digital marketing - Google News

Google News

02/05/2013 08:17 AM

Digital Marketing Budgets On the Rise With Content Marketing Leading the Way - Marketing Pilgrim

Marketing Pilgrim Digital Marketing Budgets On the Rise With Content Marketing Leading the Way Marketing Pilgrim Before we get started I have a quick questions which probably has a not so quick answer. Here it goes. Who thinks that content marketing is a good term to be throwing around in marketing circles? It sure gets a lot of play but it seems to be such a ... 71% of businesses plan to increase digital marketing budgets this year: reportEconsultancy (blog) Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A ...MediaPost Communications Content marketing: A practice worth embracingBrafton all 6 news articles »

02/04/2013 06:19 PM

Research: Digital marketing is quickly coming of age in Australia - Econsultancy (blog)

Research: Digital marketing is quickly coming of age in Australia Econsultancy (blog) Econsultancy's annual report, the State of Digital Marketing in Australia, produced in association with Marketing Magazine, has found that the industry is continuing to develop at a rapid pace. Investment in digital remains high, alongside an increased ...

02/03/2013 01:05 PM

Don't Make Customers Pay For Your Digital Marketing Mistakes - Small Business Trends

Small Business Trends Don't Make Customers Pay For Your Digital Marketing Mistakes Small Business Trends During the digital marketing inventory process, you may very well discover that you have social media profiles that were set up but never used. It's time to make a strategic decision. Do you want to be on this platform? Will it help you connect more ...

02/05/2013 07:42 AM

Many More Services from Digital Marketing Agencies - GroundReport

Chiropractic Economics Many More Services from Digital Marketing Agencies GroundReport As of now where the world is ruled by Social Media and Gadgets, almost every tom, dick and harry is aware of the nuisance and benefits of internet marketing. One cannot really expect to progress as a service or company if you are not into Online Marketing. 3 Ways to Optimize Your Social Media MarketingCMSWire How to Increase Leads with Social MediaNashua Telegraph (blog) Digital dominationChiropractic Economics Business 2 Community -Warc -DigitalJournal.com (press release) all 61 news articles »

02/05/2013 03:07 PM

MOV Digital Media Announces Instant ID™, A Next Generation Tool Creating ... - San Francisco Chronicle

MOV Digital Media Announces Instant ID™, A Next Generation Tool Creating ... San Francisco Chronicle “Our digital marketing customers have challenged us to create more site visitor relevance within their e-commerce pages. Instant ID™ enables the immediate delivery of customized messaging and product positioning based on the real time delivery of more ... and more »

02/05/2013 01:02 AM

Publicis to merge LBi and Digitas to form new global digital marketing - The Drum

AdAge.com Publicis to merge LBi and Digitas to form new global digital marketing The Drum Following the completion of its takeover by Publicis, digital agency LBi is to be merged with Digitas to form at new digital agency network, which will be led by LBi chief executive Luke Taylor. Taylor will act as global CEO of DigitasLBi, which will ... Publicis strengthens digital with capabilities merger of LBi and DigitasIndiantelevision.com Digitas is merging with Dutch firm in a bid to form a global digital marketing ...Boston Globe Digitas Merging with Dutch Marketing Company for Global Digital DominationBostInno (blog) AdAge.com -Boston Herald -NASDAQ all 18 news articles »

02/04/2013 12:48 PM

Parent Firm Of Chattanooga Times Free Press Signs Agreement With Digital ... - The Chattanoogan

Parent Firm Of Chattanooga Times Free Press Signs Agreement With Digital ... The Chattanoogan WEHCO said it is joining with LocalEdge, a Hearst Media Services Company, to offer LocalEdge's "comprehensive suite of digital marketing solutions to local businesses in WEHCO's daily newspaper markets." Consultants will assist businesses under ... and more »

02/03/2013 05:01 PM

Ten digital marketing trends emerging across APAC - Econsultancy (blog)

Ten digital marketing trends emerging across APAC Econsultancy (blog) The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings ...

