mobile marketing - Google News

Google News

12/06/2012 02:57 PM

Forrester on mobile marketing: who you do â€Â" and do not â€Â" want to target - VentureBeat

VentureBeat Forrester on mobile marketing: who you do â€Â" and do not â€Â" want to target VentureBeat Forrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: it's not the 7 percent of American adults who still refuse to use a mobile phone. Most ...

12/06/2012 02:08 PM

Mobile Marketing is Now a Mainstream Marketing Channel - Business 2 Community

Mobile Marketing is Now a Mainstream Marketing Channel Business 2 Community I think it's safe to say that mobile is now a mainstream marketing channel. We've known it to be so for some time. However, 2012 has seen massive growth is mobile usage, specifically with regards to smartphones. According to Snaphop.com “in 2012, the U ...

12/06/2012 02:20 AM

10 Relationship-First Mobile Marketing Best Practices - ClickZ

10 Relationship-First Mobile Marketing Best Practices ClickZ There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous - there are five times as many mobile phones in the world today as PCs - but its real-time nature and commercial power have elevated its ...

12/05/2012 10:34 AM

Verizon seeks customers to spam with mobile marketing forever - Ars Technica

MiamiHerald.com Verizon seeks customers to spam with mobile marketing forever Ars Technica Verizon is starting to contact customers this week about allowing the telecom to sell their dataâ€Â"including location, browsing information, and mobile app usageâ€Â"to third-party marketers in exchange for… coupons. The company promises one coupon up ... Verizon Selects uses subscribers' location, usage data for opt-in ad programFiercemobilecontent Verizon asks customers to opt in to personalized marketing programTechRadar UK AT&T, Verizon offer daily deals with a phone-tracking twistGigaOM all 333 news articles »

12/05/2012 03:07 PM

Is Holy Grail Of Local Mobile Marketing In Sight? - Seeking Alpha

Is Holy Grail Of Local Mobile Marketing In Sight? Seeking Alpha Mobile marketing may be the "last frontier" of the internet left to conquer, but as of today it seems nobody quite understands how to do it. And while many flail about trying to figure it out, the vast profit potential that resides in that new, mobile ...

12/06/2012 03:37 AM

NFC Whitepaper for Marketers - One of the Most Talked About Aspects of Mobile ... - Equities.com

NFC Whitepaper for Marketers - One of the Most Talked About Aspects of Mobile ... Equities.com The whitepaper, a first of its kind in Canada, provides in-depth research, analysis, and case studies on one of the most talked about aspects of mobile marketing: Near Field Communications (NFC). The document is a collaborative project between Gauge ... NFC: A future beyond paymentsNFCNews all 3 news articles »

12/06/2012 08:21 AM

Revisiting Mobile Predictions - iMedia Connection (blog)

Revisiting Mobile Predictions iMedia Connection (blog) “We're going to see the beginnings of an evolution in what we call location-based services, and a convergence of several different trends that will radically redefine what we call mobile marketing and what we call retailing for the decade ahead,” he ...

12/06/2012 10:16 PM

Tablet Talk For Brands: Ad Spend Takes The Lead On Mobile Marketing & Other ... - Business 2 Community

Tablet Talk For Brands: Ad Spend Takes The Lead On Mobile Marketing & Other ... Business 2 Community This morning we came across an article in Mobile Entertainment, which claims that experts expect a 25% surge in tablet advertising volumes, meaning it's imperative that retailers ensure their websites are mobile and tablet-optimized. According to ...

12/06/2012 05:47 PM

Mobile tech transforming consumer behaviors, changing buying patterns - China Daily

China Daily Mobile tech transforming consumer behaviors, changing buying patterns China Daily Each subscriber tends to own more than one mobile phone nowadays, and the number of such subscribers continues to increase. The figures indicate that the Hong Kong market is ready to embrace new mobile technology, like NFC mobile payment services, ... Consumers Take A Multi-Device Path To PurchaseBusiness 2 Community “We are likely to see businesses investing in mobile-only websites”Digital Market Asia 3 Ways Mobile Insights Are Informing Online and Offline MarketingForbes all 4 news articles »

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... and more »