stole the personal details of about 8 million mobile phone subscribers and sold it to marketing companies in one of the country's biggest hacking schemes. By HYUNG-JIN KIM and YOUKYUNG ... and more »

07/26/2012 04:20 AM

Mobile Marketing - the Time Is Now - ClickZ

Mobile Marketing - the Time Is Now ClickZ Mobile media has become a critical part of the digital marketing landscape. This isn't to say that it hasn't been valuable up until this point - many media buyers will be quick to tell you they've had great success with mobile for years. Not until this ...

07/26/2012 12:18 PM

6 Habits of Highly Effective Mobile Marketers - Mashable

6 Habits of Highly Effective Mobile Marketers Mashable Read more. If you believe experts like Mary Meeker, mobile advertising is getting hotter every day, but a true revolution is still a ways off. The dollars spent on mobile marketing do not come close to lining up with the amount of time we spend with ...

07/24/2012 07:32 AM

GoldSpot Media Launches Cross-Channel Mobile Marketing Solution - MarketWatch (press release)

GoldSpot Media Launches Cross-Channel Mobile Marketing Solution MarketWatch (press release) SUNNYVALE, Calif., Jul 24, 2012 (BUSINESS WIRE) -- GoldSpot Media, the leader in mobile rich media advertising solutions, today launched the industry's first mobile marketing program for advertisers to reach users on all mobile channels with the same ... and more »

07/23/2012 11:38 AM

5 Mobile Marketing Best Practices for the Olympics - 1to1 Media (blog)

USA TODAY 5 Mobile Marketing Best Practices for the Olympics 1to1 Media (blog) I recently spoke with Martin Hayward, director of marketing at Mirror Image Internet, on getting advice for delivering live content and ads to mobile devices during the Olympics. He listed five best practices: 1. Leverage traditional media to drive ... NBC Universal Says Olympics Ad Sales Reach $1BAdAge.com Cox Communications Brings Customers NBCUniversal's Coverage Of 2012 ...African Business Review (press release) NBCU Tops $1 Bil For Olympic AdsMediaPost Communications all 8,468 news articles »

07/28/2012 01:38 PM

RTB may help the mobile marketing industry grow - QR Code Press

QR Code Press RTB may help the mobile marketing industry grow QR Code Press With the mobile commerce industry growing quickly, more consumers are getting their hands on mobile devices. As these devices become more available, the potential impact of mobile marketing continues to increase. RTB services are enabling marketers ...

07/29/2012 08:30 AM

Nimbuzz: Getting personal with marketing - Business Standard

Nimbuzz: Getting personal with marketing Business Standard Interestingly, mobile advertising is a space a whole host of players are eyeing. According to the Internet and Mobile Association of India and IMRB, the mobile advertising market in India will touch Rs 144 crore by 2013. At present, the mobile ... and more »

social media - Google News

Google News

07/29/2012 07:49 PM

Olympic viewing: In social media age, NBC's millions of critics make opinions ... - Washington Post

USA TODAY Olympic viewing: In social media age, NBC's millions of critics make opinions ... Washington Post NEW YORK â€Â" In the age of social media, NBC now has millions of television critics who make their opinions known about every aspect of Olympics coverage instantly. They've even set up their own hashtag on Twitter: (hash)nbcfail. The online complaints ... NBC critics loud on social media over Olympics coverageDeseret News all 901 news articles »

07/29/2012 02:03 PM

For marketers, this Olympics is a social media event - Indianapolis Star

USA TODAY For marketers, this Olympics is a social media event Indianapolis Star Olympic sponsors will spend untold millions of dollars in a desperate attempt to shape, mold and control one thing: consumer use of social media. A Facebook Flag Tags app from Panasonic lets users superimpose a country flag on their face to show their ... The Complete Social Media Guide to the London OlympicsCIO India Not just a spectator sportBoston.com Will Social Media Spoil the Olympics?TechNewsWorld WSAV-TV -ESPN (blog) all 228 news articles »

