digital marketing - Google News

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10/17/2012 05:24 PM

Digital marketing is growing in Australia, but so is the skills gap - Econsultancy (blog)

Digital marketing is growing in Australia, but so is the skills gap Econsultancy (blog) Seven out of ten digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns. These statistics come from Responsys' third annual Big ... In With the New: Digital Marketing Must-HavesBusiness 2 Community Australia's five key online marketing trends in picturesStartupSmart all 3 news articles »

10/17/2012 09:25 AM

Google releases new disavow tool exciting digital marketers - Examiner.com

Examiner.com Google releases new disavow tool exciting digital marketers Examiner.com How many digital marketers have received a phone call from a potential or current client who decided to hire an outside no name company for paid links? The website owner starts freaking out because Google notified them that they have too many ... and more »

10/17/2012 05:32 PM

SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X - ClickZ

SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X ClickZ Small- to medium-sized businesses are spending an average of $17,000 per year on digital marketing services compared to $6,800 on online advertising, according to the research firm. Website hosting, design and maintenance comprise more than half, ... and more »

10/17/2012 06:00 AM

Hard Metrics for Tracking Digital Marketing ROI Prove Challenging for Drug ... - The Herald | HeraldOnline.com

Hard Metrics for Tracking Digital Marketing ROI Prove Challenging for Drug ... The Herald | HeraldOnline.com RESEARCH TRIANGLE PARK, N.C. â€Â" Only 26% of surveyed drug companies use financial metrics to track return on investment for social media initiatives, according to a study published by Cutting Edge Information. The study, “Pharmaceutical Digital ... “Data is the new creative” sparks tiff and 5 more things you missed at a ...MedCity News Despite Perceiving Current Risks as Outweighing Benefit, Nearly 80% of The ...Virtual-Strategy Magazine (press release) all 9 news articles »

10/16/2012 10:08 AM

The Real Secret to Digital Marketing - Forbes

The Real Secret to Digital Marketing Forbes Online marketing is full of fast-moving fads and shiny new technologies. So it would be easy â€Â" if your job were to organize three major digital marketing conferences a year, like Allen Bonde does â€Â" to chase after the elusive “new new thing.” But Bonde ...

10/17/2012 01:12 PM

Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of ... - ADOTAS

Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of ... ADOTAS NEW YORK (October 17, 2012) - Today, AudienceScience®, a global digital marketing technology company, announced Michael Greene, formerly of Forrester Research, as director of research and marketing strategy. He will be working with sales and ... and more »

10/15/2012 12:18 PM

Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) - Forbes

Forbes Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) Forbes Finding and recruiting great digital marketing data scientists is a challenging task. Generally, companies want to look for people (or agencies that have these people) that have a background in analytics, math and statistics. Beyond that, the best data ...

10/17/2012 04:50 AM

Ensighten Unites Providers of Digital Marketing Services Providers With Launch ... - Broadcast Newsroom

Ensighten Unites Providers of Digital Marketing Services Providers With Launch ... Broadcast Newsroom Ensighten Connect EMEA is now open to European digital marketing technology and service providers looking to enhance their offerings with enterprise-grade, real-time tag management and visitor privacy capabilities from Ensighten. Some of the features ...

10/15/2012 12:40 PM

Bizo Launches Digital Marketing Remix, a Daily Resource for B2B Digital ... - ADOTAS

Bizo Launches Digital Marketing Remix, a Daily Resource for B2B Digital ... ADOTAS SAN FRANCISCO (October 15, 2012) â€Â" Bizo, the global leader in business audience marketing, today announced it has a launched a news and community website, Digital Marketing Remix, dedicated to business-to-business marketing online. The site aims ...

10/15/2012 07:33 AM

Aprimo Empowers Marketers With Next-Gen Digital Marketing Solution - Sacramento Bee

Aprimo Empowers Marketers With Next-Gen Digital Marketing Solution Sacramento Bee LAS VEGAS, Oct. 15, 2012 -- /PRNewswire/ -- Today at DMA2012, Aprimo®, a Teradata company, announced the global availability of Digital Messaging Center, a comprehensive cloud-based solution that will lead marketers into the next generation of digital ...