mobile marketing - Google News

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07/30/2012 10:02 AM

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing - MarketWatch (press release)

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing MarketWatch (press release) SAN JOSE, CA, Jul 30, 2012 (MARKETWIRE via COMTEX) -- AdTruth, the digital media division of global device recognition leader 41st Parameter, will be conducting a webinar on the economics of mobile marketing. The event, moderated by Michael Becker, ... and more »

07/30/2012 08:14 AM

TimeRAZOR Enables L'Oreal's Active Cosmetics Division to Reach Consumers ... - MarketWatch (press release)

TimeRAZOR Enables L'Oreal's Active Cosmetics Division to Reach Consumers ... MarketWatch (press release) In a nutshell, timeRAZOR was able to leverage its mobile marketing app innovation to enable Vichy to achieve a 150% increase in attendance and 70% revenue increase in stores while capturing valuable analytics. In April, Vichy was looking for a solution ... TimeRAZOR Enables L'Oréal's Active Cosmetics Division to Reach Consumers ...Business Wire (press release) all 5 news articles »

07/30/2012 10:33 PM

New Survey Reveals Brand Opportunity to Reach Active Consumers Via ... - EON: Enhanced Online News (press release)

New Survey Reveals Brand Opportunity to Reach Active Consumers Via ... EON: Enhanced Online News (press release) NEW YORK--(BUSINESS WIRE)--Consumers show significant interest and participation in mobile advertising, according to a new survey conducted by Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® ... and more »

07/30/2012 11:05 PM

CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers - RedOrbit

CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers RedOrbit Text marketing has become a staple of any business's marketing strategy. When executed properly, it can generate impressive results. The power of the medium is its high open rates and the ubiquity of mobile devices. With 95 percent of text messages ... and more »

07/30/2012 11:45 AM

2012 Marketing Technology Summit to be Hosted By Business Marketing ... - MarketWatch (press release)

2012 Marketing Technology Summit to be Hosted By Business Marketing ... MarketWatch (press release) Part of BMA's first-ever international "Go and Grow" roadshow series, the 2012 Marketing Technology Summit is dedicated to mobile marketing and will feature a keynote presentation by Pedro Moya, head of industry, manufacturing and distribution at ... and more »

07/30/2012 02:48 PM

Mobile Marketing Class Action Litigation 2.0: Enterprising Plaintiffs' Lawyers ... - JD Supra (press release)

Mobile Marketing Class Action Litigation 2.0: Enterprising Plaintiffs' Lawyers ... JD Supra (press release) Despite the fact that the Telephone Consumer Protection Act (TCPA) â€Â" a law passed in 1991 to curb abusive telemarketing practices (e.g., robo-calling) â€Â" does not address many recent technological advances, including mobile (SMS) marketing via text ... and more »

07/29/2012 03:26 PM

7 Features Every Mobile Marketing App Should Have - Business 2 Community

7 Features Every Mobile Marketing App Should Have Business 2 Community In my last article, I revealed 5 reasons every local business should consider mobile apps. So once you've made the decision to develop a mobile marketing app for your business, you need to decide what features to include. Mobile marketing apps can ... and more »

07/30/2012 06:02 AM

Lettuce Entertain You and Mocapay Expand Mobile Offering to Frequent Diner ... - MarketWatch (press release)

Lettuce Entertain You and Mocapay Expand Mobile Offering to Frequent Diner ... MarketWatch (press release) DENVER, Jul 30, 2012 (BUSINESS WIRE) -- Mocapay, a mobile commerce solution provider, announced today the expansion of its strategic partnership with Lettuce Entertain You, one of the nation's leading independent restaurant groups, to mobile enable ... and more »

07/30/2012 10:02 AM

Go Mobile With Budget Car Rental's New Mobile Apps Available for iPhone and ... - MarketWatch (press release)

Go Mobile With Budget Car Rental's New Mobile Apps Available for iPhone and ... MarketWatch (press release) "Travelers are using their mobile devices to access Budget.com and make reservations more than ever before. In fact, reservations via mobile devices have increased by 110 percent over last year," said Jeannine Haas, chief marketing officer for Avis ... and more »

07/30/2012 07:17 PM

W3i: App Marketing Costs On The Rise, Jump 56% On iOS, 70% On Android ... - TechCrunch

TechCrunch W3i: App Marketing Costs On The Rise, Jump 56% On iOS, 70% On Android ... TechCrunch W3i attributed this increase, in part, to mobile gaming giants like DeNA have entered the U.S. market, a prime example of the fact that, for the first time, billion-dollar companies are now competing with small to mid-sized developers. As free-to-play ... and more »