mobile marketing - Google News

Google News

10/09/2012 08:13 AM

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... - TechCrunch

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... TechCrunch Neemware is a newly launched marketing platform for mobile developers which allows the integration of messaging, feedback forms, questions, alerts, promotions, and more, into mobile applications. You can think of it as something like an Urban Airship ... and more »

10/09/2012 05:56 AM

CMO Council: Few Marketers Master Mobile - MediaPost Communications

MediaPost Communications CMO Council: Few Marketers Master Mobile MediaPost Communications Nearly half (47%) of major brands are dissatisfied with the progress of their mobile marketing efforts because of a lack of resources and talent to develop and execute mobile engagements, according to a new study by the CMO Council. The nonprofit ... Google: Here's How Well Mobile Ads Can WorkForbes Brands struggle with mobileWarc CMO study finds only 14% of marketers satisfied with mobile effortsBtoB Magazine MarketWatch (press release) -Minonline (subscription) all 10 news articles »

10/08/2012 01:25 PM

BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind - Business Insider

BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind Business Insider How To Leverage The Marketing Power Of Social Media And Mobile (Jeff Bullas) If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don't come any cooler than social and mobile.

10/09/2012 02:13 PM

China's Mobile GRP Movement Initiated By Big Brands - Sacramento Bee

China's Mobile GRP Movement Initiated By Big Brands Sacramento Bee As the founding member of the Mobile Marketing Association China and consecutive joint secretary of the Mobile Advertising Guideline Committee, Miaozhen is dedicated to contributing to MMA and in promoting the set up of mobile advertising standards and ... and more »

10/09/2012 09:50 AM

TheTMSway, Brand Loyalty Partner in Indonesia on Mobile In-Store 'Interactive ... - ADOTAS

TheTMSway, Brand Loyalty Partner in Indonesia on Mobile In-Store 'Interactive ... ADOTAS TheTMSway Ltd. is a provider of a new mobile interface for brands and consumers linked to a platform of services for real-time marketing and commerce. The TMSfactory platform provides solutions to connect consumers to a brand's traditional advertising ...

10/09/2012 01:53 PM

Retailers can do better in pleasing the millions of mobile shoppers - InternetRetailer.com

Retailers can do better in pleasing the millions of mobile shoppers InternetRetailer.com Making those arguments today at Internet Retailer's Mobile Marketing & Commerce Forum 2012 in San Diego were executives from two companies that collect consumer data: Eric Feinberg, senior director of mobile media and entertainment at ForeSee, which ...

10/09/2012 10:28 AM

Maponics Releases New Location Database to Transform Mobile Advertising - ADOTAS

Maponics Releases New Location Database to Transform Mobile Advertising ADOTAS The recent use of geofences for a major sporting event produced click through rates ten times higher for push-based mobile messaging than standard email. Now mobile marketers can accurately identify and send relevant messages to people attending real ... and more »

10/08/2012 08:16 AM

Point Inside: Revolutionizing in-store shopping with mobile marketing - allvoices

Point Inside: Revolutionizing in-store shopping with mobile marketing allvoices It may be a relatively young firm, but Point Inside's technologies in indoor mapping, location services and customer engagement are almost revolutionary in the field of shopper marketing. While most mobile marketing focuses on a customer's location ...

10/09/2012 12:22 AM

Mobile advertising hits £500m in 2012 - The Guardian

The Guardian Mobile advertising hits £500m in 2012 The Guardian "Facebook is racing to develop a mobile ad strategy to tap into its 550 million monthly mobile users, and more than half of big companies do not yet have a coherent mobile marketing strategy. I would expect mobile advertising to continue to grow at a ... IAB: Digital marketing spending continuing to riseWomen in Technology FMCG becomes biggest online ad spenderMarketing Week IAB: mobile ad spend up 132% to £181.5m in first half of 2012Econsultancy (blog) Businessandleadership.com -ADOTAS -The Drum all 25 news articles »

10/09/2012 09:05 PM

Mobile ad growth to eclipse online video, reach $177m by 2017 - Marketing magazine Australia

Marketing magazine Australia Mobile ad growth to eclipse online video, reach $177m by 2017 Marketing magazine Australia The five year outlook, from Frost & Sullivan's 'Australian Online General and Mobile Advertising Market 2012' report predicts the mobile advertising market will reach $177 million by 2017 with a compound annual growth rate (CAGR) of 46%. While online ... and more »