mobile marketing - Google News

Google News

09/17/2012 06:12 AM

How Mobile Marketing Trumps the Web - Business Insider

How Mobile Marketing Trumps the Web Business Insider Plenty of other mobile-centric technologies are already being used by many businesses such as SMS, QR codes, Location-based marketing, NFC (Near Field Communication), and augmented reality. Mobile advertisements are already huge with spectacular ...

09/17/2012 12:07 PM

PR Newswire's Manny Santos to speak at Portada's Hispanic Mobile Marketing ... - RedOrbit

PR Newswire's Manny Santos to speak at Portada's Hispanic Mobile Marketing ... RedOrbit Through workshops, presentations and case studies, the Mobile Marketing Forum aims to provide marketers, agency representatives and media executives with a clear understanding of the opportunities that exist in the mobile communications space. During ... and more »

09/17/2012 08:14 AM

Mobile marketing campaign from Starbucks loved by consumers - QR Code Press

QR Code Press Mobile marketing campaign from Starbucks loved by consumers QR Code Press ... users were drawn into locations across the country to earn their e-gifts. Starbucks brought in a new 12 Star Dash mobile marketing promotion that used points incentives to encourage coffee drinkers to download and use its app in order to earn e-gifts.

09/17/2012 09:34 PM

There's immense scope in innovation in mobile marketing: Bipin Narang - Pitch (blog)

There's immense scope in innovation in mobile marketing: Bipin Narang Pitch (blog) In an exclusive interview with Pitch, Bipin Narang, Head, Marketing, Videocon Mobiles (Handset Division), talks about the future of Mobile Marketing in India. Narang points out that owing to the fact that Mobile Marketing is still in its nascent stages ... and more »

09/17/2012 07:51 AM

INFOGRAPHIC: Mobile Marketing Trends in 2012 - Power Retail

INFOGRAPHIC: Mobile Marketing Trends in 2012 Power Retail Recently, Forrester's State of Retailing Online report highlighted the ongoing growth and importance of mobile devices both as a marketing channel and a profitable sales channel. Now, Responsys has partnered with Econsultancy to produce its first ... Four key ways businesses can leverage mobile trendsSmartCompany.com.au Marketers 'missing a trick' with mobileB&T Marketing & Media all 4 news articles »

09/16/2012 11:05 PM

Content creation, effective mobile marketing key topics at Spikes - Campaign Asia-Pacific

Content creation, effective mobile marketing key topics at Spikes Campaign Asia-Pacific Often talked about, but still largely underwhelming, mobile marketing came in for criticism in a forum session that included F5 Digital founder Gregory Birge and Samsung's recently appointed regional marketing director of digital and social media ...

09/17/2012 12:49 PM

Kentico CMS 7 Goes GA: Mobile Web Development, Automated Marketing ... - CMSWire

CMSWire Kentico CMS 7 Goes GA: Mobile Web Development, Automated Marketing ... CMSWire NET based Web CMS. For those focused on the mobile customer experience, you'll be happy. Kentico has been working to integrate its fledgling electronic marketing system, Kentico EMS, into its CMS platform, and now the entire system is ready for the cloud. Kentico 7 Simplifies Mobile Development and Adds Marketing AutomationCMS Critic all 2 news articles »

09/17/2012 06:08 AM

Racktime Partners With TOA Technologies to Automate Mobile Operations and ... - Sacramento Bee

Racktime Partners With TOA Technologies to Automate Mobile Operations and ... Sacramento Bee 17, 2012 -- /PRNewswire/ -- Racktime Sales & Marketing Services, an international field marketing services provider, has selected TOA Technologies' new ETAworkforce and ETAdirect Professional to optimize its mobile business operations. Offering a wide ... and more »

09/13/2012 08:48 AM

Mobile marketing success for local business - AZ Central.com

Mobile marketing success for local business AZ Central.com Use of mobile devices continues to grow by leaps and bounds, and local business owners should be taking notice now more than ever. A new "Mobile Path to Purchase" study conducted by Nielsen tracked what consumers are doing with their mobile devices.

09/17/2012 12:39 PM

Mobile Banking Crosses the 300 Million Users Mark Worldwide as Financial ... - The Herald | HeraldOnline.com

Mobile Banking Crosses the 300 Million Users Mark Worldwide as Financial ... The Herald | HeraldOnline.com Mobile banking has changed traditional methods of banking and its usage has improved not only in developed countries, but also in developing countries as well. Banks and mobile carriers are moving towards more sophisticated techniques of marketing as a ... and more »

search marketing - Google News

Google News

09/17/2012 06:56 AM

Marin Software and Mercent Deliver Inventory-Driven Paid Search Campaigns - ADOTAS