07/29/2012 06:44 PM

Social Media Power a Novel - Wall Street Journal

Wall Street Journal Social Media Power a Novel Wall Street Journal The surge of sales was thanks to a trailer for a film version of the novel that debuted on Apple Inc's website Thursday, combined with the power of social media. Enlarge Image. image. Close. image. Youtube. Halle Berry and Tom Hanks, appearing in the ... and more »

07/29/2012 01:02 PM

Hate on Social Media Against President Obama Soars - Huffington Post

Hate on Social Media Against President Obama Soars Huffington Post But that's not the case with the growing barrage of racist assaults on Obama, and other minorities on social media sites. Baylor University researchers, for instance, recently tracked more than 20 Facebook page groups and users and found them jam ... and more »

07/29/2012 12:01 PM

Liking or hating social media - Reuters

Liking or hating social media Reuters (Reuters) - Shares of social media giant Facebook Inc, which bungled its initial public offering in May, have been under the gun ever since, hitting a nadir on Friday after dismal inaugural results. While the earnings have cast a chill over Facebook ... and more »

07/29/2012 11:12 PM

Chick-fil-A controversy played out on social media - Memphis Commercial Appeal

Chick-fil-A controversy played out on social media Memphis Commercial Appeal Almost everyone is just a tweet, a comment or a blog post away from social activism. "Social media is the great equalizer," said Paul Root Wolpe, director of the Center for Ethics of Emory University. "It gives people who are otherwise relatively ... and more »

07/28/2012 01:30 PM

Social-Media Stock Frenzy Fizzles - Wall Street Journal

Wall Street Journal Social-Media Stock Frenzy Fizzles Wall Street Journal Investors who six months ago clamored for shares of social-media firms have turned against them with a vengeance, sending Facebook shares down 12% Friday following its first quarterly earnings report as a public company. Zynga fell another 3% after ... Social Media Bubble: Investors See More Signs That It's PoppingHuffington Post Most social media companies' stock prices are flaggingWashington Post Biz Break: Is this the week Silicon Valley's social media bubble...SiliconValley.com all 1,177 news articles »

07/29/2012 07:28 PM

Team USA tops Montenegro; The power of social media - Asbury Park Press

Team USA tops Montenegro; The power of social media Asbury Park Press From my standpoint as press officer, what most stood out tonight was the reaction on social media. In five years I don't think I've ever seen this much response. Now granted, social media has grown exponentially in that same time frame, but still ... and more »

07/29/2012 05:25 PM

Social media blamed for poor data flow - Financial Times

Yahoo! Sports Social media blamed for poor data flow Financial Times Widespread use of Twitter and other forms of social media by thousands of spectators lining the men's cycling road race was to blame for poor transmission of race data, Olympic officials said. The interference meant race officials could not keep track ... Social media causes problems at OlympicsHattiesburg American all 135 news articles »

07/29/2012 11:22 PM

Social networking sites eyed by hackers in India: Report - Times of India

Social networking sites eyed by hackers in India: Report Times of India AHMEDABAD: Imagine this: When you are on going through your Facebook wall, you note that some of your friends have uploaded a link to an application that claims to reveal who visits your profile and how famous you are, just by clicking on it. However ... and more »

search marketing - Google News

Google News

07/29/2012 05:17 AM

Search Engine Internet Marketing Site, InternetMarketingCompany.biz, to ... - Virtual-Strategy Magazine

Search Engine Internet Marketing Site, InternetMarketingCompany.biz, to ... Virtual-Strategy Magazine The marketing professionals at the search engine marketing company work with clients in Idaho to help them drive traffic to their site. With decades of experience in the search engine marketing industry, our company is able to provide the highest ... Cutting Edge SEO Services London with Great Advantages by Net Marketing ...Melodika.net (press release) all 7 news articles »

07/29/2012 05:19 PM

Seven Common AdWords Mistakes to Avoid - Business 2 Community

Business 2 Community Seven Common AdWords Mistakes to Avoid Business 2 Community Digging a bit deeper, it usually turns out it wasn't the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive ... and more »

