digital marketing - Google News

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09/10/2012 08:26 AM

5 Ways CYA is Killing Digital Marketing - iMedia Connection (blog)

iMedia Connection (blog) 5 Ways CYA is Killing Digital Marketing iMedia Connection (blog) Digital marketing, including social media, video, interactive, augmented reality, installations, mobile and integrated TV campaigns will be much better off once marketing executives can get out of their own way. From approval by committee, to passing ...

09/10/2012 06:17 AM

Digital marketing firm Sokrati hires Rahul Kulkarni from Google as chief ... - VC Circle

Digital marketing firm Sokrati hires Rahul Kulkarni from Google as chief ... VC Circle Digital marketing and analytics startups Sokrati has roped in former Google executive Rahul Kulkarni as chief product officer (CPO). Kulkarni would be leading Sokrati's current and future product offerings. Kulkarni was senior product manager at Google ... Google's Rahul Kulkarni Joins Sokrati As Chief Product OfficerMediaNama.com all 2 news articles »

09/10/2012 07:23 AM

Webtrends Continues Growth Trajectory for Digital Intelligence Solutions and ... - U.S. Politics Today

Webtrends Continues Growth Trajectory for Digital Intelligence Solutions and ... U.S. Politics Today Webtrends, the global leader in digital intelligence solutions and services, shared results today that highlight the company's expansion of its global customer base and continued growth of its digital marketing business fueled by strong customer demand ... lastminute.com Snaps up Webtrends for Website OptimisationIT News Online all 10 news articles »

09/10/2012 05:27 AM

The Biggest Mistakes Companies Make With Mobile Marketing, And 3 Strategies ... - Fast Company

Fast Company The Biggest Mistakes Companies Make With Mobile Marketing, And 3 Strategies ... Fast Company Marketers are wasting millions of dollars by failing to apply what works in digital marketing to their mobile initiatives, says Huge CEO Aaron Shapiro. Here's how to stop the bleeding. Two years ago, I argued that we were in the midst of an "app bubble ... and more »

09/10/2012 05:08 AM

Search Marketing from the Display Perspective - Marketing Pilgrim

Search Marketing from the Display Perspective Marketing Pilgrim In most digital channels, people either believe in the post-view conversion or they don't; I haven't seen a lot of middle ground. But as the digital marketing world moves towards a cross-channel universe, the post-view discussion needs to be had. You ...

09/06/2012 01:07 PM

Lessons Learned at Stanford's Digital Marketing Program - Forbes

Forbes Lessons Learned at Stanford's Digital Marketing Program Forbes Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford's first-ever Digital Marketing Program looked worth attending. I look at education like an accelerator; it ...

09/07/2012 04:03 PM

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services - brandchannel.com

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services brandchannel.com Technology and creativity are fusing to drive a new interdependence between two seemingly diverse business disciplines, the CIO and the CMO. According to Gartner, by 2017 the head of marketing â€Â" not the head of technology â€Â" will have greater ... and more »

09/10/2012 06:18 AM

Balihoo Webinar Helps National Brands Maximize ROI of Reseller Co-op ... - The Herald | HeraldOnline.com

Balihoo Webinar Helps National Brands Maximize ROI of Reseller Co-op ... The Herald | HeraldOnline.com This webinar will help corporations utilize digital marketing strategies that will make co-op marketing efforts more effective at the local level, while dramatically simplifying the process for both manufacturer and reseller. It will address the ... and more »

09/10/2012 08:39 AM

Tom DeLuca is New COO at Augme/Hipcricket - ADOTAS

Tom DeLuca is New COO at Augme/Hipcricket ADOTAS Prior to Ogilvy, Mr. DeLuca was Vice President of Worldwide Digital Marketing at Warner Brothers Home Entertainment, where he developed digital marketing campaigns for such blockbuster franchises as Harry Potter, Batman, Sex and the City, and Lord of ... and more »

09/10/2012 07:17 AM

Merkle Acquires Brilig, a Leading Data Exchange for Online Advertising - PYMNTS.com

Merkle Acquires Brilig, a Leading Data Exchange for Online Advertising PYMNTS.com Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation's largest privately-held agency, announced that it has acquired New York-based Brilig, a leading digital data exchange for Online Advertising. The ... TriBeCa-based Brilig acquired by Merkle Inc.Crain's New York Business all 5 news articles »