mobile marketing - Google News

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10/30/2012 08:14 AM

4 Tips For Building Better Mobile Marketing Campaigns - Forbes

4 Tips For Building Better Mobile Marketing Campaigns Forbes Mr. Khan stated that mobile marketing campaigns are frequently an afterthought instead of an integral part of the overall marketing strategy. Marketers must consider this strategy and its compatibility with their campaign goals and not just focus on ...

10/29/2012 08:03 AM

Mobile Marketing - The Elephant In The Room For Marketers - Forbes

Forbes Mobile Marketing - The Elephant In The Room For Marketers Forbes About a month ago I wrote a piece entitled Mobile Marketing Too Large For Brands To Ignore which featured a very telling quote from Mark Donovan, comScore SVP of mobile: ““With nearly 86 million Americans now shopping on their smartphones, this ...

11/01/2012 12:05 PM

December to Deliver Highest Mobile CTR: Report - Chief Marketer

MediaPost Communications December to Deliver Highest Mobile CTR: Report Chief Marketer As the holiday shopping season takes off a new study has found that the mobile-use habits of consumers begin to change and that marketers who understand and leverage those changes can maximize mobile campaign metrics and gain a leg up on the ... Targeting Both Place And Time Critical To Mobile Ad EffectivenessMediaPost Communications Jumptap October MobileSTAT Report: How Time & Seasonality Impact Mobile ...Business Wire (press release) all 9 news articles »

10/31/2012 05:57 PM

SoLoMo Marketers and Multichannel Mix - Huffington Post (blog)

SoLoMo Marketers and Multichannel Mix Huffington Post (blog) The Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly?

11/01/2012 11:03 AM

Mobile App Marketing Costs Plunged in September, Find New Fiksu Indexes - Sacramento Bee

Mobile App Marketing Costs Plunged in September, Find New Fiksu Indexes Sacramento Bee BOSTON, Nov. 1, 2012 -- /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced media optimization technology with the world's largest app media inventory, today ... and more »

11/02/2012 08:21 AM

Snipp to host panel at ad:tech in New York next week - Proactive Investors UK

Proactive Investors UK Snipp to host panel at ad:tech in New York next week Proactive Investors UK Panelists will discuss how they see mobile marketing evolving, with a particular focus on the notion of using mobile to not just give information to users, but to learn more about them. "Thus far the focus of mobile has been the immediacy of engagement ... and more »

11/01/2012 12:11 PM

B2B Marketers Can't Ignore Mobile Any Longer - Marketing Land

Marketing Land B2B Marketers Can't Ignore Mobile Any Longer Marketing Land Many times after I've spoken on mobile search or mobile marketing, I'm approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it's something that B2B organizations can benefit from as well. My answer, always, is: ...

10/30/2012 10:02 AM

Mobile Search Marketing for BRIC Countries - Search Engine Journal

Search Engine Journal Mobile Search Marketing for BRIC Countries Search Engine Journal Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one ...

11/02/2012 11:44 AM

Study: SMBs ramp up digital marketing spending - BtoB Magazine

Mobile Marketing Watch Study: SMBs ramp up digital marketing spending BtoB Magazine Chantilly, Va.â€Â"Small and midsize businesses have boosted their spending on such digital marketing efforts as websites, social networks and mobile-optimized sites by 35.8% year over year, according to a study by media research company BIA/Kelsey. BIA/Kelsey: Small Businesses Diving into MobileMobile Marketing Watch How SMBs View Online MediaMediaPost Communications all 10 news articles »

11/02/2012 10:19 AM

Mobile Fix: Unlocking the value of mobile search - MediaTel Newsline

Mobile Fix: Unlocking the value of mobile search MediaTel Newsline These are the words that command the highest bids and are amongst the most sought after. So, the people running search marketing should be pretty savvy? Every time we have searched for these words on mobile we have found that at least one of the top ... and more »