07/24/2012 11:02 AM

WebMetro Continues Pushing Boundaries of Search Marketing Technology with ... - MarketWatch (press release)

WebMetro Continues Pushing Boundaries of Search Marketing Technology with ... MarketWatch (press release) To continue pushing the boundaries in innovation and search marketing results through toolsets, WebMetro recently added to its leadership team one of the industry's brightest technology stars. Kandasamy joins WebMetro as Chief Technology Officer and ... and more »

07/25/2012 12:37 AM

Conductor: Search marketing increases brand lift - Direct Marketing News

Business 2 Community Conductor: Search marketing increases brand lift Direct Marketing News Enterprises should consider using search marketing for branding purposes, says Nathan Safran, director of research at Conductor, a provider of SEO platforms. Safran bases his assertion off a Conductor study released July 24 entitled The Branding Value ... Multiple Media Convergence in Search Results Increases Brand AwarenessKoMarketing Associates How Search and Online Reputation Management Impacts your BrandBusiness 2 Community all 7 news articles »

07/29/2012 01:32 PM

Catholic schools use marketing miracles to survive - WSET

Catholic schools use marketing miracles to survive WSET Now, several key dioceses, including Los Angeles, Boston and Chicago, have seen students trickle back to their schools over the past year, thanks in part to marketing tactics that offer hope of turning around a four-decade-long exodus across the nation.

07/27/2012 06:38 AM

What Do A BLT And Search Marketing Have In Common? - MediaPost Communications

What Do A BLT And Search Marketing Have In Common? MediaPost Communications An oft-quoted line is “The whole is greater than the sum of its parts.” This is just as true for digital marketing and search as it is for the lowly BLT. Marketers who understand the interdependence between digital channels (paid search, organic search ...

07/29/2012 12:38 AM

Search retargeting firm Magnetic acquires platform technology Adnamic - Direct Marketing News

Search retargeting firm Magnetic acquires platform technology Adnamic Direct Marketing News Magnetic, a search retargeting firm, has acquired Adnamic, a provider of a platform that segments Web users to better target display advertising, says James Green, CEO of Magnetic. “The technology behind Adnamic was ... Next Article in Search Marketing ...

07/27/2012 07:20 PM

NicheTrafficBuilder.com Teaches The Latest Search Engine Marketing Strategy ... - Virtual-Strategy Magazine

NicheTrafficBuilder.com Teaches The Latest Search Engine Marketing Strategy ... Virtual-Strategy Magazine Today, NicheTrafficBuilder.com revealed the importance of implementing the use of a search engine marketing strategy within websites. A short video presentation now available on the NicheTrafficBuilder site provides members with everything that they ... Military Veterans to Receive Free Search Engine Optimization Training in Santa ...PR.com (press release) 29 Prime Extends Search Engine Marketing Services to Print ShopsDigitalJournal.com (press release) Covario CEO Russ Mann Makes BtoB's Who's Who in Search for Second Year in ...Melodika.net (press release) Business Insider all 35 news articles »

07/23/2012 06:33 AM

Digital Net Agency Launches Clicks-for-a-Cause: Search Marketing Aid for ... - MarketWatch (press release)

Digital Net Agency Launches Clicks-for-a-Cause: Search Marketing Aid for ... MarketWatch (press release) "The current economic environment presents significant challenges to the fundraising efforts of today's non-profits and charities, and tight budgets allow little room for marketing," said Digital Net Agency CEO Aaron Baker. "Search marketing is one of ...

07/27/2012 12:23 PM

Search Engine Marketing Company WordStream Snags $6M in Series C - BostInno (blog)

Search Engine Marketing Company WordStream Snags $6M in Series C BostInno (blog) The Boston-based search engine marketing company provides software and services mainly to SMBs. For their roughly 1000 clients, WordStream offers keyword management tools and suggestions, inexpensive advertising opportunities, and search ranking ... WordStream Named to Boston.com's List of “Up and Coming” Private BusinessesVirtual-Strategy Magazine all 3 news articles »

digital marketing - Google News

Google News

07/27/2012 11:30 AM

5 Digital Marketing Metrics That Matter - Mashable

5 Digital Marketing Metrics That Matter Mashable Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture. They need to ...