MediaPost Communications Marin Software and Mercent Deliver Inventory-Driven Paid Search Campaigns ADOTAS Mercent can combine its retail online data feed, promotions and sales with Marin's digital ad management capabilities to deliver enterprise-class search marketing services to retailers. Marin Software provides advertisers and agencies with the world's ... Marin Supports Trend Toward Keyword 'Searchendising'MediaPost Communications all 7 news articles »

09/13/2012 05:02 PM

Google Algorithm Changes, Mobile Internet Have Most Significant Impact On ... - Search Engine Land

Search Engine Land Google Algorithm Changes, Mobile Internet Have Most Significant Impact On ... Search Engine Land About nine out of 10 search marketers say Google's recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact. The data comes ... Search Spend Rises, Attribution, Mobile Analytics Remain Big ConcernsMediaPost Communications Rise of Mobile & Local, Google Updates Top Concerns for Search MarketersSearch Engine Watch SEO is still vital for businesses today, but its long-term future looks doubtfulThe Guardian (blog) all 14 news articles »

09/17/2012 04:17 AM

Law Forums, Is It Legal To, Chooses Page1 Online Marketing for SEO - U.S. Politics Today

Law Forums, Is It Legal To, Chooses Page1 Online Marketing for SEO U.S. Politics Today IsItLegalTo.com, also known as Is It Legal To, chose Page1 Online Marketing as their search engine optimization and web marketing firm. The firm has optimized their website, developed a blog and performed other online marketing tasks for Is It Legal To. and more »

09/17/2012 02:10 PM

Internet marketing news roundup, September 17 - Brafton

Brafton Internet marketing news roundup, September 17 Brafton For marketers in the food service industry or companies endorsing specialized diets, search optimized site content serves as a strong avenue to reach new prospects. Brafton reported that these shoppers want information they can trust and consistent ...

09/17/2012 12:11 PM

Social Meme Monday - Search Engine Journal

Social Meme Monday Search Engine Journal Search Engine Journal “SEJ” helps companies improve their interactive marketing, and helps marketers to succeed in a challenging career. Launched in 2003, SEJ is unique in its community-based approach to search marketing. Virtually all of our content ...

09/17/2012 06:14 AM

Affiliate Marketing: What Marketers Need to Know From 4 Experts - ClickZ

Affiliate Marketing: What Marketers Need to Know From 4 Experts ClickZ The reality is that, for most successful affiliate marketers, nothing could be further from the truth. These performance marketers are laser focused on building revenue streams and are experts at search optimization, social media, email, and conversion ...

09/17/2012 03:29 AM

Does investment in paid search brand campaigns deliver incremental revenue? - Econsultancy (blog)

Manchester Confidential Does investment in paid search brand campaigns deliver incremental revenue? Econsultancy (blog) For this month's post I thought I'd share a practical example of how you can use testing to validate the impact of your paid search campaigns. This is aimed at client-side digital marketing teams and agency staff who are learning the paid search ropes ... Internet Marketing Reports Estimate That Search Engine Marketing Growth By ...Daily Markets (press release) The importance of proper SEO techniques for boosting Google rankings7thSpace Interactive (press release) The Successor to Traditional SEOForbes Melodika.net (press release) -Manchester Confidential -PR Web (press release) all 19 news articles »

09/16/2012 10:25 PM

Supercharge Your Search Results Page - Practical Ecommerce

Supercharge Your Search Results Page Practical Ecommerce An effective on-site search experience will likely help Internet merchants sell more products. About 43 percent of online shoppers will use a site's own search to find products and make buying decisions, according to a study from Marketing Sherpa ...

09/17/2012 07:59 AM

SEM Industry To Reach $23 Billion In 2012 - Search Newz

SEM Industry To Reach $23 Billion In 2012 Search Newz The future of the search engine marketing industry across North America looks pretty solid. As per the SEMPO State of Search Marketing Report 2012, the search industry will touch the $23 billion mark by end of 2012. As compared to 2011, the search ...

09/10/2012 05:08 AM

Search Marketing from the Display Perspective - Marketing Pilgrim

Search Marketing from the Display Perspective Marketing Pilgrim Opportunity for exposure to various digital marketing channels was abundant. The display team sat next to the search team, but we didn't have much knowledge of the other's day-to-day activities. However, both teams had, at the very least, a functional ...

digital marketing - Google News

Google News

09/17/2012 10:32 AM

SAS INSTITUTE INC. : New SAS digital marketing suite makes customer ... - 4-traders

SAS INSTITUTE INC. : New SAS digital marketing suite makes customer ... 4-traders 17, 2012) - SAS® Adaptive Customer Experience, a new modular digital marketing solution from the leader in business intelligence and integrated marketing management, helps companies target customer communications with greater precision than ever. and more »

