mobile marketing - Google News

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10/03/2012 04:16 PM

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer - The Herald | HeraldOnline.com

MediaPost Communications Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer The Herald | HeraldOnline.com Additionally, he addressed the hurdles that brands face in the evolving mobile marketing space. "One excuse on why we don't want to go into mobile is that we claim it is complicated. That no longer works and is far from the truth," said Stengel. He ... MMA Advises 7% Mobile Ad Spend, Agencies Buy LowerMediaPost Communications Sound Bytes from SM2: Marketers Place Their Bets and Dollars in MobileIT News Online all 22 news articles »

10/03/2012 06:20 AM

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead - Sacramento Bee

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead Sacramento Bee Ad Shark's corporate mission is to capitalize on the explosive growth of the mobile marketing industry, which some analysts have estimated to be increasing at an annual rate of about 100% per year and which by some estimates will reach $47 Billion ...

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/03/2012 09:20 PM

MMA Announces the Smarties™ Award Winners - The Herald | HeraldOnline.com

MMA Announces the Smarties™ Award Winners The Herald | HeraldOnline.com NEW YORK, Oct. 3, 2012 â€Â" /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties™ winners after receiving close to 500 submissions across 19 ... and more »

10/03/2012 01:24 PM

Twitter: Huge mobile use makes us ideal for real-time marketing - CNET (blog)

Twitter: Huge mobile use makes us ideal for real-time marketing CNET (blog) Just a couple of hours after Twitter unveiled a new feature for big brands that will allow them to embed surveys in tweets, at a session called "Building a real-time brand" At Advertising Week in New York, Twitter President of Revenue Adam Bain and ... and more »

10/02/2012 01:17 PM

Mobile Takes Center Stage at Advertising Week 2012 - Huffington Post (blog)

Mobile Takes Center Stage at Advertising Week 2012 Huffington Post (blog) If the programming during Advertising Week 2012 is any indication of what is important to marketers today, then mobile marketing is certainly top of mind. With not one, but three full days of events dedicated to mobile marketing and advertising ...

10/03/2012 03:29 PM

T-Mobile moves to boost pre-paid services - USA TODAY

Charlotte Observer T-Mobile moves to boost pre-paid services USA TODAY 2012 - T-Mobile USA's merger with MetroPCS Communications is a move by the nation's fourth-largest wireless carrier to cement its place in an increasingly competitive market and focus more on attracting price-sensitive customers, analysts say. After ... T-Mobile on the attack: plans 4G LTE Denver launch in mid-2013, may acquire ...Denver Post (blog) T-Mobile And MetroPCS Seek CompatibilityMediaPost Communications T-Mobile CEO Talks Up MetroPCS Acquisition in Social Charm Offensivebrandchannel.com Charlotte Observer -Bismarck Tribune all 1,468 news articles »

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ...

10/03/2012 02:47 AM

Two effective applications of mobile marketing for small businesses - Bizcommunity.com

Two effective applications of mobile marketing for small businesses Bizcommunity.com Mobile Marketing is communicating with a consumer through a cellphone to send a simple marketing message, introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. The mobile phone market has exploded ...

10/03/2012 05:48 PM

Mondelez Looks to Pair Mobile Startups With Its Brands and Investors - brandchannel.com

AdAge.com Mondelez Looks to Pair Mobile Startups With Its Brands and Investors brandchannel.com With a tagline of "The Future in 90 Days," the two-day old company's new Mobile Futures program was announced at the Mobile Marketing Association's Advertising Week conference in New York. The program is structured in two phases: scaling startup ... Mondelez Searching for Startup Partners as it Boosts MobileAdAge.com Mondelez Launches Mobile Startup ProgramMediaPost Communications all 4 news articles »