digital marketing - Google News

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07/27/2012 11:30 AM

5 Digital Marketing Metrics That Matter - Mashable

5 Digital Marketing Metrics That Matter Mashable Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture. They need to ...

07/25/2012 07:04 AM

NetSuite Announces Advertising Agency and Digital Marketing Agency ... - MarketWatch (press release)

NetSuite Announces Advertising Agency and Digital Marketing Agency ... MarketWatch (press release) "The advertising and digital marketing industries have had to respond to tremendous changes over the past several years, with economic pressures, changing agency compensation models, growing workforce mobility and rising competition, all compelling ... and more »

07/29/2012 07:38 PM

What Facebook RTB means for marketers - iMedia Connection

iMedia Connection What Facebook RTB means for marketers iMedia Connection Want to meet the brands that are driving the future of digital marketing? Attend the iMedia Brand Summit, Sept. 9-12. Request your invitation today. While details of the Facebook RTB exchange are still scarce, the bottom line is that advertisers will ...

07/25/2012 12:37 PM

Digital Marketing Gets a Boost With Big Data - Technorati

Technorati Digital Marketing Gets a Boost With Big Data Technorati In case you haven't heard, Big Data is now going mainstream, moving from the supercomputing environment to enterprise IT applications. For digital marketers and advertisers in particular, the benefits of bringing Big Data mainstream are unmistakable ... and more »

07/26/2012 04:01 AM

NetSuite Announces Advertising Agency and Digital Marketing Agency ... - Sacramento Bee

NetSuite Announces Advertising Agency and Digital Marketing Agency ... Sacramento Bee "The advertising and digital marketing industries have had to respond to tremendous changes over the past several years, with economic pressures, changing agency compensation models, growing workforce mobility and rising competition, all compelling ... and more »

07/27/2012 02:23 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Once again I've rounded up some of the most interesting digital marketing stats we've seen this week. Stats include the ever-increasing search spend, the open-rates for email marketing, mobile usage stats and a look at what influences our purchase ...

07/25/2012 02:42 PM

AB InBev Shuffles Digital Marketing Roles - AdAge.com

AdAge.com AB InBev Shuffles Digital Marketing Roles AdAge.com Anheuser-Busch InBev is making changes in its digital marketing ranks as it fills a vacancy created earlier this year when Erin Matts, global director-digital connections, left to become chief digital marketing officer at Glam Media. The brewer has ...

07/24/2012 10:58 AM

BIA/Kelsey's 'SMB Digital Marketing 2012' to Examine Platforms and Players ... - MarketWatch (press release)

BIA/Kelsey's 'SMB Digital Marketing 2012' to Examine Platforms and Players ... MarketWatch (press release) The conference program will cover key aspects of digital marketing, including mobile, social and deals, and will examine what's working for sales teams, agencies and resellers. Sessions include: Precon Workshop: Building a Winning SMB Sales ...

07/27/2012 05:15 PM

Announcing the AutoCon2012 “Digital Tips” Contest - Dealer Marketing Magazine

Announcing the AutoCon2012 “Digital Tips” Contest Dealer Marketing Magazine SEATTLE, WA â€Â" July 27, 2012 â€Â" Dealer Marketing Magazine and the Automotive Digital Marketing (ADM) (the largest auto dealer social network) are presenting a video interview booth at AutoCon2012 in Las Vegas, September 5-8. The interview booth will ...

07/26/2012 03:34 AM

WPP Digital acquires majority stake in Acceleration - Accelerating change in ... - Bizcommunity.com

WPP Digital acquires majority stake in Acceleration - Accelerating change in ... Bizcommunity.com Acceleration architects, implements and orchestrates digital marketing and publishing technologies to enhance their clients' digital business initiatives. "With the continued transformation of marketing by technology, there's a growing demand for ... and more »