09/17/2012 04:37 PM

Earnings Preview: Adobe Systems - Analyst Blog - NASDAQ

Earnings Preview: Adobe Systems - Analyst Blog NASDAQ Adobe's second quarter earnings of 49 cents surpassed the Zacks Consensus Estimate by a penny on the back of stronger revenue across segments, with particular strength in Creative Suite and Digital Marketing Suite businesses. Adobe's total revenue was ... Adobe Earnings Will Show A Shift To The CloudTrefis Adobe EPS Likely In Line, Watch for Subscriptions, Currency PullBarron's (blog) all 5 news articles »

09/17/2012 08:06 PM

Can Digital Marketing Open European Doors? - B2B Marketing Online (blog)

Can Digital Marketing Open European Doors? B2B Marketing Online (blog) For B2B brands, digital has opened up the continent in a way never seen before. Obviously, if an online brand has a website or social presence, it's already global by default. Even if a UK-based brand sells to UK customers, most businesses will receive ...

09/17/2012 09:51 AM

Silverpop First in its Industry to Collect Email Address via Social Sign-in ... - The Herald | HeraldOnline.com

Silverpop First in its Industry to Collect Email Address via Social Sign-in ... The Herald | HeraldOnline.com 17, 2012 â€Â" /PRNewswire/ -- Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces an important enhancement to its Social Sign-In feature, built through a partnership ... and more »

09/16/2012 04:36 PM

L'Oreal's Digital Spending Boost Is Paying Off Big Time - AdAge.com

AdAge.com L'Oreal's Digital Spending Boost Is Paying Off Big Time AdAge.com Now L'Oreal USA CMO Marc Speichert, who has made developing the company's digital-marketing capability a centerpiece of his work since joining from Colgate-Palmolive Co. in 2010, is taking some time to evaluate how that effort has paid off. The verdict ... L'Oreal's USA CMO: Digital is at the Center of Everything in MarketingEverything PR all 2 news articles »

09/14/2012 11:14 AM

3 Digital Marketing Trends To Watch in 2012 and Beyond - Customer Think (blog)

3 Digital Marketing Trends To Watch in 2012 and Beyond Customer Think (blog) An accelerated rate of change has always been a hallmark of social marketing, and with this in mind, eMarketer published a study in this area, Top Digital Trends for 2012. It explores digital marketing trends in 2012 and beyond, and predicts dramatic ... and more »

09/17/2012 08:32 AM

Marketing Assistant/Digital Marketing Designer - Bizcommunity.com

Marketing Assistant/Digital Marketing Designer Bizcommunity.com Company Description. Journey is an exciting affinity and digital marketing business specialising in marketing of Retail Financial Solutions. Journey is expanding its reach into above the line digital and print media as we roll out our national consumer ...

09/17/2012 11:59 AM

HP MagCloud web viewer aimed at SMBs as new marketing tool - ZDNet

ZDNet HP MagCloud web viewer aimed at SMBs as new marketing tool ZDNet Hewlett-Packard's MagCloud service has added a web-based viewer designed to bring an intuitive and interactive experience to digital publications on both desktop and mobile computers. Essentially, the portal lets users search, buy and read thousands of ... and more »

09/17/2012 07:13 PM

Facebook pokes advertising metrics - The Australian Financial Review

The Australian Financial Review Facebook pokes advertising metrics The Australian Financial Review Digital marketing analyst eMarketer had expected Facebook's total revenues would break through $US6 billion this year but has revised that to $5.04 billion. “Ad revenues at the social networking giant will continue to rise this year, though at a ... and more »

09/12/2012 02:41 PM

Lyris One digital marketing platform aims to maximize value of big data - ZDNet

Lyris One digital marketing platform aims to maximize value of big data ZDNet Digital marketing company Lyris has launched a new big data platform designed to help marketers transform the massive amounts of customer interactive data into information that can maximize the relevance and value of every customer interaction. Lyris Unveils First Digital Marketing Platform to Address Big Data ChallengeADOTAS Lyris Thinks Big (Data) with New Marketing PlatformCMSWire all 14 news articles »

social media - Google News

Google News

09/17/2012 01:40 PM

Social media reacts to replacement refs - ESPN (blog)

ESPN (blog) Social media reacts to replacement refs ESPN (blog) Social media reacts to replacement refs. September, 17, 2012. Sep 17. 3:00. PM ET. By Katie Linendoll | ESPN.com. Recommend0 · Tweet0 · Comments0 · Email · Print. Jim Core Ezra Shaw/Getty Images Let's hope NFL replacement ref Jim Core doesn't ... and more »

09/17/2012 12:36 PM

NFL Reviews Replacement Officials' Social-Media Behavior as Fans - Businessweek

New York Daily News NFL Reviews Replacement Officials' Social-Media Behavior as Fans Businessweek The National Football League is reviewing the behavior of its replacement officials on social- media websites after replacing a crew member assigned to call the New Orleans Saints' game yesterday because photos on Facebook showed him wearing the ... When In Doubt, Punt!phillyBurbs.com (blog) all 770 news articles »