02/04/2013 08:04 AM

Higher Education Marketing Releases eBook: “Digital Marketing for Higher Ed ... - PR Web (press release)

Higher Education Marketing Releases eBook: “Digital Marketing for Higher Ed ... PR Web (press release) Higher Education Marketing recently released their eBook, "Digital Marketing for Higher Ed: Reviewing 2012 Trends to Jump Start 2013." Available by free download directly on the Higher Education Marketing website, the eBook offers a digest of the most ... and more »

02/04/2013 10:06 AM

Show Dog-Universal Music Ups Sloane Cavitt-Logue To Digital Marketing Director - All Access Music Group

Show Dog-Universal Music Ups Sloane Cavitt-Logue To Digital Marketing Director All Access Music Group SHOW DOG - UNIVERSAL MUSIC has promoted SLOANE CAVITT-LOGUE to Digital Marketing Director. The announcement was made by GM of the label GEORGE NUNES. "SLOANE is a key executive at SHOW DOG-UNIVERSAL MUSIC and her ...

social media - Google News

Google News

02/05/2013 10:16 AM

Social Media 'Sneezing' - The Germ You Really Do Want To Spread - Forbes

Forbes Social Media 'Sneezing' - The Germ You Really Do Want To Spread Forbes Have you heard the term social media “sneezer”? Here's a hintâ€Â"it has nothing to do with the flu. I heard the term from Seth Godin, who wrote about the concept in his book “Ideavirus” to describe the incredible power of social media in the hands of ...

02/05/2013 12:58 PM

Tracking Rape In Syria Through Social Media - NPR

NPR Tracking Rape In Syria Through Social Media NPR Lucas Dixon, a research fellow at the University of Edinburgh who studies social media, says using crowdsourced data is still controversial, raising questions such as how to verify sources and how to ensure a representative sample. But still, there is ... and more »

02/05/2013 04:04 PM

MLS banning phones and social media from dressing rooms an hour before ... - Yahoo! Sports (blog)

Yahoo! Sports (blog) MLS banning phones and social media from dressing rooms an hour before ... Yahoo! Sports (blog) Whether social media and electronic communication during matches is an actual match-fixing concern or not, it's the perfect excuse for any league to ensure that for at least the most important hours, players are focused on their job more than their ...

02/05/2013 12:47 PM

How Big Businesses Are Maxing Out The Social Media Multiplier - Forbes

Small Business Trends How Big Businesses Are Maxing Out The Social Media Multiplier Forbes Social media is turning into the great multiplier. When it comes to just about anything a company wants more ofâ€Â"positive press, the size of a devoted user base, how much time a consumer spends engaged with a brandâ€Â"a successful social media campaign ... Stats don't lie: social media continues to vex small biz ownersBoston.com (blog) A more than social networkDailyuw How To Focus Your Social Media MarketingSmall Business Trends Wall Street Journal -CMSWire -hypebot.com all 61 news articles »

02/05/2013 10:54 AM

Applebee's social media faux pas a 'learning experience' - NBCNews.com (blog)

Business 2 Community Applebee's social media faux pas a 'learning experience' NBCNews.com (blog) R.L. Stollar, news editor at the Eugene Daily News, stayed up all night to watch and document what he described in his blog as a “social media meltdown.” Stollar said it was like watching a train wreck. “This is a company that didn't understand how to ... Applebee's Social Media Crisis: Should The Waitress Have Been Fired?Business 2 Community US restaurant Applebee's commits 'social media suicide'Courier Mail US Applebee's face social media stormSky News Australia all 31 news articles »

02/05/2013 11:03 AM

German politicians just don't get social media 05.02.2013 - Deutsche Welle

German politicians just don't get social media 05.02.2013 Deutsche Welle "What I see in Germany is that many [politicians] still communicate in the form of press releases," Teresa Bücker, the SPD's social media officer, told DW. "If you want to communicate via social networks, then of course that only makes sense if you're ... and more »