07/25/2012 07:04 AM

NetSuite Announces Advertising Agency and Digital Marketing Agency ... - MarketWatch (press release)

NetSuite Announces Advertising Agency and Digital Marketing Agency ... MarketWatch (press release) "The advertising and digital marketing industries have had to respond to tremendous changes over the past several years, with economic pressures, changing agency compensation models, growing workforce mobility and rising competition, all compelling ... and more »

07/29/2012 07:38 PM

What Facebook RTB means for marketers - iMedia Connection

iMedia Connection What Facebook RTB means for marketers iMedia Connection Want to meet the brands that are driving the future of digital marketing? Attend the iMedia Brand Summit, Sept. 9-12. Request your invitation today. While details of the Facebook RTB exchange are still scarce, the bottom line is that advertisers will ...

07/25/2012 12:37 PM

Digital Marketing Gets a Boost With Big Data - Technorati

Technorati Digital Marketing Gets a Boost With Big Data Technorati In case you haven't heard, Big Data is now going mainstream, moving from the supercomputing environment to enterprise IT applications. For digital marketers and advertisers in particular, the benefits of bringing Big Data mainstream are unmistakable ... and more »

07/26/2012 04:01 AM

NetSuite Announces Advertising Agency and Digital Marketing Agency ... - Sacramento Bee

NetSuite Announces Advertising Agency and Digital Marketing Agency ... Sacramento Bee "The advertising and digital marketing industries have had to respond to tremendous changes over the past several years, with economic pressures, changing agency compensation models, growing workforce mobility and rising competition, all compelling ... and more »

07/27/2012 02:23 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Once again I've rounded up some of the most interesting digital marketing stats we've seen this week. Stats include the ever-increasing search spend, the open-rates for email marketing, mobile usage stats and a look at what influences our purchase ...

07/25/2012 02:42 PM

AB InBev Shuffles Digital Marketing Roles - AdAge.com

AdAge.com AB InBev Shuffles Digital Marketing Roles AdAge.com Anheuser-Busch InBev is making changes in its digital marketing ranks as it fills a vacancy created earlier this year when Erin Matts, global director-digital connections, left to become chief digital marketing officer at Glam Media. The brewer has ...

07/24/2012 10:58 AM

BIA/Kelsey's 'SMB Digital Marketing 2012' to Examine Platforms and Players ... - MarketWatch (press release)

BIA/Kelsey's 'SMB Digital Marketing 2012' to Examine Platforms and Players ... MarketWatch (press release) The conference program will cover key aspects of digital marketing, including mobile, social and deals, and will examine what's working for sales teams, agencies and resellers. Sessions include: Precon Workshop: Building a Winning SMB Sales ...

07/27/2012 05:15 PM

Announcing the AutoCon2012 “Digital Tips” Contest - Dealer Marketing Magazine

Announcing the AutoCon2012 “Digital Tips” Contest Dealer Marketing Magazine SEATTLE, WA â€Â" July 27, 2012 â€Â" Dealer Marketing Magazine and the Automotive Digital Marketing (ADM) (the largest auto dealer social network) are presenting a video interview booth at AutoCon2012 in Las Vegas, September 5-8. The interview booth will ...

07/26/2012 03:34 AM

WPP Digital acquires majority stake in Acceleration - Accelerating change in ... - Bizcommunity.com

WPP Digital acquires majority stake in Acceleration - Accelerating change in ... Bizcommunity.com Acceleration architects, implements and orchestrates digital marketing and publishing technologies to enhance their clients' digital business initiatives. "With the continued transformation of marketing by technology, there's a growing demand for ... and more »