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10/17/2012 11:32 AM

Auto'Mobile' Marketing Driving the Innovation Highway - iMedia Connection (blog)

iMedia Connection (blog) Auto'Mobile' Marketing Driving the Innovation Highway iMedia Connection (blog) In its simplest form, mobile marketing started with rudimentarily optimized mobile websites and text message marketing, followed by targeted banner ads, followed by search giants Google and Yahoo in the mix, combining results with local mapping and ...

10/17/2012 07:10 AM

Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth - eWeek

eWeek Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth eWeek Despite economic concerns, mobile marketing is on the rise, with 8 percent of respondents currently purchasing mobile ads and 15 percent planning to in the next 3-6 months. When asked how likely they are to explore building a mobile Website or mobile ... and more »

10/17/2012 06:44 AM

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing - iMedia Connection (blog)

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing iMedia Connection (blog) A/B testing has been used by marketers for decades. The concept is simple. Present two versions (A and B), then measure the response rate, determine 'the winner' and then target that offer to everybody. Originating with direct mail before being applied ...

10/16/2012 10:23 AM

Mobile Marketing Association Tackles Mobile Video Standards - MediaPost Communications

Mobile Marketing Association Tackles Mobile Video Standards MediaPost Communications That's why the Mobile Marketing Association is forming a mobile video committee to review current standards and develop best practices for mobile video advertising and measurement. The MMA's foray into pursuing standards comes on the heels of several ... MMA Members Form Committee to Focus On Mobile Video Advertising ...MarketWatch (press release) MMA forms MMA Mobile Video CommitteeTelecompaper (subscription) all 6 news articles »

10/17/2012 07:28 AM

SAMY Named As Finalist For Three Awards - Sacramento Bee

SAMY Named As Finalist For Three Awards Sacramento Bee Mobile Village, curator of the Mobile Star Awards, has named SAMY as a finalist in two categories; Shopping or Sales Consumer App and Mobile Marketing Success Story for the McDonald's EURO 2012 campaign. In addition, The Effective Mobile Marketing ... and more »

10/17/2012 08:04 AM

Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding - Business Insider

GigaOM Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding Business Insider LocalVox, a local, social, and mobile marketing platform, recently obtained a whopping $7.4 million in a Series A funding round. The site helps local businesses to get their brand in the eyes and ears of customers through a combination of online ... LocalVox raises $7.4M for one-stop shop for local marketingGigaOM all 3 news articles »

10/17/2012 10:58 AM

A cleanser manufacturer cleans up with a mobile marketing app - InternetRetailer.com

A cleanser manufacturer cleans up with a mobile marketing app InternetRetailer.com Cleaning products manufacturer Jelmar had stuck to TV and radio ads to promote its CLR and CLR Bath & Kitchen products for decades, says Matt Cote, director of emerging media at Eicoff, Jelmar's advertising agency. But in September the manufacturer ...

10/17/2012 06:18 AM

SMBs Eyeing Mobile, Content Marketing For Future - Small Business Trends

Small Business Trends SMBs Eyeing Mobile, Content Marketing For Future Small Business Trends Last week we told you Google had found mobile “critical” to your marketing efforts and that ignoring mobile made your customers feel like you were ignoring them! And it seems like small businesses owners are ready to heed that warning. A recent study ...

10/15/2012 08:17 AM

Mobile Marketing â€Â" Hot Or So What? - Business 2 Community

Business 2 Community Mobile Marketing â€Â" Hot Or So What? Business 2 Community We found a study just a couple of days ago from Business to Business Magazine that reported only 14% of Chief Marketing Officers polled were happy with their mobile marketing performance. Based on a survey of 250 people, the article also notes that ”43 ...

10/17/2012 10:13 AM

ePrize Passbook Integration Helps Marketers Reward Customers On the Go - CMSWire

ePrize Passbook Integration Helps Marketers Reward Customers On the Go CMSWire All this activity is tracked and stored by ePrize and analyzed to improve performance, helping digital marketing campaigns be more efficient. EPrize has over 800 customers worldwide, and it provides fully customized promotion and mobile marketing ... ePrize Announces Real-Time, Location-Based Passbook Capabilities for BrandsMarketwire (press release) all 4 news articles »