09/17/2012 12:36 PM

One in 10 social-media reviews to be paid for by firms in 2014 - CNET

Digital Trends One in 10 social-media reviews to be paid for by firms in 2014 CNET "Many marketers have turned to paying for positive reviews with cash, coupons, and promotions...in order to pique site visitors' interests in the hope of increasing sales, customer loyalty, and customer advocacy through social-media 'word of mouth ... Social media reviews may be 15% fake by 2014: reportBizjournals.com (blog) Gartner report: By 2014, 10-15 percent of social media reviews will be fakeDigital Trends Social media reviews will see increased spending by cosZee News AllFacebook -eWeek all 35 news articles »

09/17/2012 01:08 PM

Newsweek 'Muslim Rage' cover sets off social media. How about sales? - Los Angeles Times

The Atlantic Newsweek 'Muslim Rage' cover sets off social media. How about sales? Los Angeles Times Newsweek is at it again: The magazine's newest controversial cover, blaring the headline “Muslim Rage,” has readers in an uproar and social media in a tizzy. Whether any of it will boost the publication's sales remains to be seen. The magazine's story ... #MuslimRage: How a Cynical Social-Media Play Became an Awesome MemeThe Atlantic Newsweek's 'Muslim Rage' cover prompts backlash on social mediaGlobal Montreal Twitter Gives Muslims A Voice, A (Seriously) Funny Voice #MuslimRageTechCrunch all 193 news articles »

09/17/2012 07:17 PM

Social Media Gangnam Style - Huffington Post (blog)

Social Media Gangnam Style Huffington Post (blog) I also participated in two conferences this past week -- the USC Silicon Beach conference and the CBS Social Media conference. Both were excellent examples of creative disruption in communication and business and very inspirational. Being a native of ... and more »

09/17/2012 08:48 AM

Winklevoss Twins Invest In New Social Network - PC Magazine

CBS News Winklevoss Twins Invest In New Social Network PC Magazine Cameron and Tyler Winklevoss, otherwise known as "the Winklevoss twins," famously battled with Facebook founder Mark Zuckerberg over ownership of the company, as dramatized in the The Social Network. Insiders are still divided as to the accuracy of the ... Winkelvoss twins back new social networkUpstart (blog) Winklevoss Twins Back in Social Network GameWall Street Journal (India) LinkedIn RELEASES Board Connect and 4 Social Media Stocks ActionWall St. Cheat Sheet Caribbean Media Vision -Investorplace.com -Times of India all 181 news articles »

09/17/2012 02:39 PM

Cubs host Social Media Night 2 at Wrigley tonight - CSNChicago.com (blog)

Cubs host Social Media Night 2 at Wrigley tonight CSNChicago.com (blog) Each attendee will receive an exclusive Cubs Social Media Night shirt with the winning design chosen by the fans. There is a pregame social event at the Captain Morgan Club, where Comcast SportsNet will air Chicago Tribune Live from 5:30-6 p.m. ... and more »

09/17/2012 03:59 PM

Suffolk Steps Up Their Social Media Game, Trying To Connect with Students 'In ... - BostInno (blog)

Business 2 Community Suffolk Steps Up Their Social Media Game, Trying To Connect with Students 'In ... BostInno (blog) For anyone who follows Suffolk University â€Â" whether it be on Twitter or Facebook â€Â" you may have noticed they recently stepped up their social media game. “We're trying to reach out to the student body in the way most colleges don't,” says Joshua ... Social media future strongCleveland Daily Banner What Brands Need To Know About The 'Social Media Honeycomb'Business Insider Mashable Punks Readers With Social Media ArticleBusiness 2 Community National Mortgage Professional Magazine -The NonProfit Times -Terra.com all 25 news articles »

09/17/2012 08:07 PM

Social Media Challenges Colleges - The Ledger

Social Media Challenges Colleges The Ledger "He had one hour to get it off or I was pulling his scholarship," Heath said. "I met with him the next day and explained to him how I felt about that. He's getting scholarship money to be here and he's not allowed to go on any social media or discredit ...

09/17/2012 11:44 PM

Mears: Social media sites provide unreliable facts about presidential candidates - SHSU Houstonian Online

Mears: Social media sites provide unreliable facts about presidential candidates SHSU Houstonian Online From the voting ballots to Facebook, this year's election has everyone ready to rumble in support of their favorite candidate. While many people are out in the streets or going door-to-door in support of President Barack Obama or Mitt Romney, many have ... Keep on Tweetin' - by James K. GlassmanForeign Policy (blog) all 2 news articles »