02/05/2013 11:19 AM

Social Media Marketing Suite Viralheat Redesigns, Adds New Analytics ... - TechCrunch

Social Media Marketing Suite Viralheat Redesigns, Adds New Analytics ... TechCrunch When it comes to social media management and marketing suites, most people think Hootsuite and move on, but there are quite a few smaller competitors that vie for a piece of this market, too. Viralheat, for example, just launched its redesigned service ... Viralheat Adds First-Ever Unified 'Smart Stream' to its Social Media Marketing ...PR Newswire (press release) ViralHeat Gets Smart About SocialCMSWire Viralheat Adds Smart Stream To Media Marketing SuiteAllFacebook Technorati all 6 news articles »

02/05/2013 10:59 AM

Social Media: Pulse of the Planet? - National Geographic

Social Media: Pulse of the Planet? National Geographic In 2010, Hillary Clinton described social media as a new nervous system for our planet (1). So can the pulse of the planet be captured by looking at social media activity? There are many who are skeptical not least because of the digital divide: “You ...

02/05/2013 01:19 PM

Students turn to social media to find jobs - Atlanta Journal Constitution

Students turn to social media to find jobs Atlanta Journal Constitution In that moment, Taylor joined an ever-growing number of college students and employers who are using social media networks in the search for jobs and job candidates. In fact, according to a 2012 Future Trends Survey by the National Association of ... and more »

02/05/2013 07:08 AM

Social media editors: Do you have a robot deputy? - Nieman Journalism Lab at Harvard

Nieman Journalism Lab at Harvard Social media editors: Do you have a robot deputy? Nieman Journalism Lab at Harvard It was only about a year ago that Liz Heron â€Â" then a social media editor at The New York Times, now in a similar role at The Wall Street Journal â€Â" predicted her job title wouldn't exist in five years. The job has already changed a lot, “some in ways ... Analytics platform Visual Revenue launches social dashboardJournalism.co.uk (blog) Visual Revenue Is First to Measure Success and Failure of Online Publishers ...San Francisco Chronicle all 3 news articles »

mobile marketing - Google News

Google News

02/05/2013 09:56 PM

Horse Betting Goes Mobile in the US with Derby Jackpot - Mobile Marketing Watch

Horse Betting Goes Mobile in the US with Derby Jackpot Mobile Marketing Watch Horse Betting Goes Mobile in the U.S. with Derby Jackpot 300x207 Horse Betting Goes Mobile in With real-money mobile casino games and apps poised to become a huge international market (in accordance with the expanding adoption of local laws and ...

02/05/2013 08:54 PM

Apple Loses 'iPhone' in Brazil's Thriving Smartphone Market - Mobile Marketing Watch

Mobile Marketing Watch Apple Loses 'iPhone' in Brazil's Thriving Smartphone Market Mobile Marketing Watch Apple Fails to Secure iPhone in Thriving Brazil Smartphone Market 300x200 Apple Loses iPhone in Brazils It may not be as important to Apple as the U.S. or even Chinese market, but Brazil definitely matters to Apple. A major emerging market in connected ... and more »

02/05/2013 12:50 PM

How Can Apple Regain Its 'Mojo'? - Mobile Marketing Watch

Mobile Marketing Watch How Can Apple Regain Its 'Mojo'? Mobile Marketing Watch How Can Apple Regain Its Mojo 300x168 How Can Apple Regain Its Mojo? Wall Street is in the middle of a rousing comeback, touching levels not seen in the Dow since October 2007. But shares of Apple haven't gained in lockstep with the broader market. and more »

02/05/2013 03:17 PM

Apple's 128GB iPad Goes On Sale - Mobile Marketing Watch

Mobile Marketing Watch Apple's 128GB iPad Goes On Sale Mobile Marketing Watch Apples 128GB iPad Goes On Sale 300x172 Apples 128GB iPad Goes On Sale As expected, Tuesday brought with it the launch of Apple's new 128GB iPad with retina display. The new iPad 4 effectively doubles the previous maximum capacity offered by the ... and more »

