digital marketing - Google News

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09/10/2012 08:26 AM

5 Ways CYA is Killing Digital Marketing - iMedia Connection (blog)

iMedia Connection (blog) 5 Ways CYA is Killing Digital Marketing iMedia Connection (blog) Digital marketing, including social media, video, interactive, augmented reality, installations, mobile and integrated TV campaigns will be much better off once marketing executives can get out of their own way. From approval by committee, to passing ...

09/10/2012 06:17 AM

Digital marketing firm Sokrati hires Rahul Kulkarni from Google as chief ... - VC Circle

Digital marketing firm Sokrati hires Rahul Kulkarni from Google as chief ... VC Circle Digital marketing and analytics startups Sokrati has roped in former Google executive Rahul Kulkarni as chief product officer (CPO). Kulkarni would be leading Sokrati's current and future product offerings. Kulkarni was senior product manager at Google ... Google's Rahul Kulkarni Joins Sokrati As Chief Product OfficerMediaNama.com all 2 news articles »

09/10/2012 07:46 AM

Webtrends Continues Growth Trajectory for Digital Intelligence Solutions and ... - R & D Magazine

Webtrends Continues Growth Trajectory for Digital Intelligence Solutions and ... R & D Magazine Webtrends, the global leader in digital intelligence solutions and services, shared results today that highlight the company's expansion of its global customer base and continued growth of its digital marketing business fueled by strong customer demand ... lastminute.com Snaps up Webtrends for Website OptimisationIT News Online all 22 news articles »

09/10/2012 02:08 PM

New Loyola Marymount University program focuses on digital marketing - Daily Breeze

New Loyola Marymount University program focuses on digital marketing Daily Breeze In the midst of rapid change in the marketing world, Loyola Marymount University is partnering with a nonprofit advertising agency to launch a new marketing program that is relevant to the digital age. Called the mSchool: Institute for Marketing, the ...

09/10/2012 05:15 PM

Co-op advertising: Digital's multi-billion dollar opportunity - iMedia Connection

iMedia Connection Co-op advertising: Digital's multi-billion dollar opportunity iMedia Connection If you work in digital marketing in some capacity (if you're reading this, it's likely you do), you probably devote little to no time thinking about co-op advertising. You may only have the vaguest idea of what co-op advertising actually is, or how it ...

09/10/2012 05:08 AM

Search Marketing from the Display Perspective - Marketing Pilgrim

Search Marketing from the Display Perspective Marketing Pilgrim In most digital channels, people either believe in the post-view conversion or they don't; I haven't seen a lot of middle ground. But as the digital marketing world moves towards a cross-channel universe, the post-view discussion needs to be had. You ...

09/06/2012 01:07 PM

Lessons Learned at Stanford's Digital Marketing Program - Forbes

Forbes Lessons Learned at Stanford's Digital Marketing Program Forbes Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford's first-ever Digital Marketing Program looked worth attending. I look at education like an accelerator; it ...

09/10/2012 05:27 AM

Stupid, Money-Wasting Mobile Strategies And How To Avoid Them - Fast Company

Fast Company Stupid, Money-Wasting Mobile Strategies And How To Avoid Them Fast Company Marketers are wasting millions of dollars by failing to apply what works in digital marketing to their mobile initiatives, says Huge CEO Aaron Shapiro. Here's how to stop the bleeding. Two years ago, I argued that we were in the midst of an "app bubble ... and more »

09/07/2012 04:03 PM

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services - brandchannel.com

DatacenterDynamics IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services brandchannel.com Technology and creativity are fusing to drive a new interdependence between two seemingly diverse business disciplines, the CIO and the CMO. According to Gartner, by 2017 the head of marketing â€Â" not the head of technology â€Â" will have greater ... The American Marketing Association Turns to IBM Smarter Commerce to Target ...MarketWatch (press release) all 91 news articles »

09/10/2012 02:46 PM

Digital Publishing Demands Direct-to-Reader Marketing - Digital Book World

Digital Book World Digital Publishing Demands Direct-to-Reader Marketing Digital Book World The transformation to digital means publishers must embrace more of a direct-to-consumer marketing approach. Or, you could say that promoting direct-to-reader is just as important as promoting direct-to-retailer. Many publishers that I consult with are ...