Wednesday, 28 November 2012

mobile marketing - Google News

Google News


11/28/2012 06:05 AM
Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Folio Magazine

Mobile Marketing: How To Generate Loyalty On The Go
Forbes
It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ...
Pew Research: Mobile Browsing, Usage Continues to GrowFolio Magazine

all 35 news articles »

11/28/2012 11:14 AM
What Mobile Marketers Can Learn From The Papa John's Lawsuit - Business 2 Community

Business 2 Community

What Mobile Marketers Can Learn From The Papa John's Lawsuit
Business 2 Community
Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ...
Back to Basics: Leveraging Data to Deliver What the Customer WantsADOTAS

all 2 news articles »

11/28/2012 08:14 AM
Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds
Proactive Investors USA & Canada
Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ...
Snipp Interactive Inc. Reports 50% Year on Year Growth in 3rd Quarter 2012 ...Equities.com
Snipp partners with Meredith Corp for new Reader Response activation programProactive Investors UK
Snipp Mobilizes Meredith Special Interest Publications (SIP) Business Reply ...MarketWatch (press release)
Minonline (subscription)
all 17 news articles »

11/28/2012 09:01 PM
Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra - Pitch (blog)

Pitch (blog)

Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra
Pitch (blog)
Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it ...


11/27/2012 07:50 AM
Mobile: An Effective -- Yet Unloved -- Marketing Medium - Forbes

MediaPost Communications

Mobile: An Effective -- Yet Unloved -- Marketing Medium
Forbes
The promise of mobile marketing is staggering. And for good reason: Despite an overwhelming lack of enthusiasm for it, audiences respond to it. According to the latest AdReaction report out today from Millward Brown and its Dynamic Logic and Firefly ...
Mobile Key For Marketers, But Sites, Apps Disappoint UsersMediaPost Communications
Survey reveals consumers' lack of satisfaction with mobile adsBizReport
Study shows change in attitudes towards mobile adsMediaTel Newsline

all 7 news articles »

11/26/2012 09:40 AM
Mobile Marketing: Creating Websites Optimized for Mobile Devices - Search Engine Journal

Search Engine Journal

Mobile Marketing: Creating Websites Optimized for Mobile Devices
Search Engine Journal
As smartphone penetration continues to grow, mobile marketing will also continue to grow in importance. Fail to keep up and you could be missing out. Photo credits: @ mashup â€Â" courtesy © Thomas Jansa â€Â" Fotolia.com, and PC versus mobile â€Â" courtesy ...


11/27/2012 08:59 PM
Top 10 Mobile Marketing Initiatives 2012 (Video) - iMedia Connection (blog)

Top 10 Mobile Marketing Initiatives 2012 (Video)
iMedia Connection (blog)
won't come as a shock that there isn't much in the way of pure-play mobile ads in this year's list of top 10 mobile marketing initiatives. For me, mobile isn't about taking an ad model from the old-school Internet â€Â" namely a "ad banner" â€Â" and plopping ...


11/27/2012 10:45 AM
Cyber Monday Breaks All Records; Mobile Plays a Huge Role - Chief Marketer

ReadWriteWeb

Cyber Monday Breaks All Records; Mobile Plays a Huge Role
Chief Marketer
Another Cyber Monday is in the books setting a record for the biggest online shopping day ever, ringing up about $1.5 billion in sales, a substantial increase of 30.3%. The biggest game changer came in the use of smartphones and tablets. More than 18 ...
Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping DaySearch Engine Watch
Cyber Monday Stats: Online Sales up 30 Percent with a Big Boost From MobileMarketing Pilgrim
On the third day of shopping my true love gave to me, an online and mobile ...Direct Marketing News
ReadWriteWeb -ADOTAS
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11/26/2012 07:18 AM
Fine tuning your mobile marketing plan - Pizza Marketplace.com

Fine tuning your mobile marketing plan
Pizza Marketplace.com
Yet, while restaurants are one of the most important categories for mobile users, it continues to be highly under-developed in terms of mobile marketing. With 29.6 percent of all searches for restaurants being conducted on mobile devices, a restaurant ...


11/20/2012 12:23 PM
Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com

Sievert named T-Mobile marketing boss
The Seattle Times (blog)
The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ...
T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com

all 2 news articles »

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