02/05/2013 06:05 PM

Zynga Earnings Show The Company is Still In The Game - Mobile Marketing Watch

Mobile Marketing Watch Zynga Earnings Show The Company is Still In The Game Mobile Marketing Watch Zynga Earnings Show The Company is Still In The Game 300x199 Zynga Earnings Show The Company Although concern still exists with regard to the long-term profitability potential of Zynga, the company is pleasantly surprising some today with its Q4 2012 ... Zynga Sales Top Estimates as Game Maker Lures More Mobile UsersBloomberg Facebook's Mobile Push Takes Huge Toll on ZyngaCIO Today all 96 news articles »

02/05/2013 10:26 AM

$10 Million Development Fund Launched for Mobile Gaming Initiative - Mobile Marketing Watch

VentureBeat $10 Million Development Fund Launched for Mobile Gaming Initiative Mobile Marketing Watch Kongregate says it will offer distribution, financial assistance, consulting services and marketing support to “help developers be successful in the highly competitive mobile arena.” The Kongregate Mobile Developers program offers game creators three ... Kongregate Mobile program lead says there's 'a real need' for an indie ...Polygon GameStop's Kongregate to invest $10M in mobile game developersVentureBeat Kongregate pledges $10M towards mobile gaming, former Zynga VP heading ...Inside Social Games PCR-online.biz all 22 news articles »

02/05/2013 02:49 PM

Betable's Partnership Will Boost Real-Money Mobile Gaming - Mobile Marketing Watch

Mobile Marketing Watch Betable's Partnership Will Boost Real-Money Mobile Gaming Mobile Marketing Watch Kim-Mai Cutler of Tech Crunch says Betable's belief is that “the casual gaming market is going to change over the next 18-24 months as some developers choose to pick up real-money betting and suddenly acquire a host of new 'whales' or lucrative players.

02/05/2013 01:43 PM

How Can Valentine's Day Show Some Love to Mobile Marketing? - Mobile Marketing Watch

Mobile Marketing Watch How Can Valentine's Day Show Some Love to Mobile Marketing? Mobile Marketing Watch How Can Valentines Day Show Some Love to Mobile Marketing How Can Valentines Day Show Some According to the results of a telling new study, 1 in 3 Americans admit they will send a Valentine's message via e-card. This week, SOASTA announced the ... and more »

02/05/2013 11:32 AM

Infographic: Marketers Meet The Post-PC Era - Mobile Marketing Watch

Mobile Marketing Watch Infographic: Marketers Meet The Post-PC Era Mobile Marketing Watch Produced by Moovweb and shared with Mobile Marketing Watch today, the premise of the infographic is that while we all know the global population has gone mobile, many businesses lack the mobile optimization that is needed to meet the new shift in ... and more »

02/05/2013 12:29 PM

10 Things Your Smartphone Could Replace in 2013 - Mobile Marketing Watch

Mobile Marketing Watch 10 Things Your Smartphone Could Replace in 2013 Mobile Marketing Watch 10 Things Your Smartphone Could Replace in 2013 300x169 10 Things Your Smartphone Could Replace in Mobile technologies are not only making a killing financially today, their evolution is also killing off older forms of technology and dated ways of ...

search marketing - Google News

Google News

02/05/2013 10:39 AM

How International Pricing Strategy & Website Forms Impact Global Search ... - Search Engine Land

Search Engine Land How International Pricing Strategy & Website Forms Impact Global Search ... Search Engine Land In search marketing, we work in the communication business. Two aspects of communication which are often forgotten â€Â" or at least not seen to be a part of the “message” â€Â" are the buying or inquiring forms and the price. Let's deal with the forms first.

02/05/2013 08:55 PM

The search marketer's 'return from break' checklist - Marketing magazine Australia (blog)

Marketing magazine Australia (blog) The search marketer's 'return from break' checklist Marketing magazine Australia (blog) With Google's product listing ads seeing increased adoption and mobile devices continuing to garner the attention of consumers and advertisers, 2013 should prove to be yet another challenging, but rewarding year for search marketers. With the busiest ...

