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09/13/2012 06:59 AM

3 Digital Marketing Trends To Watch in 2012 and Beyond - BostInno (blog)

Econsultancy 3 Digital Marketing Trends To Watch in 2012 and Beyond BostInno (blog) Chances are on any given workday, marketers take advantage of a social feature, channel, tactic, or strategy that didn't exist 12 months ago. An accelerated rate of change has always been a hallmark of social marketing, and with this in mind, eMarketer ... Yes, you can buy a like (and you just might want to)Econsultancy (blog) Social, website effectiveness go hand-in-handBtoB Magazine all 11 news articles »

09/13/2012 06:29 PM

Adobe Digital Marketing Optimization Survey Insights - Business 2 Community

Adobe Digital Marketing Optimization Survey Insights Business 2 Community Adobe recently published the results of their 2012 Digital Marketing Optimization Survey which had some very interesting implications for internet marketers. Lopsided Spending. One of the findings of the Adobe survey that is very telling about where ...

09/13/2012 08:58 AM

Seminar educate business owners about digital marketing - Aiken Standard

Seminar educate business owners about digital marketing Aiken Standard Business owners might not know how to juggle and cope, which is why the "7 Mistakes You Are Probably Making in Online Marketing" seminar held in Aiken and Augusta next week might be the place to go. Over 100 companies have already responded to the ... and more »

09/13/2012 10:10 AM

Brand Leaders Choose Lionbridge Global Marketing Operations To Manage ... - Equities.com

Brand Leaders Choose Lionbridge Global Marketing Operations To Manage ... Equities.com Lionbridge GMO helps marketing teams solve the complexity and time challenges associated with managing and measuring digital marketing initiatives across multiple geographies, cultures and technical architectures. As an integrated outsourced solution, ... and more »

09/12/2012 02:41 PM

Lyris One digital marketing platform aims to maximize value of big data - ZDNet

Lyris One digital marketing platform aims to maximize value of big data ZDNet Digital marketing company Lyris has launched a new big data platform designed to help marketers transform the massive amounts of customer interactive data into information that can maximize the relevance and value of every customer interaction. Lyris Unveils First Digital Marketing Platform to Address Big Data ChallengeADOTAS Lyris Rebrands, Builds Out Digital ERP System To Process DataMediaPost Communications Lyris Thinks Big (Data) with New Marketing PlatformCMSWire all 14 news articles »

09/13/2012 09:58 AM

Machinima taps Doohan for marketing gig: Joins Web content company as ... - Chicago Tribune

Machinima taps Doohan for marketing gig: Joins Web content company as ... Chicago Tribune Doohan most recently served as head of digital marketing at Red Bull North America, significantly expanding the company's presence across all digital channels, especially social media. During his time there, Doohan relaunched Red Bull's gaming and ... and more »

09/12/2012 10:02 PM

Digital marketing integral to SMEs - Irish Independent

Digital marketing integral to SMEs Irish Independent Digital marketing has become an integral part of business for SMEs, according to a survey conducted by Bord Gais Energy among members of the Small Firms Association (SFA) at a free "Business Bytes" seminar on digital marketing this week. The research ... and more »

09/13/2012 05:32 AM

Digital marketer Edo gets $15M in fresh funding - Chicago Tribune

Digital marketer Edo gets $15M in fresh funding Chicago Tribune Edo Interactive, a digital marketing company with a significant presence in Chicago, said Thursday that it has raised $15 million in funding from investors including Chicago-based Baird Venture Partners. The firm is headquartered in Nashville but ... and more »

09/12/2012 11:00 AM

Optify Reveals the Secrets of Digital Marketing Performers - CMSWire

Optify Reveals the Secrets of Digital Marketing Performers CMSWire In July, we talked about what goes into being an Olympic content marketing champion. Today, Optify reveals what it takes to become a B2B "Marketing Athlete". In a survey of more than 250 B2B marketers, Optify set out to uncover how much experience ... Optify Survey Finds Experienced "Star Performers" Who Invest in Planning and ...MarketWatch (press release) all 6 news articles »

09/13/2012 08:06 AM

Todd McCormick Appointed Silverpop's Senior Vice President of Sales - The Herald | HeraldOnline.com

Todd McCormick Appointed Silverpop's Senior Vice President of Sales The Herald | HeraldOnline.com 13, 2012 â€Â" /PRNewswire/ -- Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces the appointment of Todd McCormick to senior vice president of sales. McCormick will ... and more »