02/05/2013 02:36 PM

Historical Quality Score and Why It Matters To Search Marketers - Business 2 Community

Historical Quality Score and Why It Matters To Search Marketers Business 2 Community Of all the search publisher metrics available, Quality Score seems to always receive the most attention; yet search marketers have the least amount of visibility into how to effectively improve it and its impact on performance. What we do know is that ...

02/05/2013 11:20 PM

SES London 2013: How to Make the Most of Your Conference - Search Engine Watch

SES London 2013: How to Make the Most of Your Conference Search Engine Watch London has proven its ability to put on big events over the last 12 months, and we look to continue that trend as we host SES London, Europe's biggest search marketing event, from 18-21 February. Whilst the world's greatest athletes arrived last summer ...

02/04/2013 01:22 AM

Tips for Marketing a Sales Call & Free Sample - Search Engine Watch

Tips for Marketing a Sales Call & Free Sample Search Engine Watch One of the most important elements of any search-based lead generation campaign is the offer â€Â" what does your prospect get as a result of giving you their contact information? Ideally, this offer acts like a magnet, attracting qualified prospects and ...

02/05/2013 06:17 AM

Covario Wins Creative Media Award for Paid Search Campaign in Support of ... - Marketwire (press release)

Covario Wins Creative Media Award for Paid Search Campaign in Support of ... Marketwire (press release) SAN DIEGO, CA--(Marketwire - Feb 5, 2013) - Covario, Inc., the leading independent search marketing agency, won the Creative Media Award in the Online Search category with a unique paid search campaign coupled with aggressive landing page creation ... Industry Veteran James Latham Joins Covario as Advisory CMOMelodika.net (press release) all 2 news articles »

01/30/2013 07:24 AM

The New SEO: Search Marketing Integration - Search Engine Watch

MarketingProfs.com (subscription) The New SEO: Search Marketing Integration Search Engine Watch search-marketing-integration Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don't worry, this post won't be declaring that SEO is dead, dying, or even coughing up blood. However, the ... An Exciting Time for SEO in the Enterprise [Infographic]MarketingProfs.com (subscription) RevBuilders Marketing, a Local SEO Company, CEO to Speak at Business ...Promotion World (press release) The Value of Local SEO to Small BusinessesSearch Engine Journal Econsultancy (blog) -KoMarketing Associates -Business 2 Community all 40 news articles »

02/05/2013 03:50 PM

Seo4anyone Inc. Now Offers Affordable Strategic Marketing Strategies to ... - SBWire (press release)

Seo4anyone Inc. Now Offers Affordable Strategic Marketing Strategies to ... SBWire (press release) Aventura, FL -- (SBWIRE) -- 02/05/2013 -- Seo4anyone has established a successful track record of strategic marketing campaigns for small and large businesses in both the local Miami and South Florida regions. Companies looking for SEO services in ...

02/04/2013 01:21 AM

Long Island Search Engine Marketing Company, Benjamin Marc gives top 3 ... - PR Web (press release)

Long Island Search Engine Marketing Company, Benjamin Marc gives top 3 ... PR Web (press release) Long Island Search Engine Marketing Company, Benjamin Marc gives top 3 reasons why SEO is important. Search Engine Marketing Company on Long Island , Benjamin Marc gives top 3 reasons why SEO is important for businesses to be successful online. and more »

01/29/2013 10:17 AM

Rio SEO Integrates Social Sharing, Search Marketing Tools - Search Engine Watch

Rio SEO Integrates Social Sharing, Search Marketing Tools Search Engine Watch “Rio SEO is all about providing digital advertisers and search marketers with the tools they need to help their brands get discovered,” said CEO Russ Mann. “The combination of well-orchestrated search marketing and social media strategies supported by ... Rio SEO Now Offers Full Line of Social Sharing, Online Word-of-Mouth and ...Marketwire (press release) Rio SEO launches social marketing suiteBtoB Magazine all 3 news articles »